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Seen and noted
New interactive work from HRP New interactive work from HRP. To help increase ticket sales to Penn & Tellers show in Las Vegas, the team created a banner that would give viewers a sneak peak of their unique brand of madness. We used the same unexpected, shocking humor that the bad boys of magic are famous for. Click here to view this interactive work Credits for Slots Production: Struck Design Copywriter: Adam Kopell Art Director: Mark Grundland Designer(s): Yo Umeda/Tim Saputo Producer: Cathleen Kisich Creative Director: Dominic Goldman Executive Creative Director(s): Jon Soto and Jae Goodman ...and here's some of the new British Airways print.From Marketforce, Australia. The Bad boys of & are in town living it large and creating havoc as only & stars know how. Click here to view this spot Guest comments for the featured spot "Zoom Longhaul"
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September 06, 2006 13:37 (Edited: February 17, 2023 04:19)
 Some background from Adrian Rossi & Alex Grieve, BBH London, creatives on the featured BA spot. Fred & Ginger, Holmes and Watson, Keith Harris & Orville (OK, scratch that one) and now, British Airways and Google. Some things just work brilliantly together. At BBH our understanding of BA and Google meant we were able to bring them together to create a unique campaign. The idea of using Google Earth as a platform for BA's World Offers Sale manages to ingeniously provide a solution for both client's needs. For BA it allowed them to drive home a sale message whilst at the same time bringing to life the destinations and excitement of travel. For Google it provided a primetime opportunity to bring to people's attention their innovative product. The result - breakthrough creative that works completely through the line and two very happy clients. Click here to view this spot Guest comments for the featured Axe spot "Fish"
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September 06, 2006 13:27 (Edited: February 17, 2023 04:19)
 A few words from Traktor: The making of ... We were attacked by trillions of tiny black, terrorist bugs. Their strategy was to simply die, rot, and spread a stench that panicked the crew. But our mission was for love so we re-conquered the beaches. Click here to view this spot Guest comments for "The Good, The Bad, & The Ugly"
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September 06, 2006 13:22 (Edited: February 17, 2023 04:19)
 Some background from the director, Lee Edwards. It was all shot in Rome in one day. The strangest part of the day for me was shooting the man climaxing. I had to tell him through an interpreter to pump harder and scream longer while the theme tune to 'The Good, the Bad and The Ugly' played in the background. We shot it with the girl on top too, but it looked too realistic and lost the humour element. I didn't realise during the take but her mother was watching on a monitor outside. When i found out i spent the rest of the day hiding from her. Click here to view this spot Guest comments for the featured spot "Seat Search"
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September 06, 2006 13:18 (Edited: February 17, 2023 04:19)
 Some background from the director, Steve Reeves, Another Film Company. The kronenbourg commercial was shot entirely on location in Prague. Kronenbourg sees itself a relatively up-market beer that is mainly enjoyed by older more sophisticated drinkers that would prefer to sit rather than stand at the bar to enjoy their drink. The commercial illustrates this by showing a guy traipsing all over the city looking for somewhere to sit. He eventually finds a seat in an art college where he has to pose naked as a life model before he can finally savour his Kronenbourg. The creative team Tom Drew and Uche Ezugwu were brilliant to work with, as they gave me loads of freedom to come up with different executions of this clever core idea. I wanted the commercial to have a cool laid back feel to it. I wanted to avoid the 'laddishness' of most beer ads and felt that the Pastsy Kline track helped add to this mood and I was really pleased when Graham Fink convinced the client decided to cough up the extra money to get it. It was a great shoot for me as I love simple story telling and getting interesting performances from the cast. The commercial was lit by Alex Melman, he used uncoated lenses to create the flares and softness that give the commercial its look. The film was edited by Scot Crane at The Quarry. The lead guy was cast in the UK, all the other talent were cast in Prague. Click here to view this spot New Wendy's work from McCanns New York In a laid back Australian beach bar people are drinking a new laid back lager whilst nonchalantly hanging out in a gravity defying laid back position. Click here to view this spot Guest comments for the featured Nintendo spot "Marbles" A few words from Brendan Greaney and David Ponce de Leon, Leo Burnett Melbourne, creatives on the featured Nintendo spot "Marbles": Like it or not, were all slowly losing our marbles. And while this game doesnt promise to reverse the process, it can at least slow it down. So we thought wed show what happens to the thousands of marbles that get lost around the world every day. The shoot was a nightmare. The Catseyes demanded their own trailer and the Agates refused to appear on screen with the Milkies. On the night before the shoot, the Tom Bowler went on a bender with a bunch of Peawees and kept the crew waiting three hours the next morning. A final note: Getting a marble to stop rolling on cue is a lot harder than you think. Go to the main page or click here to view this spot  You may recognise this exact situation: Click here to view this spot Here's another in the series: Click here to view this spot  Here's another of the new series of MAC v PC spots from TBWA/Chiat/Day - Los Angeles: Click here to view this spot Straight 8 Straight 8 is a filmmaking event that is based upon a simple principle: one super 8mm cartridge, no editing. The amount of planning in this is mind boggling! Click here to view this spot Here's the other TV spot in the new Nike air campaign from W+K,New from Team One Advertising & Moxie pictures.
