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Seen and noted
 New spot for Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you donât want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So 358 Helsinki figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions.VIEW THE SPOT Very: Everyday Stylish with Definitions Very is a brand that helps you do it in style whatever the occasion. No matter how mundane or banal a situation your find yourself in, the right outfit can make you feel fantastic and make the everyday seem fabulous. Very makes this accessible to all.VIEW THE SPOT Romanian Police: Purse Women don't see themselves as potential victims even though they represent the majority of those being mugged. They become targets as they carelessly expose their valuables on the street, without thinking their accessories can also catch the eye of robbers. Mercury360 Bucharest used the temptation of an attractive purse to give potential victims a glimpse of the unseen risk they expose themselves to every day.VIEW THE AD Movistar:Connected with Peru On July 28th, Independence Day of Peru, Movistar's costumers were greeted with something unexpected: the name of their carrier Movistar was replaced with "Peru" on every mobile screen. Thus they were literally connected with the network that most unites them: their own country. This action generated unprecedented buzz throughout the nation. Agency Y&R Lima VIEW THE SPOT  A lone runner puts in his Yurbuds and begins sprinting, heading into a large open prairie. He speeds through snowy mountain terrain, and stumbles down sand dunes - pushing himself. He runs gracefully across a beach. Yurbuds still in tact, motivating him every step of the way.Agency MartzVIEW THE SPOT Samsung Galaxy S4: Like Companions Can likes lead to new friendships? Samsung aims to find out with Like Companions; an activation campaign that connects people through their Facebook likes. The campaign allows people to compare their Facebook likes to everyone else's. It gives users interesting insights into their current friend base and allows them to discover new friends as well. Because thereâs nothing like shared interests to spark relationships."Connectivity is evolving at the speed of light. New friendships are already being founded based on shared interests through social media. And Facebook remains the medium where everyone shares their interests by liking content.', says Jesse Ridder, creative at Energize Amsterdam. Users connect their Facebook account to Likecompanions.com. VIEW THE CONCEPT Pause Home Entertainment: Equalizer Akestam Holst and Pause Home Entertainment has launched the Stockholm House Equalizer, the world's first home listing service based on unusually powerful sound systems. VIEW THE CONCEPT Ubisoft: Watch Dogs The WATCH_DOGS WeAreData website http://wearedata.watchdogs.com/, launched in July this year, demonstrated the quantity of public data in 3 major cities (Paris, Berlin and London) that is available to anyoneUbisoft is now giving back the power with its new application H_IDE by WATCH_DOGS that lets the user control hers or his digital trace. Today, every text message sent, every image shared on social networks, each tweet and every voice mail, feeds each person's digital trace, beyond control. Agency : BETC, Paris VIEW THE CONCEPT Decathlon: Tired Footballer Decathlon's stuff are so inexpensive, than everybody gonna do sport. A lot of sport until they are tired and fall asleep.Agency BETC, Paris VIEW FOOTBALLER OUTDOOR VIEW DANCER OUTDOOR VIEW SWIMMER OUTDOOR VIEW GYMNAST OUTDOOR  Driver distraction is a factor in about 4 million motor vehicle crashes in North America each year. Kia Motors Canada through Innocean, Canada wanted to address the issue with these posters aimed at female drivers as part of their Drive Change Campaign. VIEW THE LIPSTICK AD VIEW THE BLUSH AD VIEW THE MASCARA AD  The Peruvian League Against Cancer announces its annual collection initiative via Y&R Lima to fight cancer. We need everybody's help. We need everyone to know that every single coin, no matter how small the denomination, is used to save lives.VIEW THE AD Pan-American Association of Eye Banks: Eyes The new campaign of the Pan-American Association of Eye Banks uses few resources to demonstrate a soulful idea: Eyes give life. Created by F/Nazca Saatchi & Saatchi, Sao Paulo, the communication aims to stimulate cornea donations and reduce the number of visual impaired by cornea problems in all Latin America. VIEW THE SPOT  Director Stuart Douglas celebrates high street department store Debenhams' 200th Anniversary with a cinematic visual extravaganza crammed with beautiful people, sumptuous colour and fantastical locations with a large dollop of intrigue thrown in.VIEW THE SPOT  Sainsbury's extends campaigning strategy with 'sensory pleasures' initiative crafted by AMV BBDO. This second campaign taps into the sensory pleasure theme highlighting favourite, everyday foods.VIEW THE FISH FINGERS SPOT VIEW THE BACON SPINACH SPOT VIEW THE PEPERONI PIZZA SPOT  Shot on location in Florida with Pro Golfer, Luke Donald. Shot using Red epic and Phantom. Spot from Loki, LondonVIEW THE SPOT Onitsuka: My Town My Tracks Sports lifestyle brand Onitsuka Tiger, via Blast Radius Amsterdam, has introduced its AW13 collection with My Town My Tracks, a visual journey that interlinks impressions of three people, three sneakers and the diversity of Tokyo's backstreets. