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 To promote Optic Square light adaptive lenses for the summer BBDO and Proximity in Thailand created posters that could adapt and respond to light. The world's first light adaptive poster to demonstrate the exact benefit of Light Adaptive Lenses which is able to transform your eyeglasses into sunglasses automatically when exposed to sunlight. VIEW THE IDEA
 In the past 30 years, Thailand had lost more than a quarter of forest area. Protected forests were trespassed and turned into resorts, farms, and golf courses because the boundaries between âlegalâ and âillegalâ were never clearly defined. Seub-Nakhasathien Foundation, Thailandâs most famous foundation to promote nature conservation, wants to find an easy way to enhance awareness and develop mechanisms to encourage active participation in the forest conservation. Since Thai tourists always check-in and share their location on their social network from their smartphones, CJ WORX Bangkok created THE VIRTUAL FENCE PROJECT, which allows us to virtually pin point borderlines and reclaim forest territories, using Foursquare to promote forest conservation with just a simple tap of a "check-in" button. VIEW THE CONCEPT
 AlmapBBDO Brasil shows the power of Pedigree. VIEW THE AD
 The Hive, Toronto has created this print ad for Jack Daniel's. VIEW THE AD
 hhgregg enlisted the help of its creative agency of record Leo Burnett Chicago to create a new campaign "Happy Home." The work signals a transformation of the retailer's brand position to emphasize the joy purchasing appliances, electronics and furniture at hhgregg brings to their customers' homes. TV spots 'Boxes' employ a warm, human touch to champion the benefit of having all the right things that make people love their homes. VIEW THE SPOT
 Adidas unlocks the game of football in this spot via BBH Sport and Academy Films. VIEW THE SPOT
 When the forest fires begin, animals lose their houses.Agency Casablanca/ Innovate Brasil VIEW THE AD
 Thereâs only one who can pull this look off. Have a break, have a Kit Kat. Agency: J-Connect / JWT Bangkok, Thailand. VIEW THE AD
 Masterkoo, the online store where everything costs â¬1, and the ad agency CLM BBDO are launching an absurd, funny Web campaign. To raise awareness of Masterkoo and its endless catalogue of 1 pound articles, CLM BBDO created the campaign "Prices like this are a no-brainer." VIEW THE HEAD SPOTVIEW THE HAM SPOTVIEW THE ZOMBIE SPOT
 To get people to talk about future care and finances. Because one day they might not be able to speak for themselves says Ward 6, Sydney PLAY THE SPOT
 On May 3rd, World Press Freedom Day, Reporters Without Borders (RWB) published for the first time ever, a list of profiles of "100 Information Heroes" gifted with exemplary courage. These "100 Heroes", through their work and activism, help to promote freedom of information. In order to support these "Information Heroes" and to showcase their courage, BETC Paris has developed a Facebook application wherein anyone who wishes to support the cause can change their profile picture in order to pay tribute to one of these 100 heroes. VIEW THE CONCEPT
 This campaign from McKinney features objects inspired by one of four color collections arranged in eye-catching, geometric ways. Such pictorial tidying is called knolling, a term coined in the 1980s and a practice made famous more recently by American sculptor Tom Sachs. VIEW THE SPOT
 Axe has got all the guys covered with Axe Assurance. Go to Their Facebook fan page https://www.facebook.com/AXEPR and register for the opportunity of winning $500. Agency: DDB Latina Puerto Rico. VIEW THE SPOT
 Strange Beast director and animator, Piccadilly Curtains, has teamed up with Miami-based creative advertising agency La Comunidad and actor/musician Justin Timberlake to create an online promo using in-camera visual effects via projections for the new Sauza 901 Tequila. La Comunidad came to Strange Beast with a brief to tell the story of the meeting of minds between Don Sauza, the founder of the brand, and Justin Timberlake, the creator of the new Sauza 901 Tequila. The overarching concept for the brief was 'Premium Remastered' - to bring the expertise and values of Sauza up to the present day - and the narrative centres on the conceit of Timberlake reading from Don Sauza's diary. La Comunidad asked for a fusion of the illustrative aesthetic of the 1800s and a modern twist, using in-camera projections to immerse Timberlake into this world. VIEW THE SPOT
