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 In the first quarter of 2014, The Art of Shaving launched its first ever razor designed specifically for body grooming a space that previously had not been a focus for the brand. The target was affluent gentlemen in their 20s, 30s and 40s who invest in quality grooming tools for their face â and possibly even their body.Agency BBDO New York VIEW THE FIRST ADVIEW THE SECOND ADVIEW THE THIRD AD
 iO is the communication app from Swisscom that allows users to place free calls and send free messages worldwide being in WIFI, all while meeting the highest quality standards when it comes to security. Sensitive data remains in Switzerland and is subject to Swiss data protection laws, something users can rely on. To raise public awareness of the app, an online video retells the life story of Tina Turner. Agency: Heimat, Berlin. VIEW THE SPOT
 Greenpeace has announced its intention to put kids at the heart of its ongoing campaign for LEGO to end its co-promotion with Shell, as it revealed its second video, which stars three young children. The video is accompanied by a global competition asking LEGO fans to build something out of LEGO which will help save the Arctic from Shell. The video, made by UK creative agency PGA, is designed to appeal to children and parents. In it, three children describe an imaginary day out in the Arctic including riding a polar bear and sledding down a glacier. VIEW THE CONCEPT
 From spiders to heights, to singing in public, no fear is too big or too small to be included in the Fearless Challenge, a new online fundraiser launched today by the Canadian Cancer Society. Agency: Lowe Roche, Toronto VIEW THE CONCEPT
 People love other people's business.The problem? Some people just won't admit it. So instead of sending potential Heat Magazine subscribers a flyer. Machine, South Africa sent them a letter. A letter addressed to someone else. VIEW THE AD
 On the streets of Paris Assassin's Creed Unity meets parkour in real life. To promote the October release of the latest Assassinâs Creed franchise, Unity, this spot features free-running stunts. VIEW THE SPOT
 PUMA has formally launched its new brand platform, Forever Faster via JWT New York. With the mission to become the Fastest Sport Brand in the World, Forever Faster will be driven through a comprehensive global multi-media marketing campaign that includes a TVC spot featuring some of the World's finest sporting personalities. Forever Faster recognises athletes who stand out as individuals through both performance and personality. World's Fastest Man Usain Bolt features in the Forever Faster TVC with football icons Mario Balotelli, Sergio AguÌero, Marta Vieira da Silva; golfers Rickie Fowler and Lexi Thompson; and the Scuderia Ferrari Formula One team. VIEW THE SPOT
 Youtube wants small business owners to know that YouTube video ads are a smart targeted, accountable, measurable media buy.To help prove this, Camp + King created an ad using a real small business, LSTN Headphones, and told their story. VIEW THE SPOT
 Foot Locker recently launched their Back-to-School campaign with the debut of "Short Memory." In this new spot from creative agency BBDO NY, the legendary Sir Charles Barkley gives some valuable advice to James Harden on how to start the season fresh: new Foot Locker gear, and a short memory: "all the greats have short memories" including himself, and Scottie Pippin, who also makes an appearance. VIEW THE SPOT
 By now, most people know 15 minutes could save you 15% or more on car insurance by switching to GEICO. What they might not know, however, is that the Great Wall of China wasn't always so great according to The Martin Agency VIEW THE SPOT
 This TV spot titled "Dad To The Bone" was created by Saatchi & Saatchi, Sydney for Toyota. The spot brings out the bad in Dad. VIEW THE SPOT
 Montreal Dog Rescue Rosie Animal Adoption via DentsuBos used Tinder to find new guardians for it's unwanted pups. VIEW THE CONCEPT
 70 years after the Warsaw Rising CI Games prepared something unique for players of Enemy Front. On August 1, at 5 pm (âWâ Hour), the game will freeze for one minute. Players all around the world will be able to honor the Warsaw Insurgents at the same time as Poles, while learning about the history of the Rising. This global scale initiative in the virtual and real worlds was initiated by McCann Worldgroup Poland. The goal of the event is to draw the world's attention to the largest military action of the resistance in the history of Nazi-occupied Europe. VIEW THE CONCEPT
 To make the film for the Saatchi & Saatchi, London campaign, the centre of Prague was turned into a playlist by replacing the street names with song titles. The Yaris hybrid stereo was connected to the GPS system and each time the car drove into a different street, it triggered a new song according to the name of that street. The drivers had the opportunity to choose what to sing by choosing which route to drive. The best performers were selected to appear on the TV spot which launches in Poland, UK, Czech Republic, Sweden, France, Hungary, Italy, Denmark, Germany and Spain from 30th July. VIEW OUTDOOR