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Heineken : Hell in Paradise Heineken believes all men have a legendary traveller inside them, just waiting to come out. For the past three months, we've been putting this theory to the test with Dropped, a series of episodic adventures plucking real men out of their daily lives and dropping them into the great unknown. Today sees the launch of the fifth and final Dropped instalment from Wieden+Kennedy Amsterdam ,VIEW THE SPOT Instant Kiwi: Texas Hold Em With Texas Hold 'em, we dress up someone as a cowboy, hand him two pistols and ask him to walk into an old fashioned western saloon and start firing.Because, thatâs exactly what winning Instant Kiwi - Texas Hold 'em feels like says DDB, Auckland VIEW THE SPOT  Hermandad has illustrated this print campaign for Pena Surfwear to help unleash your spirit.VIEW THE TRAFFIC AD VIEW THE HANGOVER AD VIEW THE WORK AD Five O'Clock: English in 5 weeks Vozduh, St.Petersburg has illustrated this print spot for Five O'clock's School of English.VIEW THE AD  Dunn&Co, Tampa Bay has released this poster campaign to promote The Tampa Bay Rowdies.VIEW EDMONTON OUTDOOR VIEW CAROLINA OUTDOOR VIEW ATLANTA OUTDOOR VIEW FT LAUDERDALE OUTDOOR VIEW SAN ANTONIO OUTDOOR VIEW MINNESOTA OUTDOOR Ford: Looking for Champions Ford Portugal is looking for the next soccer champion. To comunicate this, Wunderman, Lisbon placed a Cup in the middle of the street and challenge people to try and lift it. But there was a catch.VIEW OUTDOOR Pest Free: They'll get out as soon as they get in Pest Free is a household product, which emits the electromagnetic force to repel the rodent. This campaign from Dentsu Plus Bangkok dramatically shows the entrance in the outdoor scene however; the path to the other side is not going inside but it is going back outside, which conveys the message that "they'll get out as soon as they get in".VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Wieden Kennedy Shanghai believes the ultimate achievement in knitting technology deserves an extraordinary introduction. The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. Over the course of a 10-day live installation on a prominent billboard in Shanghai, the sock-like Nike Free Flyknit was "knitted" thread by thread over a bare foot by four installation professionals.VIEW OUTDOOR  To educate consumers on milk's high-quality protein, MilkPEP and lead agency Deutsch, Inc. NY, the team behind the iconic Milk Mustache, has developed another execution in its video campaign to spotlight the 8grams of protein in each 8 oz. serving of milk. The Protein Fight Club campaign puts the spotlight on protein by depicting milk in a series of humorous breakfast battles that showcase how its protein stacks up against the competition and can help win each day.VIEW THE EGGS BENEDICT SPOT  New York Lotteries has launched a new campaign titled "Play It Safe," via DDB New York. This is the first time in recent years the Lottery has advertised the family of Win for Life games, including introducing a new price point and redesign of the current tickets.The campaign consists of a television spot titled, "Paper Cut," three out-of-home ads, a large Facebook initiative and four radio spots. VIEW THE SPOT  DuPont Pioneer's promise to growers is all about being CLOSER in every way that counts: closer to the land, closer to farm-driven innovation, closer to your business, closer to answers, closer to the local expertise that brings seeds to life.VIEW THE SPOT Farmers Insurance: Dick Fowler P.I. A new series of humorous online videos from Farmers Insurance and agency of record RPA, feature PGA TOUR player Rickie Fowler playing the role of Dick Fowler, P.I., a loose-cannon private investigator and dispenser of golf-course justice. The four-episode series demonstrates how it's better to play it smart on the golf course, just as it's better to play it smart with your insurance. In each installment, Dick Fowler, P.I., and his trusty caddy patrol the links, using their golf smarts to enforce proper course etiquette and punish wrongdoers. Two episodes launch the effort, 'Backswing Sting' and 'Divot Dummy,' in which Fowler punishes a man speaking loudly on his cell phone while