 |
Seen and noted
Coca Cola: Mini Kiosk The new Coca-Cola mini can was to be introduced into the German market. For this special little can, Ogilvy & Mather Berlin needed an equally special campaign. People know the mini can from traveling in airplanes. But on the street this is a completely new product. A product that because of its small size is perfect for people on the go. "It's the little things in life that makes us happy". This was the simple strategy that linked the unique size of the mini can with the core mantra of Coca-Cola: open happiness.Based on this strategy we created the concept of the mini kiosk. VIEW OUTDOOR  The danger of texting and driving expressed by DDB Bolivia in ads for JeepVIEW THE OLD LADY AD VIEW THE TREE AD VIEW THE CYCLIST AD reruitirelandcom: Einstein Chemistry Dublin created two press ads and one 20 second radio spot to help relaunch RecruitIreland.com one of Irelandâs leading recruitment websites.VIEW THE EINSTEIN AD VIEW THE MARILYN AD PLAY THE RADIO SPOT Coloria/ Spotless: Refreshing Colours Director Bruce Hurwit directs latest Kit Kat Break Rescue campaign via JWT SydneyVIEW THE DOOR KNOCKERS SPOT VIEW THE LOUD TALK SPOT VIEW THE BOSS SPOT VIEW THE ANKLE BITERS SPOT Adote Um Vira: Dog Doors To promote stray dogs adoption, special posters were created by Dim&Canzian Sao Paulo to simulate traditional dog doors and were placed in more than a 100 potential adopters' houses. In the front of the poster, the headline read: "Your best friend waits for you." When they flipped the cover, a picture of a stray dog was anxiously waiting inside, simulating how excited any dog gets as their owner gets home. Also, a copy completed the idea: "Adopt Toddy and give him a new home." The person could then follow him on Instagram or was led to our website to get to know that dog better or other dogs available for adoption.VIEW OUTDOOR VIEW THE CONCEPT Nightkraft: Beatvertise Everyday a lot of albums are released by a lot of record labels. Promoted with billboards, banners, ads and so on. But how can we help a newcomer DJ team, called NIGHTKRAFT, to sell their debut album EQT, reach the special audience of club people, and stand out of the crowd? Instead of creating usual ads, MAYD invented a whole new media channel: BEATVERTISE. A commercial spot, thatâs disguised as a clubtrack. VIEW OUTDOOR 358: Unwritten BooksBellefaire JCB: Take a Closer Look Take a closer look at youth homelessness! Doner USA's latest campaign seeks to inform and educate the public about the everyday life-or-death situations faced by homeless youth throughout Northeast Ohio while empowering them to help. VIEW OUTDOOR  Sometimes, you need a loan to complete your projects. Cofidis is there for those in need.Agency Herezie ParisVIEW THE BIKE AD VIEW THE WEDDING DRESS AD Essilor International : The See Shirt Since they often forget their lens-cleaning cloths, glasses wearers often clean their lenses with their clothing. The problem is that cleaning with the wrong cloth can create tiny scratches on the lenses that degrade the wearer's vision. So, as we can't change people's habits, we use it as an opportunity to send a message. That's how we created the See-Shirt, the first tee-shirt with a microfiber lens cleaning strip.Agency Herezie, Paris VIEW THE AD  Grey London has launched a duo of uplifting films for Vodafone Ireland; the latest in a string of memorable work for the brand. VIEW THE RACE DAY SPOT VIEW THE HEART BREAK SPOT  GoDaddy, the worldâs largest technology provider dedicated to small businesses, with more than 57 million domain names under management, appointed The Red Brick Road London to develop their latest advertising campaign.The TV creative have been developed specifically for the U.S. and Canada, building upon GoDaddyâs 'Itâs Go Time' global brand positioning. VIEW THE ROOFER SPOT VIEW THE SHOEMAKERS SPOT  FedEx has just launched new television advertising in support of FedEx One RateSM, which offers a simple, flat rate shipping option for Express packages.The new spot, called "Skyscraper," was created by BBDO New York and directed by Jim Jenkins, VIEW THE SPOT Extreme Chocolate Crisp Ice Cream: Reflection Extreme, the Nestle Ice Cream Brand, comes back on screen via a spot from JWT Paris with a new film featuring the redheaded icon of the brand in a subtle face to face with herself.So good that you won't even share it with yourself. VIEW THE SPOT Philadelphia: Dedicated to all Lactose Intolerants It all began on the Philadelphia Facebook page when consumers started asking us to produce a lactose free version of their favourite cream cheese. The next day DLVBBDO Italy started a special project to give these posts the only truly convincing answer possible.VIEW THE AD The Lego Movie: The Awesome Alliance Konstellation, Denmark developed a gamification concept anchored in the LEGO Movie universe and aligned with LEGOâs core brand values, play and creativity. The Awesome Alliance consists of 