 Pottinger have simplified the complex world of Financial Advisory with the launch of their "Problems Get Harder As You Get Older" campaign via ZOO Advertising, Sydney. Pottinger are a niche consulting company who provide strategic thinking, financial advice and market leading statistical capabilities to bring clarity to their clients. They enlisted the help of Zoo Advertising to create awareness for their firm and reach a specific target audience. VIEW THE MARBLES ADVIEW THE FRUIT ADVIEW THE LOLLIPOPS AD
 A delivery doesn't please everyone in this spot from Custom Creative, Sydney VIEW THE SPOT
 Poison frontman Bret Michaels records "Endless Love" and rocks his way through Nissan's brutal testing grounds in Arizona. Agency: TBWA/Chiat/Day LA. VIEW THE SPOT
 Publicis, Brussels has released this TV spot, all shot in-camera, for French bank BNP Paribas. "Life Moves Forward," was filmed in a continuous shot with cameras following the couple as they enter different sets. VIEW THE SPOT
 Channel 4 today unveiled its latest conceptual marketing campaign to launch its brand new original Shorts programmes specially commissioned for Channel 4âs on-demand service, 4oD. The Shorts are designed to be watched anywhere, on the move on mobiles and tablets via 3G, 4G or wifi â perfect for when people want to fill those spare five minutes with quality bite-sized shows. They feature top Channel 4 names including: Jamie Oliver and Food Tube celebrities, Guy Martin, Made in Chelseaâs Binky Felstead and Mark-Francis Vandelli amongst others â as well as many more new faces to 4. VIEW THE SPOT
 New advertising from Marcus Thomas for the Ohio Lottery Commission is its first ever to promote the state's full line of "scratch-off" lottery games, and its first such to run year-round. The integrated campaign, breaking this month, emphasizes the fun of playing, not the chance of winning. It will use television, radio, outdoor, online, mobile print and social media advertising to introduce 18 different scratch-off games over the coming year. VIEW THE POISON IVY SPOT VIEW THE MOSQUITOES SPOT VIEW THE WOOL SPOT
 Potential visitors to South Africa think that they know the country. But they also think that all we have to offer are pretty views and nice beaches. Ireland/Davenport, Johannesburg needed to show these people that South Africa is so much more than that, in order to get them to reconsider SA as their next holiday destination. VIEW THE SPOT
 From poster to goalie post. Manaus City Hall teamed up with Mene & Money to engage fans in an unconventional way, during the 2014 FIFA World Cup Brazil. VIEW OUTDOOR
 Taxi Stockholm launches interactive tourist guide based on local taxi data. In cooperation with Swedish ad agency King, Stockholmâs biggest taxi company, Taxi Stockholm, has just released a new type of tourist guide based on GPS data from millions of taxi journeys around Stockholm â Taxi Trails. Taxi Trails is an unusual tourist guide focusing on behavior instead of opinions. That way you can experience Stockholm as the locals do. Just follow their tracks on www.taxitrails.se VIEW THE CONCEPT
 Bangkok Bang has a smart debit card - the first and only card in Thailand with a smart chip that protects you from fraud, and the guy in the ATM line behind you. Agency: BBDO Proximity Thailand. VIEW THE SPOT
 BBH New York and Sony Playstation asked artist Andreas Englund to recreate the 1851 painting of George Washington Crossing the Delaware, but replacing the people within with famous characters from Playstation game titles, and one lucky Playstation player Joey Chu. VIEW THE CONCEPT
 Creative Juice Kuala Lumpur has offered Expedia customers in Malaysia a unique way to discover their perfect holiday destination with a mind-probing device called the 'Expedia Vacationizer'. Launched at the AirAsia Travel Fair 2014 at Paradigm Mall earlier this year, the device creates an experience in which a userâs emotional response helps choose their ideal holiday destination. Creative Juice teamed up with MyndPlay, the world's first mind controlled media player platform, which connects computers and minds through dry sensor Electroencephalograph (EEG) BrainWave technology. The technology allows users to engage, control and interact with direct video media with their minds. VIEW THE CONCEPT
 Unicef Roly-poly donation box Help Children in need stand up Brief: People underestimate the power of their little help We all know that millions of children in the world are suffering from starvation and disease. But many of us still donât know that our little help could save their lives and make them stand up.Idea:Roly-polies that stand up by the weight of the coins Daehong, Seoul created a Roly-poly donation box representing a child who needs our help and place them at many places in Seoul. VIEW OUTDOOR
 To show just how proud Volvo are to be major sponsors of the NSW Waratahs during the teamâs Finals run in the Super Rugby, this ad from Grey, Sydney was run using the actual logo positioning found on the team's jersey. VIEW THE AD
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