 |
Seen and noted
 Why save cheese and alcohol pairings for a fancy occasion? That's the question that Shine United asked when faced with the task of revamping CheeseCupid.com for their client, Wisconsin Cheese. Instead, Shine created Cheese Cupid Cinema, a set of ten films that celebrate life's everyday moments and pair them with appropriate cheese and libation.VIEW THE SPOT Test drive the tow car To publicize the Chevrolet Cobalt, the Monumenta Comunicacao e Estrategias Sociais agency has created the Rescue-drive. In a partnership with a tow car company, the new car was taken to the public right in that moment when they're thinking at the most about changing their old car: when it breaks down. When the tow car was called for, the Chevrolet Cobalt came along and was introduced to whom had made the call. From that point on, the consumer was invited to take a test-drive to achieve his destination driving a brand new car. In that way, the Orca Chevrolet company achieved to transform a uncomfortable moment into a carefree and pleasant moment for everyone who participated.VIEW OUTDOOR  Leo Burnett Chicago created two new spots "Beef. It's What's For Dinner." online videos. VIEW THE ISLAND SPOT VIEW THE INVITATION SPOT  Goodyear on the farm in these print ads from Y&R Bogota VIEW THE FARM AD VIEW THE NEIGHBOURHOOD AD VIEW THE HOSPITAL AD Preparing for the big fight Budweiser spot from Arica, Sao Paulo for the UFC, starring Anderson Spider Silva and Steven Seagal. VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR  The crossover vehicle is still trying to figure itself out is it a large car? A small SUV? Something in between? jumP LA Editor Patrick Griffin, working with Smuggler Director Filip Engstrom and The Mill, tackles this riddle in a humorous and engaging story of a spot introducing Mazda's new CX-5 crossover.VIEW THE SPOT  To bring attention to Honda's unique corporate culture rooted in racing and the manufacturer's affiliation with IZOD IndyCar, a campaign and sweepstakes recently began starring world-renowned driver Mario Andretti. Developed by Honda's long-standing agency, RPA, the work communicates Honda's racing spirit and the advanced technology and performance found in the Honda vehicles.VIEW THE SPOT The killers confessions This dramatic series of confessions show different men describing their feelings and detailing the situation during moments in which they had to kill in these spots from Y&R Prague.VIEW THE FEAR SPOT VIEW THE SLEEP SPOT VIEW THE UPPER HAND SPOT The worst clothes get scent to the wash Gain detergent's new radio campaign features sophisticated voices singing about average unappealing garments. The spots bring Gainâs fresh scent to life.The campaign was created by Lapiz, the Hispanic marketing agency of Leo Burnett, and aired in both Spanish and English to reach Hispanic bilingual listeners in the U.S.PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT PLAY THE FOURTH SPOT PLAY THE FIFTH SPOT PLAY THE SIXTH SPOT PLAY THE SEVENTH SPOT  Granny Smith is a new sour apple flavored candy from The Hive, Toronto for Maynards Canada.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Halve the painUnusual business takes a site Unusual business ventures are showcased once more in this spot from ideas@work, Mumbai for BigRock.VIEW THE SPOT Scrollable stories Aspire, the UK charity that supports people who have suffered devastating spinal cord injuries, has launched a direct marketing campaign to increase brand partnerships. Created by JWT London, the activity takes the form of illustrations which tell the true stories of people that Aspire has helped. The three executions run across email and target Brand Marketers within Sport, Automotive and Male Grooming categories. The aim is for Aspire to open a conversation with the recipient of the emails in order to build brand partnerships. The three stories are delivered as hand illustrated, scrollable emails, which invite recipients to scroll through and play a part in revealing each new line in the story. The recipient is then given a sense of their power to make a difference to the wheelchair users Aspire supports.VIEW THE IDEA VIEW ANDY'S STORY VIEW SHEIKE'S STORY VIEW LUKE'S STORY Take your hotel with you This Y&R, Prague campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel. VIEW THE BEACH AD VIEW THE FOREST AD VIEW THE MOUNTAIN AD  Nike "Barbershop" from Leg, Paris features Mario Balotelli receiving a hair cut in a traditional Barbershop accompanied by French player Mamadou Sakho and Argentine star Javier Pastore. Asked by the Barber what he'd like Balotelli simply replies "to be remembered." A