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 Background: Puerto Rico's financial crisis has generated a landslide of bad online & offline publicity. Our client the Puerto Rico Hotel & Tourism Association was worried about the effect this negative publicity could have to the country's morale and to the global perspective of the island specially during itâs high season. The challenge was to shift the online conversation about our island with a social initiative that would gain back Puerto Rico's paradise status.Agency: Synapse Social, Puerto Rico VIEW THE CONCEPT
 JMW Stockholm and Microsoft placed a real time-posture scanner in the down town business district of Stockholm. To get stressed out, high performing, mobile workers to stop and think. And learn how to carry right. And light. This is what happened. VIEW OUTDOOR
 The Moyai Support Centre for Independent Living has launched the "Homeless Bed Collection." Agency: Ogilvy & Mather Tokyo VIEW OUTDOOR
 Shelter dogs are usually portrayed in a negative way. By simply changing their image Saatchi & Saatchi UAR changed peoples perception of shelter dogs. We started an online 'Talent for Hire' service where the dogs could be showcased in their true light. VIEW THE AD
 Burrell Communications is skilled at crafting commercials with a brand message grounded in real-life situations that strike a chord with their target market. The award-winning agency pioneered the approach in the '70s, coining it 'positive realism,' introducing a genre of storytelling that sparked a new trend in advertising, and continues to strengthen the connection between brands and consumers three decades later. VIEW THE SPOT
 Denver agency LRXD has created "What's Happening Now Behind the Yellow Sign?" an integrated advertising campaign for Kampgrounds of America (KOA) that targets ad creative to specific day parts (morning, afternoon, evening). The ads correspond to camping activities viewers could be experiencing at that time. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT
 Cutting Room, NY editor Chuck Willis teams up with Mekanism to save innocent bystanders from the effects of illogically hungry individuals in the hilarious campaign "Hangry Hacks" for Jack Link's. VIEW THE SPOT
 The bees are dying. By putting micro-sensors on bees an #IntelEdisontechnology in their hives, one of the world's greatest minds is hoping to save them from extinction. VIEW OUTDOOR
 JWT, Sao Paulo and Kit Kat have created the "Virtual Staring Contest", which is a game with just one rule. If you laugh, you lose, but if you don't laugh your rewarded with a free Kit Kat. VIEW OUTDOOR
 Kolcraft and Contours know that babies can tell us what they like, so we created an exact, adult-sized replica of one of our best selling strollers to show parents just how comfortable Contours strollers are for their babies. Agency: FCB Chicago. VIEW OUTDOOR
 The Internet gets a little angry when it's hungry. So SNICKERS Australia and Clemenger BBDO Melbourne created a hunger algorithm that monitors the mood online. Now, when anger goes up, prices at 7-Eleven in Australia go down. Get your own low priced bar at www.Snickers.com.au VIEW THE CONCEPT
 Grey Singapore has released this interactive campaign for The Daily Times titled "Free My Voice." VIEW THE CONCEPT
 The Thai Health Promotion Foundation has created "Helpmet' the world's first motorcycle helmet that can detect a serious head impact and call for help when riders may be unconscious. Agency: BBDO Bangkok. VIEW THE CONCEPT
 Normal people just skip the ads on youtube. But what if they had another option? To promote "The Noite", a hit comedy show in Brazil, we launched an all new button on youtube ads. VIEW THE CONCEPT
 New campaign film for male cancer charity 'One For The Boys' which aims to encourage men to talk about their health concerns and gain the support of loved ones when suffering from all forms of cancer. While there's a happier outcome for the protagonist in the film, over 85,000 men die of cancer in the U.K. every year and one in four are not diagnosed until symptoms are advanced. Featuring Samuel L Jackson. VIEW THE SPOT
 Y&R Budapest wen film to promote the Katona Josef Theatre VIEW THE SPOT
 "Poverty Isn't Always Easy to See." So Grey Canada and the Salvation Army held an open house to reveal that 1 in 5 households pay more than they can afford to keep a roof over their heads. VIEW OUTDOOR
 BETC Paris has released this spot for Peugeot during the French Open, which reveals the story behind Novak Djokovic's vocation. Needless to say, it's about Better Sensations." VIEW THE SPOT
 Engine takes a less sterile approach to RSPCA QLD's 2016 Operation Wanted campaign. Engine has teamed up with the RSPCA for a second time to deliver Operation Wanted RSPCA QLD's annual desexing campaign. Made possible by over 175 Queensland vets the "desexify your pet" campaign encourages cat and dog owners to take advantage of the promotion, and do their part in reducing the number of unwanted litters in Queensland.The campaign from Engine Group was launched via a multi-faceted media buy including TV, radio, digital and social. VIEW THE SPOT
 It's common to hear stories of people who, when they discover they only have a short while to live, start living as if each day were the last. These people start seeing things with fresh eyes, living happily, taking advantage of each second, doing as they please and treating everyone wonderfully. In short: they start living intensely, just like dogs do.Agency: AlmapBBDO, Sao Paulo VIEW THE SPOT
