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Seen and noted
 Nike's new work "Embrace the exotic". Link ------------------------------------ Click here to view this spot  Never let the absence of talent get in the way. Description ------------------------------------ Vh1 Celebreality Summer promos Creative Commentary ------------------------------------ In an innovative way to promote their summer lifestyle and music programmes, VH1 features a series of 5 films that capture the daily routine of a mannequin who, like other rich and famous young celebrities, doesnt let her lack of talent or vacuousness get in the way of her fabulous and sometimes controversial lifestyle. Click here to view this spot @radical.media & Leo Burnett Sydney's Tiger Beer work Leo Burnett Sydney's series for Tiger Beer ... "Unravel the secret" ... is now complete. Click here to view "Asia" Click here to view "London" Click here to view "Paris" Click here to view "New York" http://unravelthesecret.com Y&R's spot for the international Aids Day campaign Here's the Aids prevention spot from Y&R New York & Harvest Films. We've featured most of the otheres right here on the news page, but this one has only just arrived on the bestads desk. Click here to view this spot Rebolucion on a roll. You may notice that two of the six spots on the main page this week are from Argentinian production company Rebolucion. Well .... here's some more: Click here to view this spot BBDO West ... new California Lottery work Anonymous Content director Malcolm Venville doing nice stuff for the California Lottery. Click here to view this spot BBDO West ... Keeping California beautiful"Hunting Season" ... new XBox work from @radical.media From Passion pictures & 72andSunny, Los Angeles. Description ------------------------------------ The latest addition to a multimedia campaign on the theme of sharing for the launch of Microsoft's Zune which has a wireless facility for sharing songs, photographs and files. Creative Commentary ------------------------------------ SSSR used a mixture of physical models, 2D drawn and computer animation in the spot which was composited using After FX. Click here to view this spot Some more large scale human endeavour Leg, Paris, & Wanda are building bridges for their client Vinci. Large scale stuff. Click here to view this spot Guest comments for featured Nissan spot "QASHQAI Car Games"
GUEST COMMENTS
December 13, 2006 10:33 (Edited: February 17, 2023 04:19)
 A few words from the creatives, Adam & Saunby, TBWA. London. " It was cool for us to be involved right at the birth of this amazing sport, it's truly amazing what those guys can do in cars. Dragonfly the Japanese team let us ride in the back during a practise run, it was a moment that Saunby especially will cherish for the rest of his life" Click here to view this spot bestads Global Awards - November
AWARD NEWS
December 13, 2006 10:25 (Edited: February 17, 2023 04:19)
 A bit of background to this months award: TV: November's TV work didn't seem to have any one spot that captured the Jury's imagination. Unlike the last couple of months where Sony Bravia "Paint" & "Flasbeer" stood out from the bunch, there was no clear favourite this month. As usual, there were a few ads that polarised the jury (eg. Zune "Eyes" & the "Borat" promo were either loved or not), and the winners were separated by just a couple of points over the totals from 11 judges. PRINT / OUTDOOR: The print & outdoor work has once again not scored particularly well. It looks like CDs / Judges worldwide are looking for more than what's currently out there. However, there were a few that stood out from the rest. CLICK HERE Guest comments for featured spot "The Snowman"
GUEST COMMENTS
December 06, 2006 12:51 (Edited: February 17, 2023 04:19)
 A few words from the creatives, Michael Kinlan & Mark Davies, the Leith Agency, Scotland. We wanted to get the look and feel of the original film, so we had to make sure we got the right director and animation company. We spoke to lots of people but we felt Robin Shaw (director) and Sherbet were the best team for the job. The music was arranged by Charlie Spencer at Candle and he did a brilliant job directing Ben, the choirboy on the ad. The whole process took about sixteen weeks and everybody at the Leith is totally chuffed with the final results. Go to the main page or Click here to view this spot Ogilvy's new AIDS awareness work
GUEST COMMENTS
December 06, 2006 11:04 (Edited: February 17, 2023 04:19)
For World Aids Day (december 4) , a number of agencies produced work to be shown on MTV & staying-alive.org ... here's a brief look at Ogilvy's contribution - following on from "the Joy of Non Sex", featured on the main page.
