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 Drinking one soda a day may not seem like much, but this simple choice can add up. In fact, over an average lifetime, drinking just one regular soda a day is the equivalent of consuming over 221,000 sugar cubes. What does that look like? Agency: DDB California. VIEW THE SPOT
 Grey New York has released latest installment of Rob Lowe and his awkward, cable-loving alter ego for DirecTV. VIEW THE SPOT
 Nothing comes close to the excitement of being courtside at Asia Pacificâs Grand Slam tennis event, The Australian Open. Tasked with creating a campaign to convince fans to buy tickets rather than watch the tournament on TV, this spot from cummins Australia brings them closer to the action than ever before. VIEW THE SPOT PLAY THE BALL SPOT PLAY THE SLIDE SPOT PLAY THE STRINGS SPOT
 #ToughDecisions is a visibility campaign which employs TV commercials and social media to capture South Africans' attention and puts them in the position of MSF medics on the frontlines where life and death decisions have to be made in a split second. Because #ToughDecisions contrasts MSF medics' tough choices in the field with the more mundane choices we have in everyday life we hope to start a conversation with South Africans through Twitter and Facebook about the decision to donate insupport of MSF's work. #ToughDecisions is about individuals connecting with the people of MSF to make an immediate difference. Agency: TBWAHuntLascaris, Johannesburg. VIEW THE SPOT
 IKEA Singapore is paying homage to Stanley Kubrik's cult classic, The Shining, in a new Halloween web film by BBH Asia Pacific. The iconic IKEA showroom lanes serve as a perfect setting for the re-enactment of the infamous Overlook Hotel scene of a small boy cycling tricycle along eery corridors to equally eery music. The Halloween campaign was the perfect opportunity for IKEA to communicate its daily late night shopping offering of 11pm to its Singapore customers. As an extension to the web film, a social media video hunt will run parallel to the campaign where consumers will be invited to spot and win products that appear in the film. VIEW THE SPOT
 PlayStation's latest commercial in its highly acclaimed "Greatness Awaits" campaign, which debuted during Sunday Night Football's San Francisco 49ers vs. Denver Broncos' game. VIEW THE SPOT
 Y&R Colombia presents its latest campaign for Hamburguesas El Corral, the most important burger/fast food brand in the country. In order to launch 4 new burgers, El Corral created a movement to legalize marriage between people and hamburgers, all through the moving story of Javier; a Colombian determined to marry one of them. VIEW THE AD
 303Lowe Perth and Transperth have unveiled a new outdoor portraiture series, which aims to change the way we look at those around us. By showcasing the diversity of Perth's public transport passengers and sharing their stories, the 'Show Your Good Side' campaign hopes to encourage empathy and respect amongst all commuters. VIEW 'CLIFF' OUTDOOR VIEW 'JOAN' OUTDOOR VIEW 'EDNA' OUTDOOR VIEW 'CAMERON' OUTDOOR
 The first video spot created by The Hallway since their appointment by Google Australia showcases just some of the many ways the Google App can help us in our everyday lives. VIEW THE SPOT
 Every year in India 1,00,000 women are detected with breast cancer. But in most cases delay in detection leads to either loss of breast or life. Awareness about basic detection techniques like breast self-examination can help in early detection and improve survival rate by up to 90%. The challenge for Ogilvy Mumbai was to make self-breast examination an important part of a woman's schedule. How did we do this? VIEW THE SPOT
 Omo Matic with cooperating with Global Fashion Brands in Vietnam held a sales event. A two day sale's event at the Rex hotel a luxury hotel heritage dating back to early 20th century . In order for the women to get the sale ( up to 80% off) they would need to prove to the OMO Matic team they understand the care tags on the garments. To engage and encourage the women to come on down. The film shows the reaction of ladies that have missed the big sale. VO: Don't miss out on the biggest sale ever!Agency Lowe, Vietnam VIEW THE CONCEPT
 A combination of Mobil and Porsche in this spot from Dittborn & Unzueta, Santiago VIEW THE SPOT
 Two friends embark on a breathtaking journey on their motorbike that takes them through of one of the best highways in the world.Agency: JWT Chennai VIEW THE SPOT
 NATWERK Amsterdam was asked to help launch new Seafood brand Fish Tales, who wanted to promote their line of sustainable fish products. As most consumers donât buy fish because they think preparing fish is complicated, their mission was to show them it's not hard at all. With that in mind NATWERK created The Worlds Shortest Cooking Show, fish recipes in just 15 seconds, because if you can explain a good fish-dish in 15 seconds, cooking fish canât be all that difficult. VIEW THE CONCEPT
 Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called 'Donate Your Voice', which launches this week. From 18 October, the supermarket will run an online campaign, created by BBH London, urging members of the public to form a virtual choir and sing the soundtrack for its Christmas advert. In doing so, they will help to fundraise for three special causes by creating a charity single. The public are being asked to visit the Waitrose 'Donate Your Voice' website, created and built by BBH London, between 18-28 Oct to record and upload their own rendition of Dolly Parton's song 'Try'. In an advertising first, renowned music producer, David Kosten, will then mix the recordings to create a virtual choir. VIEW THE CONCEPT
 Print from nogginwerks, Indianapolis for clothing sale VIEW THE AD
 Conceived and produced by M&C Saatchi London, The Could-Be-True Story of Ballantine's takes viewers on an unpredictable and humorous journey through a world of fictional products VIEW THE SPOT
 The leader of the bikers gang is going to kill the cable guy. But then something hilarious happen.Agency Circus Grey, Lima VIEW THE SPOT
