Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

New Bacardi campaign from Y&R London.

 TV   UK    August 09, 2006 11:02 (Edited: August 09, 2006 01:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/bacardi_salmon.jpg

RKCR/Y&R have completed a new campaign for Bacardi. Two in the series:



Click here to view "Salmon"



https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/BacardiSunset.jpg


Click here to view "Sunset"

LIVE CINEMA AD

 TV   SOUTH AFRICA    August 09, 2006 10:55 (Edited: August 09, 2006 00:55)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/3208_Nando_carmen.jpg

Back in the not so good 'ol days in South Africa black people couldn't go to the movies. So township entrepreneurs got creative and created their own movies. We paid an actor to perform our live cinema ad, just like the township entrepreneurs of old used to, but this time on a far larger screen. These one-man cinemas acts would take American movies and add a South African spin to them. They only used their skilled voices to perform the parts of all the characters and sound effects.


Click here to view this spot

New Lynx work from BBH London

 TV   UK    August 09, 2006 10:51 (Edited: August 09, 2006 00:51)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/3203_Lynx Towel Man 40.jpg

Cheeky stuff from BBH London.


Click here to view this spot

IT'S SONY IN DUBAI

 TV   MIDDLE EAST    August 09, 2006 10:48 (Edited: August 09, 2006 00:48)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/Sony_kick.jpg

New Sony work from Velocity.


VIEW THE SPOT

More from George Patterson Y&R, Melbourne.

 TV   AUSTRALIA    August 09, 2006 10:39 (Edited: August 09, 2006 00:39)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/3180_static.jpg

GPY&R are currently ranking number 1 in Australia / NZ, and finished in equal 1st position in last years rankings. Here's another one hot off the press.

Description
------------------------------------
A haunting image emerges from the static of the viewer's tv.

Creative Commentary
------------------------------------
We were lucky enough to get a pro bono score from NYC music gun, J Ralph, composer of VW "Squares" and "Big Day".


Click here to view this spot

DDB London's new work for Hovis (bread)

 TV   UK    August 02, 2006 12:34 (Edited: August 02, 2006 02:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/3132_Hovis_Boy_Girl_QT.jpg

"Hovis for life" from DDB London & Helen Langridge Associates.
From the agency:
In new brand work for Hovis, DDB London has produced an emotionally engaging TV spot, using simple editing techniques to tell the story of a young boy and girl growing up in a wheat field.

The ad begins as a five year old boy and girl run through the field, chasing each other, playing tag. Suddenly they transform into twelve year olds. As they continue to run and play they grow taller, stronger and older until eventually we see them as adults with children of their own. A tagline appears ‘Hovis is for life’.

Commenting on the new work, the creative team Dylan Harrison and Feargal Ballance said;

“We chose the director Simon Rattigan of HLA for both his photographic eye and ability to tell a human story. To engage the audience at a more emotional level, we told the story of their growth through beautiful images and simple transformations in camera. Rather than shoot something gimmicky or with special effects, we wanted something more timeless. Something that people could connect with. We’re trying to appeal to a wider audience, to achieve a deeper emotional resonance. Or at least as much as that is possible in an ad for bread.”

They continued;

“We wanted the communication to reflect the wholesome, natural properties of Hovis bread, in the voice of a brand leader. It felt right to appeal to people’s emotions. Hopefully at least some of the audience will think ‘I wish my family had experiences like that’”

On the relationship with the Hovis Client, they said;

“…hat’s off to the Hovis client who challenged us to come up with something that felt much bigger than a conventional food ad and then had the courage of their convictions when it came time to make it.”


Click here to view this spot

New from DDB Sydney & film company aht

 TV   AUSTRALIA    August 02, 2006 12:29 (Edited: August 02, 2006 02:29)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/3182_Kettle_45.jpg

aht director, Perry Westwood's latest for Kettle chips & DDB Sydney:


Click here to view this spot

Adidas Spec spot

 TV    August 02, 2006 11:53 (Edited: August 02, 2006 01:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/Adidas_FourMinuteMile.jpg


Winner of Best Spec Spot at the 2006 AICP Awards ...

