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 Depression-related suicides are increasing worldwide, and it is the most common cause of death for men under 35. Often a simple phone conversation can save a life, but since depression convinces sufferers they can't get better, Ogilvy & Mather Vietnam set out to give them the proof they needed. These 5 first-hand testimonies came from depression sufferers who'd tried to kill themselves, but who had managed to beat the illness because they reached out for help before it was too late. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD
 M&C Saatchi has created the first ever artificially intelligent poster campaign in the world, which evolves unique ads based on how people react to it. The technology works by using a genetic algorithm that tests different executions based on the strength of their various features or 'genes', such as copy, layout, font and image. By installing a camera on the posters, M&C Saatchi is able to measure engagement of passers-by based on whether they look happy, sad or neutral. Genes (or ads) which fail to trigger an engagement will be 'killed off', whereas those which prompt an engaged reaction will be reproduced in future executions, leading to a Darwinian approach to advertising whereby only the strongest creative executions survive. Not only that, but a small amount of these genes will mutate at random, meaning that the next generation has a chance to naturally improve over time. VIEW OUTDOOR
.jpg) This week's guest judge is David Nobay, creative chairman and founding partner of Droga5, Sydney. If I had a dollar for every time I said, "we had that idea for another client, but couldn't sell it" I'd have AUS$79,359. And that's a fact. Ask anyone here. READ MORE
 To promote Super-Pharm's private label line of razorblades (Life M6 Blades) BBR Saatchi & Saatchi decided to create a social experiment and document the process of Mookie proud owner of a beard for the last 14 years shaving his beard off for the very first time.Truth be told, his wife and his kids had never seen him without it. VIEW THE SPOT
 The DDB Tribal South Africa brief was to create a print campaign to promote Cape Herb & Spice's premium range of seasonings that would cut through the clutter in food and lifestyle magazines.Our visuals mimicked classic perfume ads and highlighted the characteristics of each of our products. We then created a sample replicating the seasoning's aroma and applied it under a fold out flap on each ad. VIEW THE TEXAN AD VIEW THE PORTUGUESE AD
 Keep the ants out is the message from Rethink, Canada VIEW THE AD
 Motocross riders storm the city of Angels. From Lowe India VIEW THE SPOT
 The Earth Choice Project calls on Australians to exchange their harsh chemical cleaning products for healthy, environmentally responsible Earth Choice to help keep their homes clean and healthy. VIEW THE SPOT
 A short film from world wide mind promoting Australia's Indigenous Tourism Experiences VIEW THE SPOT
 Party New York has released this social campaign for MTV, which has caused young people to talk about race in a very engaging way. VIEW THE CONCEPT
 Nike and Spotify have recently updated their "Nike+ Running" app. The app allows you to stream thousands of songs, track your running distance and reach your goals. VIEW THE CONCEPT
 A radio and social campaign from Ogilvy & Mather UK to promote Amnesty's #BreakTheTaboo push to get people talking about sexual and reproductive rights. Because if we can't even talk about those rights how can we defend them? This is the first work to come from Amnesty's new global strategy of making people take injustice personally, and features some powerfully emotional performances. PLAY THE FMG SPOTPLAY THE ABORTION SPOTPLAY THE GAY SPOT
 In hopes of inspiring a little humanity, JetBlue teamed up with Coca-Cola to give New Yorkers the chance to #ShareACoke. Agency: Mullen Lowe USA. VIEW OUTDOOR
 The Burger King brand challenged some of the world's biggest burger fans, to change allegiance from a main competitor's signature sandwich to the flame-grilled BIG KING sandwich. In the film, the Burger King brand documents the journey of five individuals who love the Big Mac sandwich with a feeling so strong that they had it tattooed in a place of prominence. These burger-lovers were invited to travel to Brazil and participate in a real test that might just leave them with an unforgettable mark. Agency; David, Brasil VIEW THE SPOT
 Everyone has things they have to work through and overcome. Agency: Clemenger BBDO, Melbourne. VIEW THE SPOT
