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PornHub: Safe Sex After 65

 INTERACTIVE   SPAIN    July 23, 2017 13:11 past several years, the number of infections of sexually transmitted diseases amongst senior citizens has risen at an alarming rate. That's why PornHub teamed up with legendary adult actress and sexual educator Nina Hartley to bring you 'Old School: A Complete Guide to Safe Sex After 65.' Learn more about STD prevention because love knows no age, but neither do STDs. Agency: Officer& Gentleman, Madrid


CANSA: Back To Normal

 INTERACTIVE   SOUTH AFRICA    July 21, 2017 10:07 remove the stigma around testicular cancer and inspire men to check themselves regularly,FCB Cape Town & Hellocomputer interviewed some of the hairiest, wrinkliest spokespeople around. They shared stories of their lives after cancer. It turns out that, thanks to early detection, life has returned normal maybe too normal. An online video got the ball rolling, driving traffic to an informative Testi-Monials microsite and regular updates on Norm's incredible, unbelievably normal Instagram feed.


QQ Alert: Hope Never Dies

 INTERACTIVE   CHINA    July 19, 2017 15:35 deep-learning the transformation pattern of facial features, QQ has mastered the latest face recognition technology. The system is able to simulate a person's appearances years ago from a photo taken today by eliminating the typical facial transformation through time. The accuracy has reached 99.8%. Change is no longer an unsolvable challenge. It means that finding missing kinsfolk through old photos becomes possible. The advanced technology allows for processing 50 million photos per second. The matching result is retrieved immediately. Thus, the chance for reunion is significantly increased. Agency: Tencent, Shenzhen.


Adidas: Green Light Run

 INTERACTIVE   JAPAN    July 19, 2017 15:33 Japan created The Green Light Run Tokyo in March 2017 to celebrate the opening of the Brand Core Store Harajuku the brand's first store focusing specifically on city running. The Green Light Run offered an opportunity to complete a 42.195km route through the world's most populous city. Tokyo has a staggering 15,772 signals compared to NYC's 12,460 and London's 6,252 - making it near impossible to complete an uninterrupted urban run.


Canadian Down Syndrome Society: Answers

 INTERACTIVE   CANADA    July 19, 2017 15:31 many questions and no time, couples inevitably turn to Google for answers. Rather than leaving them to the wilds of WebMD, the CDSS had the true experts answer their questions people living with Down syndrome every day. Down Syndrome Answers is a series of searchable videos that answer all of the 40 top Googled questions on Down syndrome as answered by people with Down syndrome. Launched during Canadian Down syndrome Awareness Week, Agency: FCB, Toronto.


Ford: Predictive Tweets

 INTERACTIVE   FRANCE    July 14, 2017 09:49 week before the 24th le Mans, Ford tweeted all the possible scenarios over 10000 tweets in total, from a private account. We covered absolutely everything that could happen during the race, no matter how unlikely. As the race progressed we deleted all the things that never came to pass so that only the real events remained. Leaving us with the entire race, exactly as it happened, told in tweets dated a week before the event. After that, it was just a question of making the twitter account public, then retweeting as Ford France about our amazing ' Predictive Tweets.'


Stockholm Country Break: Not At All Official Guide

 INTERACTIVE   SWEDEN    July 14, 2017 09:47 Country Break has created Stockholm's Not At All Official Guide, welcoming you to the top 10 tourist spots you must see. Agency: You Are Here, Sweden.


Bacardi: X Major Lazer Snapchat Lens

 INTERACTIVE   USA    July 14, 2017 09:45 New York has launched the "Bacardi X Major Lazer Snapchat Lens."


Instagram: Stories Are Everywhere

 INTERACTIVE   NETHERLANDS    July 08, 2017 18:23 + Kennedy, Amsterdam has teamed up with Instagram to create "Stories Are Everywhere."


KLM Royal Dutch Airlines: Care Tag

 INTERACTIVE   NETHERLANDS    July 07, 2017 09:46 the KLM "Care Tag" you always have a KLM crew member with you to help you around. KLM offers passengers who visit Amsterdam in September a handy gadget. The smart audio luggage tag automatically provides visitors with location based verbal tips on how to traverse the city. The specially designed location-aware audio luggage tag consists of an offline GPS module and a speaker. Agency: DDB & Tribal Worldwide, Amsterdam.


Ssex Bbox: Kiss The Kremlin

 INTERACTIVE   RUSSIA    July 02, 2017 17:41 Russia the LGBTQ community is forbidden to protest in public which is why Ssex Bbox, a worldwide social justice initiative created"Kiss The Kremlin." A global protest help in a place it could never be held by inviting couples around the to kiss their partners and geotag themselves to the Kremlin Palace in Moscow.