TV
August 30, 2006 09:57 (Edited: February 17, 2023 04:19)
Another of the Arnet spots Here's another in the series from Buenos Aires agency Santos, for Arnet. This one ... "Numa Numa". Click here to view this spot Guest comments for the featured Nike spot "Defy"
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August 30, 2006 09:39 (Edited: February 17, 2023 04:19)
 A few words from Paulo Martins and Oliver Frank, Wieden + Kennedy Amsterdam, creatives on featured spot "Defy": The film is a silent anthem to the ultimate in athletic performance, the moment of being airborne. It is all about getting your feet up in the air, laughing Newton in the face, while turning his world upside down, making the sky your ground. The ad itself does a 360, turning twice while drawing an arch from take-off to landing. We wanted to create a feeling of "air", a weird weightlessness that forces you to look at athletic movement in a new way. Turning the camera, adding some confusion with images that stretch your sense of direction got us there in the end, paired with the performances of Olympic gold medallists, an NBA All Star team player and one of Spain's best skateboarders. The film was shot by Joaquin Baca-Asay, a DP turned director who already did outstanding photography for Mark Romanek, Lance Acord and others. After winning a Gold Lion with the Sony Bravia ad as a DP a fact that we actually had to remind him of this is his first major work as a commercial director. Seems as if there is more to come. Some nerd fact: The scenes were shot with a photosonic camera that whirrs like a vacuum cleaner up to 425 frames per second. Just the rollout must drive every producer nearly to tears. Human of New York contributed the music, translating the concept of decceleration into a hypnotic tune, relying on sparse instrumentation and ambient aerial sounds. No animals were harmed during the making of this film, but for our CD who busted his feet after winning a spontaneous, all-crew 100m dash in the Olympic stadium of Barcelona. Too bad we couldn't use his footage since he was running barefoot. Got to the main page or click here to view this spot Should we be featuring interactive work?
