INTERACTIVEKitKat: Iftar Bar
KITKAT Canada, the renowned advocate of âhaving a breakâ, officially announced the return of the KITKAT Iftar bar.
VIEW THE CONCEPT Knorr: The Veg
Integrated creative agency MullenLowe partners with global food brand Knorr to reveal to top gaming publishers a little-known imbalance found in a multitude of their games. The campaign presents a collaborative effort from the Integrated Agency Team led by MullenLowe with insights and Mods developed by The Invaders, Influencer partnerships with Ninja and other global streamers by ITB, PR handled by Weber Shandwick and media by Mindshare.
VIEW THE CONCEPT Coca Cola: Epic Night Out
Coca-Cola has teamed up with Ogilvy Singapore for WPP Open X, to pull out all the stops with its global Foodmarks campaign, with an entertainment piece that intersects Music X Food X Pop-Culture. Featuring- rapper F. Hero and his fashion forward Coke Cutlery Crew, celebrity Chef Pom, a #cokeflip dance move and even Coke branded tuk-tuks.
VIEW THE CONCEPT The Mannerheim League For Child Welfare: Warning Service
Dangerous social media trends have become more common among young people, and parents often feel they are alone with the issue. The Mannerheim League for Child Welfare (MLL) has partnered with TBWAHelsinki to establish a warning service for dangerous social media challenges, identifying and alerting parents about local emerging social media trends via text message. The service is dedicated to the memory of Niilo Kaste, a victim of a social media challenge that went tragically wrong. The warning service is a free platform for parents. They can opt to receive alerts of locally emerging challenges, browse trending challenges on a live map, and register for text message notifications that warn about challenges spreading in real time â helping parents to distinguish potential risks and most importantly, talk to their children about what they are seeing on their feed.
VIEW THE CONCEPT Rio de Janiero: Captcha JoyTalita:Mission Talita
In the GTA V city of Los Santos, prostitutes are exploited, beaten, robbed and killed with no rescue in sight. Until now. Swedish non-profit organisation Talita has launched a new GTA V experience based on the real-life stories of women who have fallen victim to prostitution and sex trafficking.
VIEW THE CONCEPT Women In Contruction Institute: People At Work
On this year's International Women's Day, Publicis Brazil, in collaboration with the Women in Construction Institute, launches an initiative to signal a significant shift in the construction industry. Currently, with one in ten construction workers being a woman, and this number steadily rising, the historically male-dominated sector is undergoing a transformation. The âWomen in Constructionâ Institute plays a crucial role in empowering and including women in the construction industry workforce.
VIEW THE CONCEPT Danlon HR: The Human e Contract
Danlon HR, Denmark presents The Human e Contact a revolutionary idea to improve employees lives
VIEW THE CONCEPT Wonder Woman: Tech E Police Station
After countless surveys have shown the degree of hostility faced by women in the gaming world, Wonder Women Tech (WWT), an NGO and global ecosystem dedicated to incentivising and contributing toward female inclusion in the tech world, presents the first e-police station created for women to file real complaints straight from the game. From now on, players will find a new beta tool in GTA RP that will support them by making it easier to access official police platforms for filing electronic incident reports about incidents of harassment, threats, and other forms of violence.
VIEW THE CONCEPT Pak'nSAVE: Savey Mealmaker
PAK'nSAVE is devoted to saving Kiwis money on food. But they are also really keen to help Kiwis save on the amount of food they waste in their fridge. With this noble goal in mind PAK'nSAVE harnessed the power of AI to create the Savey Mealmaker. This clever little app suggests meal solutions based on the leftovers in your fridge. Sound too good to be true? Go try it out. Agency: FCB
VIEW THE CONCEPT Panhead Custom Ales: Slay To Pay
Panhead is a beer brand on a mission to liberate people through the power of hot rods, Harleys, heavy music and premium quality beer. So, we created Slay to Pay a world first interactive guitar amp where you slay the guitar to pay for a beer. The machine uses AI-assisted audio fingerprinting to decide whether your guitar slaying is worthy of a brew.
VIEW THE CONCEPT Desta: Speechlist
TANK Worldwide, a global health and wellness agency, and DESTA, a Montreal-based Black Community Network, proudly announce the launch of the 'Speechlist' campaign. As Black History Month concludes, the initiative transcends time by highlighting both iconic Black leaders and todayâs Black talent to a broad audience of music enthusiasts on Spotify.
