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Seen and noted
Dancing dad's do it When it's your own soused father getting a little too funky on the dance floor, you feel mortified. When it's somebody else's, you sit back and enjoy it. Apparently, sometimes you can even profit from doing so. A new social media initiative from T-Mobile U.K. salutes Dancing Dads the world over by focusing an interactive competition around them. Created by Saatchi & Saatchi, "Dancing Dads" is the next step in the brand's What Britain Loves campaign. Dads]VIEW THE CONCEPT[/url] Walking class end up on the street Upstairs Downstairs is a show about two classes living under one roof in 1930s England. To demonstrate this clear and often cruel class division using posters, DraftFCB Auckland gave the rich "upstairs" portion of the cast the prime media space and gave the "downstairs" servants what was left. VIEW WALKED OUTDOOR VIEW DARK OUTDOOR  It's great to be working CHI and Partners, London HLA's Simon Ratigan as they come together to create the new Lexus RX 450 campaign that shows us how the Lexus has progressed into an entire new class of vehicle.VIEW THE SPOT Throw away your password pick up your phone To illustrate all the benefit of Ford Keyfree technology, Ogilvy & Mather, Paris created Ford Keyfree login. The first software that logs in and logs out automatically your web accounts using your smartphone as a key. No more facebook hacking, no more passwords to remember.VIEW THE CONCEPT Art solves everything Draw Something Great, the app that became media. The illustration studio Romeo & Julieta wanted to be closer to the main creative professionals on the market. Then, NBS, Brazil thought of Draw Something a game in which you have to draw something for friends to guess. To show that it can help creative professionals solve any problem, the studio joined the game by sending drawings that were more elaborate than those of common players. Thus, Draw Something turned into media, and we managed, communicate the Romeo & Julieta studio to the right people for free.VIEW THE CONCEPT  During its development the all new GS was driven a million miles around the world. The new 60 second commercial from CHI and Partners is inspired by the relentless efforts of Chief Engineer Yoshihiko Kanamori and his team in developing the new GS 450h full hybrid performance sedan. At Lexus we don't stop until we create amazing.VIEW THE SPOT  This new campaign from McCann NY introduces the Xperia ion, Sony Mobile's first LTE smartphone. The integrated campaign features Sony's first-ever national TV spot for the new device. VIEW THE SPOT Explore the new wave of footballers Nike MTIN is an interactive film created by Wieden + Kennedy London that not only showcases the next wave of football players, but also rewards the audience's hunger, enabling them to find extra content in a series of seamlessly hidden tunnels.VIEW THE CONCEPT Bring the weather with you Metservice is the NZ weather forecaster.Their new phone app lets you personalise the way you see the weather. So Y&R Auckland launched these posters to bring 'personalising your weather' to life.VIEW COLD OUTDOOR VIEW DIM OUTDOOR VIEW WINDY OUTDOOR VIEW HOT OUTDOOR VIEW SUNNY OUTDOOR  BMF, Sydney have created an interactive outdoor ad for The Smith Family Winter Appeal that will enable people to experience first hand what it means to be a disadvantaged child.VIEW OUTDOOR  Continuing Coke's global 'Open Happiness' platform, Ogilvy, Singapore wanted to create something that would bring people together and turn strangers into friends in the process.To bring people together, we came up with the 'Love Seat', a specially designed bench, built on an angle that made it impossible not to slide. Every time someone chose to sit on it, they would end up sliding into another person, creating an instant connection. VIEW OUTDOOR Teach them before they learn A radio campaign from Ogilvy Auckland recruiting new mentors for at risk youth in Auckland City. PLAY THE P SPOT PLAY THE CARS SPOT PLAY THE WEED SPOT  To help McDonald's introduce fruit smoothies Cossette, Canada covered the glass of a TSA with material that mimicked the look and texture of a strawberry creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.VIEW OUTDOOR Four tracks in one Paper Crows via Powster LTD created an online music video experience for their new album 'build.' The site shows four separate YouTube videos which are then synchronized into one coherent visual track using the Youtube API. Each of the videos is actually a different music track, so users can change the audio track by rolling over one of the videos.VIEW THE CONCEPT A boy's toy is a car The feeling of driving your new toy is back in this online experience via F/Nazca Saatchi & Saatchi. VIEW THE CONCEPT  Frucor's V Energy Drink has launched V Rentals, a 'company' set up by V Energy drink offering consumers an array of experiences that will make the everyday more awesome for them and their friends. By drinking cans of V, people can collect barcodes to trial unique experiences with their mates such as a monkey butler to serve you chips and V; a mini-you; a unicorn chauffeur; a fixie farthing; a pimped-out jacuzzi truck to hold the ultimate party; and bodybuilder removalists to help with the heavy lifting. The campaign is fronted by charismatic entrepreneur Glen Gibbons, who has handpicked the 'money can't buy' experiences to share with loyal V customers. VIEW THE SPOT VIEW THE MONKEY BUTLER 15 SEC SPOT VIEW THE ICE ARTISTS 15 SEC SPOT VIEW THE HERALDER 15 SEC SPOT VIEW THE BODY BUILDERS 15 SEC SPOT EXCLUSIVE: DDB Worldwide threatens Cannes boycott in 2013 CAMPAIGN BRIEF/BESTADS EXCLUSIVE CANNES VIDEO: DDB Worldwide chief creative officer Amir Kassai has accused some Cannes 2012 jurors of bias - claiming that judges of certain global holding groups had been ordered to vote for work from their