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Seen and noted
President's Choice: #EatTogether 2019 As Canadians finalize their New Yearâs resolutions, Presidentâs Choice® is calling for âeating togetherâ to be added to their lists. With the PC Eat Together⢠movement, the brand continues its journey to inspire more Canadians to get back to the table, demonstrating the social power of sharing a meal. Agency: John St, TorontoVIEW THE CONCEPT Crashed Lives: Unaccompanied Lives On the 22nd of December 2015 Noel Clancy's wife Geraldine and daughter Louise were tragically killed in a crash involving an unaccompanied learner driver. Agency: BBDO, DublinVIEW THE SPOT German Ministry of Health (BMG): Nursing Is More Than a Job The German Ministry of Health (BMG) released a touching short film in the run-up to Christmas to encourage people to take up nursing as a profession. The short film, created by Oliver Handlos and Daniel Völker for Scholz & Friends and produced by Soup Film, was released online and in cinemas shortly before Christmas and quickly received over 5.5 million clicks on YouTube.VIEW THE SPOT  Great Gunsâ Duncan Christie directs a powerful new campaign, âFamily Monstersâ, for the charity, Family Action. The film compellingly combines live-action and animation to create awareness of the breadth of family problems that the charity helps people to deal with. Creatively devised by And Rising, the quietly gripping 90-second film shows families living with a physical manifestation of their problems: a dark and ever-present monster. These shadowy, animated beings observe silently as each family struggles with isolating issues such as post-natal depression, poverty, alcoholism, and communication breakdown. VIEW THE SPOT  DDB has launched a year-long campaign to celebrate McDonald's 40th anniversary in Singapore. The restaurant chain opened its first location at Liat Towers in 1979 and has since expanded to 130 restaurants across the country. Titled 'Come home to McDonald's', the campaign reflects on four decades of creating memories in Singapore. Over the years, McDonald's has grown to become part of the city's social fabric - embracing local tastes and traditions with popular menu items like the Samurai Burger, the Prosperity Burger and the Nasi Lemak Burger. VIEW THE SPOT  No one likes to think about garbage. If garbage is on your mind, it probably means something went wrong, and youâve got a huge mess on your hands. Thatâs the challenge for a brand like GLAD: How do you get Canadian consumers to like your brand â and even justify paying a premium price for your products â when theyâd rather keep you out of sight, smell and mind? For GLAD and FCB, Canada, the answer is in demonstrating the strength of its productsVIEW THE LIFT SPOT VIEW THE THANKYOU SPOT SingleCut: Remember To distinguish SingleCut Beersmiths in the crowded craft brewery space, we tapped into the brandâs musical heritage and launched âRememberâ â a campaign that championed the lofty ideals of a rock legend. To promote it, we developed the Remember IIPA beer, packaging, coasters, apparel and posters that were created by hand-staining custom paper with the Remember IIPA beer. In the end, Remember became SingleCutâs best reviewed beer ever.Agency: Zulu Alpha Kilo VIEW THE WEB FILM SPOT VIEW THE POSTER AD VIEW THE BEER CAN AD VIEW THE FOUR PACK AD VIEW THE COASTERS AD VIEW THE T SHIRT AD HC / UFPR / EBSERH: It Was Nothing Guarda(Chuva) Comunicação has illustrated this print campaign fighting against violence against women.VIEW THE IT WAS NOTHING AD VIEW THE FACE AD VIEW THE EYE AD  Pay As You Gym - the fitness brand that allows you to access thousands of gyms across the UK without being tied down to 12 month contracts - has launched a new campaign, concepted and produced by Armoury. Armoury's Jack Laurance directed the spot which features a dystopian gym landscape featuring flaming punch bags, irritatingly buff gym bunnies and annoying 12 month contract paperwork.VIEW THE SPOT  See how the Internet of Things (IoT) can help make life easier for you, with Bosch's connectivity solutions for a smarter future. Agency: Jung von Matt/NEXT ALSTER.VIEW THE SPOT Radio Rock: From Cradle to Grave Radio Rockâs voices Sainio & Moisio and the heavy-metal legend Klaus Flaming starred in a campaign that launched Radio Rockâs new musical position and attitude. 