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August 23, 2006 11:15 (Edited: February 17, 2023 04:19)
 Done any good interactive work lately? Should we be featuring interactive? Send us info, links, URLs etc & we'll put the very best of it right here on the news page. Guest comments for the featured spot "Superhero"
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August 23, 2006 11:06 (Edited: February 17, 2023 04:19)
 A few words from the agency: A donation appeal for child abuse is an incredibly difficult subject for an agency and a client. How do you best tell the story? Do you tell the absolute truth and shock people? Its a powerful direction, but people seem to be almost immune to this now. Do you make them laugh, use humour or fantasy, and really like your charity, then in turn, make them want to donate? But then again, this isnt a subject we felt comfortable treating lightly. Its way too delicate. So, we found ourselves somewhere in the middle. Reality and fantasy. What we set out to show was a terrifying situation. A situation that an abused child may regularly find themselves in, but we wanted to give it a very different twist. We gave the child the power to stop the abuse. A five year old with the super power to stop an adult entering his room at night. Its an impossible scenario. But from that impossibility comes the power. What if this could happen? What if you could help a child to have power like this? We explain to the viewer that they can help, by donating. Its an awesome message. Add to that an incredible track, which we were honoured to have approved by Universal Music, The Cash Family Estate, producer Rick Rubin, and Trent Reznor from Nine Inch Nails and we think this spot is thought provoking, powerful, and something were very proud of. If we can help raise awareness and money, to protect and council these children, we have succeeded. We hope you think so too. Click here to view this spot guest comments for the featured spot "Astrabatics"
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August 23, 2006 11:00 (Edited: February 17, 2023 04:19)
 Some background from the agency: It was a highly technical and unique production which involved a shoot on location in Spain and an extraordinary amount of computer animation developed by Glassworks in London. The music soundtrack is Bobby Darins Dont Rain On My Parade which provides energy and a real sense of style and fun both of which are central to the future direction of the Opel and Vauxhall brands. Primarily, the ad is targeted at 30-50 year olds across Europe who want to recapture that sense of excitement and enjoyment from driving. But on a broader level, it should invite anyone who sees it to begin to think differently about Opel & Vauxhall. Click here to view this spot Guest comments for the featured spot "Hoff Central"
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August 23, 2006 10:57 (Edited: February 17, 2023 04:19)
 Some background from Georgina Hofmann, Karmarama London, art director on "Hoff Central": When we were given this brief, we thought who better to front a campaign for an internet company, than The Hoff? Although we did have a moment of apprehension, right before he walked on to the set. We realised that it could go one of two ways- he could completely love the shrine of Hofferobilia that the Partizan Art Dept. had created- the Hoffee machine, the midget lookalikes, the 10ft high framed pictures of himself... Or he could hate it and be on the next plane back to L.A. Luckily he was a really good sport- the spots wouldnt be half as funny if he didnt have the ability to laugh at himself. Click here to view this spot Here's the TV spot that goes with our featured print work Over on the "latest print ads" page we're featuring a work from South African agency Black River Football Club, for First for Women. So ... here's the TV from the campaign: Click here to view this spot VH1's new aids PSA through Post Millenium. New Aids work. A new 30-second PSA, cut by Benjamin Williams, at Post Millennium and directed by Melissa Bolton, features sports commentator and television personality John Salley and a live elephant (named Susie). The spot adapts the old adage of the elephant in the room to: Theres an elephant in the room and its name is AIDS. VH1 unveiled its newest PSA in its media partnership with The Global Fund to fight Aids, Tuberculosis and Malaria at the International Aids Conference in Toronto on Monday, August 14.. VH1 is committed to the Global Fund and its efforts to fight the global AIDS pandemic -- creating powerful spots to communicate the need for awareness and prevention in revolutionary ways. Creative Commentary ------------------------------------ QUOTE - Melissa Bolton, VH1: VH1 is a cool, pop culture-savvy network with a unique way of speaking to our cool, pop culture-savvy audience. When they sit down to watch, they feel like they're hanging out with friends. That means they like what we have to say and they listen to what we have to say -- 'cause they know we think just like them. Quote- Benjamin Williams, Post Millennium: It was obvious from the beginning that the elephant was a brilliant (some say cranky) improviser. It really just came down to finding his genius and building around it. Click here to view this spot Grey London's impressive new work for FlashNew Netflorist work through FCB South Africa New from the Ministry of Illusion & FCB South Africa: a caveman wants sex and uses his brain to get it, sorta. Click here to view this spot Green energy ... new work from TCP / Red Cell, Melbourne, AustraMore nice work from the BBC & Red Bee MediaGuest comments for the featured spot "Cardheads".
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August 16, 2006 13:31 (Edited: February 17, 2023 04:19)
 A few words from Alexander Cha'ban, Duval Guillaume Brussels, ... art director on featured spot "Cardheads". The spot was shot by young upcomming talent Keith Schofield. Keith was a video clip director and had never done commercials. That is why we asked him to direct our script. He's a very agile editor and proves to be a walking music encyclopedia. We shot the commercial in Keiths home town, L.A. We found our perfect surroundings in the Valley. I like the Gondryesque technique we used to attach the cards to the heads. It was a big handicap for the actors because they couldn't see where they were walking. We even used some forced-perspectives because of that. We shot for 2 days, the crew & the cast were great. After that we returned to Belgium to do the editing, color-grading & post production. Go to "latest ads" or Click here to view this spot Guest comments for the featured spot "Don't Hold Back".
