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INTERACTIVE
Pizza Hut: Frozen Pizza Pizza Hut pranks customers and influencers in select supermarkets across the region with an empty frozen pizza box to bring awareness to their fresh dough. Pizza Hut Middle East has introduced a surprising element to its product lineup with the launch of their first-ever frozen pizza, now available in select supermarkets across the region. VIEW THE CONCEPT AGEDO: Proud Beyond Pride Dentsu Italy today reveals a new OOH campaign âdentsu & Friendsâ running across Italy in support to the LGBTQIA+ values, even after the Pride month of June. Partnering with AGEDO, an Italian association of parents, families and friends of lesbian, gay, bisexual, transgender, and + people, founded to help families cope with their children coming out, the campaign was inspired by a research study conducted into the Brandwatch web monitoring platform and focused to the online conversations volume around the topic of "Pride" in Italy.VIEW THE CONCEPT Abu Dhabi Calendar: Passion Is The Occasion Experience Abu Dhabi has launched the 2024-2025 Abu Dhabi Calendar with a celebrity-backed campaign, showcasing a lineup of events under the theme âPassion is the Occasionâ. Two engaging brand films feature entertainers Steve Harvey and Ahmed Al Jasmi, introducing a new season of events that cater to every passion, across sports, culture, live music and performances. Inspired by how our passions shape our lives and help create lasting memories with friends and loved ones, Abu Dhabi Calendarâs 'Passion is the Occasion' campaign brings its roster of diverse programming to life for global audiences. The campaign has gone live across earned, paid, and Experience Abu Dhabiâs owned channels, reaching over 25 regional and international markets.VIEW THE CONCEPT 360 Energy Drink: Drink ZzZtreaming OPPORTUNITYAll gamers have a common enemy, that attacks noobs and pros, no matter where or what they're playing, and prevents them from enjoying more hours of gaming: fatigueti VIEW THE CONCEPT Guide Dogs SA NT: Dogs Unite For Guide Dogs If dogs had a favourite charity, surely it would be Guide Dogs. To ordinary dogs, Guide Dogs are legends. And if they could, ordinary dogs would fundraise their paws off for Guide Dogs. So we made that possible. âDogs Unite For Guide Dogsâ was the worldâs first fundraising campaign run by dogs for dogsVIEW THE CONCEPT Pink Chip: The First Index To Put A Price On Bias Pink Chip is the first live index to track the performance of women-led businesses and reframe market bias as a missed investment opportunity. For the first time, investors could see for themselves how investing in women is better for their bottom line and, through DEGIROâs platform, choose to directly buy shares in women-led companies â boosting their returns while also supporting female leaders. VIEW THE CONCEPT PetPace: Animal Alerts Earthquakes have a devastating impact on communities and their livelihoods worldwide. Peru is a known seismic zone, due to its location along the Pacific Ring of Fire. While the most sophisticated technology canât predict earthquakes, scientific evidence shows that animals could. Animals such as dogs behave abnormally before earthquakes, as their heightened senses can pick up on pre-seismic phenomena. Previous approaches to monitoring animals in the wild for earthquake forecasting have failed due to outdated and invasive technology. There is an urgent need for a simple method that prioritizes animal health. Designed with the comfort of dogs in mind, the PetPace smart collar uses electrode-free non-invasive sensors. PetPace uses proprietary AI algorithms to analyze data and create comprehensive health reports.VIEW THE CONCEPT Special: The Inclusive Code A progressive tool, The Inclusive Code, designed to reshape the New Zealand advertising industry has been launched by Special. This tool aims to address the significant gap in inclusive advertising, starting with the disabled community. With 25% of New Zealanders living with a disability, the advertising landscape doesnât currently reflect this reality. VIEW THE CONCEPT Maple From Canada: Maple Mate Maple from Canada, a brand representing over 13,300 maple farmers, wants to keep encouraging Americans to indulge in pure maple syrup. With cuffing season ongoing, the organisation knows many Americans will be looking for date ideas and they want