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Seen and noted
Mother's Milk: Donate Glass Bottle Board To alert the donor mothers about the importance of breast milk and avoid waste due to contamination, we partnered with a group of specialist doctors and a glass designer. So we created a new package that solves this problem and helps raise the levels of milk banks.Agency: McCann Health, Sao Paulo VIEW THE WEB FILM VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Pepsi: Portal Visit meanwhileatthepepsi-verse.com on your phone, then simply hold the scanner to any Pepsi logo to open a portal revealing a moment inside the Pepsi-Verse. As well as every logo becoming a bespoke media channel, in film, social and outdoor people will also be able to get various unusual glimpses into the universe â each one showing how things work there very differently and in an entertainingly better way. The Pepsi-verse is a wonderfully strange place where socks are never lost and Aliens don't abduct you, they entertain you.Agency: Special Australia & Glue Society VIEW THE SOCK SPOT VIEW THE PORTAL CONCEPT Guest Judge: Mark Hendy, freelance creative director, Berlin
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 12, 2022 16:16 (Edited: February 17, 2023 04:19)
 This week's guest judge is Mark Hendy, freelance creative director in Berlin. So of course I'm supposed to vote for the Meta film right? It's an epic, inspirational story. Meticulously recreated, crafted to within an inch of its life and ignited by a powerful VO. But is it just me that wants team Amani to ride the Tour de France in the end rather than cycle their way through the metaverse? I would love to see the other stories the creative team had that play into the endline. READ MORE ESPN Monday Night Football: Heavy Action ESPN's Monday Night Football Teams with Artist Marshmello; Grammy-Nominated, Chart Topping Artist Remixes Iconic 'Heavy Action' Theme Song, Named Music Curator for 2022-23 NFL Season. ESPN has teamed with GRAMMY-nominated, chart-topping artist Marshmello for a season-long collaboration, which included the artist creating a remix of the 'Heavy Action' theme song. Additionally, Marshmello will periodically provide the soundtrack to weekly promotional spots for Monday Night Football during the season, becoming the fourth music curator for the NFL on ESPN.VIEW THE SPOT  Getting teenagers to move is not always easy, but encouraging them to is important. Agency: Romance France.VIEW THE SPOT theScore Bet: Get Into Bet Mode theScore Bet is debuting new ads as part of its 'GET INTO BET MODE' marketing campaign for the busy fall sports season. The new spots feature actor Jon Lovitz, world famous Canadian comedian Russell Peters and Canadian actor Patrick J. Adams.Agency: Diamond Marketing Group VIEW THE BATHROOM SPOT VIEW THE TRUST THE GUT SPOT  To illustrate how the right technology can take the drama out of work, regardless of 'where' the drama occurs, Canon USA, Inc., a leader in digital imaging and hybrid workplace solutions, today is launching a new integrated marketing campaign, 'Harmony at Work,' in partnership with McCann Detroit and global media agency MRM Media. Rooted in the insight that in a world of chaos and drama, what the workforce seeks above all is harmony, the campaign features a variety of Canon's products and solutions that can be used at home, in the office, at school, or anywhere in between.VIEW THE SPOT  Framestore Pictures director Murray Butler channels the power of ancient Greek god of the sea, Poseidon, for a new spot showcasing Kohler's innovative digital shower capabilities with Statement shower sprays and Anthem digital control systems. Teaming up with Kohler's internal creative team, the spot features epic visuals, stellar performances, and seamless product integration to showcase how the brand makes it possible to summon water like a god. VIEW THE SPOT Cryptocurrency Exchange OKX: What's That Despite being the world's second largest crypto exchange by trading volume, OKX still isn't the household name it deserves to be. And in a crypto market that has quickly become saturated with challenger brands, it was time to put the OKX name in the spotlight with their first ever global brand campaign. To kick off this long-term brand building effort with BBDO New York, part one of the brand story focuses on driving awareness and name recognition, setting up OKX as the future of finance & web3. VIEW THE SPOT Heinz No Sugar Added Ketchup: Adulting Sucks Adulting sucks and at some point, we all have to do it. From seemingly never ending work days to the increased importance of watching what you eat, being an adult in 2022 comes with a million responsibilities. While Heinz can't help solve all of the woes of being an adult, Heinz No Sugar Added Ketchup (NSA) can make one part easier: cutting back on sugar. It combines the great taste of Heinz with sweetness from plants, helping consumers enjoy the ketchup they love while cutting down on the sugar they don't. Agency: Wieden + Kennedy, New York VIEW THE SPOT  Ontarians can now get a taste of the millionaire life with an exclusive ice cream bar! Ontario Lottery and Gaming Corporation (OLG) and LOTTO MAX have partnered with Toronto-based artisanal ice cream shop, Creamery X, and food scientists to create LOTTO MAX Dream