VIEW THE CONCEPT Dans La Rue:Change Of Address
Dans la rue, in collaboration with LG2, has launched an influential initiative to help homeless youth this winter season. The new campaign called 'Change of Address' works with content creators Louis Blouin, Alex Beaulieu-Marchand, Emmanuelle-Salambo Deguara and Karel Cadoret
VIEW THE CONCEPT Maggi: Seriously Slurpable
In a blind taste test, Maggi Fusian was preferred over the O.G of instant Mi Goreng noodles.We just needed a way to get people to try it to believe it. We built our campaign around the divisive cultural fault line of slurp etiquette to encourage trial. Traditionally, slurping is seen as a compliment to the chef, but to westerners it can be rude and annoying.
VIEW THE 3 CONCEPTS Lifeline : The Release Line
In 2023, the Australian government named suicide as the leading cause of death for Gen Z. With Gen Z also being the least-likely audience to call Lifeline (Australia's longest running crisis-support service), there was a dire need to engage with those most at-risk.
VIEW THE CONCEPT Aer Lingus: Clear Sky Night Sky & Sunset
To show just how relaxing it is to fly with them, Aer Lingus and Showrunner, Verve's in-house ad agency, have released three calming ambience videos: Clear Sky, Night Sky, and Sunset.
VIEW THE CONCEPT Clean Ocean: The Dirty Protest
The Dirty Protest is an online petition that you sign on Dirtyprotest.org. Your name is then printed using a specially designed ink that features in sewage from drain pipes. The petitions are then printed and delivered to the responsible politicians across the globe.
VIEW THE CONCEPT La Bendita Carpeta: Shiels Agents Against CancerCorona: Rent Your Sunset
How to apply a business to Rent Your Sunset?
Step 1: Go to the project's website and click on "Apply your window."Step 2: Fill out the form with your personal information. We want to know you before doing business.Step 3: Upload the best photo of your window with a sunset view. The better it looks, the more chances.Step 4: Tell us about your business. Where is it located, what type of business it is, etc. You can also include a link. VIEW THE CONCEPT Gotcha4Life: The Mental Fitness Gym
In response to a significant mental health crisis in Australia, The Gotcha4Life Foundation has introduced the Mental Fitness Gym, an innovative new platform designed to educate, motivate, and support individuals on their journey to improved mental well-being.
VIEW THE CONCEPT Change The Ref: The Shotline
Parents, survivors, and advocates for gun safety will launch The Shotline an automated platform and campaign that uses AI technology to recreate the voices of innocent victims lost to acts of gun violence to tell the harrowing details of how they were killed in their own voice
VIEW THE CONCEPT Agency For Nature: Ecokamasutra
Ecokamasutra, a playful guide that unearths nature's lesser-known more seductive side, has launched for Valentine's Day, as part of a campaign to help a new generation reconnect with nature.
VIEW THE CONCEPT wwf: Extinction Days
The WWF World Nature Foundation has asked leading Danish and international researchers to assess when a specific species is at risk of becoming extinct in the wild. The researcher's stated year represents the most accurate estimate of the species' potential extinction unless action is taken to change its situation. Note that the proposed day and month for the extinction of the species is chosen at random.
VIEW THE CONCEPT Visit Philadelphia: Little Freedom Library
To commemorate Black History Month, A&G client Visit Philadelphia has launched a new initiative, 'Little Free(dom) Library,' to encourage visitors and residents to explore Black history and narratives in the city.
VIEW THE CONCEPT Baloise: Grand Theft Insurance
Baloise is expanding into the virtual world. As of February 7th, gamers can take out insurance and make banking transactions in the virtual city of Los Santos, the Los Angeles-inspiredsetting of the legendary GTA video game series. In the world's least-safe metropolis, Baloiseis demonstrating its expertise.
VIEW THE 2 CONCEPTS Spider Man : Biggest Meme Ever
Spider-Man is one of the most beloved super heroes by all.Here in Mexico, our love is so big that we have hundreds of versions of him. That's why for the premiere of the Spider-Man: Across the Spider-verse movie, we assembled all the Mexican Spideys in the same place, to recreate for the first time the most popular meme of the multiverse with more than 100 influencers of our universe. Proving that anyone can wear a mask, but what's really important is how you wear it.
VIEW THE CONCEPT Spotify: Play The Tee Shirt
There are plenty of bands and artists that remain unknown until⦠That's why if we are fans of our idols, we also become fans of the music they listen play to.That's why we de-privatized the favorite bands from All of our idols. We removed the logo on Barcelona's t-shirt so every player can put it's favorite up-&-coming band from their homeland.
