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 A campaign from the Pharmacy Guild of Australia from Jack Watts Currie Sydney to change people's perceptions of their local pharmacy from medicine dispensary to healthcare provider. VIEW THE SPOT
 The concept from Grey Spain revolves around the integrated campaign "THINK BIG" with extensive presence in television and print. It also has a microsite (big-cola.com) to integrate a new community: the BIGGERS. Young people who think that in life we have to dream, but above all, to act.The community is led by the protagonists of the spot. VIEW THE SPOT
 An ad from Marketway/Publicis Cyprus for insecticide VIEW THE AD
 In most Asian countries elders play an active role in shaping local communities. Sri Lanka is no exception. However, our youth have increasingly started to forget their contributions. So, we along with PHD Sri Lanka found a way to re-ignite that feeling of respect towards elders in a tangible manner, by way of a BIG tribute that would also remind the elderly population that theyâre still in our thoughts. A few simple insights led to THE TBWA Sri Lanka's BIG idea. VIEW THE AD
 Johnson & Johnson via BBDO New York launched the "Everyday Care" campaign to transform first aid purchases from reactive & routine to proactive & every day. The print work brings to life the sentiment that Johnson & Johnson first aid products celebrate your family's impulse to play. VIEW THE BACK TO SCHOOL AD VIEW THE GET WELL AD VIEW THE HALLOWEEN AD
 Interactions Romania's task was to develop a digital campaign for the launch of the new SEAT Leon ST, a car with an extremely spacious trunk of 1470 liters. The message: More space, more life. VIEW THE CONCEPT
 We depend on bees for diversity in our food system. But bees are in trouble, which is why Cascadian Farm wanted to help. We launched our Bee Friendlier initiative with a Flower Bombing in Yolo County, California, where we planted over a million native wildflower seeds to help increase pollinator habitat. Agency: Solve, Minneapolis. VIEW THE CONCEPT
 Sainsbury's has launched a Halloween-themed app, which brings its spooky costumes to life with an interactive twist.The new 'Spooky Speaker' app uses voice distortion technology to transform speech, coupled with an animated mouth to help children become their Halloween characters. Users simply record phrases through the app and play them back in a chosen character's voice, holding the device in front of their mouth so that friends can also see the animated mouth in action. VIEW THE CONCEPT
 The Irish-language channel TG4 were launching a thrilling new 5-part drama series, the tale of an errant lifeboat crew in a small fishing village who suddenly find themselves knee-deep in lies, deceit and murder. To promote the show, Publicis Dublin set out to connect with real fans of drama, by creating a tense 30-second spot for cinema- teasing the dark series of events at the heart of the story. VIEW THE SPOTVIEW THE AD PLAY THE RADIO SPOT
 A new TV spot created by Leo Burnett Chicago for Delta Faucet puts the porcelain throne center stage. Cleverly underscored by '"Apache" from The Incredible Bongo Band, VIEW THE SPOT
 By default, humans doubt and therefore, reject the unfamiliar. Sri Lankans are creatures of habit and trust only fuel cars, as that is what they are used to driving. They are sceptical of the concept of an electric car, deeming it too strange and futuristic. Too unbelievable to be considered feasible.Agency TBWASri Lanka PLAY THE TV SPOT PLAY THE PEN SPOT
 New York-New York Hotel & Casino partnered with Southwest Airlines to kick off their first-ever nonstop flight from Dallas Love Field (its home airport) to Vegas by "spreading the luck" to some unsuspecting travelers on October 13. The Wright Amendment a federal law governing traffic at Dallas Love Field airport has officially expired freeing up Southwest Airlines to offer direct flight segments from Dallas to Vegas, Orlando, and other cities for the first time. So, NYNY jumped at the opportunity to help Southwest celebrate this inaugural trip to Vegas.Agency: David & Goliath VIEW OUTDOOR
 There's a new Polo . From the outside not much had changed. But on the inside, it was like a new car. We needed test drives to get people inside the car. But test drives are boring and inconvenient. Ogilvy & Mather, Cape Town invented a social media game that everyone wanted to play: PoloTag. For 6 days, in three major cities, South Africans could spot the new Polo around a specified route, tag it on twitter, and drive it, right there and then. The person who drove it for the longest, without being tagged, won the new Polo. VIEW OUTDOOR
 Hero Galway and champion it as a home of Ireland's biggest comedy festival! The brief was that simple and so was the result a vibrant blend of iconic Galway landmarks and festival venues with a topping of comedy.Agency: Target McConnells VIEW FIRST OUTDOORVIEW SECOND OUTDOORVIEW THIRD OUTDOOR
 Iarnrod Eireann were offering reduced rates across some of the most popular Intercity routes in Ireland with their Autumn Sale. The Publicis Dublin TV campaign promotes the new season's relaxed fares with a relaxed train journey, as two passengers nod in agreement over the great value and shared experience of taking the train. VIEW THE SPOT
 To show that Douwe Egberts coffee brings people together, BBDO and Latcho Drom created a moving TV commercial in true Douwe Egberts tradition. In a family environment, authentic yet modern, deeply humane and daring. The perfect setting to give meaning to 'There is some Douwe Egberts in the air' once again. VIEW THE SPOT
 To announce that the beloved BYO CUP DAY was returning to 7-Eleven in September Leo Burnett Melbourne needed a way to reinvigorate the promo and differentiate it from previous years. The idea of 'millions of cups, which one will you bring' was born. These spots encourage the listener to see the world of objects around them differently and challenges them to seek out the most unorthodox cup they can for BYO CUP DAY. PLAY THE HELMET SPOT PLAY THE NANA SPOT PLAY THE BOWL SPOT
