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Seen and noted
World Animal Protection: Ever Wanted To Ride An Elephant BBH London has launched an innovative, self-sustaining global campaign for World Animal Protection, the charity formerly known as WSPA (World Society for the Protection of Animals). Every day, animals suffer in the name of entertainment and right now, thousands of tourists are searching online for wild animal attractions such as elephant rides or tiger selfies unaware of the abuse that takes place behind the scenes. VIEW THE SPOT  Park Village and Able&Baker's Jack Driscoll directs the new campaign for YouTube, created by adam&eveDDB. The user generated content platform is using a host of its top channels as part of the campaign, with The Slow Mo Guys taking the lead. The Slow Mo Guys, consisting of Gavin Free and Daniel Gruchy, is one of YouTube's top channels, garnering over 4 million subscribers and over 432 million views. VIEW THE SPOT Volkswagen: Bumper Cars without Bumping Try/Apt, Oslo installed City Emergency Break-technology on a bumper car at Tusenfryd, Norway's biggest amusement park. The bumper was equipped with ultrasonic sensors and stopped every time it was to close to another car. The people's reactions were filmed and became a TV commercial.VIEW THE SPOT Haven: Mr Nice Guy Lowe Campbell Ewald has released the "Mr Nice Guy" public-service campaign for Haven, a nonprofit organisation in Michigan that assists victims of rape and domestic violence. It pushes a "Live without fear" message via TV and outdoor.VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR  The new Lenovo Yoga Tablet 2 Pro frees you up, and Ashton Kutcher, to enjoy the finer things in life.Agency DLKW Lowe, LondonVIEW THE GOAT SPOT VIEW THE TOES SPOT VIEW THE MASSAGE SPOT VIEW THE ONESIE SPOT  Everybody appreciates a Lyft driver that goes out of their way to make the ride enjoyable. Just as long as there isnât an extra charge. See what happens when Nick Thune becomes a Lyft driver and gets behind the wheel of a Honda Fit in this hilarious, hidden-camera web film. Agency: RPA.VIEW THE SPOT Bupa: The Story Of The Tooth Ever wondered what happens to your tooth when the Tooth Fairy arrives? Follow her magical adventure and create your own personalised film for your child at www.bupa.co.uk/toothfairy Agency:HometownLondonVIEW THE CONCEPT Orville Redenbacher: Pop and Play ProjectorRaising The Roof: Childhood Photos Leo Burnett Toronto raises awareness about homelessness in Canada.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  The Master and his apprentice are back for Steak 'n Shake, traveling far and wide on their pursuit to Hunger Wisely. Agency Carmichael Lynch Minneapolis VIEW THE BLINDFOLD SPOT VIEW THE KUNG FU SPOT Fondation-de-lAvenir Harmonie-Mutuelle: Tuilleries Called From memory to silence this HEREZIE Paris campaign for Harmonie Mutuelle and La Fondation de l'Avenir was launched on the 2014 International Alzheimer Day. The "Tuileries" 90' film features an emotional, cinematic window on a moment in the life of an Alzheimer ill person.VIEW THE SPOT  Office Romance highlights the strength of Vodafone Ireland's network and how it can bring people together in this case, two young office lovebirds called Amy and Niall. They help each other get through the working day with cute messages to each other until Niall finally bucks up the courage to ask Amy out. 'I thought youâd never ask' she replies. It's a spot from Grey, London set to Frankie Avalonâs 1959 hit Just Ask Your Heart.VIEW THE SPOT  ibis is proud to announce the launch of 'Room to play', a new advertising campaign created with BETC London. The âRoom to playâ TVC, which launched last night across Channel 4 owned and partner channels and includes spots on the new season of Homeland from the 24th October combines a visual and sonic narrative to celebrate the unexpected, qualitative values of ibis hotels.VIEW THE SPOT  Lowe Hong Kong together with EPS have launched a new retail wave of their thematic campaign, namely EPS iDO â Green Hero. The the campaign features two existing ambassadors, Jan Lamb and Charlene Choi. The campaign reverses the red and white colour that has been used in the past and the shopping items are actually parts of the trees.