& it looks like some serious money (favours) were put into this one!

... a few words from Jerry Brown, the director:

This story is based on what I think is an amazing truth - with the supremacy
that Africans have achieved in distance running, so far there has been no
African American high schooler that has ever run the mile under 4 minutes.
Ever. Four white kids have broken the barrier, but no African Americans.
In talking to some leading track coaches about this, I learned that there
are many reasons why this is so, some cultural, some not. The one thing the
coaches agree on is that there are kids out there that have the ability to
do it, and it's just a matter of time before this barrier falls. It's
unbelievable to me that it hasn't already. And I wanted to tell this story
before the event actually took place.
What if a kid has already done it and we just don't know about it because of
where he lives? To me it's the story of a barrier that's about to fall.

We shot this in South Central LA because I wanted the texture and
authenticity of the neighborhood this kid could emerge from. We shot it in
one quick day, then added the helicopter aerials in about an hour's worth of
helicopter shooting later. Adding that extra layer of scale with the
helicopter shots was critical for us because it helped the story become
bigger and capture the immensity of what is to overcome in distance both
figuratively and literally to say nothing of the implication that it's a
police helicopter keeping an eye on this running kid.
The setting is intentionally hard and real, but it's still a neighborhood
with good people that live there. In ways, this neighborhood has more hope
and life than a suburban cul de sac. The neighbors, his friends, are
positive and hopeful and want to see this kid succeed.

Jerry Brown


Click here to view this spot

Guest comments for featured spot "The Orange Project"

 GUEST COMMENTS    August 02, 2006 11:44 (Edited: August 02, 2006 01:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/orange_project.jpg

I couldn't help noticing that the guest comments from Sam Walker,Mother London, came back with some very relevant questions that i suspect were asked by SHOTS, so if you're reading this Pat, sorry about nicking your questions .... beamo.

Where did the idea come from?

The Animals packages are about observing how different people do things differently so we wanted to do something about the way people behave that wasn’t contrived or set up. Many ads feature ‘real’ people but they’re almost always actors. We wanted to create something that would challenge people, take effort, and ultimately be a collective rewarding experience. This was about creating and capturing genuine emotion and experience.


There's something quite reality TV meets art installation about the whole thing - what inspired it?

People keep mentioning the whole reality TV thing and to be honest, that never even crossed our mind. Our intention was to create an event in which the public could participate and interact. The art side of it was much more where our heads were at – the best works of art are the ones where normal people are as excited by it as the art establishment. Anthony Gormley’s Angel of the North for example is loved by everyone and is such a magnificent spectacle within a public landscape. Ultimately, this is an event media ad as opposed to a genuine art installation done purely for art’s sake but we do feel that we managed to achieve and push what is expected from a traditional advertising campaign.


It's a refreshing and much more honest way of presenting people and an idea. What do you think that added and how do you think people will react?

The way we shot it was of huge importance to us. It featured real people and all we did was record how they were reacting. The whole idea lives or dies on the credibility of the footage. We knew that if we manipulated the situation and cast actors the entire project would crumble very quickly – the integrity of the project is its reality. It is also a very democratic approach to advertising; we just wanted to document what was happening and the journey people were going on. We had two master 35mm cameras leading the shooting but there were also six other HD cameras given to the different people within the different groups to try and capture their own unique perspectives. The idea was to have many different takes on the same event, again to show how different people approach the same experience. TV exposure will feature one launch ad and four 30s ads for each of the animal groups, while the internet will provide a forum for the rest of the participants footage and photographs.



Were you ever worried about what would happen?

Yes, I think everyone was a least a little bit worried particularly before we actually got out to Spain. Nobody really knew what was going to happen which in many ways was the beauty of the project. Until the inflatables were erected on the first day of shooting we didn’t know how they would sit within the landscape and we had no idea how people would react to working hard and to the actual spectacle of the installation. Weirdly though, when the process got under way, everyone became much more relaxed – the inflatables looked as we had hoped and the people involved reacted better than we could have hoped for. As long as the actual event went as planned all that was left to do was to document it as well as possible.


