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Seen and noted![]() One of the TV spots that goes along with the featured HONDA prin![]() RPA's new TV work for Honda Element. One of many. Go to "latest print" to see the print work & check out the website as well. The Honda Element and more than a dozen new friends will debut on TV, in print and on www.elementandfriends.com on Oct. 9. Hondas longstanding agency of record, RPA, is building on the brand momentum of last years award-winning Element and Friends campaign. The quirkiness will continue as each crittera goat, hamster, lobster, mole, pigeon, rat and turtleshare a unique feature with the Element on TV spots. The campaign also introduces the all-new trim model, the SC. Click here to view this spot Passion Pictures' animation for TBWA Brussels![]() Description ------------------------------------ Shows how Telenet "box" can supply digital TV, internet, mobile and landline telephone Click here to view this spot From Saatchi & Saatchi London & Outsider![]() Two new spots for NSPCC use pathos and imagination to convey the number of volunteers and the funds needed to sustain the organization in its fight against child abuse. Caravan depicts an abusive mother who would surely do harm to her young son were it not for the throngs of office workers that inexplicably materialize on her lawn to act as a divider. In Fun Run, a father is about to prey on his sleeping daughter, when he is overrun by a swarm of marathon runners. Click here to view this spot guest comments for featured ZOO spot "taxi"
GUEST COMMENTS
October 11, 2006 13:35 (Edited: February 17, 2023 04:19)
![]() Some background from the director: The original approach featured scripted dialogue between the two characters. I preferred to do it for real and I wanted them to film it themselves. The surprises you get along the way can be very exciting and terrifying, but a bit of fear is good. Traditionally, you would have shot in London, cut, and started rolling somewhere else. We actually offered cabbies 10,000 pounds, and youd be surprised how many turned it down. 95% of what you see was shot by the guys. I monitored them, and every so often Id prod them and direct them they said Id prod them with the Rouse Stick, waking them up, forcing them to keep going, learn languages, to keep their trip filled with energy. It was a boot camp of sorts, how to get the most out of travel. We traveled four days from London to Marrakech, ending up in the most ridiculous places. Finally, we made it to the main square in Marrakech, which is one of the most exotic places ever, and hopefully we captured the essence of this adventure. Go to the main page or ...Click here to view this spot Guest comments for featured spot "Babies"
GUEST COMMENTS
October 11, 2006 13:32 (Edited: February 17, 2023 04:19)
![]() A bit of background from Mother: Initially, we wanted to create a vehicle which would communicate that Xfm plays new music. The Xfm posters featuring babies as famous rock stars had gone over quite well so it seemed like a good idea to capitalize on the parallel drawn between new music and youth. Another Xfm standout is that they play a lot of guitar-based music, so children as roadies seemed like a natural fit. Although every musical act employs roadies, they're most commonly associated with rock, so we used their unique culture as a way in. This funny little documentary seemed like the way to go. Go to the main page or ... Click here to view this spot Guest comments for featured AUDI spot "Satellite"
GUEST COMMENTS
October 11, 2006 13:23 (Edited: February 17, 2023 04:19)
![]() A few words from Dave Masterman & Ed Edwards, the BBH duo behind the mesmerising new Audi spot 'Satellite': "We were doing a bit of background on Audi and came across the fact that they'd registered over 9000 patents. It seemed incredible, turned out it was more than NASA. So we decided to put a car in orbit. We'd seen Johnny's short film Nyemka's Dream and thought he was just what we needed to make it happen." Dave&Ed Go to the main page or click here to view this spot Guest comments for featured spot "Put the cat out"
GUEST COMMENTS
October 11, 2006 13:14 (Edited: February 17, 2023 04:19)
