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Seen and noted
Toyotechno: Little Man Pee Cleans Up When a man urinates standing up, the droplets make floors and walls of the bathroom dirty, causing bad odor. Nonetheless, in most Japanese households, bathroom cleaning has been, and still is, considered a woman's chore. Only 7.5% of husbands clean the floor and the walls of the bathroom. As a house-cleaning brand, TOYOTECNO wanted to raise awareness among men on this matter to lessen the housework burden of women. We leveraged Little Man Pee, the symbol of standing urination. I&S BBDO, Tokyo created the news that "Little Man Pee cleans the floor he dirtied" It made men realize they were the ones dirtying the bathrooms, and encouraged them to participate in bathroom cleaning. VIEW OUTDOOR  Banco de Chile is Chile's largest bank and a true 'national brand'. It's been around for 120 years. It's everywhere, in every city, every little town or village and an important part of Chilean life. People, companies and institutions have an account or commercial relationship with the bank. As a national brand, Banco de Chile supports all the important 'causes' that unite Chileans and bring out the best of them. Agency Prolam Y&R Chile VIEW THE SPOT  The difficult life of a jackhammer operator Havas Z+ Brasil creates an ad campaign for Dia SupermarketTo demonstrate the efficiency of Dia Stain Remover, a product from the supermarket's portfolio of private-labels, Z+ introduced a humorous campaign. The film narrates the story of a jackhammer operator who, on account of his heavy work routine, has a lot of problems and needs to be saved by Dia Stain Remover. VIEW THE SPOT  Don't scratch like a monkey in the middle of the jungle. You could regret it. Agency: Saatchi & Saatchi, Moscow VIEW THE SPOT  Finding a suitable apartment can sometimes me more difficult than finding a partner in life. This insight gave us the idea for a new TV ad for the Morton construction company. In the ad the central character tries to find himself an apartment in the "speed-dating" format, until he understands that it would be better and faster to contact specialists from the outset.Agency: Media Storm Moscow VIEW THE SPOT Young Lions Ecuador: Battle of 1815 Young Lions Competitions Ecuador 2014 "Epic Wars"created Koenig & Partners Ecuador VIEW THE 1815 AD VIEW THE 1331 AD VIEW THE 1781 AD VIEW THE 1942 AD  Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea from Lowe Vietnam acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships. VIEW THE PHONE AD VIEW THE JOYSTICK AD VIEW THE TABLET AD Volkswagen Driver Alert System: CityCoca Cola:Lyric Bottles Coca-Cola has launched its latest summer campaign in China using a new âLyric bottleâ conceived by Isobar China. Isobar were tasked with the job, following the phenomenal success of the Coke Nickname campaign from 2013 and chose to focus on music as a catalyst for sharing a Coke. The campaign puts lyrics from some of China's most famous and best loved songs on Coca-Cola packaging. In addition, each bottle allows people to scan the lyric to share a short clip of the same song in social media. These animated musical clips, designed specifically to be shareable in social media, are a whole new way to consume music â the shareable musical soundbite. VIEW THE BOTTLE CONCEPT VIEW THE BOTTLE 1 CONCEPT VIEW THE BOTTLE 2 CONCEPT World No Tobacco Day: Time Line Posters from Grabarz, Hamburg using famous race tracksVIEW APRIL OUTDOOR VIEW OCTOBER OUTDOOR VIEW DECEMBER OUTDOOR  Y&R Paris turns impressionism into hyperrealism.