 From Paul Smith, CD Ogilvy London: The Joy of Non Sex is based on a series of films from the 70's that advertised the 'part work' magazine 'The Joy of Sex'. Its a fun way to demonstrate that you don't have to abstain from sex because of the Aids pandemic but by using a condom you can protect yourself and your partner from the transmission of the disease. Go to the main page or Click here to view this spot  This one's from Ogilvy Amsterdam. "You and me baby". A few words from Carl Le Blond, CD / director on the spot: You and me baby aint nothing but mammals but we can at least think. So, f##k like an animal, but use a condom. Because every 6 seconds somebody is infected with HIV. We have to be entertaining (no preaching) to make the point to people who think theyre immortal. Click here to view this spot From Ogilvy Lisbon:  and a few words from Edson Athayde, CD, Ogilvy Lisbon: "The fastest growing group of people infected by the HIV virus is heterosexual women under 30. The spot is based on the simple idea that transmitting HIV, even unwittingly, is akin to murder. This thought is brought to life dramatically by concluding scenes of sexual relations with a murderous twist." Click here to view this spot View ALL of the aids work (well worthwhile!) at http://www.staying-alive.org/ Guest comments for featured spot "Looks Twice"
GUEST COMMENTS
December 06, 2006 10:24 (Edited: February 17, 2023 04:19)
 Guest comments from creatives John Crozier and Dom Sweeney, Ogivly London. We thought we may have bitten off more than we could chew when we decided that the film should be achieved in a single shot but thanks to some legendary steady cam and some serious patience we got there in the end after almost 100 takes. Massive thanks to the very talented Italian production team of Orlando films and of course Director Jason Smith. Go to the main page or Click here to view this spot Guest comments for featured Lowe Mexico spot "Uncle Gus"
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December 06, 2006 10:21 (Edited: February 17, 2023 04:19)
 A few words from Agustín Esteban, Lowe Mexico, Art Director on the spot. Cancer. We need to talk about IT but we dont want to mention IT. So we translated Metlife Cancer Coverage Insurance as the need and possibility to stay for a long time on this Earth and thus see amazing things that you as a human being can't lose. "Live to see it" means not talking about death, but about life. For that, we created this fictional story of an uncle that can read the future of a father's son, but, after all, as it doesn't exist, the only valid method is to stay and see it with your own eyes. Click here to view this spot Thomas Thomas films & AMV BBDO's new Lotto workFrom JWT New Zealand & Curious Film Therapy Films director Guy Manwaring's newest offering for Carmax. This one's for Ad agency Boone/Oakley Advertising ... new to us at bestads. Click here to view this spot New work from Lovo Films Belgium Lovo with Saatchi & Saatchi Brussells in this new one for Bofferding Beer. This is the part one of a 3 commercial campaign in wich a journalist tries to reveal the secret of Luxembourg. Click here to view this spot  Lovo with Dentsu Brussells, fo TDK scratchproof DVDs: technical note: this one's a bit loud at the beginning. sorry. Click here to view this spot New Nike Italy work fro W+K Amsterdam. Here's the Nike TV work that goes along with the print we're featuring on the main print page. From the agency: Our inspiration for this animation was Carosello the only TV advertising segment on Italian national television for more than 20 years (from 1954 to 1976). It was a very popular show that run every night and it was made of 6 or 7 ads. These ads were simple, happy character-based stories or animations, many of them incorporating simple jingles. In order to properly nail the style of the piece we decided to work with local resources: Italian illustrators, Italian animators and an Italian composer. The illustrator (and director) is Mauro Gatti the same artist who designed the Coppa Cannavaro poster and the Pere Iaquinta poster. The production company he worked with is Happycentro. The relentless producer is Giuliano Garonzi (same person who produced the print and the posters). The animation company is Molti Media, based in Bergamo. They pulled together this animation project in record time. Music is by the Italian legend Franco Godi. Hes the man behind many famous advertising jingles (from Carosello), cartoon and TV themes. He has also produced