![]() A few words from Geoff Smith & Simon Butler, Grey London, creatives on the featured spot "put the cat out". Before starting work on this project, we were lucky enough to meet with a nurse who was a specialist in the treatment of Parkinsons. The idea grew out of something she told us people with Parkinsons cant simply pick up a glass of water or answer the telephone. They literally have to will their muscles to move. The idea of being trapped inside a body you cant easily control doesnt bear thinking about. Which is exactly what we wanted people to do. Our thanks go to Paul Goldman and everyone over at Partizan who helped make our script a reality. Go to the main page or click here to view this spot Inside the head of Michelle Stapleton, MD of Wanted Films, UK![]() Q&A with Michelle Stapleton, MD and founder of Wanted Films, UK By the way ... NONE of the interviews on bestads are paid-for advertorials. bestads: How do you start up a film production company from zero? Michelle Stapleton: With a lot of passion, belief in yourself and the directors who believe in you and the will to want to do things your way, take the risks and be an employer rather than an employee bestads: and then 10 years later do it all over again? Michelle Stapleton: Wanting to do it alone, with one single direction. And go back to being Small Is Beautiful bestads: One year & 8 directors down the track, are you wishing youd taken up accountancy? Michelle Stapleton: No, far too creative for me bestads: We featured the new Phones 4u ads last week. Theyve been described as out there. Tell us a bit about them. ![]() Michelle Stapleton: Fantastic commercials basically where the agency has been allowed to do some gutsy advertising with the backing of a brave and respectful client and its paid off. Sadly, these days, the majority of clients not only think they can do the job of the agency but do it better and agencies wont argue their point in fear of losing that account Click here to view one of the Phones4u spots. By and large clients these days have no respect for their agency. Agencies are treated like an internal department within the company and just told what to write, how to shoot it and how they want it edited. Marketing Directors wives have more say in how an ad should look than a Creative Director does. Phones 4 U shows you how strong advertising can still be when a talented, experienced and passionate creative team and director are allowed to create a strong, clear film that works and is also funny and entertaining. There is still hope. Remember the Hamlet Campaign, Carling Black Label, Martini, Orange tango to name but a few great pieces of advertising when the respect for the industry was still there. bestads: Is there any other work youre especially proud of that youd like to tell us about (& perhaps we should be having a look at)? Michelle Stapleton: Yes several commercials that I have either produced or exec produced as well as a couple of shorts that I am very proud of. In terms of commercials, Keep London Tidy Fairy Litter and Playstations Fire First both directed by Seb Edwards, Volvo and Mazda by Selby and then of course there are the Tony Kaye ads I worked on including Nike Kick It (written by Chris Palmer when he ran Simons Palmer and Dunlop). Im also proud of Unexpected conceived by Tom Carty and Walter Campbell when they were at Abott Mead Vickers and finally Phones 4 U directed by Brian Baderman and produced by Vanessa Hetherington both at Wanted Films. The shorts include Big directed by Sara Dunlop which won Rushes Soho Short Film Festival and Juvenile, a film I have just exec produced, directed by China and produced by Jess Ensor through Wanted Films. http://wantedfilms.tv/ ![]() bestads: ... and now for the questions that we put to loads of production companies: There are quite a few production companies out there. How do you get the attention of the agencies? Michelle Stapleton: Through constant dialogue, keeping them up-to-date with all your work. Building relationships with the producers and creatives and earning their respect when you are lucky enough to work with them, and directing a job that you are all proud of so they think of you the next time round bestads: When you send out a treatment of a script do you worry about who might steal it? Michelle Stapleton: Yes, but thats advertising and there is nothing you can do other than to feel proud that even if they didnt work with you both you and they know where a certain idea came from. bestads: PSA (charity) ads ... A necessary evil (paying back favours) or a chance to shine? Michelle Stapleton: I assume you mean charity by no money. In which case you do them for both reasons. But you are aware from the outset what the deal is and therefore do the job as you would a budgeted production. Although it must be said its easier to do a charity job for nothing than it is a huge, well-known, product ad for nothing. bestads: A great script comes in. You really want the job. What do you do to make it happen? (its okay ... you can tell us people dont remember what they read on the net. Scientific fact.) Michelle Stapleton: Do the best pitch you can. Support your director, be passionate and youll get it. bestads: the best scripts always come with the worst budgets .... True / false Michelle Stapleton: False bestads: the smaller the idea, the bigger the effort .... True / false Michelle Stapleton: Not as simple as a true or false. Depends on the product and the clients real belief in their product. If everyone shows a true belief in the product then it doesnt matter how small or big the idea is. bestads: You cant really afford to be truthful in this sort of