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE SPOT North Face: Rock Climbing Experience Shoppers at a North Face store in Korea were confronted by this clever ambient stunt. The store suddenly became a rock climbing experience when the floor below them stats to roll back and disappear. Then they are faced with winning a North Face jacket if they can reach the free item in 30 seconds. Agency: Innored, South KoreaVIEW THE CONCEPT Glassons: Made Of Here Australian and New Zealand fashion label Glassons are relaunching their brand with a new advertising campaign via recently appointed creative agency JOY. The campaign consists of a 60 second cinema and television commercial, OOH, print, in store retail posters and a series of in store content projections.The attitude of Glassons - 'Made Of Here' - has been largely shaped by the attitude of Australia and New Zealand. It is bold. It is fearless. And it is comfortable taking on the world and punching well above its weight.The campaign launch coincided with the opening of the new Glassons Bondi store on Saturday. VIEW THE SPOT VIEW THE RING OF FIRE AD VIEW THE STALKING AD VIEW THE RETAIL 1 AD VIEW THE RETAIL 2 AD VIEW THE RETAIL 3 AD VIEW THE RETAIL 3 AD VIEW THE RETAIL 4 AD Volkswagen: Know Whats Coming Volkswagen's Side Assist safety feature warns drivers of approaching vehicles that will make it unsafe to change lanes. Volkswagen Side Assist always knows what's coming. Through tactical media placement, we created ads that described the ads that were coming up next. Much like Volkswagen Side Assist, our ads also know what's coming.Agency: Ogilvy South AfricaVIEW THE SPOT Coca Cola: Private Message Bottle McCann Taipei launch the first-ever "Private Message (PM) Bottle" for Coca-Cola . Idea: Providing a new channel for teens to deliver their private messages in an unexpected way. Receivers only receive the messages after drinking a Coca-Cola. All messages printed on packs are the most popular language Teens weave into their daily conversations across Taiwan.VIEW THE SPOT  Too many Sri Lankan consumers tend to ruin a good cup of coffee, either by adding too much milk or sugar. Because of their ignorance in the art of making it right, they literally kill their coffee experience.Agency TBWA Sri Lanka PLAY THE POISON SPOT PLAY THE STABBING SPOT Viarco: Strokes of Freedom "The blue pencil". The "Olympic 291" pencil produced by Viarco, the oldest and unique portuguese pencil factory, made history for the worst reasons. The dictatorial regime that ruled the country for decades used it for scratching ideas, silencing voices and opinions.In 2014, Portugal celebrated the 40th anniversary of the 1974 Freedom Revolution and Viarco wanted to celebrate the date. Thus was born the exhibition "Strokes of Freedom".Taking advantage of the brand's gallery opening, and strengthening the role of art supporting, we created an exhibition that is a tribute to those who fought for freedom .All to prove that the same blue pencil the "Olympic 291"can create rather than destroy, express rather than repress. All it takes is to be in the right hands.Agency MSTF, PortugalVIEW OUTDOOR Speed Queen: Times Have Changed Times might have changed, but dirt hasn't and for over a century, Speed Queen washers and dryers have outperformed and outlasted the competition, earning them an unsurpassed reputation in America. Designed and tested to last 10,400 cycles, and built by the world's number one commercial laundry equipment manufacturer, Speed Queen washers and dryers are now available in Australia.The 'we invented clean' campaign from The Fuel Agency Sydney captures the brand's rich heritage, whilst at the same time, underlining its strengths; reliability and performance above all others. VIEW THE COUPLE AD VIEW THE CHILD AD  Indonesians eat all parts of beef, mutton and chicken. They eat beef ribs and tongue, chicken head and claws, mutton brain, intestines and so on. The challenge has always been on how to cook these parts into delicious meals. Bango Sweet Soy Sauce campaign from Lowe, Indonesia and app bring out various types of food you can cook with each part of the meat.VIEW THE BEEF AD VIEW THE MUTTON AD VIEW THE CHICKEN AD IMB Building Society: I'm with IMB IMB Building Society has drawn on its consistently high member satisfaction and highly competitive rates and benefits as inspiration for a new integrated brand campaign, inviting people who care about service from their bank to consider an alternative option.Sporting the new tagline "I'm with IMB" the campaign introduces a fresh look and feel for the longest standing building society in NSW. Agency: 303Lowe Sydney VIEW THE 60 SEC BRAND SPOT VIEW THE 30 SEC PERSONAL LOAN SPOT Pictionary: Mall Surprise See what happens when you take the time to play! Shoppers in Canada were in for a surprise: Mattel Games transformed what looked like a regular poster into a live game that offered surprise Pictionary challenges and even more unexpected prizes. Get ready because games can happen at any time! Agency TrojanOne, TorontoVIEW THE CONCEPT Google Maps: Explore Liwa Explore the Arabian desert of Liwa, like