 Nitrates are an invisible threat in the water we drink, caused by intensive farming which uses tons of chemical fertilizers.To show the level of Nitrates in the drinking water, the water brand Aqua Carpatica created The Purity Test. This is a little paper strip which tells the Nitrate content when dipped in water.In online, users were encouraged to take the cause even further: test the water they drank whether lake water, tap or spring water and then share the results on the Nitrate map, for everyone to see. Agency: Cohn&Jansen JWT Romania VIEW THE AD
 The Mani Bhavan Gandhi Museum is one of the most important historic buildings in India. It is the very house where Gandhi lived and planned his campaigns of non violent resistance that brought our independence. The house is now preserved as a museum. Despite its massive historic importance to our nation, awareness is low, especially among millennials. The museum asked us to embark on a campaign which would raise awareness and attract more young visitors to the museum.Agency: Ogilvy & Mather, Bangalore VIEW THE SPIRITUAL AD VIEW THE LABURNUM AD VIEW THE PRICELESS AD VIEW THE NON VIOLENCE AD VIEW THE TOILETS AD
 A well-slept Canada is a healthier Canada. And Dairy Farmers are committed to creating the healthiest Canada possible. And, of course they know a thing or two about getting a good nightâs sleep.To champion the cause of sleep, Dairy Farmers of Canada created Projectsleep. Across all mediums Projectsleep seeks to raise awareness of Canada's sleep problem and provide solutions for those looking to get a better nightâs sleep.Agency:DDB, Toronto VIEW THE SPOT
 JCDecaux sends out the worst mailing ever in the history of direct mail. This year, JCDecaux, well-known for their 2m2 billboards, caused a bit of a stir amongst advertisers. JCDecaux sent out a direct mail to tell them about their outdoor opportunities. Every advertiser received a miniature 2m2 billboard featuring one of its own ads. Thoughtful. Except they made a huge mistake, one youâd never want to make with your clients.Agency: BBDO, Belgium VIEW THE AD
 A man finds escape from his wifeâs boring television show in a game of Bejeweled Stars. He matches a set of tiles and suddenly everything around him changes. His gauche apartment is transformed into curling arena, lit like a disco dance hall. His wife and dog furiously sweep the ice as he rides a giant curling stone toward a goal. Team One for client, Electronic Arts VIEW THE WINTER SPOT VIEW THE GINA SPOT
 The centerpiece of the campaign is a short animation for movie theaters and internet, which tells the story of Malu Moletom: A girl who lives in a city where everyone wears all the clothes they have, all at the same time. Nobody realizes that having so many clothes is excessive. On top of that, every night, when the sun goes down, mysterious earthquakes threaten this place. Agency: Lew Lara TBWA VIEW THE SPOT
 To celebrate the launch of the new look Wallabies Jersey and drive local rugby centric relevance of the global brand proposition "WANT IT MORE" ASICS via Infinity Squared Australia has launched integrated campaign to act as a call-to-arms encouraging all Wallabies fans to "Pull On The Gold" this international rugby test season. VIEW THE SPOT VIEW THE 30 SPOT
 McCann Worldgroup China has released this spot for Coca-Cola. VIEW THE SPOT
 Kenneth, Jenna, and Frank fall victim to a bad streaming experience. Which you wouldn't have to look at if you used Verizon. Agency: Wieden + Kennedy, New York. VIEW THE SPOT
 Fans of all nations are storming the streets for their right to great football and Carlsberg wants you to join the "Revolution." The streets of France have been taken over by La revolution. Crowds from every provenance are gathering to the sound of the vuvugle. Old acquaintances and new comers, all united by the burning passion for football. Agency: 72andSunny, Amsterdam. VIEW THE SPOT
 This is the second ad of the M&S Summer Food campaign, titled "Adventures in Rhythm." The spot was launched today via RKCR/Y&R, London. VIEW THE SPOT
 The idea was inspired by one of the technological innovations of Kia cars, called Blind Spot a feature that identifies vehicles that are outside the drivers field of vision.With this in mind, the creative duo responsible for the account decided to replicate this experience digitally, and designed a plugin for Google Chrome browser.This plugin's main feature would be to protect the user from "screeners" people who can never resist looking at the screens of others to see what they are doing.Agency: MoMa, Sao Paulo VIEW THE CONCEPT
 Digital and creative agency, Catch, is today announcing its latest digital campaign with Thomas Cook Airline, entitled #CatsOnAPlane. The campaign, which launches as part of a wider advertising initiative for Thomas Cook Airlines in both the UK and Germany, aims to highlight the airline's belief that customers "deserve better" when flying on their hard-earned holidays. # VIEW THE SPOT
 Volkswagen has launched a major campaign for its forthcoming new Tiguan SUV showing that with its new styling, features and cutting edge technology it is possible to make even the school run cool. "The Big Arrival', created by adam&eveDDB VIEW THE SPOT
 Think about a country that has more than 13 million illiterate people. How many stories go unwritten and how many memories would be lost? HP core is technology and technology needs to be used to empower people. So, we developed an innovation using Google Speech API that captures stories through speech, transforms it into text and prints it in real time.Agency: AlmapBBDO, Sao Paulo VIEW OUTDOOR
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