for a number of leading Italian artists. The jingle is sung by a chorus of Italian children. Click here to view this spot Some strong work from Suburban, Johannesburg Firstly, "Loaded Gun", a spot for Jupiter Drawing Room. Click here to view this spot  ... then there's "Candles", for the World Burn Foundation, through Young and Rubicam Gitam. Click here to view this spot ENVIRONMENTALLY AWARE Condor Cape Town, Waterfront Studios - with a message of environmental awareness for the villages of South Africa Click here to view this spot eBay "Robot" ... from BBDO New york BBDO's new work for eBay, with production company Hornet. More of the "it" series ... this time in the holiday mood. Click here to view this spot ... and some more robots, courtesy Y&R SingaporeNew PSA / Charity work from PublicisMojo New Zealand PublicisMojo New Zealand & Flying Fish helping out with the Auckland City Mission Christmas Appeal. Click here to view this spot Nexus Productions / D&AD Global Student Awards 2007
AWARD NEWS
December 06, 2006 00:43 (Edited: February 17, 2023 04:19)
 4 December 2006 Nexus Productions collaborate with D&AD Global Student Awards 2007 The quest for a coveted D&AD Student Yellow Pencil gets underway again with the recent launch of the D&AD Global Student Awards 2007. For the first time in the Awards 29 year history a bespoke animation brief has been included and Nexus Productions are proud to be its sponsor. The D&AD Global Student Awards highlight the best emerging design and advertising talent and promote it to the international creative community . The competition calls upon college and university students across the globe to tackle live briefs from some of the worlds biggest brands. The 32 briefs are set by the world's foremost designers, advertising and business professionals and cover a wide spectrum of creative disciplines and industry sectors. Nexus Productions chose to collaborate with i count on the brief, which is to use animation to communicate one or more steps from i counts Step by Step Guide for Climate Cool book. i count is the brainchild of Stop Climate Chaos, a coalition of over 30 organisations including Greenpeace, Oxfam and Christian Aid. The book is a collaboration of all these organisations and explains the 15 simple steps we could all take to reduce global warming. To download the brief and i count supporting document please visit www.dandad.org/studentawards07. Nexus are very proud to be sponsoring this brief, which has provided them with an opportunity to work alongside tomorrow's industry in supporting the next generation of creative thinkers. The deadline for all entries is 23 March 2007 with judging taking place in April/May 2007 by Nexus Productions and a team of D&AD-invited creative professionals. Nominated work will be displayed in a special exhibition at D&AD Congress and published in the full colour hardback D&AD Student Annual. The winners will be officially announced at the Dinner and Ceremony on 28 June 2007. Chris OReilly, Executive Producer and co-founder of Nexus Productions said, We are very excited to be involved with the D&AD Global Student Awards 2007 and setting a brief like we have also raises the profile of animation as a viable career for students. D&AD Chief Executive Michael Hockney said, D&AD continually strives to enhance its wide range of education programmes, and particularly those aimed at the professional development of up and coming creative talent. We are very excited by all this years categories. Not only will students be challenged to show the world who they are, but they will also have the opportunity to demonstrate their untapped potential on the global stage. Nice work in a tough category - BBH New YorkPRINT WORK- not seeing enough from the UK We're not seeing enough print / outdoor/ work out of the UK, so if you've done some good work recently .... send it through! just go to the submit page on the menu, enter the credits info, add the jpeg/PDF ..... done. Guest comments for featured spots "Chase Act I / Act II"
GUEST COMMENTS
November 29, 2006 12:14 (Edited: February 17, 2023 04:19)