100% ROCK â full throttle from the cradle to the grave. Finland is after all a country where weâre born with metal music in our blood. Agency: 358 HelsinkiVIEW THE SPOT Andy Fackrell, CD/writer/AD, Amsterdam + Sydney This week's Bestads judge is Andy Fackrell, an independent creative director, writer and art director, based in Sydney and Amsterdam. My pick is a timely dose of empathy from McDonald's. When your mouth's like a fur boot, Maccas beats all cures. A decent budget for a New Year Day tactical spot; the eye patch was a nice touch at the end. READ MORE UNHCR: Step with Refugees Each day, war and conflict forces thousands of families to flee their homes. To reach safety, these refugees walk more than 1 billion cumulative miles across the globe each year. Matching this insight with the global fitness trend, the latest campaign from Hello Charlie, Great State, and the UN Refugee Agency encourages people to connect their fitness apps and donate the miles they're already covering to a global total matching the distance travelled by refugees. Hello Charlie engaged Great State to work collaboratively on the lead creative, from inception through to the project launch. The team worked closely with the UN Refugee Agency to find the right balance of sentiment and action befitting a global campaign that would bring about awareness and change to the plight of refugees across the planet.VIEW THE CONCEPT Postobon : Our Flavor Has No raceHefty Audio: Sounds Like the Unreal Thing.Disneyland Paris: Where Magic Gets Real There's a place where all the magic of Disney - its enchanting tales and its incredible stories - exists for real: Disneyland Paris. For the launch of the brandâs new signature âWhere Magic Gets Realâ, BETC has produced a heartwarming fairytale film, reminding us of the wonders of Disneyland Paris and why it is such a magical destination for children over the world.VIEW THE SPOT Shutterstock: It's Not Stock The âItâs not stock, itâs Shutterstockâ¢â message is designed to showcase the unparalleled quality and depth of Shutterstockâs creative asset repository driven by more than 550,000 contributors from around the globe, as well as highlight the proprietary search and discovery technologies that inspire the creative professionals who use Shutterstock to find the perfect asset every time. Agency: DiMassimo GoldsteinVIEW THE GIF SPOT More Than Insurance: Pet Got the Blues You can't always tell why your pet's got the blues. A few furry friends get together to express their feelings for More Than's latest Pet Insurance with vetfone offering. Agency: VCCPVIEW THE SPOT Samsung: The Gallery Of NoteCoca-Cola Christmas: Christmas Together Rules This holiday season, Coca-Cola via Geometry Global, launched the video, âChristmas Together Rulesâ, that sums up the activation created in partnership with its key account Azul Airlines.VIEW OUTDOOR  Ogilvy, Latvia launches this spot to mark the 60th anniversary for basketball club VEF RigaVIEW THE SPOT  Too busy. Too tired. Too overworked. The data told agency Mass Minority that parents were looking for ways to reconnect with their children in a world that often seems to drive them further apart. The team didn't want to simply rely on Nintendo's reputation as a leader in the gaming market; rather, the new campaign aims to use the innovative properties of the Nintendo Labo to reflect the agency's belief in the importance of never allowing our jobs or demanding schedules to become bigger priorities than our relationships.VIEW THE SPOT Nedbank: #vaxthenation Description: Getting children vaccinated is a pressing issue facing the children of South Africa today. Nedbank, together with Joe Public United and the Nelson Mandela Children's Fund, has been running #vaxthenation, a campaign that highlights this issue by combining two of Nelson Mandela's iconic speeches, rewritten from the perspective of the future of South Africa â the children. On the 2nd of December 2018 the children that were featured on the television commercial stood up on stage at the Global Citizen Festival and delivered the #vaxthenation message to the world.VIEW THE SPOT Amnesty International India: Ban Pellet Guns Animal collaborated with Amnesty International India to raise awareness about Ruby, Ifra, Asif and millions more who have suffered immeasurable harm due to the use of pellet shotguns in the Kashmir valley in India. Lives have been lost, hundreds have been blinded. Thousands suffer ongoing psychological trauma. But they keep saying âpellet shotguns are non-lethalâ.VIEW THE SPOT Night Racing: My Name's Excitement Night Racing at The Valley competes with every other form of entertainment going, including just staying home and watching Netflix. So we created a fun radio spot to absolutely seize the attention of young male and female âentertainment fansâ and motivate them to choose to go to the racing instead of visiting a pub or other sporting events, or just doing nothing. Agency: Magnum Opus PartnersPLAY THE SPOT  The Gate London launches its first campaign for Organix, the