6 missions (#awesomize, #robosguise, #happify, #imaginator, #wingit and #piratize). Missions that consumers have to solve creatively together. Consumers complete each mission by building a LEGO figure, pair it with the real world, snap a picture and share it on social media using the unique hashtag. VIEW THE CONCEPT  Canal is dedicating its new outdoor campaign to movie lovers.In recognition of the Cannes Film Festival and the channelâs upcoming specially- planned quality line-up of cinema programming, BETC Paris created a new series of posters for CANAL centered on the films the channel will soon be airing. The "+ " identity of Canal takes on a whole new dimension, becoming the foundation of this graphically minimalist campaign. The campaign itself will serve as a game for the public, as they will have to decrypt the collection of movie posters. A fun and colorful challenge, the posters will appear throughout the city, in 4/3, bus shelters and street posters. VIEW DESPICABLE ME 2 OUTDOOR VIEW FAST & FURIOUS OUTDOOR VIEW LAVIED ADELE OUTDOOR VIEW MAN OF STEEL OUTDOOR VIEW STAR TREK OUTDOOR SNCF French Railways: The Moments TBWA/Paris has brought billboards to life for France's SNCF Railways. The campaign includes a huge opera-singing mouth, Marilyn Monroe's wind-blown skirt and others.VIEW OUTDOOR OMO: Flying Eye Test A child's eye is the most important organ for their development. In Vietnam eye related problems are as high as 60% amongst kids aged between 6-10 years old. The problem is at its peak in rural parts of Vietnam. The treatment for near-sightedness is expensive and almost inaccessible in rural area. Early detection of this problem is the only means to possible solutions. Vision problems are not easy to identify for a person of any age, let alone a kid of five. Kids find it difficult to explain to their parents about this problem.Agency Lowe, VietnamVIEW OUTDOOR  Fong Hom stain gives you an army of help in print from McCann BangkokVIEW THE RUNNER AD VIEW THE BIRD AD Aspirin: Angry Boss Same headache worldwide in this print campaign by IMPACT BBDO Dubai. VIEW THE ANGRY BOSS AD VIEW THE ANGRY WIFE AD VIEW THE FAILURE SON AD  Campaign created by Y&R Lisbon to promote clean waters and clean beaches in Portugal. VIEW THE AD VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Surfrider Foundation Europe: Faces Every year we dump tons of waste in our oceans, which leads to giant floating garbage dump. From there it slowly makes its way into the food chain. So finally we get it back on our own plate. These beautiful ads for the Surfrider Foundation Europe from Y&R Amsterdam quite strikingly explain that what we dump into the ocean will eventually end up in the food chain. Surfrider Foundation Europe is committed to protect our oceans and protect ourselves. VIEW THE AD European Parliament And then came a lot of Sheep The elections to the European Parliament are just around the corner. From 22-25 of May, 375,000,000 Europeans will have the opportunity to cast their votes. For a large number of young Europeans, this will be their first time to vote. To remind these first-time voters about the elections, the European parliament asked Ogilvy Brussels to develop a video that can best be described as a hybrid between a music video and a short action movie. VIEW THE SPOT  Pennzoil is launching a new campaign called "Born from Natural Gas" for a first-of-its-kind motor oil made from natural gas, Pennzoil Platinum with PurePlus Technology the first true innovation in the category in over 35 years. To debut the product, JWT Atlanta wanted to create something just as innovative as the product itself. VIEW THE SPOT VIEW THE MAKING OF SPOT  In the eastern countries women were hide by burkas because of their beauty, so that men couldn't bother them. To introduce the new limited collection of the highend fashion label PAISLEY, German Agency MAYD used this background for an unusual and aesthetic film. VIEW THE SPOT  Grey London has unveiled its first campaign for disability charity Scope after being awarded the business in November last year. The campaign, which premieres on national television this Sunday (11 May), bids to âEnd the Awkwardâ, following research highlighting that the majority of Brits are uncomfortable talking to disabled people.VIEW THE AWKWARD SPOT VIEW THE WHEELCHAIR SPOT VIEW THE BAR SPOT  How do they make Starburst taste so juicy? The answer is they import intense juiciness for the land of intensity everything there is supper intense. Agency: DDB USA.VIEW THE SPOT National Autistic Society: Sensory Overload Advertising agency The News recently launched âSensory Overloadâ, a new inspirational film to raise awareness for World Autism Awareness Month. The film gives the viewer a peek into the intense levels of sensory sensitivity a person with autism experiences on a daily basis.VIEW THE SPOT WATERisLIFE: The Girl Who Couldn't Cry The Girl Who Couldn't Cry is a coming of age story set