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Seen and noted

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    February 14, 2007 01:11 (Edited: February 13, 2007 14:11)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4954_PHONE STRING.jpg





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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    February 13, 2007 09:28 (Edited: February 12, 2007 22:28)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4947_EqualPoodle.jpg





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GoaFest 2007 awards

 LATEST NEWS   INDIA    February 12, 2007 13:54 (Edited: February 12, 2007 02:54)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4943_arty farty.jpg



As part of the lead up to GoaFest 2007 awards (India), Leo Burnett Mumbai has created a series of spots. Here's a couple ....


Click here to view arty farty ideas


https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4941_4940_ViralIdeas.jpg





Click here to view Viral Ideas

more info at www.goafest.com

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   UK    February 12, 2007 03:31 (Edited: February 11, 2007 16:31)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4929_Rossi.jpg



Valentino Rossi's Motorcycle (M1 Yamaha) came in a tour to Colombia and it was exhibited in the mayor cities of the country. Creating a lot of expectation.



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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    February 11, 2007 22:57 (Edited: February 11, 2007 11:57)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4923_maze.jpg



melbourne's cbd as a maze.
(warning ... the campaign PDF file is 1.7MB ... quite a bit bigger than usual ... to allow for detail. bestads)


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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    February 08, 2007 11:44 (Edited: February 08, 2007 00:44)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4901_SMM133 Crabs.jpg



Outdoor poster for local fresh food market.


Link
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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    February 08, 2007 11:39 (Edited: February 08, 2007 00:39)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4897_Xplora.jpg


Xplora Magazine, is a mountain magazine, each page contains useful information for climbers and outdoor lovers. The idea use two side by side pages, between them appears a climber trying to climb the ice or the snow (white pages).


Link
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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    February 08, 2007 11:34 (Edited: February 08, 2007 00:34)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4913_mercator-stormdef-UK-low.jpg



From Duval Guillaume Antwerp ...



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MS GULLIVER WE PRESUME?

 PRINT   SOUTH AFRICA    February 08, 2007 11:20 (Edited: February 08, 2007 00:20)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4893_GULLIVER.jpg


To promote the oversize trend in sunglasses the classic Gulliver image was used with a modern twist.


Click here to view this ad

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   NEW ZEALAND    February 08, 2007 11:16 (Edited: February 08, 2007 00:16)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4900_DULUX IMAGINE.jpg



This ad ran as a double page spread in leading interior design / home improvement magazines.


Link
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8 OUT OF 10 CATS PREFER WHISKAS

 PRINT   SOUTH AFRICA    February 08, 2007 11:00 (Edited: February 08, 2007 00:00)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4894_WHISKAS-PIGS.jpg



8 out of 10 cats prefer Whiskas.


Click here to view this ad

Guest comments for featured Vaseline spot "How you feel"

 GUEST COMMENTS   CANADA    February 08, 2007 01:53 (Edited: February 07, 2007 14:53)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4874_Vaseline_HowYouFeel.jpg


A few words from the creatives, Lorraine Tao & Elspeth Lynn, Zig Toronto.


This spot for Vaseline was designed to be seen on the big screen in movie theatres before a show. If you can’t tell on your computer, each scene shows skin reacting to an iconic movie scene (goosebumps appear, sweat appears, hair goes up on the back of a neck). We used surround sound to try and give the audience that same experience to demonstrate the point we were making about their skin.


Go to the main page or Click here to view this spot

Guest comments for featured spot "Mr Blonde"

 GUEST COMMENTS   UK    February 07, 2007 11:47 (Edited: February 07, 2007 00:47)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4877_MICHAEL_MADSEN.jpg



A few words from Sam Walker, Mother London, creative on "Mr Blonde":

"We wanted to move the campaign on and the logical conclusion was to take the Orange Film Board out of the boardroom and onto the set to see the films that they'd actually funded.

The opportunity was there to see how the films were intended to be, the Orange guys' ludicrous comments to the leading actor and the resulting film after they'd finished with it.

We tried to treat the opening sequence with as much integrity as we possibly could. We wanted to people to believe that the film that was originally being shot, could, if Orange hadn't got hold of it, actually have been an interesting movie."



Go to the main page or Click here to view this spot

Guest comments for featured spot "Flowers"

 GUEST COMMENTS   EUROPE    February 07, 2007 10:38 (Edited: February 06, 2007 23:38)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4828_orange-flowers.jpg


A few words from Mickael Zonnenberg & Joseph Dubruque, Marcel Republique, France, the creatives on this spot.