interview ... True / false Michelle Stapleton: Where have I been false? bestads: having a roster of directors is like having a large family ... True / false Michelle Stapleton: FALSE. The 2 are completely separate. Home is home, work is work. bestads: the future of production is: scripts written & shot by the punters, edited & post produced on a laptop, the sound guy does the track in his bedroom, the clients wife is the research, & it gets sent out as a viral. .... True / false Michelle Stapleton: False. Just my point when talking about Phones 4 U campaign, the state of the industry and the lack of respect. If advertising / production is that easy. Then Go ahead produce them that way and I will select a panel of respected industry figures along with myself to judge them and we will make the X Factor of advertising. BIG NEWS ... bestads global monthly awards
AWARD NEWS
October 04, 2006 13:05 (Edited: February 17, 2023 04:19)
![]() Monthly Global Awards - Go to the "BestAdsOnTV Awards" page in the menu. Each month the featured TV & print work will be judged by a small online panel of highly respected creative minds from around the world. The Jury will review the featured work & will award global gold, silver & bronze to the winning work. In the tradition of all of the truly great award shows, great work will be judged by the industrys best. The inaugural jury: Danny Brooke-Taylor, Joint CD, TBWALondon Kevin Roddy, ECD, BBH New York Mike Barnwell, ECD, Grey South Africa. Claudia Southgate & Verity Fenner, BBH London. Jeremy Craigen, CD DDB London Jan Jacobs and Leo Premutico, ECDs Saatchi & Saatchi New York Matt Eastwood, ECD, DDB Sydney Nick Worthington, ECD, Publicis Mojo New Zealand Sylvain Thirache, ECD DDB Paris Guest comments for featured spot "And The Crowd Goes Wild"
GUEST COMMENTS
October 04, 2006 10:28 (Edited: February 17, 2023 04:19)
![]() Some background from the director, Nic Finlayson, Flying Fish: The weirdest stuff happens on these street type shoots, and a bit of inspiration found. City Council pressure meant we had to shoot very early one Sunday morning. Early, or Late, depending on which side of Saturday you started, which is exactly how we found our street on arrival at 0500. Man. A night city filled with Smirters (smoking and flirting), standing outside clubs, puffing away, wondering when and how exactly their night would end. A city full of character. Drunken, bleeding, sad, aggressive, poor and spent. Then we went to work. And the city emptied, and some of the night owls turned into our film extras, and one needed attention from our Safety guy (blood bin), and some drove recklessly through our shoot, getting in trouble with our Safety Guy, and a guy who had god, stripped down to his vest to try and cast himself as one of our Boxers, and then the guy who needed attention now needs to go to sleep but he is full of upside down B and wants a fight, but his girlfriends drag him off somewhere into the dawn. And then the sun came up. Sure beats a studio. Go to the main page or click here to view this spot Guest comments for featured spot "I Love you New Zealand"
GUEST COMMENTS
October 04, 2006 10:23 (Edited: February 17, 2023 04:19)
![]() Some background from Jamie Hitchcock, CD Ogilvy NZ, and one of the creatives on "I love you New Zealand". Here's a little story about our AA ad. What do you do when your client says I want a 60 second that that captivates New Zealanders and makes them feel proud and excited enough to want to travel round it? You cream your pants. What do you do when your client says 'oh yeah but we haven't got that much money' and 'oh yeah you're gonna have to use a bunch of existing stock footage.'? You shit your pants. What do you do when your client says: i't's got to be on air like tomorrow.' You pack your pants and head off with Robin and Seth from Curious Films, round the country, up valley, down dale, out the back and beyond, over hills, over plains through the mud and in the rains and you live the ad for 4 days. This means that when you shoot the old guy 'who's always willing to buy you a cold beer' at the Royal Hotel in Naseby in the South island, he really does buy you a cold beer- (and takes you curling on the ice), and when you are up the East Cape which is as 'green as the kids after a coastal road' you shoot a kid who really was sick on the way up to the location, and when you finish the ad with the Narrator saying 'oh I love you New Zealand'- You remember that you actually, really and truly, do. Go to the main page or click here to view this spot Guest comments for featured spot "Life Shapes"
GUEST COMMENTS
October 04, 2006 10:18 (Edited: February 17, 2023 04:19)