It's a brave concept - how was it to sell to the client?

Strangely no, because the basic idea behind this was to simply create a situation where we could observe and understand humanity, Orange bought into it very easily. It’s perfect for their brand values and to actually achieve genuine emotions within an ad context was a perfect fit.

Any funny incidents or problems while shooting?

There were lots of incidents while shooting but what was great about this project was that as long as we managed to get the inflatables up how we intended within the landscape everything else just added to the drama and spectacle. Nothing was off limits for filming, the strength of this film is its honesty. Everyone signed release forms, everyone from the director, to the creatives, to the clients, to the cast, to the catering staff, to the drivers, to the helicopter pilot – we didn’t want to hide anything. While we were out in Spain, we had to change locations the day before the shoot, the helicopter broke down, the wind got up making the balloons difficult to manage, the water level dropped after we had set the huge platform in place, vans got stuck in the mud, generators overheated and balloons ripped and had to be repaired – all things that on any normal shoot would be seen as problems but in this case were simply filmed and helped make for more dramatic, more authentic footage.



Where was it shot and how long did it take to shoot?

The location for the Orange Project was a remote area of Spain about an hour and a half from Malaga. The idea of the installation was to take an already beautiful landscape and add to it rather than dominate it. It had to look complementary which was partly why the balloons had to be opaque – we wanted the viewer to sense the people and scenery through the surface of the Animal. We also wanted people to feel like they had to travel a distance before they actually got to the location to make them feel like what they were doing was unusual and would take a joint effort from everyone involved.

The actual event took place over three days, shooting from before dawn (5am) to dusk and beyond (11pm). They were long days but the experience and footage was worth it.


Click here to view it on the main page.

Guest comments for featured spot "Choices"

 GUEST COMMENTS    August 02, 2006 11:30 (Edited: August 02, 2006 01:30)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/3148_STL_60_004_E_email.jpg

A few words from THEO FERREIRA, Executive Creative Director at TBWA Hunt Lascaris, on the Stanlib spot:

Given that Stanlib is newly formed large investment house, and that most of Stanlib’s competitors chose to communicate with exaggerated and esoteric messages, our objective was simply demonstrate the importance of choosing the right investment. Therefore we employed a split screen execution mirroring the actions of the same 55 yr old man, with the same job but different investment. The man on the right invested wisely. The man on the left increasingly shows us all the desperate qualities of a man who has not invested wisely. Less assets, less comfort and, of course, less to look forward to. The delicate juxtaposition of the self same man, ostensibly living in two investment worlds, lets us ask the imperative question," Have you ever considered the difference the right investment will make in your life?"

I believe that work in this category is far too esoteric and filled with puffery rather than substance. The challenge was therefore to develop a commercial that demonstrated the difference that Stanlib could make in your life. Furthermore, this demonstration needed an air of believability. Investing is not a lottery ticket, it's about planning to win. This we demonstrated through the same man, with the same job and the same wife. The only difference being the investments he'd chosen. To this end, we succeeded in addressing the correct mindset of an investor and raising the importance of investing.

... and from art director CAMILLA HERBESTEIN:
Developing the synergy of the two worlds, and executing the split
screen effect, was made easier due the fact that most viewers can
identify with both men. Most will readily understand the plight of a
fifty year-old man who has not invested up to his potential. There is a desperate quality found in his confidence and how he chooses to spend the remaining years of employment. By delicately juxtaposing these two scenarios, the young and old investor alike should immediately realize the importance of a proper investment. In doing so, Stanlib's pay-off line 'Make the right investment choice' not only resonates as a message to all, but brings considerable meaning to the role that Stanlib will personally have in your own life. Considering how other institutions seem to shirk any and all responsibility whatsoever, this message carries that much more substance and meaning.