 A PR driven campaign from SHED Perth led by 4X World boxing Champion Danny Green to combat deadly one punch attacks by raising awareness and re-branding them as coward punches. VIEW THE CONCEPT
 BBH Asia Pacific Singapore and Chupa Chups have launched an Instagram game as part of a social media campaign for the brand to celebrate Halloween. "Get Lolli" is a first-of-its-kind, 'choose your own adventure' game on Instagram, built to create awareness of Chupa Chups during the biggest candy-sharing event of the year Halloween. VIEW THE CONCEPT
 Bill The Billboard is the first ad with a personality Outdoor from Ogilvy & Mather South Africa VIEW OUTDOOR
 Corega Adhesive Denture Cream has extra hold. Agency: Grey, London. VIEW THE AD
 By hijacking age warnings before 12+ movie trailers, Plan Belgium through Duval Guillame Brussels confronts the general public with the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition. VIEW THE SPOT
 Try/Apt Norway uses a goat singing "Simply the Best" in this spot for Tine Goat Cheese. VIEW THE SPOT
 Chanel No. 5 has launched its new film 'The One That I Want' conceived by writer/director/producer Baz Luhrmann with production design by Catherine Martin, starring supermodel Gisele Bundchen and actor Michiel Huisman. The film is evocative of Luhrmann's inimitable style, which beautifully encapsulates the essence of the brand that is Chanel. Working with his own production company, Bazmark and Sydney based production company Revolver VIEW THE SPOT
 What would life be like if it tasted as good as Diet Coke? Taylor Swift has an idea. Get a taste of her new album, 1989, in stores on October 27.Agency Droga5 new York VIEW THE SPOT
 The Fiat 500X is bigger, more powerful and ready for action. In this official Fiat 500X commercial everyone who comes into contact with the 500x gets a little excited and you will too.Agency: The Richards Group VIEW THE SPOT
 The Beach Boys' masterpiece God Only Knows remade with the help of a few friends to celebrate the launch of BBC Music. With the 80-piece BBC Concert Orchestra at its heart and 27 ridiculously talented musicians from a wide range of genres, this "impossible orchestra" represents the talent, diversity and musical passion found every single day throughout the BBC. It features Pharrell Williams, Elton John, Lorde, Chris Martin, Brian Wilson, Kylie Minogue, Stevie Wonder, Brian May, Chrissie Hynde and many more. Agency: Karmarama London. VIEW THE SPOT
 1 in 10 people in NSW are carers. They are a critical part of society, looking after those who need it most. It's a full time job, with no pay, little if any break and a huge physical, psychological and emotional price. Care for a carer you know asks people to consider the little things they can do to help these people in need. Simple things like doing the groceries, getting petrol, cleaning the house or cooking a meal.Agency Banjo, Sydney VIEW THE SPOT
 Slurpee was trying to shift the focus away from BYO Cup Day just being about bringing the biggest thing the fans could find, and turn it into a creative task whilst bringing Slurpeeâs Drink Different message to life. Huckleberry launched a Social Media promotion to reward Slurpee fans with the most creative and unique cup of all: their own head as a cup. Agency: Huckleberry Australia VIEW THE CONCEPT
 Penfolds has launched its new 'Numbers Can Be Extraordinary' brand campaign conceived and delivered by Leagas Delaney, London. Developed across print, digital and OOH, the campaign will run globally including Australasia, the United Kingdom, America and Asia. VIEW THE FIRST AD VIEW THE SECOND AD
 Freedom of expression is under threat in several countries due to attacks on media especially Internet. Our aim: raise awareness on that issue, in a country such as Belgium where Internet is freely accessible.People usually browse the Internet on their smartphones during their commute. So, we cut people off from the Internet during their tram ride, without the possibility to get the news and to share what's happening to them.The trams were fully wrapped in the Amnesty colours with the headline FREEDOM OF EXPRESSION IS NOT FOR ALL visible from outside and within the trams. When commuters tried to surf, they got this message: "You are cut off from the Internet during your commute. But for millions of people fighting for the freedom of expression, this is a daily struggle."Agency: Ogilvy Brussels VIEW OUTDOOR
 Renowned comedian, Dom Joly, has directed a Trigger Happy TV-style hidden camera stunt 'That Sofa' as part of M&C Saatchiâs wider 'Goodbye, Hello' integrated campaign raising awareness of NatWest and the Royal Bank of Scotland's commitment to fairer banking. VIEW OUTDOOR VIEW TESTIMONIAL OUTDOOR
 The billboard poster has taken a break to enjoy a Kit-Kat. Agency: JWT London. VIEW OUTDOOR
 Over 20,000 kids have a parent in jail. In September, during Children of Prisoners Week, Pillars raised money to train mentors for these kids. Agency: Reload, New Zealand VIEW THE AD
 For the unveiling of the innovative stretch-denim Hyperflex line, fashion brand REPLAY champions Brazilian supermodel Alessandra Ambrosio and FC Barcelona players such as Neymar Jr., Luis Suarez, Andres Iniesta, Ivan Rakitic and Gerard Pique. With the tagline "Stretch your limits", the stars put the innovative new Hyperflex demin range through the ultimate quality test, including twerking, catwalk modelling and street dancing, all under the watchful eye of the supermodel's alter-ego Doctor Ambrosio. Agency 180 Amsterdam VIEW THE SPOT
 Argos will tomorrow launch a new through-the-line campaign; a major shift in the brand's advertising strategy which reflects changes to its customer proposition. A complete departure from previous brand activity, the exciting new multi-million-pound campaign 'GET SET GO ARGOS' brings to life the retailer's unique offering and its ongoing drive to become a digital retail leader for everyone. Created by CHI&Partners London VIEW THE SPOT
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