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Seen and noted
 John Lewis has unveiled its 2014 Christmas spot in the UK, which features Tom Odell covering 'Real Love' by John Lennon. The advert tells the tale of an unlikely friendship between a little boy, Sam, and his penguin friend, Monty. Monty and Sam do everything together and the advert follows them playing happily through the year, from hide and seek to football. However as the winter months draw in, Sam begins to notice that Monty is sad and realises that he is longing for a companion. Agency: Adam&EveDDB LondonVIEW THE SPOT Burberry: From London With Love The Burberry festive film is inspired by the golden age of cinematic musicals. It tells the tale of a young couple falling in love, against a theatrical backdrop of LondonVIEW THE SPOT  Watch James Franco own the moment with a phone so fast, it makes everything else seem slow. Agency: McGarryBowen, New York.VIEW THE SPOT Returned Soldiers League South Australia: Blood Poppy A confronting new television commercial from kwp! Advertising is creating awareness for the RSL SA (Returned & Services League of Australia South Australia Branch) annual Poppy Appeal, in the lead up to Remembrance Day on November 11.VIEW THE SPOT  PureGrowth Partners and Sonic Union mix engineer Rob McIver find better energy options VIEW THE SPOT Carbon Monoxide Awareness: Tommy McAnairey Introducing hardened, leather-jacket wearing, trad singing Tommy McAnairey, the star of the new Bord Gais Network carbon monoxide awareness campaign from Rothco, Dublin. VIEW THE SPOT Comfort Hotel? Rainforest Foundation: Dear Trip AdvisorChild Helpline International: Free Our Voices FREE OUR VOICES a new global pro-bono campaign for Child Helpline International (CHI). Calls for help from over 150 million children have gone unanswered in the last 10 years. Why? Because globally child helplines don't have the resources they need. Free Our Voices, is highlighting their plight by asking people to pledge their names and voices via an interactive online petition. Created in partnership with Wieden+Kennedy Amsterdam's in-house creative incubator The Kennedys and the digital team at MPC CreativeVIEW THE CONCEPT  Make your way, way more exciting! Watch Game Of Thrones on your smartphone and tablet with YesGo in print from McCann Tel AvivVIEW THE AD  M&C Saatchi has played a central role in bringing the worldâs first city-wide contactless payment giving scheme'Penny for London' to life. The innovative new micro-donation scheme, which allows Londoners to donate as little as 1p every time they make a contactless payment, was launched by Mayor of London, Boris Johnson, yesterday.VIEW THE AD  HSBC launch global golf sponsorship campaign 'Anyoneâs Game'. HSBC and Saatchi & Saatchi London have launched a new global campaign to support the bank's international golf sponsorship portfolio which supports all levels of the game from grassroots to elite. VIEW THE SPOT Volkswagen: Post Collision Braking In a world where many car websites look the same, Volkswagen has dared to be different. To promote its brand new 2015 Volkswagen Golf the brand has put a cinematic twist on the conventional car website, creating an online portal that, like the vehicle itself, is anything but average. Located at http://contents.vw.ca/golf-unaverage/, the site, created by Toronto-based advertising agency Red UrbanVIEW THE COLLISION SPOT VIEW THE TSI SPOT VIEW THE HEATABLE SPOT VIEW THE MQB SPOT VIEW THE SUNROOF SPOT VIEW THE WIPERS SPOT VIEW THE STEERING SPOT VIEW THE CAMERA SPOT VIEW THE HERO SPOT VIEW THE MISSON SPOT NZ Transport Agency : Pie Juice Young drivers are more likely to crash in the first six months of driving solo than at any other time of their life. Once they get their restricted license, it's easy for parents to feel their job is done, but they still have a vital role to play in preparing their teens for the road. Our solution was to encourage parents to keep talking with their young drivers about safe driving before it's too late.Agency: Clemenger BBDO WellingtonPLAY THE PIE JUICE SPOT PLAY THE TITANIC SPOT PLAY THE POSSUM SPOT Union Station: Living History App VML has just launched a new augmented reality experience with Union Station in Kansas City. The new app called Living History, will help visitors of Kansas City's historic Union Station relive the stories of Harry S. Truman, Walt Disney, Ernest Hemingway, the Kansas City Massacre and more. The app experience is designed to