... and from copywriter JONATHAN SMITH:
Creating awareness of a financial institution is rather tricky, especially where the norm is simply to brag that one is bigger or better. Stanlib is, by the by, the largest of its kind in Africa. Yet the client's feeling, along with our own, was simply to demonstrate the value of a Stanlib investment in your life [minus the expected brag advertising]. I suspect viewers appreciate the fact that Stanlib simply asks a question that no other institution cares to ask. In a country where most give little thought to saving, much less investing, this advertisement goes all out to ask the individual to think about how an investment will change their life. To this end, it is the most powerful message out there simply because other financial institutions are telling people what to think about their organization. Poppycock. Because, think about it, every investor is wise.


Click here to view this spot

Guest comments for featured spot "Don't follow suit"

 GUEST COMMENTS    August 02, 2006 11:22 (Edited: August 02, 2006 01:22)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/3144_Dont Follow.jpg

Some bacground from Matt Page & Carolyn Davis, Cummins & Partners, Melbourne Australia, creatives on the featured spot "Don't Follow Suit".

This commercial was directed by Steve Rogers at Revolver. He did the opening sequence all in one shot.

In rehearsals at Fox Studios, Steve mapped out the intersection and all the landmarks on the floor, positioned the talent, and let Dean Perry from Tap Dogs choreograph the action. Dean’s motivational talk to the extras went something like, ‘None of you wants to be the one guy who fucks up the whole thing’.

At the shoot the extras who sucked were relegated to the bus, but of the entire 220 people, most were spot on. Best suits we’ve ever worked with anyway.


Click here to view it on the main page.

The world of animation ...

 August 02, 2006 11:09 (Edited: August 02, 2006 01:09)
Following on from the featured animated spots "Happy Entrails" & "Killing Death" on the main page, here's a quick look at at some other new animated work:

https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/261.jpg


Here's MTV's Barrio 19 Titles from animators Bermuda Shorts, London:


Click here to view this spot





https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/269.jpg
Also from Bermuda shorts ... "History of Animation":


Click here to view this spot







https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/PSP_locoroco.jpg
And from from new Nexus Productions director Caroline Melis ... PSP Locoroco:

Click here to view this spot

Motion Theory working overtime for this new HP spot.

 TV   USA    August 02, 2006 10:59 (Edited: August 02, 2006 00:59)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Aug/HP_Pharrell.jpg

One of the new Hewlett Packard spots from Goodby, Silverstein & Partners.


Click here to view this spot

New TV promo from AMV BBDO London

 TV   UK    August 02, 2006 10:56 (Edited: August 02, 2006 00:56)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/Dragon's_Den.jpg

Red Bee media & AMV BBDO's new promo for the TV show "Dragon's Den".




Click here to view this spot

New Panasonic batteries TV work from New Zealand

 TV   NEW ZEALAND    August 02, 2006 10:41 (Edited: August 02, 2006 00:41)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/3021_Panasonic Burial.jpg

Clemenger BBDO NZ's new spot for Panasonic batteries.



Click here to view this spot

New Honda work from Rubin Postaer and Associates

 TV   USA    August 02, 2006 10:33 (Edited: August 02, 2006 00:33)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/Honda_unleashed.jpg

One of a series of spots for Honda brief out to several directors. The entire brief: "unleashed".




Click here to view this spot

Guest comments for featured BBC spot "The Sound of Music"

 July 26, 2006 12:19 (Edited: July 26, 2006 02:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/BG_BBC_SoundOfMusic.jpg

A few words from Ben Gregor, the director on the Greenpeace spot:

We shot it in Slovenia, the other (cheap) side of the mountain range they used for the film. The day before the shoot the was an electrical storm with massive hailstones and tents blowing down the mountain. It cleared overnight, thank f**k.


Go to the main page ... "latest ads" to view this spot

Guest comments for featured Greenpeace spot "Hand Job"

 GUEST COMMENTS    July 26, 2006 12:13 (Edited: July 26, 2006 02:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/gasguzzler480.jpg

Some background from director Ben Sedley, Home Corp:

The spot was created with the help of professionals within the industry who are Greenpeace donors. 