 Some background info from Curt Detweiler, ECD, TBWACHIATDAY LA. Nissan is this year's sponsor of The Heisman Trophy. Given to the best single college football player, the Heisman, known for its iconic, straight-armed pose, is quite possibly the most coveted accolade in US sports. Because the spots are airing largely on college and NFL football games, the desire was to create commercials as exciting as the action that unfolds during any given game. The hope is for fans, students and alumni to identify their mascots (such as the giant nut for The Ohio State Buckeyes or the Sun Devil for Arizona State) causing them to cheer on their teams in the commercials much in the same way they do during the game. Mascots were created using a combination of live action, directed by Thierry Poiraud and CGI courtesy of Buf in Paris. Click here to view this spot Guest comments for featured spot "Essential Wear"
GUEST COMMENTS
November 29, 2006 12:01 (Edited: February 17, 2023 04:19)
 A few words from the creatives, Remco Graham & Richard Holmes, Delaney Lund Knox Warren & partners, London. This audience were quite dismissive of advertising or any sort of finger pointing ad that the government might do. So we thought we'd tap into something that they were interested in- fashion brands. It was also very important to us that the ad felt raunchy and as close to a Saturday night out as it could to this young audience. Kevin Thomas did a great job of realising this. Click here to view this spot  From Goodby Silverstein & Partners, SF, & Tool of North America. (There's also an instructional video with some real viral truths & how-to tips) Click here to view this spot New Virgin Mobile work from Mother NY Mother New York & ... yes ... the Perlorian Brothers. Always a little bent. Nicely bent of course. Click here to view this spot the good-work-in-a-tough-category um category
TV
November 29, 2006 11:24 (Edited: February 17, 2023 04:19)
 Maybe we should introduce a new section .... good work in a tough category! Here's one from Lowe NZ & Robber's Dog Films that is definitely not the norm for it's category. Click here to view this spot  And here's one from JWT London that definitely falls into the tough-to-do-good-work-for category: Click here to view this spot New toyota work from Grip Limited & Ruckus Films One of a series of three new toyota spots out of Canada. This one ... "Rewind" . Click here to view this spot Nexus Productions & 180 Amsterdam - new adidas work It's always good to see what's happening at Nexus ... & 180 amsterdam for that matter. Click here to view this spot Guest comments for featured MINI spots, "Portrait" & others
GUEST COMMENTS
November 29, 2006 07:00 (Edited: February 17, 2023 04:19)
 The entire project was created in 3D with the final animations to be projected at as many as eight outdoor locations on enormous screens up to 25 metres in height. so ... a bit of background from the animation team at Golden Square: The greatest challenge was to visualise with the Director, Chris Cairns at Partizan, how images on a TV screen would look when projected onto a 50 foot high screen, 30 yards away. Golden Squares animation team was thus not only challenged with delivering 90 seconds of photo realistic Mini animation and environments that had to look real on TV, but also when projected onto the front of buildings across the UK. In order to achieve this effect, a full set of photo realistic minis were built from CAD models supplied by Mini. Early versions of the new Mini were also filmed at secure test sites, so that Golden Squares animation team could see how the real Mini performed. Once photo realistic Minis had been animated and rendered, test animations were supplied to the projection company, LCI in Barnes. The animations were then projected at their test facility, so that the Director, Golden Squares animators and the agency WCRS, could see how framing, size and choreography of the Minis and their surroundings were working at large sizes. As described above, photo realistic minis were built from CAD models supplied by Mini. Mini also supplied pre painted sections of bodywork, so that Golden Square could write CG shaders to match the look of the paintwork. Footage of real Minis also allowed the animators to follow the front wheel drive characteristics of the real car. With the cars ready to go, it was relatively simple to choreograph the hero mini avoiding and dodging the lasers. As each laser hit the walls or floor of the environment, bricks and dust were animated falling from the walls, whilst smoke and scorch marks were left on the floor. Click here to view "Portrait"  Here's another of the new Mini spots from WCRS: Click here to view "Laser"  This one is "Silhouette": Click here to view this spot  ... and finally, "Wallpaper" Click here to view this spot « First « Previous Next » Last » 1458 of 1480 |
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