VIEW THE CONCEPT Beneficial Beer Co: Bar
During the festive season, alcohol drinkers often tend to overdo it. Some may experience a complete personality change, only learning about it the following day. Beneficial Beer Co's full-flavored non-alcoholic beers provide drinkers with an opportunity to prevent the Booze Monster from ever rearing its ugly head again.
VIEW THE 3 CONCEPTS Easypaisa Audio:Nikahnama
Islamabad: In a historic move that shatters taboos and empowers women, Pakistan's leading digital financial services platform easypaisa has unveiled the "Audio Nikahnama," a groundbreaking initiative that provides women unprecedented access to their crucial matrimonial rights.
VIEW THE CONCEPT Suno: Love Song
Suno is building a future where anyone can make great music without needing to know how to play an instrument or use production software. Ahead of this Valentine's Day, Suno partnered with Feels Like to create a campaign that introduces a new love language: a personal way to send love over the internet.
VIEW THE CONCEPT H & R Block: Minecraft Competitive League
H&R Block's new Minecraft experience integrates custom versions of the original game, featuring a playable H&R Block branded character, Sir Block. Additionally, this unique MCL will include fully customised maps, models and characters, not to mention a series of avatars and skins available for download by any Minecraft player, even those not competing in MCL.
VIEW THE CONCEPT Who Gives A Crap: Flush Your Ex
The Flush Your Ex initiative invites the public to send in old love letters and cards which will then be turned into the brand's sustainable, 100% recycled toilet paper that supports the reduction of deforestation. With it, the brand provides a cathartic way to dispose of mementos ahead of a holiday that can pull at the heartstrings and leave the broken hearted ruminating on the past.
VIEW THE CONCEPT Fuck Cancer: Giant Mole
Even though melanoma is the deadliest form of skin cancer, most people don't take the time to check their skin for questionable moles. Fuck Cancer wants to change that with Serious Foreplay, a new melanoma awareness campaign that encourages couples to do a skin scan before they do it.
VIEW THE 2 CONCEPTS Liquid Death: Selling The Biggest Ad Ever
Right now on eBay, we're auctioning off the Biggest Ad Ever: your brand on the side of a national run of over a half million cases of Liquid Death. Commercials in the Big Game cost over $6 million and only reach about 110 million people. But over 200 million people walk through the doors of our top retailers every week. Bidding starts at just $500.
VIEW THE CONCEPT L&P Manu :Togs
In response to countless complaints online about normal togs not being good enough for doing manus, L&P and MASA (Manu Applied Sciences Aotearoa) created Manu Togs a world-first in tog science, designed specifically for doing manus. Developed over 18 months of R&D, they're engineered to stop pink backs, tog rips and each and every manu-related problem facing the world today.
VIEW THE CONCEPT Central Council Of Jews : StopRepeatingStories
To bring this alarming development into the public consciousness and to call for action, the Zentralrat der Juden in Germany, together with Serviceplan, has launched a large-scale campaign against antisemitism. The # StopRepeatingStories campaign was presented for the first time at the Federal Press Conference and is illustrated with powerful images: Antisemitism is not a problem of the past, it happens here and now.
VIEW THE CONCEPT U by Kotex: Let's Have Period Sex
U by Kotex has launched this new Valentine's Day campaign titled, 'Let's Have Period Sex.'
VIEW THE CONCEPT Fala Mulher Association: Voice Of Silence
We and Fala Mulher Association, to join SBT Broadcast to create the 'Voice of Silence' project. An initiative that 'hacked' the only space on TV where it is possible to communicate directly with hearing-impaired and deaf women: the age rating warning. In Brazil, all television shows are required by law to show an opening with a Brazilian Sign Language (LIBRAS) Interpreter warning about inappropriate content on the show.
VIEW THE 2 CONCEPTS Bundaberg Rum: The Wedding That Fans Built
Bundaberg Rum is the most loved alcohol brand in Australia's heartland. And Australia's heartland is home to some wild folks. The kind of people most wouldn't trust to plan the biggest day of their lives. So we asked them to do just that. Launching a campaign where one lucky couple would get a free wedding at the Bundy distillery. All they had to do was hand over creative control to 400,000 fans of Bundaberg Rum on social media. It turned out precisely how you'd think it would.
VIEW THE CONCEPT The True Story: Undo The Firewall
Misinformation was named by the World Economic Forum as the #1 global threat for 2024. In 2023 alone, Russia censored and blocked an estimated one million websites globally - including every independent news site and global social media platforms like X, Instagram, and Facebook. In response to this alarming trend, Undo the Firewall, a grassroots initiative between The True Story and Hello Monday/DEPT provides a straightforward solution, empowering website owners worldwide to host uncensored news stories and deliver the real stories.
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