others are trying to play, and teaches a tough lesson to a perpetrator who doesn't replace his divots.VIEW DICK FOWLER P.I. SPOT VIEW THE BACKSWING STING SPOT VIEW THE DIVOT DUMMY SPOT Paddy Power Bingo: Hubby Removal Service Paddy Power Bingo has launched the service with a 30 second TV spot that sees a trio of Paddy's highly trained removal men turn up at a woman's front door and expertly extract her unsuspecting husband using a strange plunging device via agency CP+B. The woman is then left with a bit of well-deserved bingo time.VIEW THE SPOT Luna Milk: Brand Overhaul Luna, the Saudi Arabian evaporated milk brand, has launched a comprehensive campaign coupled to a brand rejuvenation exercise crafted by Anthem. The central TV ad campaign kicks off today in Saudi Arabia, appearing on MBC1, Saudi TV, Abu Dhabi TV, Dubai TV, OSN Ya Hala and Rotana Khailjiah.VIEW THE SPOT Family Network Foundation: Unsweet Truths BBDO Proximity Thailand has created a new print campaign for Family Network Foundation.VIEW THE FIRST AD VIEW THE SECOND AD MAS: Could you cover the cost of learning to live with blindness In Braille"Could you cover the cost of learning to live with blindness? Front copy: "Find out how MAS Recovery Insurance would cover the cost of learning to read the above." Agency: Sugar&Partners, New Zealand.VIEW THE AD  Less than a year after launch, TalkTalk is celebrating being Britain's fastest growing TV service with a new brand campaign and its fifth year as headline sponsors of The X Factor via CHI&Partners.Created by Neil Clarke & Jay Phillips and directed by Si & Ad through Academy, the 60" Brand TV spot which launches this Saturday is set in a typical TalkTalk family home and shows two characters coming to life and following an epic journey to the TV, for their perfect date. This concept has been extended into The X Factor sponsorship adverts, ensuring a fully integrated campaign, which again show characters coming to life to enjoy the popular show on TalkTalk TV - created by Colin Smith & Angus Vine and directed by Us through Academy. VIEW THE DATE NIGHT SPOT VIEW THE XFACTOR SPONSORSHIP SPOT  This weekend sees the launch of a new month-long initiative from BBC Radio 1 to deliver even more music to their 15-24 yr old audience in unique and innovative ways.Karmarama, the lead agency for BBC Radio 1, and Grape, their sister social-media agency, have been working with the Radio 1 team to develop the editorial content and the launch campaign for the month jam packed with music, in what will be one of the most integrated, multi-touch-point communications campaigns that the station has ever embarked upon. VIEW THE SPOT Guerlain Fragrance: The Legend of Shalimar Raconteor, USA has created this epic new short film directed by Bruno Aveillan for Guerlain's new Fragrance. The short film feature's Russia's top model Natalia Vodianova and is called "The Legend of Shalimar".VIEW THE SPOT Levi's: Let your body do the talking Stink director, Gustav Johansson's latest work for Levi's jeans captures different young women in Revel jeans. Shot through W K Shanghai, Gustav embraced the idea of 'Let your body do the talkingâ and letting the models to get creative expressing themselves with their body languages. Some interesting Shanghai city locations added a touch more charm to this fun spot. VIEW THE SPOT Telecom NZ: Snap In it's latest campaign for Telecom NZ, Saatchi & Saatchi NZ sets out to awaken the NZ mobile market from what it describes as a 'prepaid daze'.The content from the campaign follows the fun antics of the comically large-handed Andy Palmer â a man on a mission to deliver a unique wake up call using his giant hands. Over the past 10 days unbranded social content from Andyâs own blog has been seeded and shared through targeted audiences. On Sunday night the Telecom TVCs revealed his purpose: to snap apathetic prepaid consumers out of their ways and get them to wake up to Telecomâs great value props â not least of which is the impressive $60 free credit hero offer that has launched with the campaign. Agency: Saatchi & Saatchi New Zealand VIEW THE SPOT  Hollie McNish is the UK's Slam Poetry champion. Her spoken-word performances, featured on the BBC and at the Glastonbury music festival, encourage women to think critically about body image and find the beauty in themselves. And Dove agrees. Our brand mission is to make every woman in the world feel beautiful. So Ogilvy & Mather London commissioned Hollie to write and perform these poems, because what better way to inspire real women to find their beauty than through the words of a real woman who's found it in herself?PLAY THE SMILE SPOT PLAY THE KISS SPOT |
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New print work from Lowe and Partners Jakarta for Unilever brand Superpell.
Print campaign for Jeep from DDB Bolivia