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Seen and noted
 One of the new BBDO Fedex spots. We'll fill in the gaps with the credits when we sort that little problem out. Sorry folks. Click here to view this spot  Description ------------------------------------ MTV was approached by General Motors to create a backstory for a puppet rock band called "The CMONS" that are being featured in commercials for the Opal Corsa. MTV then approached Annex Films' director Chris Nelson to help write and direct 4 x 1 minute rockumentaries + 1 viral Creative Commentary ------------------------------------ This viral explores the darker side of the world famous puppet rock band called "The CMONS" Link ------------------------------------ Click here to view this spot New from Duval Guillaume Antwerp & Milly Films, Belgiumthe Reel Asian International Film Festival Description ------------------------------------ To help celebrate the 10th Anniversary of the Reel Asian International Film Festival we played on an old Asian stereotype. Click here to view this spot New Nissan work teaming with CG work
November 01, 2006 06:17 (Edited: February 17, 2023 04:19)
 This one featured a couple of weeks ago in our advertising space, but this is the long version. For SFX ... Well worth a look. Click here to view this spot New from the Gang Films & Euro RSCG C&O ParisGuest comments for featured spot "Cut Through"
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October 31, 2006 10:26 (Edited: February 17, 2023 04:19)
 Some background from the ECD, Nils Andersson. We decided to take the "RAZR" thin story to another level. We had done all the print and outdoor work on it worldwide. Now a chance to bring it to life on film. Bo dreamt up the story of a guy whose RAZR accidentally slices through an entire building. The clients bought it. So then it was simply, find one of the best directors on the planet to bring the story to life. Matthijs van Heijningen loved the script and we debated where we would shoot. Berlin, Moscow, Brazil, Hong Kong? Wherever we would end up, we didn't want a homogenous global spot that ticked all the racial boxes.We wanted a definite and real place, and preferably one that was not usually seen in commercials. So to Hong Kong. Not because we were out in this part of the world, but because of the growing interest in China and it also had the right energy. We also debated at length whether the film should have a kind of advertising gloss or glamour. However, feeling that would be expected, we attempted a more real, yet still beautiful look. The result is here for you to see. Nils Andersson Click here to view this spot guest comments for featured MTV spot "Music is for life" A few words from the creative director Hein Mevissen: " This film is based on an almost true story. We posted this script on the internet to find someone in a situation similar enough to shoot this film. We received stories from Japan to North England, where brass band music is a part of traditional culture. Eventually the brass band featured in this film applied, together with this young boy, who has been raised with brass band music by his brass band loving family." And some more background from the Johns: The film is shot in Praque. Diederiekje Bok who wrote the script wanted the film to be in that country. The director Hein Mevissen already shot another film there so he knew a lot of locations. The shoot went very smooth except for the scenes in the mental institution that had to look like an hospital. Patients that were actualy in the hospital insisted being part of the film so Hein decided to send the 'extras' home and use the real people instead. It was fantastic. Everyone immediately knew their role. The film took 3 days to shoot. Click here to view this spot Guest comments for featured HP spot "Crazy Town"
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October 25, 2006 13:20 (Edited: February 17, 2023 04:19)
 Some background from Christopher Mills, director on the HP "Crazy Town" spot. CRAZYTOWN INDEED. The brief was like something like a cross between a Hieronymus Bosch painting and a sort of a surrealist dream sequence...kinda like - "...and then the tentacles spring up out of the Bladesystem Server and fly through the office, undoing the chaos of the whole world going crazy..." (or something like that). - needless to say, the initial conference calls were pretty fun. What a rare, rare treat, this one. Here we have one of those situations where client, agency, and production all shared the common goal to "make it as creative as you can". I actually got to utter the words, "get me no less than a dozen tentacles - can be octopus tentacles, or squid tentacles, doesn't matter, so long as they're big ones" (We started out using actual, live tentacles in the spot, but deemed them too gross later on - we replaced 'em with the cartoon ones you see here). Other memorable bits - a shoot day that included shooting various different things out of a confetti cannon, including thousands of tiny bits of paper, pipe cleaners, silly string, and, uh...confetti. We actually made paper tornadoes, (don't worry, no one was hurt), and constructed a Godzilla - sized city, complete with trees, park benches, fire hydrant, and actual graffitti. The office was fun. My team got almost OCD about it...