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August 16, 2006 13:24 (Edited: February 17, 2023 04:19)
 Some background from Lisa Fedyszyn and Jonathan McMahon, Cummins & Partners, Melbourne Australia, creatives on the featured spot "Don't Hold back". Sure some people complain about the trains making them run late, but I bet they never had to wait 8 months. Filmed and completed in December last year, this spot has seen all those involved eagerly awaiting its release for quite a while now. With a brave client wanting to deliver a strong message to its commuters, and huge efforts from director Mark Molloy, producer Wilf Sweetland and DOP Greig Fraser, we would have to say that this job was an absolute pleasure to work on. Go to "latest ads" or Click here to view this spot Guest comments for the featured Young Guns spot.
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August 16, 2006 13:20 (Edited: February 17, 2023 04:19)
 A few words from Matty Burton, Saatchi & Saatchi New Zealand, one of the creatives (& co-director) on the Young Guns spot: The Young Guns call for entries brief was always going to be a good one. We had the pleasure of working with the guys from Young Guns quite closely who gave us lots of freedom. The idea we came up with was Worth the pain. In the end we created quite a lot of work for them, print, posters, ambient, direct mail, the website and of course these instructional videos aimed at helping young creatives cure most of the advertising health ailments they seem to constantly adopt. This was a massive shoot that included eighteen shooting days over four continents with a total crew of sixty seven people which is evident in the high production values of the spots. (This was not a one day shoot in a studio as many people think.) We would like to thank the six man animation team for the stunning visual effects (James) and the four person animal wrangling unit who provided much needed security and assistance with the wild beasts (hampsters) that we had on set. For a look at the print: Click here Go to "latest ads" or ... Click here to view this spot view the other spots at these addresses: http://www.worththepain.com/YoungGuns_Peptic.mpg and http://www.worththepain.com/YoungGuns_Social.mpg To check out the site: www.worththepain.com Guest comments for featured Guinness spot "Best Mates"
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August 16, 2006 13:12 (Edited: February 17, 2023 04:19)
 Some background from Jonathon Cullen, Irish International BBDO, art director on the Guinness spot "best mates". The idea is about enduring friendship between two mates against insurmountable odds, that friendship can survive anything - even someone never buying a round. It came about, unsurprisingly with a friend (who shall remain anonymous) forgetting their wallet for the umpteenth time. The ad was written over two years ago, and then shelved when March of the Penguins came out, finally emerging to be shot in May. The Ad was shot in two distinct parts. First, plates were shot in Illulisaat Greenland to make up the Antartic landscape, then the shoot moved to a Penguin Sanctuary in Mar Del Plata, Argentina. There a real life penguin bar was built to scale, where carefully trained Penguins were filmed. Flipper movements, killer whales and deserted ships were all created in CGI by the Mill, London. Go to "Latest ads" or Click here to view this spot BBH London, Therapy Films & Mentos ....DDB New Zealand's new work for the Playboy Channel. Description ------------------------------------ Why would you want to watch anything else when you can watch Playboy Channel. Click here to view this spot Here's the Cinema spot to go along with the featured Vespa print New Vespa Cinema spot from Dentsu Toronto. You can view the print on the "latest print ads" page. {up there on the menu bar under "latest ads"}. Click here to view this spot This .... is how it really happened. Norwegian agency B_T_S United's new work for Nettavisen. From the agency .... How President Bush first got the message about the planes on 9/11. Nettavisen: the fastest newsprovider on the Internet Click here to view this spot So what's happening in Vietnam? Ogilvy Vietnam's new work for Megastar Cineplex: Opening of the cineplex in Vietnam Click here to view this spot « First « Previous Next » Last » 1459 of 1476 |
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