in the slums of India. It follows the journey of a young girl who is born into a brothel, forced to pick through trash to make money for her family, raped, and sold into an arraigned marriage. But while these horrible things are happening to her, she never sheds a single tear. Why? Because extreme dehydration prevents your body from producing tears. And no matter how desperate your situation is, it will always be made worse by a lack of clean drinking water. Through the money raised, WATERisLIFE will work towards providing clean water to India, transforming communities, and giving thousands of children a better life as a result. VIEW THE FILM  As advertisers, time dictates our entire creative process. Late night brainstorming. Last minute fire drills. And a constant barrage of shifting deadlines. Adobe helps us tackle these challenges daily. So when they asked Evolution San Francisco to remix their logo, we wanted to shine a light on the delicate relationship between creativity and time.VIEW THE SPOT Saudio: Ballet Broken Dreams won't happen with Saudio says Impact BBDO DubaiVIEW THE BALLET AD VIEW THE GYMNASTIC AD VIEW THE KARATE AD  kbs Canada has created a campaign for World Vision Canada's "No Child for Sale" program. Each of the spots features children in normal child like scenes and ends badly.VIEW THE BEDTIME SPOT VIEW THE BLANKET SPOT VIEW THE CHOCOLATE SPOT  The human need for personal space is the insight that drives the latest campaign from Honda Australia and Leo Burnett Melbourne. The all-new Honda City will launch nationally under the strategic brand platform 'Reclaim your personal space in the City.'VIEW THE SPOT Kellogg's Coco Pops: Fun Gets The Morning Done Mums can turn a busy morning into a smooth one, just by adding the fun of the Coco Pops and milk. agency JWT, Sydney VIEW THE SPOT Honda: Honda H2O A wall-sized, 1966 quote from Soichiro Honda greets visitors to Honda's head office saying, "Leave blue skies for our children". This commitment to a cleaner future led Honda to develop the world's first mass production car that runs only on hydrogen - the Honda FCX, so the only emission from its exhaust is water. Water so pure and clean, you could put it in a bottle and drink it.To demonstrate just how clean Honda's hydrogen fuel technology is, Honda Australia and Leo Burnett Melbourne decided to put it into the hands (and mouths) of the audience, launching H2O - the first water brand created by a car company. Agency: Leo Burnett, Melbourne. VIEW OUTDOOR Tourism Australia: There's nothing like Australia Tourism Australia has unveiled the latest evolution of its global campaign - 'There's nothing like Australia' - with exceptional food and wine experiences from around the country playing a starring role in an effort to convert the global appetite for Australia as a travel destination into more visits.Launched today at Sydney's award-winning Quay Restaurant, the new $10 million campaign is based on the idea of Australia being the world's greatest restaurant, 'Restaurant Australia'. Tourism Australia has developed the 'Restaurant Australia' campaign in consultation with its state tourism partners and industry along with its marketing partner, Wine Australia. The new creative has been developed by Tourism Australia's global creative agency Clemenger BBDO Sydney, with Mark Toia directing the new food and wine 'chapters' of the broadcast ad digital elements of the campaign, developed by DTDigital. VIEW THE SPOT CarbonStory: World Under Water BBDO and Proximity Singapore is celebrating World Environment Day (5th June) by partnering with CarbonStory, a crowd funding platform for climate change projects, to bring a shocking reality to life using an eye-opening digital campaign. Inspired by the World Environment Day slogan 'Raise your voice, not the sea levels', the aim is to encourage people to reduce their carbon footprint and offset what is left. This one of its kindinteractive web experience - www.worldunderwater.org/#/ - uses Web GL to show viewers the catastrophic impact of global warming and melting ice caps on their very own neighbourhoods with the help of Google Street View. Users can choose any location in the world on Google Street View and see what it will look like after sea levels have risen. They can then share their Street View under water on Facebook and Twitter. VIEW THE CONCEPT  Saatchi & Saatchi Thailand has launched their first campaign for Huawei and the Honor 3C mobile this week with âSelfie Maniaâ, an idea that looks at the lengths people go to capture the ultimate image. The campaign kicked off with a film released this week and is further rolling out into trade, PR & Social this month, encouraging people to share their selfie madness across the Thai ecosystem.VIEW THE SPOT « First « Previous Next » Last » 900 of 1476 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
Coloria refreshes your colours in a Herizie, Paris spot 
Self promotion from 358 Helsinki