(at one point, I came in and saw one of my art director people poking holes into the receiver of a tiny phone the size of your thumbnail. I told her that no one was likely going to see it, and she responded by saying "....yes, but I KNOW it'll be there....!" That kind of obsessive attention to detail is all over this thing....look for yellow post-it notes (that, in real life, are about 1/4 the size of a postage stamp) with actual memos written on them, children's drawings hanging on the cubicles, weird stuff written into the calendars, dents on cars, and all kinds of other fun, sneaky things. The best game for someone "in the know" to play with this spot is the "guess what that's made of" game. (ie: the PC's that you see in the office are actually made from printer ink cartridges, the paper "in box" things on the desks are made from empty wafer mint packages and so on.) I've never been so lucky with the amount of trust and good faith that I had on a job as with this one. I don't think I've ever uttered the word "tentacles" so many times in my life....What a ride! Millsy. Go to the main page or click here to view this spot Guest comments for featured spot "Singing Cowboy"
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October 25, 2006 13:11 (Edited: February 17, 2023 04:19)
 Some background from John Kearse, CD on the American Legacy spot "Singing Cowboy" You hear about the death toll from smoking. But you dont really hear about the people who live with the consequences. The idea of a cowboy who sings through his stoma (the hole in his neck) had been around for five or six years. We finally found a place to use it. The cowboy wasnt an actor, and not even an activist, just a guy who one day woke up with a sore throat, six years after quitting smoking. He was nervous about doing this at all, as I think most sane people (non-actors) would be. So when he showed up on the set one of the busiest intersections in New York he couldve easily frozen up. Which wouldve sucked, because we had about two hours to shoot the whole thing and it was getting darker by the minute. But he came through big time. Way to go, Tom. Go to the main page or click here to view this spot Guest Comments for featured spot "Footsteps"
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October 25, 2006 13:00 (Edited: February 17, 2023 04:19)
 From the creatives, Angus Wardlaw & Alexei Berwitz, Clemmow Hornby Inge, London. Some disadvantaged young people feel that a life of drugs and crime is all they will ever achieve. We tried to show that the Princes Trust can help them chose a better path. The footprints were seamlessly created in post by Framestore. The sound was by Wave and the expert direction, Dom & Nic. All who offered there talents for nothing. Many thanks to them. Angus & Alexei Go to the main page or Click here to view this spot Guest comments for featured spot "Guatemala"
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October 25, 2006 12:52 (Edited: February 17, 2023 04:19)
 A few words from the creatives, Siobhan Dempsey & Drew Pautler, Bensimon Byrne, Canada. For this campaign for Viera Plasma TVs we came up with the idea of showing people something they had never seen before, which in this case was other people seeing something they had never seen before. We thought it might be kind of wonderful to make it snow in a small, dusty village in, say, Guatemala. In retrospect, insane. So many things could have gone horribly, terribly wrong. We could have had a client that said, This idea is not at all wonderful or magical. Just talk about the technical features of my TV. We could have chosen a director other than Mark Molloy. We could have insisted on using actors, not real people. We could have anxiously meddled and not let things unfold naturally. We could have shot somewhere other than among the warm, wonderful people of Chiapas, Mexico. We could have had a bunch of post-production people who didnt treat this idea as if it was their own and bring it to life. And finally, we could have chosen a snow machine other than the fine True North Brand Snow Machine. Whew! Bullet dodged there! But we didnt. Thanks to everyone involved. Click here to view this spot From Saatchi & Saatchi Belgium & the Bingo Family.Another Film Company's new work for Alcohol Harm Reduction United London & director Steve Reeves - new work for Alcohol Harm Reduction. Click here to view this spot Saatchi & Saatchi LA & Harvest - new Toyota workO&M London & the Sweet Shop's new one for Toblerone.New Cathay Pacific Work from McCann-Erickson Hong Kong. And the award for the most work received in one week goes to ... McCann-Erickson Hong Kong. They sent in 29 separate TV spots and a dozen print ads. So here's one of them. Click here to view this spot New Work from Canadian agency Calder BatemanFrom Saatchi & saatchi New Zealand ... Description ------------------------------------ Men,once again, try to steal beer from the Tui brewery - a brewery run by women - gorgeous women. Creative Commentary ------------------------------------ The sequel to the original Tui 'Brucetta' ad in which 2 men pose as women in order to gain access to the women- run Tui brewery. Click here to view this spot and you can see "Brucetta" here. "Pammy" the New Virgin Mobile advert fromRKCR/Y&R London."Bridging the gaps between commercials, virals, documentaries an
UK
October 25, 2006 06:30 (Edited: February 17, 2023 04:19)