series of styles rapidly take shape on the sharp shooters head but nothing works until an artistically crafted Mohawk gets the nod from Balotelli. VIEW THE SPOT  Bicoastal/London-based Park Pictures directing duo 300ml exposes widespread disregard for our most-active body part in the new :60 "Acknowledgment" for Rexona out of Ponce, Buenos Aires. Co-produced with Labhouse, Buenos Aires for the Latin American market, the :60 is a veritable love letter to feet showcasing how they perform in wartime, peacetime, class time and more. VIEW THE SPOT Pro vs Am We reckon Lumix G Series cameras are so easy to use, they let anyone shoot like a pro. So Tango Communications New Zealand convinced a top professional photographer to go head to head with two enthusiastic amateurs and prove it. All viewers need to do is pick their favourite images from our Pro Am website and they go in the draw to win a Lumix GF5 camera. Plus, when you enter, you get $100 cashback on any Lumix G Series product worth more than $300. So even if you don't score a free camera, no one goes away empty handed.VIEW THE CONCEPT Will the dog be rescued or lost The PEDIGREE Adoption Drive offers support to thousands of abandoned dogs across the country. While the numbers hadn't dropped, unfortunately public interest had.Colenso BBDO and Finch New Zealand needed to find a new way to connect. VIEW OUTDOOR Locked into your heart A press campaign from FoxP2, Cape Town for Master Lock's range of combination locks.VIEW THE BIRTHDAY AD VIEW THE WEDDING AD VIEW THE VINTAGE CAR AD  Y&R Sao Paulo print campaign for photo supplier Diomedia VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Accessible Media, AMI, is an organization solely devoted to providing described video so that those who are blind can watch the same TV programs and films as those with sight. With "Diner" and "House" TBWA/Toronto are trying to demonstrate to those with sight that there is always more to what we see. It's the best way for us to show just how important description is to those who can't see at all.VIEW THE HOUSE SPOT VIEW THE DINER SPOT  This TV ad marks the launch of the new Halfords Summer Campaign written by DLKW Lowe's Executive Creative Directors Richard Denney and Dave Henderson and directed by Academy's Frederic Planchon. The ad follows 4 children on a summer family trip; a boy and girl from the 1970s playing alongside a present day brother and sister. The TV ad is set to the 70's anthem 'Into the Valley' by The Skids and brings to life nostalgic moments from trips and holidays that people look back on with fond memories. 'The best trips last a lifetime' sums this feeling of nostalgia and promotes Halfords as the launch pad for family holidays this summer.VIEW THE SPOT  Done Deal the Irish online sale site is promoted with this spot from Publicis QMP, Dublin VIEW THE SPOT Accessibilty for disability wanted In a country with many social problems, the plight of the disabled in South Africa is largely neglected, often ignored.This film from Ogilvy, Cape Town was a direct appeal for help. The last scene is filmed at South Africa's iconic government headquarters, the Union Buildings.VIEW THE SPOT Go everywhere on the same path From what we could research, it's the first parallax site that has 3 columns - allowing the user to go in any direction - meaning up and down, then left and right. Some do go in different directions but it's still on one path. This can go any direction controlled by the user. Make sure you check out the head-up display speedometer and interact with the on-screen nav too. Also, it's in French and English, plus full Chinese!Site from Cundari, Canada VIEW THE CONCEPT  Dogs use their mouths as humans use their hands. When they bite into something, they do it because they want to understand more about the object: taste, texture, temperature, etc. The bite represents 20% of a dog's senses. This means that if his teeth aren't healthy he can't bite it. 20% of his world is gone. That's why the dog can't understand what some objects really are. With Dentastix you can keep his teeth healthy and his world complete.Agency: BBDO Moscow VIEW THE TENNIS BALL AD VIEW THE TABLE AD VIEW THE SNEAKERS AD Guest judge: Kevin Lynch, executive CD, BBDO Chicago This week's guest judge is Kevin Lynch, Executive Creative Director, BBDO Chicago and SVP, Creative Lead, Proximity.As someone who's tried to return his child to the hospital delivery room on numerous occasions, I found the Toyota Yaris spot to be highly relatable. The spot builds the story of their friendship in five short, charming scenes. READ MORE  Building on the fact that fruits and vegetables are thrown out once distorted, the "Rehab" video BBDO proximity, Dusseldorf shows how Braun new juicer can take them on a proper rehab revealing their goodness. The video is supported first by a distorted, then embracing waltz. VIEW THE SPOT Methodus English School radio spots from Lew Lara TBWA Sao PauloPLAY THE LOVE SPOT PLAY THE PICTURE SPOT PLAY THE SECRET SPOT Celebrity signed finds at Vinnies CASE STUDY: George Patterson Y&R Sydney developed a multi-platform campaign for Vinnies designed to drive foot traffic through the charity's 253 stores across NSW. 