 People need a leader who can give them both the support and strength to keep chaos at bay. Kevin Spacey stars in the new Call of Duty trailer created by The Ant Farm. VIEW THE SPOT
 John Lewis advert to celebrate our 150th Anniversary. It is a joyous and celebratory look at life in Britain from past to present, reflecting the fact that John Lewis has been ever present in our customers' lives, constantly changing and responding to their needs over the past 150 years. The music featured is a track from 1970 by The Kinks "This Time Tomorrow" and is brought up to date by Gaz Coombes, formerly lead singer of Supergrass. Agency: adam&eveDDB London. VIEW THE SPOT
 MISEREOR makes giving easier with an inventive poster that takes credit card. Agency: Kolle Rebbe Hamburg. VIEW THE CONCEPT
 For centuries, champagne bottles have been smashed against the hulls of ships - their precious content lost forever. Jung von Matt/Alster, Hamburg finally took revenge and smashed a ship against the world's largest Pommery bottle. VIEW THE CONCEPT
 A new initiative in Peru for Universidad de IngenierÃa y TecnologÃa (UTEC) and FCB Mayo Peru cleans up polluted air. VIEW OUTDOOR
 Dabur Pudin Hara is an effective remedy for stomach ache, indigestion and gas. It is one of the oldest and most established stomach care brands in India. Its natural ingredients and strong heritage have rooted the brand in the minds of Indian consumers. DDB Mudra North's challenge was to position Pudin Hara Fizz as a brand that owns 'Thandak' or providing 'cooling relief' in the antacid powder category and to make the brand cool and contemporary. The concept was 'Pet ka fire brigade'. The fire brigade is the best symbol known to mankind to douse the fire, and Pudin Hara Fizz cools the burning sensation in the stomach just like a fire brigade. VIEW THE SPOT
 DDB New York, in partnership with Central Films North, will launch a gut-wrenching online film for WATERisLIFE, aptly titled, "The Girl Who Couldnât Cry". VIEW THE SPOT
 Every four years, the conversation starts again. This June, no matter where you're from, everyone will be taking about the World Cup. ESPN promotion via W+K New York. VIEW THE SPOT
 Phibious, Ho Chi Minh City has created this visual poster for Coca-Cola to celebrate sharing summer together. VIEW THE AD
 Carlsberg via Duval Guillaume Brussels suggests a new game to bring opposite sides together VIEW OUTDOOR
 Ogilvy Melbourne has launched the first campaign for AAMI's life insurance product alongside an exciting new campaign for income protection insurance, setting a new creative direction in a traditionally conservative sector. VIEW THE GRAVITRON SPOT VIEW THE MUM SPOT
 Nivea Sun Kids, which already protects your child's skin, discovered a way of protecting him even more. The "Sun Block Ad" turns into a bracelet that, when synchronized with the NIVEAProtege mobile app, can monitor how far the child is from his parents on the beach. After the app has been set up, the mother can set a limit on how far the child can stray from her and if the child goes beyond that boundary, the app will sound an alarm. Agency: FCB Brasil VIEW THE AD
 GranataPet the innovative and healthy pet food company from the Bavarian Alps would like to transform the fitness hype into the dogs world.To promote the healthy attitude,MRM / McCann Germany developed a totally new fitness eco system for dogs and placed the SnackBallMachine in different large cities across Germany. By check-in with #snackball, the automatic ball launcher is actiavated and throws a ball in the park. The dog has to fetch the ball as fast as possible and then bring it back to their master. If the dog was fast enough, fresh and healthy Snack is automatically released from a dispenser. VIEW OUTDOOR
 MacLaren McCann Vancouver creates an ambient plan for the H.R.MacMillan Space Centre VIEW OUTDOOR
 McDonalds wanted to create buzz around their 'Double the Joy' campaign : two patties in every burger for the price of one. Active India went out to the streets, taking the 'Double' message to hundreds of thousands of curious onlookers, through a series of spectacular and memorable performances ! Double taxi cabs, double autorickshaws and double cyclists drove the message home ! The campaign won the Gold at the Exchange4Media Awards 2014.The conversion rate went up by a staggering 60% and there was a phenomenal increase of 45% in the walk-in rate VIEW OUTDOOR
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