Seem: The Family Way

 INTERACTIVE   JAPAN    June 28, 2017 15:55 was developed based on nearly 200 clinical trials conducted under the supervision of infertility treatment specialists. Seem's microscopic lens captures the image of sperms that are too small to see with the naked eye, and outputs it as a video image, which will be automatically analyzed by a pre-installed program on a smartphone to display the data of sperm concentration and motility. In order to communicate Seem's user benefit, i.e. reduction in the duration, cost, and stress of infertility treatment achieved by men's early participation, we uploaded a documentary movie showing the stories of multiple couples.


Warner Brothers: Argentina Comic Con

 INTERACTIVE   ARGENTINA    June 18, 2017 14:11 Channel presented superpowers in the 7th edition of Argentina Comic Con. With more than 80,000 attendees during 3 days in May 2017.


Colgate Palmolive : Pocket Dentist

 INTERACTIVE   INDIA    June 16, 2017 11:58 India has only one dentist to every 50,000 people. Without reliable advice, millions suffer from easily-preventable dental diseases. Now, Pocket Dentist is addressing 91% of rural India’s oral health problems, by providing answers to 30 common dental questions. Users connect free from basic mobile phones without data. Voice recognition identifies common questions and responds in real time. Less common questions are connected to an actual dentist.


Sao Paulo Public Prosectors Office: Terms Conditions

 INTERACTIVE   BRASIL    June 13, 2017 07:48 (Edited: June 13, 2017 17:48) 11 minutes in Brazil, a woman is sexually assaulted. Even worse, according to a 2016 survey, one in three Brazilians agree that a woman who wears provocative clothing should not complain if she is raped. Sao Paulo's Public Prosecutor Office collaborated with VML Brazil for a campaign titled, "Terms & Conditions." In partnership with a Brazilian ecommerce fashion site, we created outrageous responsibility terms that popped up whenever a revealing item was selected. Naturally, buyers were outraged with it and started to spread the hashtag #IDisagree.


AIAIAI Headphones: Voice Control

 INTERACTIVE   DENMARK    June 13, 2017 07:45 headphone makers, AIAIAI launched the C51 Boom Mic, the latest addition to their award-winning TMA-2 Modular Headphone System. More specifically, it gives TMA-2 users an option or add-on of high quality audio speech when chatting or gaming.To coincide with this they developed VOICE CONTROL. The Pac-Man inspired game, is controlled only via voice command - and with the use of Google speech recognition technology it eliminates the need of a handheld controller, joystick, mouse or buttons of any kind.The game is available online as well as a custom-built arcade machines have been build for the AIAIAI flagship store in Copenhagen and select retailers across the globe.


Mercedes: 4Matic Adaptive Book

 INTERACTIVE   ITALY    June 13, 2017 07:43 is the most advance all-wheel drive system, adapting the car to a person's context whatever it might be. Mercedes needed to communicate such technology in a way that felt personal and relevant, reflecting the current conditions of everyone we reached. So we partnered with Google and, after months of coding, Gruppo Roncaglia, Rome created the 4Matic Adaptive Story. The first story that automatically adapts the narrative and visual elements to the reader's context, just like 4MATIC does. Agency: Gruppo Roncaglia, Rome.


20th Century Fox: Argentina Comic Con

 INTERACTIVE   ARGENTINA    June 11, 2017 12:19 Argentina Comic Con 7th edition, 20th Century Fox along with their agency 5SEIS presented 4 dynamic and interactive spaces for the fans.In "Kingsman: The Golden Circle" we recruit secret agents testing shoot accuracy with two very special weapons; an umbrella and a suitcase


Beaba : Poefiltro

 INTERACTIVE   BRASIL    June 09, 2017 09:47 Instagram alone, and nearly no budget, the Beaba Institute found an opportunity to deliver its message within highly relevant context.June 2017 As summer now approaches in the northern hemisphere, the effort of a Brazilian NGO against skin cancer draws attention. By hacking a previously popular hashtag, they have garnered the support of many, including influencers with millions of followers.The hashtag #nofilter, used in social networks around the world to show that a particular photo was not edited, is translated in Portuguese as #semfiltro. But in Brazil, the word FILTER is also used to mean sunscreen. That was how Talent Marcel, Beaba Institute’s agency, created a hashtag response: #poefiltro,


Nescafe: Play Button

 INTERACTIVE   CHINA    June 09, 2017 09:43 all starts with a Nescafe' is used to express the brand's purpose in China and is understood to mean that Nescafe is the trigger for good things to happen. As the brand competes against a variety of local coffee brands, as well as China's preference for tea, it was important for Nescafe to reinforce this unique messaging. At the same time, Nescafe wanted to run pre-rolls; a media buy in China that's disliked by more than 9 out of 10 people.