'Signed Finds' recruited leading local and international music artists to donate autographed, pre-loved, personal items that are hidden in Vinnies outlets throughout the state. Fans of these bands can search for hints about the shirts' whereabouts through a dedicated Facebook page and then hit the stores to find them.VIEW THE CONCEPT Stories from everyone everywhere CASE STUDY: How does the Melbourne Writers Festival engage with its committed audience beyond the ten days of the festival? Cue 'Stories Unbound', a digital platform created by JWT Melbourne and inspired by the notion that stories exist everywhere and can come from everyone and anyone. Story lovers can now read, write and importantly, geotag stories to any location, anywhere in the world. Along with contributing to a 37% increase in ticket sales during the festival, the platform turned a ten day festival into a continuous event.VIEW THE CONCEPT  To celebrate the sponsorship of one of the most important gatherings of independent filmmakers and fans in the world, Diet Coke launched an innovative, non-traditional campaign throughout Tribeca to the movie-loving people of New York. Out-of-home billboards were crafted by Wieden + Kennedy, Portland in the language of filmâin this case, the screenplay. Posters and wild postings instructed people to tweet the hashtag #ThePosterMadeMeDoIt and an ad in TimeOut NY told people to tweet #TheAdMadeMeDoIt. Anyone who used the hashtag in a tweet was informed of the nearby location of a Diet Coke sampling truck to seek rewards. And for fans not in town for the festival, we brought it to the rest of the country on TribecaFilm.com where fans could hit the Shift and X keys when on the site to unlock a series of exclusive short films not premiering at the festival.VIEW BILLBOARD OUTDOOR VIEW TIBECA 1 OUTDOOR VIEW POSTER OUTDOOR  Super Nanny is a TV show that helps desperate parents to deal with badly behaved children.We had to promote its new season to parents. So Publicis Brazil created a fictitious line of toys that featured absurd ways to discipline children and put them in a place where we were sure to find our target toy stores. By taking a closer look at the boxes, they'd find the message "There are better ways to discipline your child. Watch Super Nanny."VIEW OUTDOOR The sound of saving water It's known that women don't like the fact that others can hear them⨠while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea - meet The Thirst flusher app! VIEW THE CONCEPT Green roof revolution Each year, billions of gallons of rain runs off water-impervious surfaces such as concrete, metal, and asphalt. The overwhelming amount of water is too much for sewers to handle To help combat this, American Rivers, has created green rooftops that can trap and filter storm water rather than allowing it to run into sewers. As part of the initiative,Goodby Silverstein has created online tools that help show companies how they can green their roof, as well as the environmental and economic savings that will result. There are also online banners, Facebook and Twitter pages, video and print ads driving people to the online tool. The campaign's goal is to educate people and businesses on the benefits of green rooftops, and encourage them to put pressure on city/national leadership to implement more green rooftops.VIEW THE CONCEPT Which Asics path will you take ASICS "Stop at Never" website designed by Kokokaka, Sweden features ten videos highlighting the incredible technology of ASICS footwear. The videos are housed on a parallax site with interactive deep dives where you control the shoes' motion.VIEW THE CONCEPT New York cubed Travel through a cubic New York, Tokyo and many other cities while learning about the features of Google Maps. Agency:B-Reel VIEW THE CONCEPT « First « Previous Next » Last » 3 of 11 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
RP& California spots for Honda Accura
Ogilvy & Mather, Dublin get behind the campaign to help abused children 
Land Rover owns another memorable print ad from RKCR/Y&R London