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Seen and noted
 DDB Toronto's campaign focused on the moments when people realize that they have the wrong car for their needs, and that itâs time to find a better fit. Each spot featured a different need, a different demographic, a different way to access autoTRADER.ca, and a different solution vehicle show that no matter who you are, or what your needs, you can find the car thatâs right for you on autoTRADER.ca.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT  Closeup of a spoon banging on an egg. Fast shadowy shots accompanied with a percussive music gives it a bit of drama. The spoon bangs and bangs on until it's revealed that it's not and egg - but a golf ball! Super: 1958 The world's first car with a safety cage.VIEW THE SPOT VIASAT: Speed This years Formula 1 season has started on Viasat Motor and itâs more exciting than ever for Swedish F1 fans. In homage to the Swedish driver Marcus Ericssonâs foray into the highest league, Viasat launched (the worldâs first?) Reinsta-ad based on a slightly unfortunate series of pictures. Marcus debut took place at the Jerez circuit in Spain and the user â27Shineâ wanted to immortalize the event on Instagram. But to capture Marcus on picture turned out to be easier said than done: in 7 out of 9 pictures, he missed the rapid F1 car. The Reinsta-ad (ten images is total) was published in a number of F1 related Instagram accounts.VIEW THE CONCEPT Slater & Gordon: Marriage Breakdown and Divorce Slater & Gordon recently commissioned research to provide an overview of divorce in the UK. Taking views from over 1,000 divorced Brits, the findings were presented as a wedding themed infographic. From detailing how people try to maintain a failing marriage through to how they feel once separated, the infographic gives a snapshot of the feelings towards divorce in 2014 Britain. Agency: DigitasLBiVIEW THE CONCEPT Malibu: Taste of Summer – Mobile Tasting App After years of painstaking research, scientists at MALIBUâs laboratory have discovered a way to manipulate the standard touchscreen technology found in all smartphones to stimulate your taste buds and send specific flavour signals to your brain, letting you taste cocktails directly through your phone. To bring this new technology to the world, AnalogFolk London has created an easy to use application available for free download via the app store, with a fully responsive website and social media activation campaign to spread the word about the new service.VIEW THE CONCEPT Nissan: My Car Forever Some people speak about their cars as a lover⦠or as a family member. It's true that over time, the car actually becomes something more than a car. That's why saying goodbye to a car that you've loved for so long, can be bittersweet. Memories may fade over time, but wouldn't it be great if we could hold on to the memory of our car forever, in a shape that we can see and touch? As a part of their 80th Anniversary celebration, Nissan makes this a reality through the launch of a new program that embodies the 'love stories' between Nissan drivers and their beloved cars. When purchasing a new Nissan vehicle, a 3D replica of the owner and their old car is presented on the delivery day â a true, eternal embodiment of the driver's memory and love of their car. A documentary film depicting the real-life story of one family's 'love story' was created to accelerate the promotion and awareness of this new program. The presentation of the 3D replicas had great positive impact on Nissan's business, not to mention the response throughout social media channels. The number of Nissan owners renewing their cars increased dramatically since the start of the program. 'My Car Forever' has proven to be a truly innovative way to help deepen the relationship between drivers, their cars⦠and a car company.VIEW THE SPOT Wonder Bread: The Greatest Thing Since Moving Out Wonder Bread is much more than a couple pieces of bread for a sandwich, a bun for a hamburger or a piece of toast. Agency: The Hive, Toronto VIEW THE MOVING SPOT VIEW THE BROTHERS SPOT VIEW THE MAKING UP SPOT VIEW THE DAD JOKES SPOT  Shyam Saran Negi, 97yrs old. India's first voter and a believer in democracy since 1951. Google India and Ogilvy & Mather Mumbai bring us his true story. The upcoming Indian Elections will be the largest democratic election in history, with