 Arsenal legend and Sky Sports pundit Thierry Henry is your guide for a journey through the greatest moments in Premier League history. The Gaelic great revisits the goals, games and celebrations that made the English top flight the greatest league in the world. You can watch the new Barclays Premier League season without a contract on NOW TV with the new Sky Sports Month Pass. Agency: Brothers and Sisters, London. VIEW THE SPOT
 The web film 'Serious about Beauty' shows a day in the life of the brand's founder Dr. Nicholas Perricone and his views on integrating beauty and health. Amsterdam Worldwide has been tasked to portray this interesting story with a documentary-style branded film. VIEW THE SPOT
 Domino's has created sets of emoji flashcards for people struggling with emoji illiteracy. Agency: Crispin Porter + Bogusky USA. VIEW THE CONCEPT
 Some real-life dramas have become all too familiar. The Virgin Labfest "Familiar Drama" radio campaign from Leo Burnett Manila depicts three: the driver with a sob story to avoid a speeding ticket, the baby-kissing politician wooing voters and the fortune teller who dishes out cliche predictions. For new drama, the listener is invited to watch the Cultural Center's Virgin Labfest, a theater festival that features plays that have never been staged before. PLAY THE POLITICIAN SPOT PLAY THE FORTUNE TELLER SPOT PLAY THE DRIVER SPOT
 With a heatwave across Europe, the Netherlands was about to break its heat record on Saturday the 4th of Juy. When the temperature reached 38.7 degrees, a JCDecaux panel opened automatically to offer 100 cups of McDonald's McFlurry to pedestrians in Amsterdam.Agency: TBWA / Newboko, Amsterdam VIEW OUTDOOR
 HP releases the international film "Jane" as the debut to their new campaign "Go Make Things" for Sprout by HP, a revolutionary new computing platform. The ad is airing on Sky in the UK with an international roll out. Partnering with 180LA, HP aims to illustrate what this new category of computing can do VIEW THE JANE SPOT VIEW THE LOGICAL SPOT
 Vodafone NZ launches their Digi-Parenting online hub with this TVC. VIEW THE SPOT
 The TDA spot launches Merrick Backcountry, a new, premium, "ancestralâ"dog food line from Merrick Pet Care. It is "taste test"âwith wolves doing the testing. For real. Filmed on a night shoot on location in the Colorado Rockies (near Divide), five infra-red cameras caught what transpired as two bowls of dog food, Merrick's and a competitor's, both straight-from-the-bag, were left out for the local pack. VIEW THE SPOT
 Babies bring out the best in all of us. That's why thereâs nothing Pampers wouldnât do to make life better for babies. Agency: Saatchi & Saatchi New York. VIEW THE SPOT
 Creative agency FullSIX has released this spot for the British Red Cross. VIEW THE SPOT
 Coca-Cola Great Britain has released an inspirational film as part of its Rugby World Cup 2015 campaign to excite the nation ahead of the Tournament later this year, and show how much fun can be had with a rugby ball. The film features two Rugby World Cup winners; 2003 England hero Jason Robinson and Natasha Hunt, part of the victorious 2014 England Womenâs Rugby World Cup side. VIEW THE SPOT
 Mechanica has released this inspirational web film for Saucony on Eduardo Garcia, the founder of Montana Mex. VIEW THE SPOT
 Dancing sensation and Glastonbury star B-Girl Terra shows her skills breakdancing in this spot via DLKW Lowe, London for Persil. VIEW THE SPOT
 Korean Ministry of Unification, via Cheil Worldwide South Korea has created 'Piano of Unification.' The project commemorates Korea's 70th anniversary of liberation from Japanese occupation, and aims to enhance people's interest in national reunification of South and North. After Korea's dark period ruled by Japan from 1910 to 1945, Korean War broke out in 1950 and lasted for three years destroying lives of people living in. Ever since then, the Korean Peninsula has been divided into two. As The Liberation Day, when all Korean races became one in joy for the country's freedom, as a momentum, the Piano of Unification aims to make people give a thought of national reunification and hope for the peace. 'Piano of Unification' is a project to create a piano made of barbed-wires from the inter-Korean border which is a symbol of the divided nation, and to exhibit and perform the piano in public. VIEW OUTDOOR
 In "Close to Home", we are introduced to six characters on a perfectly average day. Their lives are then irrevocably changed by the devastating consequences of a seemingly innocent glance at a phone while driving. No post is worth a life. It Can Wait. Agency: BBDO New York. VIEW THE SPOT
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