 The Art of Satire - the latest instalment in The Unquiet Film Series, a collection of films that launched in June of this year chronicling the untold stories of - has been launched online today, following its premiere and exclusive two-week run at the Cheltenham Literature Festival. The latest in the short film series, The Art of Satire documents the work of multi-award winning political cartoonist Peter Brookes. The films are the result of a selection of independent film-makers given access to the newspapers' staff and 229 years of archive material. VIEW THE WEB FILM
 Diageo, a global leader in beverage alcohol has today announced the launch of its first TV advert for the new Single Grain Scotch Whisky, HAIG CLUB. Renowned British Director Guy Ritchie has teamed up with award winning advertising agency adam&EveDDB London to produce 'Welcome', featuring HAIG CLUB partner and global icon, David Beckham. VIEW THE SPOT
 For a market leader in innovation - how best to showcase Samsung's collection of ground-breaking home appliances that by their nature create smarter, more progressive homes? Homes that stay one step ahead. Colenso BBDO set out to build a house to echo Samsung's philosophy of unending innovation; observing the way people live and delivering inspired design. VIEW OUTDOOR
 AIDES is the most important association fighting against AIDS in France and in Europe. AIDES has been fighting for the past 30 years against the social injustices, reavealed by the epidemic and fighting for an access to treatment and prevention means for all. Since 1987, AIDES' rallying has been pushing public authorities to lift the taboos that were forbidding advertising for condoms. In 2006, AIDES reinvented the condom for 20 euro cents, reaffirming its fight for an accessible prevention to the largest possible number. Since then, prevention has evolved a lot. Prenvention means have multiplied and diversified, but the condom remains a major lever to reduce new infections. By emphasizing the crucial role of the condom, AIDES stays faithful to its fights : inform, enlighten, and always in its off-the-wall and provocative tone that has made its campaigns successful for almost 15 years. Agency: TBWA Paris. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT
 KFC has launched a new TV campaign, created by BBH London, to drive awareness of the new Colonel's Brownie Bucket. The campaign aims to bring more families into KFC for dinner during the week and weekend. The TV advert, 'Fans', shows how even the most opposite of family members can come together and find common ground through sharing KFC. The film follows the story of two young football fans of opposing teams on match day. The film depicts their parallel stories, intercutting between the two until they are revealed to arrive home to the same house after the game, as brothers not rivals, and tuck into a KFC bucket, all previous hostilities dissolved. The film was shot by Peter Cattaneo of Academy Films on a real match day between Scottish teams Stirling Albion and Dunfermline. The crowds are real fans and the boys themselves were street cast from local football academies. VIEW THE SPOT
 Travelers now have one more reason to dread airports: zombies. In a new spot directed by A Common Thread's Clay Staub for Universal Studiosâ Hollywood and Universal Orlando resorts, characters from AMC's The Walking Dead terrorize people in a busy airport terminal. Conceived by Los Angeles agency David&Goliath, the ad promotes the theme parkâs annual Halloween Horror Nights event, which this year features zombies inspired by the hit AMC series. VIEW THE SPOT
 David&Goliath partnered with Scientific Games (MDI) for a national Lottery project on October 20 to launch the new MONOPOLY MILLIONAIRES' CLUB game. This new game changes the structure of the typical Lottery jackpot, by awarding multiple millionaires per draw after the initial jackpot is won. VIEW THE SPOT
 TAM Airlines, the biggest airline in Brazil, bet on a first-time action to increase visitation to the TAM Museum. Developed by Wunderman Brazil, the "Historic Luggage"project transformed the traditional airport luggage carts into replicas of the museum's classic airplanes 14-Bis (the airplane created by the Brazilian Santos Dumont), the Spitfire (the most famous British fighter plane of the II WW), the Gloster Meteor (first British airplane equipped with an ejecting seat) and the Flea Ship (first airplane designed by a woman). VIEW THE SPOT
 Amil, a health care plan, introduces the program "Practicing Health" that invites people to exercise and live a healthy life.Agency: Artplan Brasil VIEW THE MAN AD VIEW THE WOMAN AD
 Nigerian agency SO&U print ad for Harp beer VIEW THE AD
 The hosts of a popular Radio Aalto morning show cruise around Helsinki metropolitan area on their way to work and literally let the music do the talking. Agency: 358 Helsinki VIEW THE SPOT
 A campaign from the Pharmacy Guild of Australia from Jack Watts Currie Sydney to change people's perceptions of their local pharmacy from medicine dispensary to healthcare provider. VIEW THE SPOT
 The concept from Grey Spain revolves around the integrated campaign "THINK BIG" with extensive presence in television and print. It also has a microsite (big-cola.com) to integrate a new community: the BIGGERS. Young people who think that in life we have to dream, but above all, to act.The community is led by the protagonists of the spot. VIEW THE SPOT
 An ad from Marketway/Publicis Cyprus for insecticide VIEW THE AD
 In most Asian countries elders play an active role in shaping local communities. Sri Lanka is no exception. However, our youth have increasingly started to forget their contributions. So, we along with PHD Sri Lanka found a way to re-ignite that feeling of respect towards elders in a tangible manner, by way of a BIG tribute that would also remind the elderly population that theyâre still in our thoughts. A few simple insights led to THE TBWA Sri Lanka's BIG idea. VIEW THE AD
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