Bars, unexpectedly luxurious, one-of-a-kind ice cream flavoured like things millionaires can afford such: Rare Oil Painting, Private Island, Designer Handbag and Grail Sneaker.Agency: FCB, Toronto VIEW THE FIRST SPOT VIEW THE SECOND SPOT Domino's Pizza: The first pizza extendable table Domino's, the leading pizza chain in Israel, Is launching a pizza that is extra-large, extra cheesy and extra flavored. In order to launch that pizza we had to come up with something large, extra large. Here at Domino's, we can't just announce a new pizza arrival, we need to do it Domino's style?! So we thought, that an extra-large pizza will probably need an extra-large pizza table. Lucky for us, every pizza box has a little plastic "table" in the middle. Presenting - the first pizza extendable table.VIEW THE AD Bugatti: Inspired By A Legendary Wind In December 2021, BUGATTI started cooperation with BBDO Germany. Their mission: building a digital home for BUGATTI, worthy of the legendary luxury automotive brand. A multi-sensorial online space that can live up to Ettore Bugatti's famous motto: "If comparable, it is no longer BUGATTI." Now BBDO Germany shows the first project for the launch of the new BUGATTI W16 MISTRAL. The latest breath taking hyper sports-car gets its name after the powerful Mistral wind that rules the south of France. VIEW THE CONCEPT KFC: Anything For Taste Cape Town, South Africa. You've heard of The Tinder Swindler, but another shameless trickster has been darkening the doorways of KFCs across South Africa. Word spread far and wide on social media that someone was visiting KFC restaurants posing as a quality assurance inspector and, while the truth of this assertion has not been confirmed, it does demonstrate the extraordinary lengths people will go to for the irresistible finger-licking-good-taste of the world's most famous chicken. VIEW THE SPOT John Lewis : Partners For All Life's Moments The moments that matter to you, matter to us. That's why John Lewis will be with you "For All Life's Moments". Agency: adam&eveDDB London.VIEW THE SPOT Netflix: Seoul Vibe Fuel prices in the Philippines have skyrocketed this 2022, making Filipinos nostalgic for a time when gas was cheaper.Netflix's upcoming Korean movie Seoul Vibe was set in 1988, it centered around cars and 80's pop culture. So to promote it, they put up the Netflix Seoul Vibe Gas Station an '80s themed gas station that sold 1988-priced fuel. With fuels sold at just PHP 7 per liter (roughly USD 0.12), people clamored to book a slot to gas up at the station via seoulvibe 1988 Slots were filled up in just under a minute.After the campaign, Seoul Vibe became the #1 film on Netflix.VIEW THE SPOT State Street Global Advisors: Tour de Frank If the last two years have taught us anything, it's that the stock market can turn on a dime. Weâve seen record highs and record lows and everything in between. In times like these, investors need liquidity-the ability to get in and out of the market quickly and easily. State Street Global Advisors' new campaign for DIA, one of its highly liquid ETFs, dramatizes the need for liquidity with a series of situations people need to get into or out of-or both. Created by McCann New York, the campaign continues State Street's legacy of boundary-pushing work in the finance industry. VIEW THE SPOT Cool Water Reborn by Davidoff: Reborn Cool Water Reborn by Davidoff is evoking the provocative late '90s style of fragrance advertising with a campaign aimed at a new generation of fragrance users - the story of a man rising from the ocean, renewed. The campaign for Davidoff's new eau de toilette Cool Water Reborn was developed by Select World, the same agency responsible for Cool Water's trailblazing launch campaign a quarter-century ago. It was produced by Iconoclast, Germany and directed by Matt Lambert, who is best known for his intimate and often queer-driven storytelling and image making. VIEW THE SPOT The Australian Ballet: A Moment 60 Years in the Making In celebration of the 60 year anniversary year. The Australian Ballet has redefined it's proposition to 'Beyond Words' and released a new film to bring it to life, showcasing the many moments of the ballets past that inspire the future.Agency: Thinkerbell VIEW THE SPOT Hennessy VSOP: Enter the show For Hennessy's emblematic VSOP cognac, DDB Paris creates a whole new brand platform, launched by an epic film shot by the Oscar-winning director Paolo Sorrentino. The 360 campaign invites us in the sumptuous, eclectic world of VSOP, paying tribute to the origins of the cognac commissioned in 1817 by the future King of England, George IV.VIEW THE SHOW SPOT VIEW THE 95 SECOND SPOT VIEW OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD KBank: Conscious Is Back Many Thais are not highly educated. But almost everyone has a smartphone. A lot of them only use smartphones to go on social media or to watch online videos. They tend to believe everything they see there. Making them easy targets for scammers. Since they tend to believe what they see online, that's exactly where and how GREYnJ United Bangkok earlier this year got their message across through this campaign for Kasikornbank. VIEW THE SPOT Virgin America: Adventure Series ''Jumping off a building in Las Vegas might be my most embarrassing memory to date - but I can't