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INTERACTIVE
Get REAL Movement: Rarest Books Card On National Hockey Card Day (April 13th), the Get REAL Movement - a Canadian non-profit focused on combating 2SLGBTQ+ discrimination, racism and bullying - is releasing what theyâve coined the 'Rarest Rookie Card': an incomplete hockey card for an unidentifiable playerVIEW THE CONCEPT Casero Brasil: I Exist To ensure that artificial intelligence recognizes and respects the gender with which transgender individuals identify, Publicis Brazil agency, in collaboration with the NGO Casarão, are launching the "I Exist" project, an API designed to train the algorithms of facial recognition systems. VIEW THE CONCEPT Posca: Street Art School The STREET ART SCHOOL "opens its doors" with an original concept: art and art history bursting out "around every corner," freely accessible to all, from your smartphone. The principle is simple: simply flash the QR code at the bottom of 9 works of Street Art scattered across three countries to access masterclasses offered by 3 art history professors, lecturers at leading Paris museums. POSCA, the marker born over 40 years ago VIEW THE CONCEPT Sea Shepherd France: A Phishing Story Due to overfishing, 90% of the stocks of large predatory fish, such as sharks, tuna and swordfish, are already gone. But in the recently released game Dave The Diver, the stock of fish in the ocean seems to be limitless for players.VIEW THE CONCEPT Everyday English Academy: If You Already Learned To Sing Learning English is easier than it seems, the difference between the pronunciation and how it sounds makes the method of matching and understanding the messages a success in a very short time.VIEW THE CONCEPT World Literacy Foundation : The Literacy Pen In a groundbreaking response to this crisis, the World Literacy Foundation (WLF) has partnered with Media.Monks, to introduce a revolutionary educational tool: The Literacy Pen, an innovative device empowers illiterate individuals to initiate writing and reading instantly, marking a significant leap forward in literacy advancement efforts worldwide.VIEW THE CONCEPT myclimate: Carbon Tracker The jet-setting lifestyle of influencers and their excessive air travel cause massive climate-damaging emissions. A large-scale climate protection campaign by the NGO myclimate is now publicly confronting these celebrities â on their own channels. ments are written. VIEW THE 2 CONCEPTS PSA: Hypnovels The decline in reading among Americans poses a sobering reality. A staggering 48% failed to read a single book in 2023, according to the Washington Post, citing reasons ranging from busy-ness to the cognitive challenges posed by neurodiversity, or simply, a waning interest in books. VIEW THE CONCEPT Mentos: Wifi Refresh Mentos wants to make people's daily lives more fun. And there's nothing more annoying than a slow internet connection. So the brand has taught Brazilians how to hack the slow internet. According to a study carried out by Dartmouth University (USA), researchers claim that placing aluminum foil around router antennas can improve the signal and reduce interference. Based on this study, Mentos created the "Wifi Refresh" campaign. VIEW THE CONCEPT Spider Man: Influencers Across The Spiderverse In this universe, we have no superheroes but we have influencers who will do anything for likes and views, even travel to unimaginable places. So, for the release of Spider-Man: Across The Spider-Verse, we took the most popular Spidey-Influencers in Mexico to the most unknown place of all: the multiverse. This way any friendly neighbor could cross the portal to the universe of Spider-Gwen, Miles Morales, Miguel O'hara, the universe of the Spider-Society and even meet the universe of the villain of the week: VIEW THE CONCEPT JBL Quantum: Guide Play BLKJ Havas Singapore recently launched the JBL Quantum Guide Play, a world-first software that aims to make first-person shooter games (FPS) more inclusive. Guided by HARMAN's mission to innovate with intention and drive excellence, this initiative leverages JBL's renowned audio technology to support the visually impaired players within the gaming community. JBL Quantum Guide Play is HARMAN's commitment to bringing diverse individuals and ideas together, offering visually impaired gamers unprecedented access to gaming experiences. Now available for download, JBL Quantum invites the visually impaired gaming community to share their feedback and help perfect it.VIEW THE CONCEPT Memorial Route: StopAccidentes What if a victim of a traffic accident could save lives? StopAccidentes has created MemorialRoute, a digital memorial on Google Maps to raise awareness about road safety and prevent accidents every day, not just on World Day of Remembrance for Road Traffic Victims. This project is inspired by true stories, such as that of Julia Fernández, whose fate was irreversibly changed on a random street. VIEW THE CONCEPT Testicular Cancer Society: Highlight Your Balls Launched just in time for Cancer Awareness month in April, the 'Highlight Your Balls' campaign messaging seamlessly blends with the footage of the game, by leveraging YouTubeâs mid-roll technology to ensure