Seen and notedDUREX HELPS STAMINA AND CONTROLHilarious new work from DDB New Zealand! Durex Performa condoms contain benzocaine (a mild anaesthetic), which helps men last longer in bed. To highlight this product benefit they distributed limited edition pillowcases alongside Performa condoms at New Zealand's biggest annual sex expo, Erotica. As a result the Durex stand was inundated, increasing sales by 28%. The pillowcases proved such a hit with the guys that hundreds more were printed and sold in D.Vice sex stores as a continuation of the promotion. VIEW THE 'RED HEAD' PILLOW VIEW THE 'BLONDE' PILLOW VIEW THE 'BRUNETTE' PILLOW These MTV on-air promos embody the MTV Tr3Ìs audience in an authentic manner and gives them a voice while at the same time breaking the Latino stereotypes. Directed by Evan Silver. VIEW THE 'ROBERTO' SPOT VIEW THE 'RUBEN' SPOT VIEW THE 'MIKE & THE LOWRIDERS' SPOT Grey Melbourne use humour to sell a deadly serious issue. They were tasked to tell managers and supervisors who are busy and under pressure to keep safety at the top of their list of priorities. VIEW THE SPOT SWITCH OFF AND DO YOUR BIT FOR THE CLIMATEA spot directed by Chris Dudman (Robbers Dog) for Lowe New Zealand. By switching things off, turning things down and spending a little less time in the shower, you can do your bit for climate change. VIEW THE SPOT A BIG CATCH IN MELBOURNEArguably the world's biggest Red Snapper ever caught in the central business district. This media stunt, created by Day & Age, launched the Melbourne Fishing Show & Outdoors Expo. VIEW THE AMBIENT VIEW THE CLOSE-UP DROGA/SMUGGLER LAUNCHES HONEYSHEDDroga 5 and Smuggler, in association with Publicis, has launched HoneyShed, billed as the worldâs first broadband channel designed to fuse entertainment and shopping. HoneyShed flips the traditional advertising model. Forget branded entertainment with the undercurrent of a sales pitch: HoneyShed overtly celebrates the sell. HoneyShed is the first interactive web site designed to connect a generation that lives online to the brands they love via world-class video content while allowing them to chat with like-minded friends. Users simply click an âI Want Itâ button on a featured video and add their favorite items to a âStash.â Populated with great brands but uncluttered with banner ads, consumers may complete a transaction or simply spend their time digitally window-shopping. VIEW DETAILS New from Partizan and Sir Frank Lowe's new agency, The Red Brick Road. Here Heineken reveals the authentic Jamaica to a bunch of tourists. VIEW THE SPOT LIFE IS BETTER WHEN IT'S SET TO MUSICFallon London worked with Blinkink director Pleix to create this spot for Orange/Sony Ericsson. VIEW THE SPOT NEW BUDWEISER FROM DDB LONDON AND HUNGRYMANDDB London's new work on Budweiser. A guy visits random bars all over the town after his answer machine seeminlgy chews up the destination. And a guy on a train on his mobile phone needs to get the all important address for the party tonight. He has to run in the opposite direction as the train goes into a tunnel to not lose the signal. Said creative director Dylan Harrison: "We've all been to those bad bars, you know the moment you step inside that something is wrong. All credit to the director Bryan Buckley for telling the relatively complicated story and yet keeping it light... the punchline is such a silly gag it doesn't stand up to much scrutiny. The same goes for the 'Tunnel' spot, where Bryan managed to have fun while making a complicated story appear simple." VIEW THE 'ANSWER MACHINE' SPOT VIEW THE 'TUNNEL' SPOT According to statistics, there are more than 2 million wildlife being hunted and killed every year. "Using Tic-Tac-Toe as an idea for this WWF campaign, the objective is to make mankind realize that they âWIN NOW but LOSE LATERâ. Continuing to slaughter wildlife means