The selling points of high-definition are often, from a creative viewpoint, rational facts such as the realism of image, the quality of colors or even the number of pixels. When we created this spot, we wanted to go beyond this stage and focus on the emotional potential of HD. Emotion is triggered not only by the image but also by the way one looks at it. What we wanted to express is that through HD, beauty is not only designed to be looked at but also meant to be felt. Bringing beauty to its most powerful dimension, isn’t that the first goal of High Definition ?

We picked flowers as a universal symbol of beauty appealing to the senses (smell, touch and sight). More than a million flowers have been used for that spot , in other words, Bangkok’s weekly flower supply. From the very beginnning, Rob Sanders wanted to be as realistic as possible. No special effects have been used in this spot. We tried to create a sensory experience, a total immersion deep into the beauty.


Go to te main page or Click here to view this spot

Guest comments for featured spot "Boogeyman"

 GUEST COMMENTS   USA    February 07, 2007 10:33 (Edited: February 06, 2007 23:33)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4873_boogeyman.jpg


Some behind the scene-isms from the Perlorians:

Most of our Goulet stories aren't fit for network television, but here's a few tidbits:

Mr. Goulet has great energy on set and from that twinkle in his eye you can see that he clearly relished his role as the "bad guy." He had so much residual energy, in fact, that after takes of the more physical scenes, he would run off the set and punch the Perlorians. Hard. And with an evil laugh.

Mr. Goulet entertained the crew by always doing just a little more destruction to the rented office space than the script called for. Never hesitating to do things like pouring coffee on computer equipment, destroying floor lamps or actually eating memos and paper notes (followed by some more director punching). By the end of it we all understood the importance of keeping Robert Goulet away.

Shooting happened directly adjacent to a working office. At one point during the shoot, a complaint came in from that office to "turn down the radio." The music, however, was Mr. Goulet performing (at full volume) a spontaneous selection of Broadway favorites for the wardrobe and makeup girls.

The spot was shot on location in Toronto literally across the street from the theatre where Mr. Goulet got his start in the early 1960's in the first production of the musical Camelot, which moved from there to Broadway and established Goulet as a superstar. Between takes, he would look out the window at the theatre and tell stories of getting out of speeding tickets in his new Corvette by offering the traffic cops free tickets to his show (again, the evil twinkle).

The Perlorian Brothers



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Guest comments for featured spot "Umbrella"

 GUEST COMMENTS   EUROPE    February 07, 2007 10:29 (Edited: February 06, 2007 23:29)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4876_angel.jpg


Some background from THEY:

To ensure the 'floating' through the air of the advisors looked as natural as possible, we've put the actors in a harness and we've hoisted them into the air. To do so, we had to make a hole in the umbrellas - so that the cables could go through them and pull them straight up. One of the casting criteria was 'no fear of heights' - as you can imagine. Depending on the shot, we've had one or more actors dangling above Rotterdam.

Although it was quite a astonishing sight in itself, this approach really made the commercial look very natural and therefore all the more impact-full. You can see (and almost feel) the wind waving through the hair and flapping the coats of the advisors as they float.
So now you know these are all actual movements, and not computer animated effects.



Click here to view this spot

Guest comments for featured spot "Pulp Culture"

 GUEST COMMENTS   NEW ZEALAND    February 07, 2007 10:26 (Edited: February 06, 2007 23:26)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4834_Pulp wax lo-res.jpg


A few words from the director, Tom Reilly.

"Four men grown men playing with dolls for two weeks. Superglue, plastic breasts, booze and lipstick. The production
process always seems to reflect the subject matter."

And from the creatives:
"Pulp magazine wanted to relaunch themselves as everything to do with pop culture. So we made an ad about everything to do with pop culture."



Go to the Main page or click here to view this spot

From Publicis LADO C, Spain - for Renault

 TV   EUROPE    February 07, 2007 10:18 (Edited: February 06, 2007 23:18)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4808_AUTOCINE.jpg


Quite amazing stuff from
Publicis LADO C:





Description
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A safety campaign for Renault brand.

Creative Commentary
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We decided to make an optimistic point of view about safety, no crash test, no accidents. Only life



Click here to view this spot

More from Publicis Thailand

 TV   ASIA    February 07, 2007 10:14 (Edited: February 06, 2007 23:14)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jan/4771_Jing-jok.jpg


Description
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The objective of lizard commercial is to change consumer behavior to be more concern and picky about the type of ceiling material they use.
As SHERA Flexy board supports them with the benefit of tough and not cracking after installation.



Click here to view this spot

FEEL THE MAGIC WAND

 TV   SOUTH AFRICA    February 07, 2007 10:12 (Edited: February 06, 2007 23:12)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4791_Pedro.jpg


From Lowe Bull South Africa ....Don Pedro and his ... um ... "magic wand".



Click here to view this spot

New from India ...