![]() Lifeshapes: some thoughts from Outsider USA director Jörn Threlfall. The dancers came in from New York and we spent a few days together, devising shapes and sequences from scratch. This was pretty much a freeform and organic process, based around the theme of the car and the stages of life. It was kind of a trial and error process. Some worked, others didnt. We focussed on themes like childhood and play, music, sport, a night out: themes that related to the car or where the car played an integral part in some way or another. Important for me was not to be too overly literal. While some shapes have a direct correlation to the car, others act as more abstract metaphors. About the stages of life really. ![]() We put up a screen and a light and just tried things out. We fed dancers into the shapes little by little to create the ideal forms. Some involved 3 or 4 dancers, others the entire troupe of 12 or 13. The diva for example was augmented at the last by a dancers head that formed the bust. Hands create a fire, feet the apex of a tent. Important for me were the mechanics of the process. We need to be reminded constantly that this is a bunch of bodies actually creating these shapes. So I loved the way the shapes materialised and deconstructed. This coming together and breaking apart was almost more important than the shape itself. These natural and seamless transitions were of paramount importance to me. Its a spot that doesnt feel like a car spot until the end reveal. Its what attracted me to the project. We watch it as a dance piece, an art piece, a piece of physical theatre. Its captivating and refreshing in its utter simplicity: a body, a light, a screen. The perfect metaphor for the cinematic process. Go to the main page or click here to view this spot Guest comments for featured spot "Secure"
GUEST COMMENTS
October 04, 2006 10:12 (Edited: February 17, 2023 04:19)
![]() A few words from the creatives: Michael Faudet (ECD), John Akritidis & Michael Davey (CWs/ADs), DDB Melbourne Australia: Overall, we were delighted with the result. What made this ad fun for us to make was taping a dead mouse to the directors head and setting a somewhat irritable falcon loose in the same room. The only regret we have was that it could have done with a touch more branding. Go to the main page or click here to view this spot Guest comments for featured spot "Snowball"
GUEST COMMENTS
October 04, 2006 10:06 (Edited: February 17, 2023 04:19)
![]() Some background from Todd Riddle, Group CD, Fallon Minneapolis: When we presented the script for Snowball, we really didn't know how we were going to execute it - so we presented a single key frame that looked very much like one of those old cartoons of a character rolling down a hill snowballing everything in their path. We told our very open minded clients that if they bought the spot we would find the best people in the world to execute it. They did, and true to our promise, we hired Dante Ariola of MJZ in Los Angeles, and WETA, Peter Jackson's digital effects company in New Zealand (of Lord of The Rings and King Kong fame). It took 5 stunt people, 4 days of shooting, 2 cities, 12 weeks of special effects, a team of 87 digital artists and a total of 5 months to create. We finished Snowball just hours before we had to ship it to the networks for air where it launched on The Ryder's Cup. Go to the main page or click here to view this spot New Vodafone work out of Hong Kong ... and NZ
TV
October 04, 2006 08:44 (Edited: February 17, 2023 04:19)
![]() A couple of well-worth-watching Vodafone spots, both selling mobile broadband. Firstly, here's the one from New Zealand, by Lowe Draft Auckland and directed by Lucious International's Richard Gibson. Click here to view "Liquid Freedom". ![]() Next there's the one out of JWT Hong Kong, directed by Louis Ng, from The Film Factory. Click here to view "Get Moving". Rice Paddy & Code Film's Faux Asians![]() For the Reel Asian International Film Festival ... Description ------------------------------------ A two piece comedy trailer put together to help peak the viewers interest in the film festival. Creative Commentary ------------------------------------ We were briefed by the festival to produce a trailer that would promote the festival in a humourous way. - Click here to view this spot TBWA Vancouver's new work for the VIFF![]() Here's one of TBWA Vancouver's new spots for the Vancouver International Film Festival ... Good Films Stay With You Click here to view this spot New Sprite work from Saatchi Copenhagen, and Moland Film Co.![]() Director Jonas Arnby evaluates friendship in this new Sprite work for Saatchi & Saatchi Copenhagen. Click here to view this spot Some great stunts to drive the messages home
TV
October 04, 2006 06:03 (Edited: February 17, 2023 04:19)
![]() Firstly, this anti-smoking campaign from GSD&M & Biscuit Filmworks' Noam Murro. Click here to view this spot ![]() then ... From FCB Canada and SMUGGLER@SoftCitizen: Click here to view this spot New work from Jong Von Matt & Tempo Media![]() Just when you think world peace might one day be attainable, the crazy frog ringtone spoils it all. Click here to view this spot Johnny Walker & the US Air Force ....