help smiling when I think back on that very windy day!'' Richard Branson has recently released another animated short story as part of his 'Adventure Series', produced by Paper Sky Films, with his latest addition: ''Jumping Off a Building in Las Vegas.'' What was originally intended to be a surprise stunt to mark the event of Virgin America launching flights to Las Vegas, Branson sailed down the side of a tall hotel in a harness, yet fell too fast and ended up bouncing ass-first off the side of the building. Paper Sky Films teamed up with Virgin to create twelve animated short films, each telling individual stories following Richard Branson's adventures.VIEW THE SPOT Barclays Women’s Super League: Unstoppable Friends Electric's Ewan Jones Morris directs this top bins piece of animation for Barclays Women's Super League through Dark Horses. It encapsulates the unstoppable trajectory of women's football in an explosive launch campaign for the new Barclays WSL season. The film properly introduces the BWSL's Unstoppable brand platform. The film is designed to demonstrate that women's football is no longer on a journey - it is here and only getting bigger and better. And if fans are not watching, they are missing out. With more EUROs players than in any other league, the entertainment, rivalries and goals have only just begun as women's football superstars shine in the BWSL, week in, week out.VIEW THE SPOT  Prada announces the worldwide launch of Prada Paradoxe, the new women's fragrance that celebrates the multi-dimensionality of a woman impossible to frame. The campaign features Emma Watson, who plays both the starring role in the film short and makes her directorial debut in realising the film. The campaign, created by McCann, Paris, celebrates the myriad unique elements of every woman that come together to create an authentic, ever-evolving whole: a woman that is never the same, yet always herself. VIEW THE SPOT  Rappers Lil Wayne, Saweetie and Pusha T, gymnastics GOAT Simone Biles, TikTok star Josh Richards, plus NFL luminaries Cam Jordan, Derwin James and Justin Tucker all feature in this 72andSunny, Los Angeles campaign titled "It Feels Good to Football". Seahawks wide receiver DK Metcalf hypes the crowd up to Dr. Dre's 1999 track "Still D.R.E."VIEW THE SPOT Samsung Galaxy: Join The Flip Side Sometimes, when you see something new, exciting and visually unique you'll start looking for it everywhere... no matter how hard you try to forget about it. As Elena desperately tries to forget about her friend's brand new Galaxy Z Flip4, everything reminds her of it. Will she give in to her fascination and join the flip side? Watch to find out, and join us, if you haven't already.Agency: Wieden + Kennedy, Amsterdam VIEW THE SPOT  Cancer Council WA have used the 10 year anniversary of LiveLighter, a healthy lifestyle program delivered in partnership with WA Health, to launch a ground-breaking new public education campaign via Gatecrasher that aims to encourage and motivate West Australians to reduce their consumption of junk food, including sugary drinks and sweet snacks. The Reverse campaign will run State-wide across all major media platforms, including TV, radio and digital.VIEW THE MUFFIN SPOT VIEW THE COLA SPOT Intuit Mailchimp: Guess Less, Sell More Intuit Mailchimp, the email marketing and automation platform, launched its new creative brand campaign, ''Guess Less, Sell More,'' which uses playful, slightly strange visuals and assets to help illuminate how easy it is for small to mid-sized businesses to ''take the guesswork'' out of their marketing strategy. Mailchimp's in-house creative agency, Wink Creative (Wink for short), dreamed up the concept and partnered with global production company SMUGGLER and director Bjorn Ruhmann to shoot the campaign.VIEW THE RUG SPOT VIEW THE ROLLERS SPOT VIEW THE BAT SPOT VIEW THE WITCH SPOT  MADE is launching a new long-term brand platform 'Never Ordinary' across its key European markets. Created in partnership with Wonderhood Studios, the launch campaign is an exploration of the home being a hub for creativity and originality. By taking the brand in a new direction, the campaign showcases MADE's unparalleled authority in exceptional and unexpected design. MADE hit the market in 2010 and has since been the leading digitally native lifestyle brand in home. VIEW THE SPOT Foodbank WA: Tip of the Iceberg Ten dollars for an Iceberg Lettuce. This may seem like a farcical amount for a common grocery item, but for West Australians this price marked a new height in the ever-rising cost of living. As lettuce-focussed news stories flooded papers and feeds, we reminded people that these changing costs drastically affect the lives of many members in their community. For some, it means choosing between paying bills and feeding their family.Agency: The Brand Agency VIEW THE AD Lifeline: Shine a Light on Suicide Stigmas Many people are still reluctant to talk about their mental health and to seek help if they are struggling. To mark World Suicide Prevention Day on the 10th September, Lifeline sought to confront these stigmas and 'Shine a Light' on them. Thinkerbell developed a national poster campaign to bring this idea to life. To draw attention the posters were designed to mimic the backlighting of the poster site and were created