 one of 5 short films entitled "This Is Living" (Warning: it's a few minutes long) Creative Commentary ------------------------------------ To push the anticipation surrounding the release of Sonys Playstation 3, the gaming pioneer has commissioned a series of five films, each one focusing on real life characters in real life situations to demonstrate the need for, or benefit of, the platforms new technology. Bridging the gaps between commercials, virals, documentaries and short films, the spots will initially be launched in sequence through the PSP3 website, with future releases being mooted for Europes HD cinemas. Final Cut London editor, James Rosen, cut the mould-breaking campaign in a style as far removed from traditional commercials as possible. Shot using a hi-speed HD camera, the first film to be released is Real Time, using a pair of amateur boxers who demonstrate the importance of impulsive reactions as an analogy for PSP3s real-time physics. The other four films feature speed stacking as a means of showcasing processing power; a London man who obsessively collects miscellany to highlight immense storage potential; BMX flatland biking as a demonstration of precision controls and wireless capabilities; and the final film blows up an old ladys home to flaunt the PSP3s high-definition image quality. Click here to view this spot From M&C Saatchi Sydney & Elevator. Description ------------------------------------ UNDERLAND is the latest performance from the Sydney Dance Company using Nick caves music. Click here to view this spot For Erste Bank through Young & Rubicam Vienna
October 25, 2006 06:22 (Edited: February 17, 2023 04:19)
australian advertising community announcement Description ------------------------------------ It's not easy being a professional foosball player. Click here to view this spot Guest comments for featured Johnnnie Walker spot "Human"
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October 24, 2006 06:19 (Edited: February 17, 2023 04:19)
 Some background from the creatives, Steve Robertson & Justin Moore, BBH London.: Johnnie Walker: a history of brilliant advertising, a brand proposition to kill for, a super-brave client and the legendary John Hegarty as CD. What a great opportunity. What a terrifying prospect. Our starting point was to try to make an ad that was truly inspirational. We wanted to make everyone who watched it to feel proud to be a member of the human race. Even if only for 60 seconds. We had a simple thought: maybe the soon-to-be superior artificial intelligence being developed right now wont be hell-bent on crushing us like cockroaches once its walking among us. Maybe itll balance all the beautiful things we've produced against all the ugly mistakes we make, and decide to keep us around. As pets at least. There are a few people theyll definitely want to keep around when the android revolution comes: the brilliant Dante Ariola, several resident genii at The Mill, and a great little-known actor called Aaron Cash. This certainly wasnt the simplest job, but blimey, what a result. Thanks folks. Click here to view this spot Guest comments for featured spot "Revival Guy"
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October 19, 2006 02:58 (Edited: February 17, 2023 04:19)
 A few words (7) from the director: The Client wanted a drinking shot. So.... Hamish Rothwell. Click here to view this spot The Sony "Lawn Mower" from TBWA SINGAPORE
ASIA
October 18, 2006 12:00 (Edited: February 17, 2023 04:19)
 This one really is front page material but we got our hands on it a couple of monhs after the event. But it's well worth a look! and here's a few words from from Paul Cutter the director: Director: Just rub a bit more lotion on. Director: Thats it Cassie look at me, ooh hot!! Hot!!. Director: Ooh show me you want it. Director: Yeeeah thats it you know you want it. Lawnmower man: Umm what should I do next? Director: Yeah Garry youre doing great mate, just keeping mowing the lawn. Director: Ooooh you naughty girl Click here to view this spot Excellent new HIV work from Quiet Storm London. Sometimes it'd be good if we had more room on the main page. This new spot from Quiet Storm (& Quiet Storm films) is well worth a look! Description ------------------------------------ An amusing viral & cinema ad for HIV Body & Soul, encouraging people to donate by texting a 'SMILE' to 81156. Creative Commentary ------------------------------------ The idea stems from the truth that a smile can be more easily spread than HIV. Therefore the power of a smile can help kids with HIV overcome the stigmas in their everyday lives. The ad challenges those old misconceptions about HIV/AIDS by spoofing 80s stereotypes. Click here to view this spot Lowe Brindfors, Stockholm & Partizan LondonFLY ON CREDIT King James & production company PLANK investigating human movement. Whenever you spend on your new kulula credit card you get back real money to put towards your next kulula flight. so spend = travel = party. People are really funny when they dance! They mimic all sorts of everyday movements. And what you buy on this new credit card will help you fly. so you can go and party all over the country. Click here to view this spot From TBWA/Chiat/Day - New York & Biscuit FilmworksFrom Outsider & Havis-Euro RSCG, ParisRed Bee & the BBC still doing great Idents. This one's "Football" Click here to view this spot and this one is "Moon":  Click here to view this spot EASY WAY TO MOVE The creative rationale behind the campaign is therefore simply The Easy Way to Move, translated in the above the line campaign to Well make moving so easy, youll forget you did. The concept communicates this rationale in a human, affable and engaging way with the intention to place the Elliott International brand top-of-mind within consumer headspace. Click here to view this spot « First « Previous Next » Last » 1458 of 1478 |
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