TV
October 04, 2006 05:39 (Edited: February 17, 2023 04:19)
![]() BBH London and GSD&M have both taken to the air, but for very different products. the big question is what takes your fancy ... the Air force or Scotch Whisky. Click here to view "Dogfight" from BBH London ![]() GSD&M launched a documentary style U.S. Air Force campaign Do Something Amazing that features real Airmen and the amazing things they do everyday. Campaign is the first since USAF Weve been waiting for you campaign that launched in 2003. As user-created content sites such as YouTube and GoogleVideo rapidly increase in popularity, Air Force Recruiting Service wanted to create a campaign that features similar, authentic, non Hollywood work. The Do Something Amazing work features Airmen in action as they fly and fight, call in air strikes, jump out of airplanes as well as their personal, unscripted take on what they do. We want viewers to say that could be me doing those amazing things. In addition, we want to highlight all the unique roles that the Air Force plays in defending the country, states Lee Pilz, USAF account director at GSD&M. The DSA campaign encompasses TV, print, webisodes and a new website with over an hour of unscripted videos, Airmen profiles, interactive and downloadable features. Click here to view "Thunderbird" from GSD&M ALERT - Entries for the 6th YoungGuns International Awards close
AWARD NEWS
October 04, 2006 01:53 (Edited: February 17, 2023 04:19)
![]() ALERT - Entries for the 6th YoungGuns International Awards close next Friday October 13th. Follow the instructions at http://www.ygaward.com to make sure you get your work entered in time; and be in the running to win the huge US$20,000 first prize as the 2006 YoungGun of the Year (there are no additional uploading charges for entering your work ONLINE). Chuck McBride (TBWAChiatDay North America) is the overall YoungGuns Jury Chairman this year and along with a select number of regional jury chairmen, will be flown to Sydney in early November to deliberate and decide on the bullet-winners and the overall winner for this years show. For further information, please contact livia@ygaward.com or visit http://www.ygaward.com Guest comments for featured spot "The Rings Trilogy"
GUEST COMMENTS
September 27, 2006 12:20 (Edited: February 17, 2023 04:19)
![]() A bit of background from the director, Sam Alessandri, Collective Energy: The making of was done with cut out puppets an projected using a light and a flame source from the candles. It was shot on a very tight budget and our location was our production office. The commercial is based on the products selling point that one candle burns for a duration of 9.5 hours. And as lack of access to electricity is still very much an issue in especially rural South Africa, the idea of telling a story using shadows by candlelight seemed particularly relevant. So using the light of just one candle you should be able to re-enact the entire Lord of the Rings Trilogy with shadow puppets (the 3 movies in reality actually run for a total duration thats just 6 minutes shy of 9.5 hours.) Only 6 scenes from the complete trilogy were selected in sequence to represent the 3 movies back to back. The commercial further plays on the absolutely universal appeal of the L.O.T.R. story but in a deliberately anti-SFX style. Click here to view this spot It's been a HUGE week of creative output worldwide![]() There's been soooo much great work coming in to bestads this week ... from everywhere! maybe we should make more room on the main page for these two: Fight Club - from Stink & Cake Media, London. Click here to view this spot ![]() ... and then there's this one from DDB Sydney. Children See. Children Do. Click here to view this spot New Yokohama work out of South africaNew Kahlua work through Publicis London & HSI![]() 60sec Kahlua spot produced by Publicis London for North America + Australia, which began airing in the U.S on 24/9/2006. Click here to view this spot New Sony Bravia spots ... with options![]() McKinney & Sony Bravia suggest you choose your own adventure. One spot with four different endings (two for men, two for women). A special component of the campaign allows TiVo and DVR users to actually choose which ending they want to watch. For the ladies .... Click here to view "Heart Specialist" ![]() ... and for the men .... Click here to view "Whistle of Glory" and for the website: sony.com/hdtv New Virgin Rail work from RKCR Y&R, London.New Yahoo! work from Soho Square and OgilvyOne Worldwide![]() Bad things