over 800 million voters. This is the true story of a man who never missed an opportunity to vote. Agency Ogilvy & Mather MumbaiVIEW THE SPOT  An exasperated mum asks her teenage kids, who are glued to their electronic devices, to get outside and enjoy themselves. She then reminisces about what she got up to outside at their age. She snaps back to reality in the present day and instead tells the kids to say inside and watch a movie instead.VIEW THE GET OUTSIDE SPOT VIEW THE DANCING DAD SPOT  Pepsi MAX has, via 180 Los Angeles released the latest evolution of the brand's 2014 football campaign - a new series of shorts and a TV commercial that celebrate football and music proving that 'NOW IS WHAT YOU MAKE IT'. The 'NOW' creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi MAX all-star football lineup - Robin van Persie, David Luiz, Sergio Ramos, Sergio Aguero, Jack Wilshere and four-time player of the year, Leo Messi - the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monae as she performs an exclusive, fresh take of David Bowie's iconic classic, 'Heroes'.VIEW THE SPOT VIEW BEHIND THE SCENES READ MORE Dick's Sporting Goods/Top Flite: Whack Venice, CA-based Backyard director Rob Pritts drives it home in a cheeky new campaign for Top Flite and Dick's Sporting Goods from Rochester NY-based advertising agency Martino Flynn. The two spot campaign features defeated golfers in various situations in need of a ball upgrade. VIEW THE SPOT  When Propeg was tasked with helping ATX Bahia raise awareness of and agreement from people in Brazil to donate their organs, we went about marketing it in a new way. Propeg tapped into the insight that by giving an individual your organ, you are giving them a second chance and, often, narrowly miss death. So we created a spot showcasing real individuals in real situations where they narrowly missed death themselves.VIEW THE SPOT  Can ads combine a football theme and a shopping theme together? From the insight of Men crazy about football and Women crazy about Sale Events, BBDO and Proximity Thailand combined these two things together to introduce the biggest sales event of the year for the family - the HomePro Expo.VIEW THE SPOT Febreze: HolidayThe Street Store The Haven Night Shelter reintegrates the homeless into society by offering clothing, shelter, and rehabilitation. Their brief for M&C Saatchi Abel South Africa was to generate awareness and increase clothing donations. We needed to reach a wide audience in a compelling way, with limited budgetVIEW OUTDOOR  Dim&Canzian Sao Paulo developed a campaign for GMAX, an amusement park focused on radical experiences.To promote their new equipment: "HUMAN SLING SHOT", the agency created 3 ads that show exactly the thrilling experience people have in the equipment.VIEW THE ASTONISHED AD VIEW THE PUZZLED AD VIEW THE SCARED AD Mundo Livre FM: Each Side tells a Different Story CCZ Brasil print for radio station Mundo Livre FMVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Victimes et Citoyens: It's always the same old song Drinking and driving: it's always the same old song. A film from La Chose, Paris breaking the tradition of violent car crash images.VIEW THE SPOT  There's only one downside to winning the New York Lottery's Powerball Jackpot: What to wish for, when you already have it all. Agency: DDB New York.VIEW THE BIRTHDAY PARTY SPOT VIEW THE TOAST SPOT  From Concept to Delivery, Worker Studio produced this entertaining promotional cartoon for the company behind the DNA of Business BusinessGenetics www.businessgenetics.com. We call him Joe Bizness see his world get rocked by BG. VIEW THE SPOT  In the first hugely successful Baby & Me film, adults discovered their reflections as babies (135 million views and counting). In this second episode, Spider-Man himself stops suddenly in a New York street. He is stunned to see his reflection in a mirrored window, looking incredibly cute bouncing around in his knitted baby super-hero suit. VIEW THE SPOT Playstation; Shocks PlayStation created this shocking ambient idea and placed it at Central Station in Antwerp. Agency: TBWA, BelgiumVIEW OUTDOOR  The majesty and the brutality of winter is captured in awe-inspiring fashion in a new national ad campaign for RAM Trucks. Directed by Eric Crosland of Sherpas Cinema for The Richards Group, High Octane is an homage to avalanche techs and highway crews who work