The client wanted to get across the fact that 4x4's are unnecessarily large cars to drive in the city, and are incredibly bad for the environment due to the amount of petrol they use. In order to convey this idea in an attention grabbing way, we wanted to get under the skin of those drivers through suggesting to them the negative feeling an ever growing number of people have towards them. 

I thought the most important thing overall was that the finished film had the look and feel of a car commercial, not a Greenpeace commercial. I wanted to create a sense of intrigue as to why this guys colleagues dislike him so much - what has he done to deserve this kind of reaction? - possibly giving the impression they are all jealous of him because he's got such a cool car -  only to turn that on it's head in the final fames. 

It was shot in an empty office building in Surrey. We dressed the entire office space, built the kitchen and photocopy room, and even added the urinals to the toilets.

Go to the main page ... "latest ads" to view this spot

Guest Comments for featured HSBC spot "Scuba"

 GUEST COMMENTS    July 26, 2006 12:06 (Edited: July 26, 2006 02:06)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/HSBC_Scuba.jpg

Some background from Simon Bullett & Ross Callow, JWT London, creatives on featured spot "Scuba":


THE MAKING OF HSBC 'SCUBA'

It's not often that you see two $130,000 cameras get wrecked inside an hour.

But it happened in South Africa on this HSBC spot.

We started shooting in a Cape Town swimming pool, and knew things were off to a bad start when half an hour into the shoot, the camera’s underwater casing leaked, ruining the camera, but luckily, not the film footage inside.

Onto the spare camera, and within twenty minutes it had happened again. Absolutely unheard of.

Luckily, after a very lengthy period of frantic phone calls, we found out that a BBC film crew had just finished making an underwater documentary in the area and kindly agreed to lend us their camera.

Needless to say, the shoot went on long into the night, and after another day of shooting up the coast at Sodwana Bay the next day, we’d thankfully shot everything we needed.

The commercial was shot by Steve Hudson through Outsider, who throughout the shoot, could be heard saying 'I'm never shooting underwater again….’.


Go to the main page ... "latest ads" to view this spot

Here's the Netflorist spot that goes with this week's featured p

 TV   SOUTH AFRICA    July 26, 2006 11:02 (Edited: July 26, 2006 01:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/3055_Netflorist flowers.jpg

FCB South Africa's TV work for netflorist.

Nice track too! For the music buffs out there ... would you call this a metric modulation? ... The way it starts in waltz tempo & merges into 4/4.



Click here to view this spot

The new Virgin Money work for South Africa

 TV   SOUTH AFRICA    July 26, 2006 10:57 (Edited: July 26, 2006 00:57)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/3029_Virgin_money.jpg

Frieze Films have just shot the new Virgin Money launch spot for South African agency Black River FC:


Click here to view this spot

The other HSBC ad in the series.

 TV   UK    July 26, 2006 10:53 (Edited: July 26, 2006 00:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/HSBC_Harley.jpg

We're currently featuring HSBC "Scuba" on the main page, so here's the companion film ... "Harley". Also well worth a look.


Click here to view this spot

St Luke's London turning out more great work for Clarks shoes.

 TV   UK    July 26, 2006 10:47 (Edited: July 26, 2006 00:47)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/3082_ClarksKidsBal.jpg

Here's one of the new feel-good Clark's spots from St Luke's:

A seven year old boy plays keepy-uppy around the house with a balloon.



Click here to view this spot

Retail, plus price ... but still amusing!

 TV    July 26, 2006 10:35 (Edited: July 26, 2006 00:35)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/3086_mrsub_button_final_sm.jpg

Zig Inc's new work for Mr Sub.
Who says price-oriented retail work can't be good?



Click here to view "Button pop"




https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/BurgerKing_TooHappy.jpg

...and CP+B's new Burger King's spot also delivers:



Click here to view "Too Happy"

New from Strawberry Frog NY & Believe Media

 TV   USA    July 26, 2006 10:26 (Edited: July 26, 2006 00:26)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/komen-reflection.jpg

Always good to keep an eye on what Strawberry Frog's up to.