the content plays moments before the free kick is struck. The clip shows a close-up of three actors wearing the exact same shorts and jersey colours of the defending team, focusing on the groin of the man in the middle of the wall. VIEW THE CONCEPT National Reading Movement: Playbrary In an era where technology and AI are often viewed as threats to traditional education and reading habits, the National Library Board, Singapore has taken a bold step forward with the launch of an innovative project called âPlaybraryâ, created in collaboration with LePub APAC. This game-changing initiative literally transforms books into interactive text-adventure games, blending the timeless charm of storytelling with the engagement of digital gameplay.VIEW THE 4 CONCEPTS Lays: Disguised Commentator We know how latent the âwomen in soccerâ issue is in Brazil today. Just like other topics that raise heated discussions within this universe, the female presence in matches â whether on or off the field â is an issue that has had great focus among the spectator public. With this in mind, LAYâS, which has been a sponsor of the womenâs UCL over the last few years, prepared a social experiment to highlight the need to reinforce respect for women inside and outside the sphere of soccer. VIEW THE CONCEPT Greenpeace: Flying Guardians A recent study by Greenpeace Brasil, one of the world's largest environmental organizations, reveals that in 2023, illegal mining destroyed the equivalent of 1,409.3 hectares on the lands of the Yanomami, Kayapó and Munduruku peoples â the equivalent of clear-cutting four football pitches per day. The study further indicates that approximately 26,400 hectares across these three territories are severely affected by illegal activities. VIEW THE CONCEPT Volkswagen Amarok: RooBadge Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES, it is hoped that Volkswagenâs âRooBadgeâ will help reduce collisions with kangaroos. These comprise some 90 per cent of on-road wildlife accidents in this country.VIEW THE CONCEPT Melanin Gamers: Watch The Toxicity Ratings Melanin Gamers, a digital community protecting and promoting diversity and inclusion in the video game industry announced today a toxicity rating system with a singular goal â to eliminate harmful and verbal abuse within gaming culture. VIEW THE CONCEPT March for Our Lives: Repost Your Rage In a new 'Repost your Rage' campaign from March for Our Lives in partnership with BBH USA, celebrities including Bette Midler, Elizabeth Banks and Adam Lambert used their influence on social media to remind the nation of the anger felt about Parkland. These influential voices reshared their posts from 2018 with new statistics about American gun violence, paired with calls to action to promote involvement with March For Our Lives. VIEW THE CONCEPT Four'N Twenty: The Pie Napkin A FourâN Twenty meat pie (with sauce/ketchup) is the cherished snack of Aussie football fans. The Footy Record is Aussie footballâs official game day magazine.The relationship between fan, pie and magazine has always been symbiotic⦠VIEW THE CONCEPT KitKat: Iftar Bar KITKAT Canada, the renowned advocate of âhaving a breakâ, officially announced the return of the KITKAT Iftar bar. VIEW THE CONCEPT Knorr: The Veg Integrated creative agency MullenLowe partners with global food brand Knorr to reveal to top gaming publishers a little-known imbalance found in a multitude of their games. The campaign presents a collaborative effort from the Integrated Agency Team led by MullenLowe with insights and Mods developed by The Invaders, Influencer partnerships with Ninja and other global streamers by ITB, PR handled by Weber Shandwick and media by Mindshare.VIEW THE CONCEPT Coca Cola: Epic Night Out Coca-Cola has teamed up with Ogilvy Singapore for WPP Open X, to pull out all the stops with its global Foodmarks campaign, with an entertainment piece that intersects Music X Food X Pop-Culture. Featuring- rapper F. Hero and his fashion forward Coke Cutlery Crew, celebrity Chef Pom, a #cokeflip dance move and even Coke branded tuk-tuks.VIEW THE CONCEPT The Mannerheim League For Child Welfare: Warning Service Dangerous social media trends have become more common among young people, and parents often feel they are alone with the issue. The Mannerheim League for Child Welfare (MLL) has partnered with TBWAHelsinki to establish a warning service for dangerous social media challenges, identifying and alerting parents about local emerging social media trends via text message. The service is dedicated to the memory of Niilo Kaste, a victim of a social media challenge that went tragically wrong. The warning service is a free platform for parents. They can opt to receive alerts of locally emerging challenges, browse trending challenges on a live map, and register for text message notifications that warn about challenges spreading in real time â helping parents to distinguish potential risks and most importantly, talk to their children about what they are seeing on their feed.VIEW THE CONCEPT Rio de Janiero: Captcha JoyTalita:Mission Talita In the GTA V city of Los Santos, prostitutes are exploited, beaten, robbed and killed with no rescue in sight. Until now. Swedish