the travelers of the deserts have been doing for thousands of years.VIEW THE CONCEPT Maliban Cheese Biscuits: Cow The local market is cluttered with a variety of cheese biscuits. Every player in the market is trying to outdo each other with a claim that is unheard of about cheese, which results in the local consumer being unsure of what to believe in. Maliban, the last player to enter the cheese biscuit market has an upper hand as they are the only manufacturer which makes biscuits with real cheese; however they did not want to add anymore confusion to the existing clutter in the consumerâs mind.Agency: TBWA Sri Lanka PLAY THE COWS SPOT PLAY THE RATS SPOT Mercedes: Dirty Driving Watch what happens when an S 63 AMG Coupe and an Actros fall in love and go all the way. Agency: Lukas Lindemann Rosinski, Hamburg.VIEW THE CONCEPT Air Asia: Hidden Away Places Discover more hidden away places.Get Lost Magazine, October 2014 Agency Publicis Mojo, Brisbane VIEW THE AD  Nice Shoes colorist Gene Curley and director/cinematographer Steven Sebring sought to craft individual identities for Estee Lauderâs "Modern Muse Moments" series, starring actress Cody Horn, and Paris Opera Ballet's principal dancer Amandine Albisson. VIEW THE CODY SPOT VIEW THE AMANDINE SPOT  Land Rover is to launch its largest ever global advertising campaign in support of the brand. The campaign was led by Y&R, Land Rover's global advertising network, and will be launched first in China (Land Roverâs largest market) before rolling out across the world. This global brand campaign celebrates the breadth and range of uses of Land Rovers around the world. VIEW THE SPOT The National Women’s Law Center: Equal Paycheck Comedian Sarah Silverman and creative agency Droga5, co-creators of "The Great Schlep," have reunited to create a new campaign, which launched today, to help close the wage gap between men and women. The National Women's Law Center, a non-profit organization educating the public about the wage gap and advocating for equal pay, will receive monies raised through the video and crowdfunding initiative. VIEW THE CONCEPT  What would you do if you found yourself surrounded? At least you can get a heads up with the Around View Monitor, available in the Nissan Versa Note.Agency TBWA TorontoVIEW THE SPOT Volkswagen: Volksfest Mates Rates Volkswagen Group Australia and DDB Sydney have launched a new retail campaign, Volksfest Mate Rates, to highlight the car brand's annual Spring sale. VIEW THE SPOT Nissan Juke: Chase The Thrill Visitors to the Paris Motorshow can get a hit of pure adrenalin thanks to 'Chase the Thrill', an innovative virtual reality experience from Nissan.In 'Chase the Thrill', visitors become a rollerblading android chasing a Nissan Juke in a virtual city, thanks to the immersive Oculus Rift DK2 virtual reality headset. A special treadmill allows them to literally power themselves through the virtual environment with the motion of their own legs. As their avatar leaps from building to building, slides under obstacles and grinds down a crane at high speed to keep up with the Juke, the user gets an incredible sensation of immersion and movement that has to be felt to be believed. 'Chase the Thrill' was developed by D2NA/DigitasLBi France, Nissanâs digital marketing agency, in collaboration with London-based production company UNIT9's VR studio, VIEW THE CONCEPT AIA Insurance: Space To Pray As a multinational insurance company who recently entered into Sri Lanka, with its new global positioning âThe Real Life Companyâ, AIA wanted to find a way to strengthen its connection with the local market. Most Sri Lankan's are Buddhist and during the month of May, celebrate Vesak, the holiest day of the year. During Vesak, Sri Lankans from all walks of life visit their local temple. From dusk till dawn, they follow religious observances where they sit and kneel on the ground. To protect themselves, they use a piece of newsprint as their floor cover, but the ink often stains their traditional white clothes.This gave TBWA Sri Lanka an idea. Instead of printing an ad commemorating Vesak as companies normally do, AIA would run a blank ad and give people a clean space to pray and find hope by giving a newspaper mat.VIEW THE CONCEPT Samsung Galaxy Alpha: Pick It Up Creative shop DDB Stockholm just released their campaign to launch new phone Samsung Galaxy Alpha in Sweden. The Galaxy Alpha is the slickest and most stylish Samsung smartphone made to date and in order to let people get a chance to see, feel and try the Alpha, DDB created an activation called "Pick It Up". VIEW OUTDOOR « First « Previous Next » Last » 876 of 1486 |
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