allow users to learn about and participate in the historic moments of Union Station as they go through the new exhibit and in the exact spot they actually happened. VIEW THE CONCEPT  JWT London have deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell in half.VIEW THE AD  There are some people who donât like ridiculously cute animated stickers, or feel the need to search through their entire chat history and then there's the rest of the world. JWT Connect's quirky new campaign for social messaging service WeChat positions the brand as "the ultimate social sensation" and highlights four new features introduced in Thailand this year and with four stories of out there characters who don't see the need for them. VIEW THE WE CHAT SPOT VIEW THE YOGI SPOT VIEW THE SEAL SPOT VIEW THE MEMORY SPOT VIEW THE SPY SPOT  Debenhams is the first retailer to launch its battle for the hearts and minds of customers this Christmas, with the start of a multi-million pound JWT London createdChristmas marketing campaign 'Found It' looking to hero its gifting offer. VIEW THE SPOT  Netflix, a leader in innovation with digital at its core, wants to put content in people's lives, wherever they want, whenever they want, and in the way they want. So it's only fitting that its communications does the same thing. Ogilvy creates the first digital outdoor campaign made entirely with reaction GIFs and cleverly puts all the benefits of looking forward to coming home to Netflix into an engaging out of home GIF campaign. VIEW THE CONCEPT Tourism Authority of Thailand: The Way We See The World In the latest global campaign for Tourism Authority of Thailand (TAT) developed by Leo Burnett Bangkok, the unique ways of the Thai people takes center stage. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Honda Civic Type R: The Other Side A double sided Honda film that changes when you type "R" on your keyboard. Try it out at the website. A new campaign to bring Honda's other side to life for the launch of the new Civic Type R in 2015. The video is a dual-sided 3-minute film: two parallel high-adrenaline tales, seamlessly mirroring each other. In the daytime, a father picks his daughter up from school in his white Civic and drives her to a surprise party. Night-time reveals the father's other side - an undercover cop delivering a crew of art thieves to a police sting, in a head-turning red Type R. Try it out here: https://www.youtube.com/user/HondaVideo/OtherSideVIEW THE CONCEPT  On the back of a previous successful campaign, Lowe Lintas Mumbai has unveiled a new campaign for Maruti Suzuki Alto VIEW THE SPOT  Ahead of the upcoming Autumn Internationals, GUINNESS is releasing four pieces of content from AMV BBDO, London to rally the fans of each of the Home Nations. Jonny Wilkinson, Shane Williams, Bill McLaren and the Munster team of 1978 will be celebrated in a new GUINNESS ad campaign; which will air for the first time on TV in the UK and Ireland on 5th November 2014. GUINNESS has a long-standing association with rugby, as sponsor of all four Rugby Unions; Scotland, Wales, England and Ireland. VIEW THE MUNSTER SPOT VIEW THE BILL SPOT VIEW THE JONNY SPOT VIEW THE SHANE SPOT  George Clooney and his favourite coffee are back! Be one of the first in the World to witness and share with your fans the latest Nespresso advertising campaign featuring Clooney and his Monuments Men co-star and French actor Jean Dujardin. Dujardin is a French actor, director, producer and comedian. Dujardin garned international fame with his performance of George Valentin in the 2011 silent movie The Artist, VIEW THE SPOT  A public service initiative that's trying to address one of India's most humiliating issues. Agency Ogilvy& Mather Delhi VIEW THE SPOT  To build excitement for the newly renamed NBA Hornets' opening home stand, archival footage shows fan passion for, and efforts to bring that name back to Charlotte's NBA franchise, and ties the excitement of the nameâs "comeback" to that of a "comeback" victory.Agency BooneOakleyVIEW THE SPOT Australian Koala Foundation: Like for Lives What if sharing a cute image could save the koalas? The endangered koala probably gets more likes in social media than dollars in donations. But that's all about to change.The Australian Koala Foundation's new social media initiative, Like for Lives, urges people to post a picture of a koala on Instagram or Facebook together with the promise: For every like this picture gets, I will donate 50 cents to