Smart Fit: F.A.T.Blocker

 INTERACTIVE   BRASIL    June 08, 2017 10:49 Blocker. The Filter Against Temptations from Smart Fit, the biggest gym of Latin America. A plugin that blocks the most caloric ads of the internet.Agency: MullenLowe Brasil


Flamengo: Blind Passion

 INTERACTIVE   BRASIL    June 08, 2017 10:46 are a lot of team supporters that are blind. And even though they can't see, they're really passionate about their team. However it's always hard to go to stadiums as they need some kind of guidance through the way. Flamengo, the biggest soccer team in Brazil, could not let them down.Agency: NBS


Amnesty International: The Truth Revealing Banners

 INTERACTIVE   BELGIUM    June 08, 2017 10:44 the world, there are still government leaders who don't tell the truth and do everything they can to hide information about the cruelties that take place in their country. Harassment and imprisonment are common for the residents who exercise their basic right to freedom of expression. Because of this, Amnesty International decided to let leaders speak the truth for once, by targeting YouTube video speeches of the biggest leaders and paying for the overlay in-video banners. As these banners cover the subtitles of their speeches, Amnesty could rewrite them and reveal the information they were hiding. Each banner ends with a call to action to visit the Amnesty page concerning the specific issue. Agency: Air Brussels.


Bahamian Music Carnival: Best Song

 INTERACTIVE    June 08, 2017 10:40 Miami and Sammi Starr have launched this interactive campaign designed to give "Your Best Bahamian Picture Deserves The Best Bahamian Song."


New York Society For Ethical Culture: NoMoreBlackTargets

 INTERACTIVE   USA    June 08, 2017 10:28"No More Black Targets" is a collective of artists, diverse in backgrounds, ethnicities and nationalities, working in paint, digital media, pattern making and also physical installations to bring new artwork to life. The collective stand for "More paint. Less hate." Launching during Black History Month in partnership with the New York Society for Ethical Culture and FRED & FARID #NoMoreBlackTargets is an artistic project to raise awareness of the danger of unconscious bias and how it may be perpetuating gun violence against young black males.


Getty Images: Pen Project

 INTERACTIVE   BRASIL    June 02, 2017 16:45 Images Innovation Lab has thought about an unprecedented idea that transforms your drafts on paper into a Getty Images search. The entire process of photo search and download, simplified into a single pen. Agency: AlmapBBDO, Sao Paulo.


Castorama : The Magic Wallpaper

 INTERACTIVE   FRANCE    June 02, 2017 16:44 Paris and Castorama have launched "The Magic Wallpaper," 10 characters with interactive stories. Select one or two by scanning directly through the application. there are over 55 possible combinations to discover stories dealing with all matters of daily life but also of love, friendship, future, family, school or music and even droppings crone. Application The Paper Full of Stories is used in fashion "Audio" for limited use of the screen before bed but also in "reading" mode if you want to tell the story yourself. To help, touch the highlighted words and discover the world of sound that will give body to your adventure.


Airbnb: Sweden On Airbnb

 INTERACTIVE   SWEDEN    May 31, 2017 10:01 Sweden, Sweden’s official tourism board, has partnered with Airbnb to turn the entire country into an Airbnb listing. And the best part is - you don’t have to officially book accommodation because all publicly owned land is entirely free and accessible to everyone! Every lake is your infinity pool, every mountaintop your granite terrace, every meadow becomes a garden and every forest a pantry filled with mushrooms and berries. Agency: Forsman & Bodenfors, Sweden.


Leroy Merlin: The Host

 INTERACTIVE   ITALY    May 27, 2017 11:51 to the partnership with HomeAway, Leroy Merlin chose some holiday homes with negative reviews and transformed them into new showrooms for its products, helping hosts to rent them more easily.This way Leroy Merlin’s logo became a guarantee of quality and style.Agency: Publicis


AAMI: Smart Plates

 INTERACTIVE   AUSTRALIA    May 26, 2017 11:10, Australia's leading insurance company, knew young drivers were the most at-risk. However, the way they learn to drive hasn’t changed in 50 years pen, paper and an old-fashioned log book. AAMI worked with young drivers to digitally overhaul their learning program and develop AAMI SmartPlates – a real-time driving tracker and coach that allows Learners to track every detail of every drive and pinpoint skills that need practicing. Driving data is then analysed and individual driving lessons are tailored and shared with parents to reduce the risk of accidents caused by inexperience. Agency: Ogilvy, Melbourne