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Hot Wheels: First CarCIF : Cleaning Romania With the help of the community, and a digital mobile tool, CIF will clean offensive graffiti containing profanity and hate messages out of the city wallsOn the campaign website (http://www.cif.ro) , CIF offers a mobile "reporting"app, which users can download and use to record an offensive message they encounter in their neighborhood. The location and picture are noted and a CIF cleaning crew is launched to clean the reported site. The Campaign website also holds a full gallery and map of sites cleaned, including a before/after photos and some of the cleaning process videos. Agency: MRM Bucharest VIEW THE SPOT  In 2011, Gerry Collins was one of three people featured in the Cawley NEATBWA Ireland's QUIT campaign's films telling his story of recovery from tobacco-related throat cancer. The campaign was based on a stark fact, which is not well known among the public 1 in every 2 smokers will die of a tobacco related disease. Only 7% of people know that 1 in every 2 smokers will die of a tobacco related disease. However, in summer 2013, the stat hit home a little harder. He was no longer a 2, but now a 1. VIEW THE SPOT  Sony Computer Entertainment France and Ubisoft Sony joined forces for the launch of the video game 'Watch Dogs' on PlayStation4 to create a Digital Out Of Home campaign. In association with Mindshare and Clear Channel France, the Biborg agency developed a creation which invites the users "to hack" a PlayStation 4 ad with their smartphone. VIEW THE SPOT  Told in reverse, the TVC opens with a family enjoying breakfast and then ending with a grain being sown in a farm. The creative concept uses paper cut illustration, created by Leo Burnett London with paper artist and engineer Mandy Smith, and utilises both classic 2D animation along with innovative current day methods. VIEW THE SPOT Beats by Dre.: The Game Before the Game R/GA has created an amazing new campaign for Beats by Dre. Titled "The Game Before the Game" it stars Brazil's football superstar Neymar Jr. and his pregame ritual. Also making an appearance and detailing their pre game rituals are Fabregas, Luis Suarez, Javier "Chicharito" Hernandez, Robin Van Persie, Blaise Matudi, Daniel Sturridge, Bacaray Sagna, Bastian Schweinsteiger, Jozy Altidore and Mario Gotze.VIEW THE SPOT Sealord: Smoked Salmon Billboard Saatchi & Saatchi New Zealand has set fire to a specially constructed Manuka wood billboard to launch Sealord's new range of hot smoked salmon. The unique hoarding was constructed using real Manuka wood branches and later set ablaze on a private farm in Clevedon to replicate the traditional smokehouse process used by Sealord. The salmon is produced with brothers Joe and Gavin Kouwenhoven who have been smoking seafood the old fashioned way in their kilns in West Auckland since 2000. It is the only nationally available traditionally smoked salmon range in the country.VIEW OUTDOOR Panasonic: Neymar Jr. Chant In this World Cup year of 2014, Panasonic wanted to increase its support for Neymar Jr., the Brazilian ace it has supported since 2010. However, since Panasonic is not an official FIFA or Team Brazil sponsor, it was unable to show up at the actual game venues. Dentsu Inc. Tokyo focused on how there were tens of millions of Neymar Jr. fans around the world who were in exactly the same situation - who couldn't buy a World Cup ticket, and Barcelona was too far away to go see Neymar Jr. playing there. But, together with those fans, Dentsu wanted to express their passionate support and do what we could to build up enthusiasm around the world for the 2014soccer scene; this is what has given rise to the 'Neymar Jr. Chant'. Neymar Jr. Chant created from fans' messages and the best Neymar Jr. goals and moves on Panasonic Facebook Pages.Lyrics were created from fans' messages, A beat was created from the chosen TOP 10 goals and moves. Within 3 days of the This Chant PV release over 500,000 views, News coverage in over 10 countries worth 5,000,000 USD of advertising. A week later Barcelona and Brazil fans start chanting! We also managed to strengthen the connection between Neymar Jr. and his fans. VIEW THE CONCEPT  FirstBank is the only one of Colorado's top eight banks (by deposits) to offer free checking and the ad addresses the skepticism with which some customers might greet that offer.Agency TDA Boulder VIEW THE SPOT Rolling Stone Magazine: Elvis DNA Sound The "Elvis DNA Sound" project was created by Grey Brasil for Rolling Stone magazine (Brazilian edition) to celebrate 6 decades of Elvis Presley. A new song was composed from a