happen if you don't Yahoo! The fully integrated campaign can be seen online, including an insider look at outtakes and user-created commercials, by searching for Do You Yahoo!? on Yahoo!. or click here: http://brand.yahoo.com/newyahoo/tv.html Additionally, in celebration of the creative power of the Yahoo! community, two lucky users will see their own creations air on television. These commercials were selected from videos submitted online by film school students and Yahoo! users as part of this ongoing campaign. Click here to view "Recall" ... one of the spots in the campaign. New trailer for the London Film Festival from RKCR/Y&R![]() Great film descends on London during the festival. Brought to life by putting a London "spin" on classic movie moments. Click here to view this spot New EA sports work from W+K Amsterdam![]() New intense EA sports spot from W+K Amsterdam ... with some strong sound as well. Electronic Arts releases its latest sports game "FIFA 07" just as football fans are celebrating the start of the new season. 'The Football' demonstrates the game's all consuming passion, both on the green pitch and on the cyber pitch. Click here to view this spot guest comments for featured Nokia spot "Film Set NYC"
GUEST COMMENTS
September 27, 2006 11:03 (Edited: February 17, 2023 04:19)
![]() A few words from Greg Milbourne & Oliver Green, Lowe London, creatives on tthis week's featured Nokia spot. Lowe Londons latest work for the (DVD-like quality video) Nokia N93 aims to get people shooting stories - not just their baby's first steps. Gary Oldman was drafted to point out that the world is filled with opportunities to create worthwhile stories... as long as you have something worthwhile to shoot them on. Go to the main page or click here to view this spot some self promo work ...
PEOPLE
September 27, 2006 10:51 (Edited: February 17, 2023 04:19)
![]() We've had a few self promo things turn up at bestads. Lte's have a look: 1. Director DAVID JAGODA has set up his own shop. Click here to view this spot ![]() 2. Ideas Woman Olivia Pierson Click here to view this ad ![]() 3. "Blank" Click here to view this ad guest comments for featured spot "Labyrinth"
GUEST COMMENTS
September 27, 2006 10:15 (Edited: February 17, 2023 04:19)
![]() A couple of words from the creatives, Toby Moore & Selena McKenzie, Publicis Mojo Melbourne. Melbourne is a complex grid of streets, secret laneways and hidden arcades. Its only when tourists venture down them, that theyll discover all that the city has to offer. Go to the main page or click here to view this spot Another from the new Slim Jim series from CP+B![]() this one is "headlights" ... another of CP+B's new snapalope season campaign for Slim Jim. and the website: http://www.shaa.com/ Click here Click here to view this spot Guest comments for featured Moviefone spot "Terrence"
GUEST COMMENTS
September 27, 2006 07:40 (Edited: February 17, 2023 04:19)
![]() A few words from Ron Lim, Assoc CD, Attik, & art diector on featured spot "Terrence". We had some great scripts, clients who wanted to do great work and an amazing director to work with. But the casting! I've never been so depressed in my life... I've never seen so many grown men cry. Go to the Main Page or click here to view this spot Guest comments for featured Greenpeace spot "Breathe"
GUEST COMMENTS
September 27, 2006 07:34 (Edited: February 17, 2023 04:19)
![]() A few words from Nick Worthington, CD Publicis Mojo New Zealand, & creative on the featured Greenpeace "Breathe" spot. Most people think of the Amazon as the lungs of the planet, breathing in carbon dioxide and exhaling oxygen, in fact half the oxygen we breath comes from the worlds oceans. Very few people know this. So Rey Carlson from Revolver films spent months travelling from the bottom to the top of the globe documenting the rise and fall of the oceans for this Publicis Mojo NZ ad for Greenpeace. Its Greenpeaces Year of the Oceans and theyve pledged to sign up a million Ocean Defenders by Feb 07, so if you like the ad please sing up at http://oceans.greenpeace.org Youll be one of a million people calling for action to protect our oceans and the people that depend on them, you and me included. Go to the main page or click here to view this spot ![]() Following on from our featured spot "the art of Invisible-ness": the art of Mind Control: Click here to view this spot and the art of speediness: ![]() Click here to view this spot « First « Previous Next » Last » 1458 of 1476 |
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