savethekoala.com Agency : M&C Saatchi, StockholmVIEW THE CONCEPT Dogus Otomotiv is Turkey's distributor of world leading automotive corporations such as Volkswagen, Audi, Porsche and we as Dogus Otomotiv have been working to improve the traffic safety in Turkey for ten years. We want to deliver a message to warn the people against overspeed under the platform of "Traffic is life!". We choose the radio as our medium to reach the target group who are drivers because of the reason that they could listen while they driving. We prepared a radio spot that conveys the ideas of driving faster causes to have poor eyesight and taking risks.PLAY THE SPOT  In the clubs 37th year, the Adelaide Advertising Design Club still has a reputation for being one of the best creative award shows in the country. Posters from Jamshop AdelaideVIEW BABY OUTDOOR VIEW LEFTY OUTDOOR VIEW ARM OUTDOOR HSL: Face Your Fear of Public Transport There's no reason to be scared.The Helsinki Regional Transport Authority (HSL) wanted to target older people, unfamiliar with public transport and the travel card. Interviews and research conducted by 358 Helsinki revealed that while many of them had a positive attitude towards the service, many were hesitant to try it. The perceived difficultyof using the card and the reader was acting as a barrier to entry thus keeping people away from trial. 358 created a campaign highlighting the simplicity, and challenged people to conquer their offers. It was paired with an attractive offer: a free 2-week travel card, delivered to the home door.VIEW OUTDOOR Hollard Life Insurance: Mystic In a world where life insurance adverts focus on sadness and loss M&C Saatchi Abel Cape Town wanted to look at it from an entirely different perspective.VIEW THE SPOT PLDT SME Nation: SME Nightmare Even if you're running your dream business, you'll encounter nightmare scenarios along the way. This web and cinema series dramatizes the nightmares of Filipino small and medium entrepreneurs (SME) encounter and how PLDT SME Nation can help it go away. Agency: DM9 Jayme Syfu, Manila.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT ALDImobile: Woodsman Enter ALDImobile. Plans designed to fit whoever you are; be that a data lord, a serial texter or endless talker. Or not. Ultimately eliminating waste and unnecessary stuff you might not even use. Through ALDI's uniquely wry eye, a pirate, a mime and a woodsman dramatise how ALDImobile plans are designed to fit your specific needs of talk, text and data. Agency: BMFVIEW THE WOODSMAN SPOT VIEW THE MIME SPOT VIEW THE PIRATE SPOT  This inspirational commercial from Foot Locker that debuted yesterday during the TCS New York City Marathon on WABC-TV and ESPN2. "I'm A Runner"was created by MOFILM, the crowdsourcing agency that discovers new talent and fresh ideas for brands through creative competitions, and director Landon Donoho. It features Philip Clark, an amputee runner who met Donoho and producer Melissa Lahti while they were interviewing runners for Foot Lockerâs "All Runners Welcome" campaign. VIEW THE SPOT Ntonthehighstreetcom: Choose A Christmas Less Ordinary WCRS has launched âChoose a Christmas Less Ordinary' the biggest ever Christmas campaign for notonthehighstreet.com. Building on the success of the 'Fatherâs Day' and 'Choose'TV campaigns earlier this year, also created by WCRS, VIEW THE SPOT TAB: Are You In Place a bet and you're on a journey filled with tension, exhilaration and real excitement. This campaign from Sugar New Zealand represents this feeling coming to life in a literal way.VIEW THE SPOT Mitu Baby Antiseptic Wipes: ChainIllustrates that: Germs are always moving from one place to another and Mitu terminate the chain of germs. We also using rhyme words in Indonesian.Agency Advantage IndonesiaPLAY THE SPOT Netflix:Gif Campaign Ogilvy Paris creates the first digital outdoor campaign made entirely with reaction GIFs and cleverly puts all the benefits of looking forward to coming home to Netflix into an engaging out of home GIF campaign.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  APAV - Portuguese Association for Victim Support, is an association that provides legal, social and psychological support to victims of violence of any kind.In Portugal, there is the idea that police and justice doesn't work, so most victims end up not making the complaint neither seek help to overcome the traumaVIEW THE ASSAULT AD VIEW THE VIOLENCE AD |
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