DNA sample from the King of Rock by a Scottish pianist and composer Stuart Mitchell an expert in taking sequences of musical notes from protein chains. The story of how it was made was turned into a movie for the web.VIEW THE SPOT  La Comunidad, Buenos Aires has created a campaign for Channel VH1. The channel uses a redneck and a student to reinforce its positioning that it's all about entertainment, pop culture and youthful spirit.VIEW THE REDNECK SPOT VIEW THE CPR SPOT  The Source, one of Canada's leading consumer electronics and wireless retailers, has launched their latest commercial, called "Coffee Shop," within the brand's new campaign which debuted earlier this year.The spot was created by Juniper Park in Toronto VIEW THE SPOT Neurobix: Remember Me People suffering from Alzheimer's can't go out alone onto public streets, because if they suffer an episode, they have a high risk of getting lost. Ogilvy & Mather Colombia developed an app, that connected to a device, reveals an Alzheimer's patient's location to his family, whenever he is suffering from an Alzheimer's episode. This device makes it possible for patients to go out of the house on their own to regain part of the autonomy they had lost to the disease.VIEW THE CONCEPT Special Olympics: R Word Exchange Recently, comics from the legendary Upright Citizens Brigade Theater took over @EndtheWord, the Twitter handle for Special Olympicsâ campaign to end use of the hurtful R-Word, "retarded." The improv comics not only engaged with Twitter users to humorously suggest they not use the R-Word, they also invented new words for people to incorporate into their vocabularies instead.Called the R-Word Exchange, this campaign was developed by Y&R and VML New York and Special Olympics to enlighten the many people who use the word casually VIEW THE CONCEPT McDonalds: GOL! For The World Cup McDonald's has searched the globe for the most talented trick shot heroes. Go to gol.mcd.com or search McDonaldâs GOL! in the Google Play or App Store. Agency: DDB Chicago.VIEW THE CONCEPT Babolat: The World's First Connected Racket Tennis racket manufacturer Babolat has created a connected racket that will collect data about your tennis game. Agency: Ogilvy & Mather Paris.VIEW THE CONCEPT Samsung: Extreme Suction Power How do you prove the suction power of a vacuum cleaner? Samsung solved this problem by demonstrating it in a playful way. Agency: Saatchi & Saatchi / Leo Burnett, Amsterdam.VIEW OUTDOOR  Your hands will have nothing to fear. Yeling Gloves print from Filadelfia VIEW THE KUNG FU AD VIEW THE SUPER HERO AD VIEW THE LUCHADOR AD  Press Campaing for Toy's Museum from Jbis, BrasilVIEW THE BROTHERS AD VIEW THE SOCCER AD VIEW THE LAUNDRY AD Uniforms For The Dedicated: The Rag Bag Agency DDB Stockholm helped Swedish fashion brand Uniforms For The Dedicated establish themselves as a label that stands for social responsibility by using something every shopper has in its hand: the shopping bag. VIEW THE AD Pantene: Breast Examination Films from Borghi/Lowe Sao Paulo bring dialogues between two people. A couple in one case, and an employee and his boss in the other. The dialogue is heard twice. The first time in its normal version and the second, altering the order of the second person's lines (the woman and the boss in each case) making the story change completely, to a headache-inducing storyline. The spot concludes mentioning Anador, a headache medicine.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Wieden + Kennedy Sao Paulo and Coca-Cola has launched this spot for the 2014 FIFA World Cup. VIEW THE SPOT  Award-winning director Rodrigo Garcia Saiz delivers a jarring visualization of the agonizing repercussions of psychological abuse in the unsettling new :45 "Supermarket" from Ogilvy & Mather Mexico for Todos Los Dias Es El Dia Para No Discriminar (Everyday is the Day is the Day to Not Discriminate), a discrimination awareness campaign out of Mexico's National Council to Prevent Discrimination (Conapred). VIEW THE SPOT « First « Previous Next » Last » 900 of 1485 |
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