 TV   INDIA    February 07, 2007 10:09 (Edited: February 06, 2007 23:09)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jan/4746_Deal 40.mpg.jpg



The danger of too many pockets.




Click here to view this spot

More quality work from BBH London

 TV   UK    February 07, 2007 10:06 (Edited: February 06, 2007 23:06)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4880_scan.jpg



BBH & Rogue's new Flora spots.



Click here to view "Scan"



Description
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THE BRIEF
70% of us have hearts that aren’t as healthy as they could be. That’s why heart disease is the world’s biggest killer. The problem is that people take their hearts for granted, they usually don’t think about them until it’s too late.


https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4881_Runner.jpg

Click here to view "Runner"

Clemenger BBDO Melbourne's new Mercedes-Benz work.

 TV   AUSTRALIA    February 07, 2007 09:25 (Edited: February 06, 2007 22:25)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jan/4800_Merc-BAOTV.jpg


Description:
---------------------------
The commercial was shot in two parts. The first, a 45 second mini movie. No logo. No branding. Just our story. We then made the intrigued viewer wait a few more ads before we played the 15 second follow up that showed the C-Class in all its moving glory, and the Mercedes logo.



Click here to view "Thief" - part one


Click here to view "Thief" - part two

New from Ogilvy Shanghai/Guangzhou

 TV   ASIA    February 07, 2007 09:20 (Edited: February 06, 2007 22:20)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/bubble_boy.jpg


Description
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Pearl River Draft Beer was the first draft beer produced in China.
To ensure purity and prolonged freshness, it's produced in completely sealed conditions.
This commercial was created to showcase this quality.




Click here to view this spot

DDB Stockholm's new El Macostillo

 February 07, 2007 09:17 (Edited: February 06, 2007 22:17)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4832_McD_ElMacoCatfight.jpg





El Maco is now back in Sweden for the next six weeks. But what does the little Mexican do for the other 46 weeks a year?



Click here to view this spot




https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4833_Picture 2.png



Click here to view this spot

New McDonalds work from Sydney Film Co & Leo Burnett.

 TV   AUSTRALIA    February 07, 2007 09:10 (Edited: February 06, 2007 22:10)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4817_McD_SeeThings.jpg


Creative Commentary
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Kids tend to see things a little differently to the rest of us. A simple trip to McDonalds heads in a more magical direction.



Click here to view this spot

Inner Child spoof from BWM & Sumo

 TV   AUSTRALIA    February 07, 2007 09:06 (Edited: February 06, 2007 22:06)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4891_Sumo.jpg



McDonald's "Inner Child" meets truth in advertising.



Click here to view this spot

Superbowl 2007

 TV   USA    February 07, 2007 08:55 (Edited: February 06, 2007 21:55)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4873_boogeyman.jpg


Here's the best & the rest of the weekend's Superbowl offerings.


Firstly & bestly ... the Perlorian Brothers & Emerald Nuts - as featured on the main page. See the "Guest Comments" from the Perlorians as well.


Click here to view Boogeyman



https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4884_FedEx.jpg

Then there's This one from BBDO New York for FedEx:

Click here to view "Not What it seems"









https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4883_GM_Robot.jpg

Then there's this one for GM from Deutsch Los Angeles:

Click here to view "Robot"










https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4885_Bud_English.jpg


...and LatinWorks Marketing's work for Bud:


Click here to view "Classroom"









and thanks to AdAge / AdCritic you can see all of the Superbowl work here! CLICK.


Scriptwriting competition winners.

 TV   UK    February 07, 2007 08:20 (Edited: February 06, 2007 21:20)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4878_Adma_Suicide.jpg

from the PR release ....

Fallon UK & Saatchis UK Help Save Planet with Draw’s Adma Competition.



Draw Picture’s well-received script-writing competition from last summer has now culminated in its apex with the production of two polished, broadcast-worthy 30-second spots that encourage us to reduce carbon emissions.

Click here to view "suicide"

https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4879_Adma Sand.jpg




Click here to view "Sand"

From TBWA China

 TV   ASIA    February 07, 2007 08:07 (Edited: February 06, 2007 21:07)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jan/4807_frame.jpg

Description
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When you drink and drive, Actually you are testing the car’s safety with your own life.

Creative Commentary
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We’ve been asked by Pernod Ricard to remind its drinkers to drink responsibly. So we show the consequences to people - that they will look like real dummies if they drive a vehicle drunk. We hope the chilling effect can stop people from testing the car’s safety with their own life by drink driving.



