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 Reflecting the brandâs new "Soul Shaking Clarity. Be Moved," promise, the Iris USA campaign for the new Sony Shake-7 engages youth and shows them that Sony's home speaker system can turn any night into an unforgettable party. VIEW THE SPOT
 St Hallett winery and its roots are buried in Australia's famous Barossa. When CumminsRoss created a new brand identity for St Hallett, their connection to the earth and dedication to getting their hands dirty with hard work for every vintage stood out as something worth sharing. It's a quality in the wine, and a quality in their people - St Hallett is, quite simply, 'Earthy'. VIEW THE AD
 What's the first thing you'd do if you won the Lotto? DDFH&B/JWT Dublin tell the story in this spot via Red Rage Films. VIEW THE SPOT
 Energy BBDO Shanghai has created a very memorable way to promote the local version of internationally-renowned magazine, Time Out: They purposely âlostâ Time Out Shanghaiâs cell phone. The phone was placed on a random street in Shanghai, available for any passerby to pick up. Once someone did, they received a text: âGet in the London cab that just pulled up.â VIEW THE IDEA
 No more surprises for Orange customers using their mobile phone abroad, a year before anticipated regulation changes. People are reluctant to use their mobile phones when abroad because they don't know how much it will cost. Starting from this insight, Publicis Conseil and Marcel developed a trans media campaign designed for digital channels, for the Orange Group. The campaign idea stems from the fact that travelling abroad is full of surprises - sometimes good and sometimes bad. VIEW THE AIRPORT SPOT VIEW THE LOUVRE SPOT VIEW THE RESTAURANT SPOT VIEW THE BEACH SPOT
 The advertising industry has an amazing ability to stretch the truth when entering work into award shows. World firsts, 1000% increases, nations spurred into action, ground-breaking results, unprecedented results, even results that speak that for themselves, the miracles of the 2-minute award video know no bounds. The Effie Awards, however, are different. There's no hiding behind smoke and mirrors, only work that achieved real business results for real clients will bring home the metal. So to encourage agencies to enter the 2013 Effie Awards in New Zealand, Whybin/TBWA took the country's top ECDs and CEOs and interviewed them about their most awarded campaigns from the last year. Only, they had a police-trained polygraph examiner perform the interviews. The films are hosted on resultsdontlie.co.nz, where visitors to the site can not only see the leaders of NZ's advertising industry squirm, but also test their own professional integrity. Using voice stress analysis software, visitors can take their very own polygraph test. They can then print out a personalised poster of their test to proudly display in their office, or bury deep in their draw, depending on the results. But that's not all. Awards night will see the return of the Australian polygraph examiner, where he'll perform live on-stage interviews with some of the biggest names in New Zealand advertising. The questions for the night will be crowd-sourced from industry blogs, allowing anyone with a hunch to become the interrogator. VIEW THE INTRO SPOTVIEW THE JOSH MOORE SPOT VIEW THE STEVE COCHRAN SPOT VIEW THE DAVE KING SPOT VIEW THE CONCEPT
 The Mill helps Johnnie Walker, BBH China and director Joseph Kahn bring martial arts master Bruce Lee back to the screen. VIEW THE SPOT
 We follow a squirrel, who has learnt by living in the Smithwick's brewery, how to craft a pint of ale. After the Master Brewers have left for the night, as he brews the perfect pint before they return the next day. Agency: adam&eveDDB. VIEW THE SPOT
 Del Campo Saatchi & Saatchi has released three commercials starring "Mr. Miyagi", "Keanu" and "Julia". In each execution we see a man using the email feature of the BGH Smart TV to solve a problem. Nico Perez Veiga directed the campaign through Primo. VIEW THE MR. MIYAGI SPOT VIEW THE KEANU SPOT VIEW THE JULIA SPOT
 Ogilvy & Mather New Zealand has created a topical press ad for client Nestle Purina Petcare's brand Beneful. VIEW THE AD
 'Never share your financial data, not even by telephone. Be vigilant with personal information.' This is the key message of the video âSee how easy freaks can take over your life' Duval Guillaume, Brussels. The video is a sequel to the Mind Reader video, which recently has taken a Golden Lion award at the famous Cannes festival for publicity spots. VIEW THE SPOT
 Young Toy Testers go through their paces in this spot from DDB New Zealand VIEW THE SPOT
 Venice, CA/NYC-based Backyard director Kevin Smith captures a clutch relationship save in the humorous new :30 for AT&T out of SandersWingo, Austin, TX. VIEW THE SPOT
 With a Federal Election only a few weeks away and the Victorian State Election set for late next year we can expect to see a marked increase in the amount of political advertising in mainstream media. "There are a lot of special interest groups wanting their issue to be front of mind on election day," observes The Reactor CD, Nick Brown. "With that amount of competition in the marketplace we knew we needed a clear, simple message to help the Victorian Fire Services get their voice heard." VIEW THE AD