non-profit organisation Talita has launched a new GTA V experience based on the real-life stories of women who have fallen victim to prostitution and sex trafficking. VIEW THE CONCEPT Women In Contruction Institute: People At Work On this year's International Women's Day, Publicis Brazil, in collaboration with the Women in Construction Institute, launches an initiative to signal a significant shift in the construction industry. Currently, with one in ten construction workers being a woman, and this number steadily rising, the historically male-dominated sector is undergoing a transformation. The âWomen in Constructionâ Institute plays a crucial role in empowering and including women in the construction industry workforce. VIEW THE CONCEPT Danlon HR: The Human e Contract Danlon HR, Denmark presents The Human e Contact a revolutionary idea to improve employees livesVIEW THE CONCEPT Wonder Woman: Tech E Police Station After countless surveys have shown the degree of hostility faced by women in the gaming world, Wonder Women Tech (WWT), an NGO and global ecosystem dedicated to incentivising and contributing toward female inclusion in the tech world, presents the first e-police station created for women to file real complaints straight from the game. From now on, players will find a new beta tool in GTA RP that will support them by making it easier to access official police platforms for filing electronic incident reports about incidents of harassment, threats, and other forms of violence. VIEW THE CONCEPT Pak'nSAVE: Savey Mealmaker PAK'nSAVE is devoted to saving Kiwis money on food. But they are also really keen to help Kiwis save on the amount of food they waste in their fridge. With this noble goal in mind PAK'nSAVE harnessed the power of AI to create the Savey Mealmaker. This clever little app suggests meal solutions based on the leftovers in your fridge. Sound too good to be true? Go try it out. Agency: FCB VIEW THE CONCEPT Panhead Custom Ales: Slay To Pay Panhead is a beer brand on a mission to liberate people through the power of hot rods, Harleys, heavy music and premium quality beer. So, we created Slay to Pay a world first interactive guitar amp where you slay the guitar to pay for a beer. The machine uses AI-assisted audio fingerprinting to decide whether your guitar slaying is worthy of a brew. VIEW THE CONCEPT Desta: Speechlist TANK Worldwide, a global health and wellness agency, and DESTA, a Montreal-based Black Community Network, proudly announce the launch of the 'Speechlist' campaign. As Black History Month concludes, the initiative transcends time by highlighting both iconic Black leaders and todayâs Black talent to a broad audience of music enthusiasts on Spotify.VIEW THE CONCEPT Dans La Rue:Change Of Address Dans la rue, in collaboration with LG2, has launched an influential initiative to help homeless youth this winter season. The new campaign called 'Change of Address' works with content creators Louis Blouin, Alex Beaulieu-Marchand, Emmanuelle-Salambo Deguara and Karel CadoretVIEW THE CONCEPT Maggi: Seriously Slurpable In a blind taste test, Maggi Fusian was preferred over the O.G of instant Mi Goreng noodles.We just needed a way to get people to try it to believe it. We built our campaign around the divisive cultural fault line of slurp etiquette to encourage trial. Traditionally, slurping is seen as a compliment to the chef, but to westerners it can be rude and annoying.VIEW THE 3 CONCEPTS Lifeline : The Release Line In 2023, the Australian government named suicide as the leading cause of death for Gen Z. With Gen Z also being the least-likely audience to call Lifeline (Australia's longest running crisis-support service), there was a dire need to engage with those most at-risk. VIEW THE CONCEPT Aer Lingus: Clear Sky Night Sky & Sunset To show just how relaxing it is to fly with them, Aer Lingus and Showrunner, Verve's in-house ad agency, have released three calming ambience videos: Clear Sky, Night Sky, and Sunset.VIEW THE CONCEPT Clean Ocean: The Dirty Protest The Dirty Protest is an online petition that you sign on Dirtyprotest.org. Your name is then printed using a specially designed ink that features in sewage from drain pipes. The petitions are then printed and delivered to the responsible politicians across the globe.VIEW THE CONCEPT La Bendita Carpeta: Shiels Agents Against CancerCorona: Rent Your Sunset How to apply a business to Rent Your Sunset?Step 1: Go to the project's website and click on "Apply your window."Step 2: Fill out the form with your personal information. We want to know you before doing business.Step 3: Upload the best photo of your window with a sunset view. The better it looks, the more chances.Step 4: Tell us about your business. Where is it located, what type of business it is, etc. You can also include a link. VIEW THE CONCEPT Gotcha4Life: The Mental Fitness Gym In response to a significant mental health crisis in Australia, The Gotcha4Life Foundation has introduced the Mental Fitness Gym, an innovative new platform designed to educate, motivate, and support individuals on their journey to improved mental well-being. VIEW THE CONCEPT |
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