From the director Maurice Marable:

When I got the script, it was just so different, the idea was haunting and powerful. The challenge was how to make the reflections seem believable and natural, and create emotions in an ordinary way. Everyone involved with the creation of the spot donated their services, but no one treated it like a donation. Nobody gave a half-hearted effort.


Click here to view this spot

New work from BETC Euro RSCG Paris

 TV   EUROPE    July 19, 2006 15:24 (Edited: July 19, 2006 05:24)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/Biathlon.jpg

Spy Film's Trevor Cornish recently completes two comedic spots for '13 Eme Rue' - 'Biathlon' & 'Freezer' out of 'Euro RSCG' - Paris.


Click here to view "Biathlon"

Gorgeous Enterprises has 3 featured ads on the main page!!

 FROM BESTADSONTV    July 19, 2006 13:21 (Edited: July 19, 2006 03:21)
https://www.bestadsontv.com/news/upload/gorgeous_rankings2.png



Gorgeous Enterprises leaps ahead in the rankings with 3 (THREE!) featured spots on the main page. This must be a new record.

the new rankings year just started again a month or so ago, so Gorgeous has had 4 spots featured in the last month, followed closely by Independent with 3 featured spots & then Partizan with 2. Quite a few production companies have had 1 spot featured so far this awards year. Go to the rankings page for more info on these rankings & others (agencies / creatives / prodn co).

Not much new under the Sun.

EUROPE    July 19, 2006 13:02 (Edited: February 05, 2007 16:06)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2006-Jul/tn_3050_Paris_zoo_GIRAFE_sm.jpg
We haven't even sent out the emails saying the site is updated & already there's a look-alike

This just in from Extrême/Springer & Jacoby France. Naturally we're not suggesting anything except that it's a good idea & not surprising that it's popped up in a couple of different parts of the world.

But we'd like to put S&J's version on the record as well.


Click here to view the Paris Zoo work.

Guest Comments for featured spot "Fashion - Africa Style"

 GUEST COMMENTS    July 19, 2006 10:27 (Edited: July 19, 2006 00:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/NFW_Fashion_Africa.jpg

Some background from Bruce Anderson & Jenny Glover, Grey Worldwide Johannesburg, creatives on the featured Nokia Fashion week spot:

Nokia South Africa asked us to come up with an ad for their sponsorship of
Cape Town Fashion Week and Face of Africa. So we came up with a script and
client loved it. We briefed one of the country's top directors, Keith Rose
of Velocity Films. Together we work-shopped the script, hunted for locations
in the heart of Johannesburg, and cast characters off the street. We found
our main character working in an art gallery while doing a location recce.
The shoot itself was nuts. We charged around the city shooting in alleyways,
under bridges and dodging between taxis on main roads. Seventeen set-ups per
day, for two days. With no VT set-up or comfy chairs for agency. And then we
put the whole thing together using only the best people. Willie Saayman, a
brilliant and patient man, did the edit. A young musician from Cape Town,
Marcus Wormstorm did the music. And it was all good. We loved making it and
we hope you hope you enjoy watching it.


Click here to view this spot

Guest Comments for featured Levi's spot "News Story"

 GUEST COMMENTS    July 19, 2006 10:02 (Edited: July 19, 2006 00:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/Levis_News.jpg

A few words from Thomas Hayo, BBH New York, Group Creative Director on the Levi's spot:

the spot was inspired by the massive popularity of cop-shows and their strange spell they put on the viewer.
while developing the script we were also very intrigued by the premise of having two main characters initially exist in two different realities and have those realities eventually clash.
we were obviously very excited about frank (budgen) wanting to be involved in the project. from the minute he got on, he worked with us on simplifying the story in order to tell it in as few shots as possible. we all wanted the set-up to feel completely real, to get the viewer intrigued in the first place as well as highten the surprise effect in the end.


Click here to view this spot

Guest Comments for featured spot "Bell Tower"

 GUEST COMMENTS    July 19, 2006 09:58 (Edited: July 18, 2006 23:58)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/brahma_belltower.jpg

A bit of background from Mark Koelfgen, mcgarrybowen, CD & copywriter on the featured spot for Brahma beer.