to keep mountain roads passable for all including athletes in the face of dense snow, blinding winds and bone-chilling cold.VIEW THE SPOT  Publicis Seattle, the full-service creative agency based in the Emerald City, today announced a new scent-based marketing division called Brand Drops, the world's first branded aromatic rain that allows brands to add a unique scent to every drop of rain that falls from the sky. VIEW THE SPOT ConAgra: Not Just The Movies Anymore Grupo Gallegos Long Beach has released this creative print work for the Alzheimer's Association.VIEW THE AD  To win glory on the world's biggest stage, the world's greatest footballers must be willing to Risk Everything. The latest Nike football campaign, via Wieden Kennedy Portland, features Cristiano Ronaldo, Wayne Rooney and Neymar as they prepare for The World Cup. VIEW THE SPOT VW Type 2 (Kombi): Last Wish The world's last Type 2 (also known as Kombi) was produced in Brazil in December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the "de-launching" of the model. On the Type 2 website - www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family. VIEW THE SPOT  In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller. He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count. Nike feature 1440 such young cricketers with 2,25,000 crowd sourced moments from thousands of grounds across India. Every frame of the film depicts that one moment, where the cricket crazy youth of India has just one goal, to make every yard count. Agency: JWT IndiaVIEW THE SPOT  Deutsch LA gather Ronald McDonald's from all over the US try out Taco Bell's breakfast menu.VIEW THE SPOT ONG: The Bitter Taste of Inspirit Cocoa The campaign is called "What is sweet here is bitter for these children." and was developed by the NGO Inspirit. The purpose of the campaign is to collect funds for the construction of 5 schools for children victim of child labor on the cocoa fields of the Ivory Coast. The Portuguese advertising agency BAR created a false hot chocolate brand and asked consumers of the Oeiras Parque shopping, on the outskirts of Lisbon, to try it.VIEW THE SPOT Newport Beach Film Festival: Bedtime Story To mark the 15th year of the Newport Beach Film Festival, an integrated ad campaign created by advertising agency RPA, Santa Monica launches today to celebrate the power of film and its ability to change people in unexpected ways. Video, print, out-of-home and festival programs showcase the distinctive personality of the festival and the creativity it inspires.VIEW THE SPOT VIEW THE AD  There is no existing course that could adequately demonstrate the WRX's instantaneous reaction time, high-speed cornering and remarkable handling so we created our own,' says Rob Sturch, associate creative director, DDB Canada. VIEW THE SPOT Air France: France is in The Air On 2 April, Air France will unveil its new campaign, "Air France, France is in the air" in the printed press and on the internet, social media and radio in 12 countries Agency: BETC Paris. VIEW THE BRASIL AD VIEW THE BUSINESS AD VIEW THE LA PREMIERE AD VIEW THE NEW YORK AD VIEW THE A380 AD VIEW THE DAKAR AD VIEW THE GASTRONOMY AD VIEW THE NETWORK AD VIEW THE PARIS AD VIEW THE SKY AD  Vodol Prevent Foot Care campaign from Artplan Brasil.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  This is Mentos' first TV work in the U.S. from McKinney, Durham for their candy-shelled gum. Set at a real medieval castle, the spot celebrates the gums long-lasting freshness through a new kind of hero.VIEW THE SPOT  The "#GettAnything" campaign, created by DDB New York, offers New Yorkers an unforgettable in-car experience on April 1. Users who pre-book a ride for April 1 can pick from a variety of #GettAnything experiences ranging from having your fortune told to getting a mini manicure to riding with a monkey.VIEW THE FAMOUS AD VIEW THE MUSCLE AD VIEW THE ROASTED AD  Filadelfia Brasil bring in some important people to promote newspaper Hoje em Dia VIEW THE WARREN AD VIEW THE DONALD AD VIEW THE BILL AD « First « Previous Next » Last » 9 of 10 |
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King's Hawaiian get sucked in in a spot from Energy BBDO Chicago
Grey Germany ambient plan for Febreze
Front Comunicacao, Sao Bento do Sul has created this outdoor billboard for Evident. 
A snack disturbs the action in a spot from Volcano South Africa