organic baby and toddler food snack brand, designed to bring to life the everyday moments of wonder that matter most to parents. The campaign, built around the concept of 'Fuel their Wonder', adopts an authentic and true to life tone of voice; acknowledging the stresses and challenges of parenthood, as well as those little moments of magic.VIEW THE SPOT  Authenticity. Truthfulness. Today it's never been tougher to live by those values and to stay true to ourselves and towards others. Between fake news and social media that pushes us to display a distorted and filtered versions of ourselves, it seems that fakeness is now part of our daily lives. This is why we launch our new brand platform and tagline: MATCH. START SOMETHING REAL. Match wanted to express this new positioning through a bold and impactful creative campaign. Created and orchestrated by Marcel Worldwide, directed by Helmi, the campaign displays a world drenched in fakery and artificialness at first, in order to emphasize the true emotions and authenticity of a real story on Match. VIEW THE SPOT  The Gym partners with creative agency Who Wot Why, production company Dark Energy, and music and sound company String and Tins to launch its first ever UK-wide TVC. In the humorous 60-second film, So I Can, a broad range of people share their motivations for getting fit to celebrate the diversity of ordinary gym-goers. VIEW THE SPOT  These new TV spots for New York Lottery via McCann New York and directed by Terri Timely, leverage the letter "X" in every way imaginable.VIEW THE SNOWBOARDING BROS SPOT VIEW THE HAIR SALON SPOT Chevrolet Silverado: A Little Bit Country Commonwealth//McCann and Chevrolet have created these spots for the launch of the All-New 2019 Silverado.VIEW THE COUNTRY SPOT VIEW THE TAILGATES SPOT  PENNY and Serviceplan launching this new campaign with entertainer Nena for its own brand "Naturgut". Under the motto "Naturally for everyone", the spot is intended to raise awareness of the topic of natural nutrition.VIEW THE SPOT  For the most die-hard of college football fans, it isnât just what happens on the field that determines a national championship. In "Finale," the spot we created for the College Football Playoff on ESPN, we show fans doing everything and anything to cast the spell that propels their team to glory.Agency: McKinney VIEW THE SPOT  The feeling that customers experience when viewing the âBuy 3 tyres, get 1 freeâ deal inspired us to create this graphic interpretation of a âWOWâ face using the 4 tyres included in the promotion. Agency: Clemenger BBDO, Sydney VIEW THE AD Karma Cola: #DrinkNoEvil A print and outdoor campaign for ethically sourced and organically grown soft drink, Karma Cola - pitting their 'good' cola against 'bad' corporate alternatives. By Special Group, New Zealand.VIEW THE LIVE AD VIEW THE MOOD AD VIEW THE PART AD VIEW THE KEEP AD VIEW THE SPOTS AD  Virgin Active reclaims its disruptor heritage by addressing the reality of exercise and celebrates the struggles and the beauty of simply doing enough. With only 15% of people in the UK holding a gym membership, the playful campaign aims to get people to think differently and more honestly about exercise, celebrating the realities of what successful exercise looks like and how good it should make you feel. Agency: That Thing.VIEW THE SPOT McDonald's: The Day After On January 1 McDonald's launched a new McDelivery campaign, on a day when many Kiwis around the country would love some Macca's delivered to their doorstep. The Day After, created by DDB New Zealand, takes a light-hearted look at moments that will resonate with many people, closing on an 'eye patched' young man, relieved at the sight of a fresh-faced delivery driver with a bag of Macca's.VIEW THE SPOT Charm Diamond Centres: Real Love Has Charm What Canadians are looking for is real love, in the places where real love happens. That is the sweet spot that agency Mass Minority were looking to hit for their client, Charm Diamond Centres, who has been helping Canadians express their love for one another without pretence for years. Based in Halifax, Nova Scotia, Charm has always had a hometown quality that is unique in the jewellery business - and Mass Minority were keen to leverage that truth.VIEW THE SPOT « First « Previous Next » Last » 5 of 6 |
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From 11.21 Rio, Brasil print from the deep blue sea
Goodbye to colour in Postobon during National Race Day, Colombia 
RAPP Worldwide has created this ad for Hefty Audio
Cheil, Australia have created this ad for Samsung
Double Big Mac. Double Big. Double Joy. Agency: TBWA Lisboa
Quigley-Simpson, Los Angeles have created this spot for Tivity Health