living to pay back later!" said Euro RSCG Shanghai ECD Eddie Wong. VIEW THE 'BEAR' AD VIEW THE 'BIRDS' AD VIEW THE 'ELEPHANT' AD TWO MORE YELLOW TAIL SPOTS FROM LANCE KELLEHERHere are the other two in the series for Yellow Tail (see previous Godzilla Oct 24th posting). Shot on location in Toronto by Lance Kelleher, who used celebrated iconic scenes from pop cult films of the 1950s with the added twist of the luminous yellow tail being surprisingly revealed at the end. âThe creative was terrific allowing me to not only pay homage to the classic black and white photography of James Wong Howe of Hud and Greg Toland of Touch of Evil fame, but also to bring both wonder and amusement to the campaign,â says Kelleher. âWhat makes this campaign so effective is the suspense and reveal followed by the tag line that brings a smile to the viewer's face,â says Executive Producer, Rupert Maconick. âThe wry comedy is only enhanced by the strikingly graphic nature of the photography which has a seduction all its own.â VIEW THE 'COMET' SPOT VIEW THE 'MERMAID' SPOT MARTIN THE LOLLYMANFOR EVERYONE WHO BELIEVES IN SOCCERIn this Ringleader Productions spot A businessman must street perform because he didnât save for his retirement wisely. VIEW THE SPOT LOWENBRAU NON-ALCOHOLIC BEERMcCann Erickson Singapore were tasked with selling non-alcoholic beer to beer drinkers. These ads show âdrinking on the jobâ while doing jobs that can make the difference between life and death. VIEW THE 'PILOTS' AD VIEW THE 'SURGEONS' AD A MITSUBISHI 4WD TO SUIT EVERYONEClemenger BBDO Sydney has produced a new ad to promote Mitsubishi's 4WD range. The idea is no matter what your lifestyle or life stage, Mitsubishi has a 4WD to suit everyone. Directed by Nick Robinson from Plaza Films. VIEW THE SPOT BACK TO BASICS FOR THE PICTURE MAGAZINEThe brief was to create a campaign for The Picture magazine, so Smart in Melbourne took matters into their own hands. VIEW THE SPOT VIEW THE 'CYCLOPS' PRINT AD VIEW THE 'MONKEY' PRINT AD VIEW THE 'CHICKEN' PRINT AD COCKROACHES AND MOSQUITOES QUIT INDIADirected by Ram Madhvani from Equinox Films the bugs of India take flight to find a new home. VIEW THE SPOT In her palatial mansion, a sultry seductress teases the help until she is unexpectedly enticed by that which she cannot refuse. VIEW THE SPOT HARVEY NICHOLS - BATTERIES NOT REQUIRED100 FAVOURITE SCOTTISH FOOTBALL POEMSLuath Press, a small imprint in Edinburgh are about to publish a collection of poems about Scottish Football (Soccer), dating from the 15th Century to the present day. "We thought that it would be fun to try to persuade some fans to read a few of the poems, so we spent a day on the road to Hampden Park, where the Scottish Team were playing an international match against the Ukraine," said director Tim Maguire. VIEW THE SPOT BOUNCING ALONG IN YOUR NISSAN VERSAAn impressive business empire re-winds in front of you to its once humble beginnings. A new spot for NAB via Clemenger BBDO, Melbourne. VIEW THE SPOT QUENTIN TARANTINO ARRIVES IN MANILAA spot from TBWASantiago Mangada Puno, Manila to announce the guest of honor of this year's film festival - Quentin Tarantino. VIEW THE SPOT CAMELBAK - DESIGNED BY ATHLETES FOR ATHLETESDraftFCB Sydney has created a campaign for Camelbak. Camelbak is the originator of the hands-free hydration category and has spent over a decade enabling athletes to drink on the move. Camelbak is a true athlete' brand. Their products are designed by athletes for athletes, using the highest quality materials. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD JEEP SAT NAV - NO REASON TO ASK FOR DIRECTIONS AGAINTHE FASTEST AUDI IS THE SLOWEST TO BUILDA new print campaign created by BBH London and photography by Frank Kayser. The Audi R8 is the fastest production car Audi has ever produced, but because each one is constructed with painstaking precision, largely by hand, it actually has the by far the slowest build process of all Audi models. VIEW THE 'MASS PRODUCE' AD VIEW THE 'REPLACE ROBOTS' AD VIEW THE 'PAINFULLY SLOW' AD Strong grip, is the core message for this Giti Tire campaign from Euro RSCG Shanghai. The executions illustrate instant braking in various entertaining scenarios. VIEW THE 'ANGEL' AD VIEW THE 'WIG' AD VIEW THE 'LICENCE PLATE' AD It is the fastest production car Audi has ever produced, but because each one is constructed with painstaking precision, largely by hand, it actually has by far the slowest build process of all Audi models. BBH London wanted to make a film which made the slow process of constructing an R8 as beautiful as the car itself. They used a filming technique developed by director Olivier Gondry and observed a group of real Audi mechanics over a number of days as they constructed the vehicle from the very first bolt to the finished car. The effect captured the workersâ movement through time; each frame measured a point in time compressed into one shot, requiring a minimum of 20 different shots and four layers to achieve the unique visual effect. VIEW THE SPOT Godzilla gets a new feature in this spot directed by Lance Kelleher via Saville Productions, NY. VIEW THE SPOT Team One's pop-up story book for Toyota Lexus. Direction by Oskar Holmedal, Stylewar and Smuggler. VIEW THE SPOT Scholz & Friends, Berlin has put to air a raunchy spot for electronics maker Saturn, directed by Arvind Palep via 1st Avenue Machine. VIEW THE SPOT Ogilvy Stockholm gets right to the point in this series for DHL - save time by using DHL Express 12. VIEW THE 'MEETING' SPOT VIEW THE 'WATER COOLER' SPOT VIEW THE 'YES YES YES' SPOT âBasketball is a Brotherhoodâ, a new campaign from 180 LA emphasizing the true meaning of team and expressed in the line âWe Not Meâ. NBA All-Stars Gilbert Arenas, Chauncey Billups, Tim Duncan, Kevin Garnett, Dwight Howard and Tracy McGrady are featured in the multi-platform campaign, which shifts the focus away from individual superstars to celebrate the series of real-life moments when a group of players becomes a team. âThis campaign captures the beauty of basketball by showing whatâs possible when players become a tight unit, a family, a brotherhood. When that happens, youâre unstoppableâ says William Gelner, Executive Creative Director at 180 LA. âLook at the Spurs of today or the Lakers and Celtics of the 80âs. Great basketball is now, and has always been, about team.â VIEW THE FIRST SPOT VIEW THE SECOND SPOT To kick start the NBA season, adidas launches âBasketball is a Brotherhoodâ, a new campaign from 180 LA emphasizing the true meaning of team and expressed in the line âWe Not Meâ. NBA All-Stars Gilbert Arenas, Chauncey Billups, Tim Duncan, Kevin Garnett, Dwight Howard and Tracy McGrady are featured in the multi-platform campaign, which shifts the focus away from individual superstars to celebrate the series of real-life moments when a group of players becomes a team. VIEW AD ONE VIEW AD TWO VIEW AD THREE HAZZARD IN THE SHADOWSDukes of Hazzard is all about cars racing around doing huge jumps over things. So the team at Saatchi & Saatchi New Zealand stuck shadows of the Dukes Of Hazzard cars on streets, implying the car is airborne over the top of passers by - an immediate and fun reminder that Dukes of Hazzard is on Sunday 8.30 on TV2. VIEW AMBIENT - ONE VIEW AMBIENT - TWO TRAINS CAN COME OUT OF NOWHEREElectric trains are silent killers as this lenticular poster from Rarecreativethinking effectively shows. Perhaps most familiar on children's toys, lenticular printing is the process where two or more images can be printed on one surface and reveal as the viewing angle changes. VIEW THE POSTER « First « Previous Next » Last » 1331 of 1389 |
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