to allow the actual fluorescent lights to shine through. VIEW OUTDOOR  In a world where local craft breweries were winning the hearts of Aussies, The Royals set out to create a hyperlocalised campaign with time-relevant messages to remind beer fans that Coopers was the true, original local independent craft beer.VIEW OUTDOOR (AFSP) / (JED): Caleb Williams Talks Mental Health Star USC quarterback Caleb Williams partners with the Seize the Awkward campaign to encourage young people to check in with their peers and have open conversations about mental health. This student-produced PSA is a collaboration between the Ad Council, the American Foundation for Suicide Prevention, The Jed Foundation, Caleb Cares Foundation, and the University of Southern California's Annenberg School for Communication and Journalism. VIEW THE CONCEPT  Heaps Normal reinvents the classic Aussie drinking song with release of music video written by Panda Candy, ft Mark Bonanno from comedy collective Aunty Donna. The song and video sees Heaps Normal put a new spin on iconic Aussie drinking songslike VB's "A Hard Earned Thirst" and Toohey's "I Feel Like A Toohey's" ads. The Heaps Normal video sees regular people in everyday situations embracing their weirdness with a Heaps Normal in-hand. The independent Australia brewer, fresh off the back of winning the World's Best non-alcoholic Pale Ale at the World Beer Awards are shaking up the drinking scene in Australia with an expanding range of non-alcoholic beers. The latest effort from the crew looks to upend the traditional blokey drinking song, by focusing on a more contemporary array of Aussie beer drinkers. Panda Candy - a Western Australian-based sound studio that has previously worked with the WA Government, Lotterywest, Fringe World and Shooting Stars Charity - composed the Heaps Normal track, with lyrics, performance and video direction by Mark Bonanno, a member of comedy group Aunty Donna. Heaps Normal's Head of Brand Peter Brennan says the video is a light-hearted look at the ways we create our own normal in day-to-day life.VIEW THE SPOT Children’s Cancer Institute Australia: A Life Should Be Long Unlisted, in collaboration with renowned animation director Julian Frost and Orphan have teamed with the Children's Cancer Institute Australia (CCIA) for a very just cause - CCIA's newest advertising campaign: A Life Should Be Long. The compelling campaign was created to coincide with Childhood Cancer Awareness Month and is devoted to challenging the ways in which cancer is typically communicated to the public, through the use of a heart-warming 2D-animated film, as narrated by a little boy. This is where cool games can play an interesting role as casual game companies such as Friv5Online are involved in promoting many products, services, projects, etc. through game mechanics.VIEW THE SPOT Lidl Sweden: No Unnecessary Middlemen The key to Lidl's fresh fruits and vegetables is that they avoid unnecessary middlemen between the farm and the store. To visualize this story, Garbergs have launched a new campaign for tv and digital. In the film we get to see how a farmer uses acrobatic dance moves and parkour in order to bring a box of fresh apples safely to a Lidl store. VIEW THE SPOT AWSR (Belgian Road Safety): We've Tried Everything In order to convince you to stop speeding. We've tried everything. Almost everything. So, during these instable times of social economy, maybe money will do the job. That's why we decided to team up with famous Belgian economist Etienne de Callatay to create an algorithm that will calculate how much you could save per year by slowing down on the road. Check out how much you could save on www.leverlepied.be. Of course, that's on top of the 80 lives lost on the road every year.Agency: Air Brussels VIEW THE SPOT  Global sports brand PUMA announces the kickoff of their ''FOR ALL TIME'' marketing campaign, highlighting their deep legacy as the Classic sneaker brand. PUMA will be examining the meaning of the word ''Classic'' through products, content, and impact created by ''The Collective,'' a group of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years. PUMA has partnered with their Basketball and Classics Creative Director, JAY-Z and Roc Nation's Emory Jones, as the executive producers of ''The Collective,'' a team of creatives, influencers, and storytellers who have had a timeless influence in each of their respective fields. VIEW THE JONES SPOT VIEW THE CAMARGO SPOT VIEW THE SANTIAGO SPOT VIEW THE FRAZIER SPOT  BetMGM is going big on hilarious entertainment with its latest 'IT'S ON' campaign starring Jamie Foxx, Vanessa Hudgens and a cast of sports icons. The star-studded IT'S ON campaign is created with the ambition of feeling more like an ensemble cast limited series, and embraces the brand's legacy of larger than life entertainment. It's like if Ballers and Entourage and The League mashed up with sports betting. Created by 72andSunny New York, BetMGM's 'IT'S ON' campaign will appear across broadcast, OOH, digital, and social channels, focusing on YouTube, Instagram, and Twitter with the hashtag #ItsOnBetMGM.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT « First « Previous Next » Last » 5 of 6 |
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TBWAParis has created this spot for McDonald's.