Brahma skews toward a slightly more creative audience. People who see creativity as tool to modify their lives in interesting ways. "Improvise" was an idea that seemed to resonate in every language. Our job was to find simple, wordless ways to get that idea out there. Using the backdrop of Brazil to give Brahma a clear point of origin.

Click here to view this spot

And here's the other spot in the campaign:

https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/brahma_container.jpg



Click here to view this spot

New from Lowe Bull South Africa

 TV    July 19, 2006 09:25 (Edited: July 18, 2006 23:25)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/2986_Sterilisation.jpg
Lowe Bull South Africa ... making a simple point.

Description
------------------------------------
In this ad we use human to demonstrate how easy it is for pets to get lucky.

Creative Commentary
------------------------------------
No animals were harmed during the shooting of this commercial.


Click here to view this spot

Independent Films & Chemistry, Dublin

 TV   UK    July 19, 2006 08:50 (Edited: July 18, 2006 22:50)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/2999_COORS_DISCOVERY.jpg

New work for Coors, from Independent Films & Chemistry, Dublin.

Description
------------------------------------
Mr.Coors chases a wolf that has stolen from his snowy encampment and encounters a grand landscape that later becomes the home of Coors brewery.


Click here to view this spot

New from Lowe London (& Stella Artois)

 TV   UK    July 19, 2006 08:46 (Edited: July 18, 2006 22:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/Studio_Artois.jpg

One of a series od ads for Studio Artois Live ... "The UK's first ever out door film festival".



Click here to view this spot

New work from The Brooklyn Brothers, New York

 TV   USA    July 19, 2006 08:35 (Edited: July 18, 2006 22:35)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/2992_president.jpg

Here's one of many spots for Kayak.com ... this one's particularly succinct.


Description
------------------------------------
Life's a trip. Take it.
A campaign of ad targeted at the independent and independently-minded traveler.


Click here to view this spot

New Panasonic work from Clemenger BBDO New Zealand

 TV   NEW ZEALAND    July 19, 2006 08:26 (Edited: July 18, 2006 22:26)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/3013_PANASONIC_CrossedLegs.jpg

Remaking some famous movie moments:


Click here to view this spot

You've got to hand it to Mother

 WORTH A LOOK   UK    July 19, 2006 08:21 (Edited: July 18, 2006 22:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/mothertoys.jpg
This'll be a very popular item in the Mother merchandise department.



Link
------------------------------------
Click here to view this spot

More of the San Francisco Zoo print campaign.

 TV   USA    July 19, 2006 08:14 (Edited: July 18, 2006 22:14)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2006-Jul/tn_3039_zoo_1.png

This is another part of the San Francisco Zoo campaign that's featured on the "latest print" page.


Click here to view this ad

BBH, Saatchi London & Saatchi New York ... way out in front.

 FROM BESTADSONTV    July 13, 2006 13:38 (Edited: July 13, 2006 03:38)
https://www.bestadsontv.com/news/upload/Rankings.png


We started the print / outdoor section of bestads at the end of last year. Since then BBH, Saatchi London & Saatchi New York are leading the rankings ... by quite a long way.

Go to the rankings page for the full list.

New From Saatchi Canada.

 TV   CANADA    July 12, 2006 14:14 (Edited: July 12, 2006 04:14)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/2975_UNAC-Zebra.jpg

Two new spots from Saatchi Canada's Simon & Simon for the United Nations.

From the agency:
The United Nations in Canada believes sport is a powerful tool for teaching youth tolerance, teamwork and a sense of self. These commercials have been created to build awareness of their new Sport In A Box program, which allows young people from different communities to share their unique perspectives on sport. The commercials feature unique world vocal music including Indian “Table Bols” in Zebra and Aboriginal “Throat Singing” in Spider.


Click here to view "Zebra"






https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/2974_UNAC-Fly.jpg

And the other one in the series:

Click here to view "Fly"

« First « Previous Next » Last » 969 of 984




Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news