 The Fuzz Wax Bar team worked with Lowe Roche, Toronto to show weekend festival goers that waxing is worth it. Onlookers were invited to tear a wax-strips doubling as coupons from a male model covered quite literally from head to toe. As more and more people pulled wax-strips from his body, he was left hairless and completely 'exposed' in the Toronto streets. VIEW OUTDOOR
 Google marks the Roswell UFO incident which took place in the USA in 1947 with animated interactive doodle. Users help an alien navigate through a black-and-white ranch collecting items that help him repair his UFO. The Roswell UFO incident took place in the USA in 1947, when an airborne object crashed on a ranch near Roswell, New Mexico, on July 7, 1947. Explanations of what actually took place are based on both official and unofficial communications. The most popular theory of what happened is that the object was a spacecraft containing extraterrestrial life. Since the late 1970s, the Roswell incident has been the subject of much controversy, and conspiracy theories have arisen about the event. VIEW THE CONCEPT
 Certain hit songs that get stuck in your head are annoyingly hard to get out. It's the same with the food that gets stuck in your teeth it's hard not to think about it. Publicis Romania translated the feeling of annoyance into the radio medium by referring to residue food as if it were an obsessive chorus from a catchy hit song. PLAY THE SPOT
 Art&C Comunicacao, Brazil effort to clean up Natal VIEW THE AD
 RKCR/Y&R London has created a new campaign for the BBC that aims to explain the benefits of Connected TV to viewers. The campaign supports the BBC's on-going commitment to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the UK and help audiences to derive as much value as possible from their licence fee. VIEW THE SPOT
 Cadbury Dairy Milk via Saatchi & Saatchi, Sydney continues the magical Joyville story by partnering with Woolworths to create an innovative TVC celebrating the launch of new Marvellous Creations Banana Candy, Peanut Drops and Choc Biscuit. VIEW THE SPOT
 People from five different countries came together to work on this Spice Mobiles Pinnacle Pro Series commercial from Ogilvy & Mather Mumbai. VIEW THE SPOT
 Global athletic leader New Balance together with global creative agency of record Arnold Worldwide unveil a new brand campaign that documents real people who are redefining the current state and future of running. The fully-integrated campaign introduces a new word, "Runnovation" which reflects New Balance's long-standing commitment to innovation and evolution around the sport of running. VIEW THE SPOT
 Global athletic leader New Balance together with global creative agency of record Arnold Worldwide unveil a new brand campaign that documents real people who are redefining the current state and future of running. The fully-integrated campaign introduces a new word, "Runnovation" which reflects New Balance's long-standing commitment to innovation and evolution around the sport of running. VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD
 With AFL Multicultural Round approaching, Bengar Melbourne was engaged by Australia Post to create a campaign to show how the partnership between Australia Post and the AFL helps build healthier, more vibrant communities. The campaign of three ads features Australia Post AFL Multicultural Ambassadors Harry O'Brien, Bachar Houli and Nic Naitanui. We had four-hours to shoot three commercials. With this, we simply set out to show children being included and coming together through footy. VIEW THE HARRY SPOTVIEW THE BACHAR SPOTVIEW THE NIC SPOT
 Badabulle, a French childcare brand founded in 2006, has launched a new campaign with Publicis Conseil, Paris to promote their fragranced nappy bags. If only the baby's room smelled just of babies! Such was the idea unexpectedly put together in this campaign. In a particularly comical fashion, it draws on the ordeal experienced by our babies' companions, the cuddly toys. It's not easy to live with the smell of dirty nappies! A bunny rabbit and a teddy bear are seen vomiting because of the unbearable smell. VIEW THE TEDDY ADVIEW THE BUNNY AD
 Summer is the season of festivals. To attract the happy festival-goers, McDonald's Sweden created billboards in a classic festival style, making the products the stars (and of course Big Mac the headline act). The billboards were put up in proximity to major music events around Sweden. VIEW OUTDOOR
 Firey entry for the Kia Carens in this spot from Main Ad Indonesia VIEW THE SPOT
 Bicoastal visual effects studio, ArsenalFX, turns up the volume with director Diane Martel to feature the latest trend in portable premium sound at RadioShack in the :30#UWANTIT for Beats Pill by Dr. Dre, direct to client. VIEW THE SPOT
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