Yellow Cab Pizza Company: Thumbstopping

 INTERACTIVE   PHILIPPINES    May 26, 2017 10:35 Yellow Cab Pizza app is so easy, it's like making pizza with your thumbs.
And you can definitely use them to get great pizza.Since a lot of thumbs scroll through Facebook, it was the best place to launch a campaign on thumbs.With our thumb-stopping thumb videos, we surely stood out. Like a thumb.During the campaign period, 2.8 million people watched the ads.In less than a year, we reached more than 100,000 downloads on the Google Play store.
The most for any pizza brand in the Philippines. Ever.Agency: BBDO Guerrero


National Union of Journalists: Fakeblok

 INTERACTIVE   PHILIPPINES    May 26, 2017 10:31 news is a worldwide problem. But it’s especially dangerous in the Philippines, where 92% of citizens get their news from Facebook, journalists are threatened, and there is no access to global fact-checking tools. The National Union of Journalists of the Philippines wanted to give Filipino journalists a central hub where they could share information about fake news sites. .


Pancake House: Doodle Voucher

 INTERACTIVE   PHILIPPINES    May 25, 2017 17:25 (Edited: May 26, 2017 03:25) House is a restaurant chain with over 150 stores all over The Philippines. It's been around for 43 years but needed to reach a younger generation. So, BBDO Guerrero launched Pancake House Doodle Voucher. A promotion that turned selfies into unique and personalized food vouchers, on snapchat. An artist was brought in to collaborate and create on-the-spot doodles for each selfie received. They allotted 10-15 minutes for brainstorm and drawing. Each transformed doodle voucher was quickly sent back to users with the brand wishing them a better Monday with Free Chicken, Waffles, milkshakes and tacos. Agency: BBDO Guerrero Philippines


Renault: I Drive Like A Woman

 INTERACTIVE   BRASIL    May 23, 2017 07:57 the last few years, many subjects related to women’s fights towards a more gender equal world were discussed in the general media, especially on online social channels. Therefore, Renault had to be a part of this conversation and use their channels to spread a message that could make a difference on women’s goals.When analyzing women in the auto universe, we found data proving that the stigma created towards them did not match the numbers:
70% of traffic violations are caused by men.


2deHandsbe: Chat With Your Ads

 INTERACTIVE   BELARUS    May 23, 2017 07:54 for Belgium's largest online selling site,"Chat with your Ads" is the first iMessage App that turns ads into unique and animated stickers. It converts photo images uploaded to the site by sellers of clothes, cars, boats and everything in between into clickable sticker cut-outs of the items for sale. These can then be added into user chats and shared within the iOS instant messaging app. In addition to spicing up user conversations with friends, family and potential buyers with images, the big plus of the "Chat with your Ads" app for sellers is their item sticker is interactive, hyperlinking potential buyers directly to the location of the item for sale on With one tap on the Clickable Sticker shared in the person’s chat feed the recipient can be looking at and in a position to buy the item for sale, or send it on to someone they think might be interested to buy.


Radio Sulamerica Paradiso FM: Sound Penalty

 INTERACTIVE   BRASIL    May 23, 2017 07:47 (Edited: May 23, 2017 17:47) Brasil every day at 7pm radio stations are forced to interrupt their programming and broadcast one hour of government news. Radio Sulamerica Paradiso FM know that people turn off their radios and switch over to the app where music programming is allowed to continue normally. With that in mind 3YZ Brasil and Radio Sulamerica Paradiso FM created the "Sound Penalty," monitoring cars while using the app and penalizing those going over the speed limit by forcing them to listen to one minute of new hour through the app.


Procitrus: Profruitas

 INTERACTIVE   PERU    May 20, 2017 13:39, Lima create a Fake brand of peeled tangerines in plastic packages with the purpose of raising anger and rejection, questioning tangerine's natural practicallity to convert the people in Facebook in the best media to promote, defend and increase their natural consumption.


Liberation: The Right Search

 INTERACTIVE   FRANCE    May 20, 2017 13:37 millions of results generated for each question on search engines, it's easy for fake news to slip through and for people to be manipulated. To sort fact from fiction before the 2017 presidential election in France, Liberation, one of the most recognized newspapers in the country, decided to replace the quantity and speed of search engines, by the quality and rigor of its journalists. A new kind of search engine, not powered by algorithms coming from Silicon Valley, but by humans.Agency: J Walter Thompson, Paris


Youth Ambassadors: Welcome To My Neighborhood

 INTERACTIVE   USA    May 19, 2017 09:12 Americans live privileged lives. They can't relate to the horrors inner-city youth endure daily. To help America empathize, a children's book was created using inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book, "Welcome to My Neighbourhood," consisted of three illustrated bedtime stories Agency: VML


Alivia Oncological Foundation: War On Cancer

 INTERACTIVE   POLAND    May 18, 2017 14:31'War on Cancer' is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. It has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation.

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