respective groups. In the video interview he said the integrity of Cannes was at stake, and suggested that DDB Worldwide would boycott Cannes next year if an investigation of this year's jury decisions was not undertaken by the Cannes organisers.VIEW THE CANNES INTERVIEW  Clemenger BBDO Sydney has launched a campaign for Foxtel supporting its extensive coverage of the London 2012 Olympic Games. With eight dedicated channels, customers will be able to see all the action from London, in stunning HD, including every Gold Medal win. The campaign stars a range of high profile Australian athletes in the lead up the games, shining a spotlight on the determination, effort, sacrifice and drive that it takes to win Gold. VIEW THE SPOT  This new :30 spot from the International Olympic Committee (IOC) created by Cole & Weber United represents the first time user-generated content has been intermixed and put on the same stage with Olympians in a TV spot.VIEW THE SPOT  Google+ presents "Together," a series of films by award-winning director Jeff Feuerzeig, through agency Entrinsic, Toronto in partnership with Pride Toronto. Stories from the LGBT community.VIEW THE PRIDE SPOT VIEW THE HORSESHOES SPOT  Y&R/The Campaign Palace Jakarta demonstrate SONY Handycam's new built-in projector function. VIEW THE ROMANCE AD VIEW THE BULL RUN AD  Frieze Films' Tony Baggott recently directed 10 spots in five days for Leo Burnett Chicago and Australian beer Fosters.The How To Speak Australian campaign will roll out across the USA throughout the year, e featured on numerous industry blogs.Top South African DOP Paul Gilpin shot the campaign, with the ever versatile Cape Town doubling as 10 Australian locations. VIEW THE THIRTEEN SPOT VIEW THE SHARK SPOT  The Mill teamed up with Mother, London to create the new Powerade Official Sponsorship idents for UEFA European Championship 2012™ VIEW THE LIQUID 1 SPOT VIEW THE LIQUID 2 SPOT VIEW THE LIQUID 3 SPOT  The Nippon "Create Magic" campaign from Naga DDB Kuala Lumpur is based around the concept that Nippon paint not only changes the colour of your walls but also your mood. The film features the Blobby characters first launched by Nippon in 2008. VIEW THE SPOT Mizone restores your balance in the library Photoplay & Six Toes collaborated on this light-hearted but action-packed Mizone commercial for Y&R Shanghai. The story not only required a guy physically on a tilt but a library to collapse like a row of dominoes. VIEW THE SPOT See the sunrise with clear eyes An integrated campaign for Heineken from Publicis, Milan to encourage moderate drinking VIEW THE SPOT Chocolate soldier Cadbury Eclairs has a new and improved chocolatey centre as shown in these spots from Ogilvy Cape Town VIEW THE SOLDIER SPOT VIEW THE EXAM SPOT VIEW THE TAI CHI SPOT  "The Chairman" is a bi-weekly webisode series presented by Village Voice and New York Writes Itself staring "Goodwife" actor, Kevin Conway as The Chairman. Conway reads the best and most impactful excerpts from the official New York Writes Itself script from his iconic chair at various locations throughout New York City. Created by Leo Burnett New York, "New York Writes Itself" is an ongoing series of creative productions fueled by the real people of New York what people see and hear in the city is recorded as a script, which forms the inspiration for music, creative writing, art exhibitions and more.VIEW THE SPOT  Seva Canada approached Cossette to create a PSA about their work restoring sight across across the developing world. The 30-second spot, drawn entirely by hand, unfolds as the story of a young girl is told.VIEW THE SPOT  Adidas spots from 180LA,Los AngelesVIEW THE OKLAHOMA SPOT VIEW THE BOSTON SPOT VIEW THE MIAMI SPOTVIEW THE CHICAGO SPOT VIEW THE SAN ANTONIO SPOT The world's longest photograph Flying between New Zealand's major cities is quick and cheap, so why bother taking the train?For the scenery of course. Clemenger BBDO , Wellington photographed the whole 681km journey, joined the 31,509 images together. It ran as street posters, through a whole magazine from start to finish, around baggage carousels and we even got it onto a plane running up and down the overhead lockers. VIEW OUTDOOR Fairy beats a mime everytime
TV
June 19, 2012 20:03 (Edited: June 19, 2012 10:03)
 HY Connect Chicago spots for Blue Cross Blue Shield VIEW THE BIRTHDAY SPOT VIEW THE GUIDE SPOT VIEW THE HORSE SPOT VIEW THE PARACHUTE SPOT Don't break the glass to get the glass To demonstrate how close Torontonians are to Niagara's Wine Country, Agency59 put a real glass of wine behind glass, with the headline, 'So Close You Can Taste It.'VIEW OUTDOOR  This week, Mountain Dew via BBDO New York launches a new TV spot to support its Under the Cap promotion and tie-in with the summer blockbuster movie, The Dark Knight Rises. Consumers are encouraged to enter codes at a microsite where they can unlock exclusive content from The Dark Knight Rises and explore a virtual Gotham City (www.DewGothamCity.com). The spot will also run online and in theaters.VIEW THE SPOT  Hank B Marvin, guitarist with the legendary UK group is featured in this spot from Saatchi & Saatchi, London for Mattessons Fridge Raiders VIEW THE SPOT Grime destroys the crime DNA Project: Cape Town Train Station Activation Every year in South Africa more and more criminals escape conviction due to people disturbing crime scene evidence.The DNA Project set out to educate the public never to interfere with a crime scene. FoxP2 South Africa created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal's identity became more and more unrecognisable. VIEW OUTDOOR « First « Previous Next » Last » 2 of 7 |
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Fallon, Minneapolis created this spot for Charter 
CGCOM, Brazil print ads for Globo News 
Print from Clemenger BBDO, Brisbane 
Trees want the day off in this DGWB, Santa Ana California spot