Click here to view this spot

Ogilvy NZ's new Rebel sport work

 TV   NEW ZEALAND    February 07, 2007 07:49 (Edited: February 06, 2007 20:49)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/Super14_Ritual.jpg


Description
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TVC campaign to promote the Rebel Sport Super 14 in New Zealand

Creative Commentary
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Lucky undies, rotating mouthguards, power breakfasts, family 'tabuas' and more. To communicate the idea that The Rebel Sport Super 14 has become a New Zealand ritual, this new spot shows a montage of personal rituals being practiced by iconic players of the series.


Click here to view this spot

GUEST JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK    February 07, 2007 07:39 (Edited: February 06, 2007 20:39)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/judges/Vincent_Raffray_sm.jpg





Vincent Raffray, Creative Director / Partner, tonic communications Dubai, will be this week's guest judge. Vincent will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.








BEST AD OF THE WEEK - TV:


https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jan/4749_MeltingMoms.jpg

"Melting Moms"

One or two tight little ads this week, with the number one spot going to theTruth.com’s powerful melting moms. I also enjoyed Wangkanai Sugar’s ‘rabid’ elephant and Contrapunto’s simple Smart Car spot.


Click here to view this spot




BEST AD OF THE WEEK - PRINT/ OUTDOOR
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jan/tn_4778_Che_duvet-pillow-uk.jpg

"Duvet"

Not very many good campaignable ideas this week, but I think that guys around the world would hate me if I didn’t give Che Men's Magazine the top place. It’s funny, the girl is hot and it’s a great merchandising idea. 10 points to Duval Guillaume. In second place I’d go for Greenpeace’s solid idea for a mural.

As for the rest…
Mars - OK.
Carlsberg - The “if we made…” route feels a bit 90’s.
Aerial - Contrived.
Eurostar - Sperm and eggs - need I say more.



Click here to view this ad

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    February 07, 2007 06:40 (Edited: February 06, 2007 19:40)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4889_FEDEX_Suzhou.jpg



Part of a new print campaign that reinforces Fedex's position as the experts at delivering in China.


Link
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Click here to view this ad

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    February 06, 2007 08:25 (Edited: February 05, 2007 21:25)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jan/tn_4795_McEnroe-I.jpg



Nike's in-store poster campaign.

(This one's been around for a while but it's only just turned up on the bestads desk.)


Link
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Click here to view this ad

EAT OUT

 PRINT   SOUTH AFRICA    February 06, 2007 08:05 (Edited: February 05, 2007 21:05)

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    February 06, 2007 08:03 (Edited: February 05, 2007 21:03)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4857_SHI_9697-English.jpg


The Shanghai Tennis Masters Cup involves the top eight players in the world. But not many people know how amazing top-level tennis can be.

So we highlighted to them the kind of skill and talent that was on display.

As part of the campaign, we used a Human Tennis Ball and a Trampoline Racket to demonstrate what a powerful serve was all about.


Link
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Click here to view this ad

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    February 06, 2007 07:53 (Edited: February 05, 2007 20:53)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_4866_rmit.jpg


Student volunteers were asked to wear this shirt and placed artificial blood on their heads to dramatize an accident caused by not wearing a helmet. The campaign received a lot of feedback not only from the students and faculty staff. A PR was published on a leading Vietnamese and English newspaper.

Link
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Click here to view this ad

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   USA    February 06, 2007 07:39 (Edited: February 05, 2007 20:39)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jan/tn_4724_PB_Seabass.jpg


Everyone knows that men like women. And if you add women to things that guys like, well hotdamn! In other words, The Heartbreakers campaign is back.

These print ads were running in Playboy so we wanted our lovely ladies to stand out from all the other beauties in the magazine.

Illustration allowed us to have more fun with the idea. We wanted to be clear that these images were essentially a guy’s ultimate fantasy. We chose to illustrate a hot woman riding a gigantic bass, a sultry, seductive woman sitting on an oversized pair of sunglasses on a poker table, a hot Midwestern woman riding a giant horseshoe, and a sexy woman surfing on a remote control. We emphasized the “wink” in the ads by writing really clichéd, silly headlines to go with each image.

We intended the illustrations to look like classic Americana t-shirt art in a nod to that great time in our history.


Link
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Click here to view this ad

SCALEXTRICS

 PRINT   SOUTH AFRICA    February 06, 2007 07:32 (Edited: February 05, 2007 20:32)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jan/tn_4673_Scalextrics.jpg



"191kW's of All-Wheel-Drive"


Click here to view this ad

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    February 06, 2007 07:30 (Edited: February 05, 2007 20:30)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jan/tn_4768_IANSA-MICHAEL-HOSKINS_sm.jpg



This campaign for the International Action Network on Small Arms highlights the shattering effect of gun deaths with the aim of reducing the possession of small arms.


Link
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Click here to view this ad

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