to offer them a sweet deal: if Americans invite a Canadian to a brunch date, Maple from Canada will pick up the bill as part of their initiative called Maple Mate. Indeed, many popular dating apps such as Bumble report that the period from November to February is their busiest time.VIEW THE CONCEPT Lenovo: Introducing Alzeimer's Intelligence Lenovo⢠in collaboration with Innovations in Dementia, launched Alzheimerâs Intelligence, a photorealistic 3D avatar with custom AI based on the lived experiences of people with dementia and Alzheimerâs. Curated by Zeno London, this proof-of-concept project gives people and families navigating a diagnosis of dementia 24-hour access to a conversational avatar that offers curated first-hand perspectives of the disease that are often missing from existing resources. In this first-of-its-kind application,VIEW THE CONCEPT A Little Shelter: Real Street Dogs Every animal deserves a proper address, one that signifies a home, not a landfill. Unfortunately, in Greece, the harsh reality is far from this, with an estimated 760,500 dogs and 2.07 million cats living on the streets. A Little Shelter, an Athenian animal shelter, emphasises that adoption is the only solution. VIEW THE CONCEPT Dylan Alcott Foundation: Shift 20 Casting Call Following last yearâs launch of The Shift 20 Initiative, an initiative focusing on increasing representation of people with disability in advertising campaigns, we found the appetite from brands to cast talent with disability in their ads was growing. However, due to a historic lack of inclusion, the talent pool of people with disability on talent agencies books was small, and we couldnât wait for the pool to grow organically. VIEW THE CONCEPT Medibank : ACL United Female athletes are up to 5X more likely than males to injure their ACL, due to a lack of research on the role hormones play in injuries. During the Womenâs World Cup 2023, enough top female footballers were on the bench with ACL injuries to form a team. So Medibank made them a football team: ACL United. VIEW THE CONCEPT Chupa Chups: Sucks To Be Victorian This year Australiaâs premier sporting event, the AFL Grand Final, was between two teams outside of Victoria for the first time since 2006. With Victorians priding themselves as the AFL state, this left a sour taste. So we did a cheeky social post before the big game to snowball the online chatter, embracing Chupa Chups brand ethos of âforever funâ.VIEW THE CONCEPT Mr Chens: Find Aunty Chen Mr Chenâs has brought restaurant quality dumplings to Aussie homes for 40 years. So, to celebrate National Dumpling Day, Mr Chenâs brought an iconic piece of the yum cha dining experience out of the restaurant with them. VIEW THE CONCEPT Burger King: Hack Friday Burger King took creativity to the next level on Black Friday 2023 by "hacking" advertising in a bold way, placing promotional stickers directly on the most sought-after products during the event. Utilizing guerrilla marketing strategies, they cleverly infiltrated among the hottest deals. With the innovative vision of BBA Ecuador, the campaign not only created a buzz on social media but also redefined advertising tactics during discount events, attracting a new audience and setting a standard in the industry.VIEW THE CONCEPT Bodega Dante Robino:Amelie Le Francais de La Lande Bodega Dante Robino, part of AB InBev, entrusted TombrasNina with the launch of the new Gran Dante Cabernet Franc. All previous Gran Dante labels featured portraits of renowned astronomers as the main element. During the creative process, it was discovered that the contributions of female astronomers had been largely overlooked throughout history, despite their significant impact on our understanding of the universe and the cosmos. In some cases, these women even had to publish their works under men's names to get their findings recognized.VIEW THE CONCEPT Billy Boy: Camdon App This Sexual Health Month, German condom brand BILLY BOY and Innocean Berlin are launching the CAMDOM App: a first-of-its-kind digital condom that protects from the recording of non-consensual content during sex by blocking mobile devices. Taking photos, videos or audio without consent with a smartphone has never been easier, which has led to an alarming situation among teens around the world: Once content is leaked, it spreads like a virus making it impossible to track â causing emotional distress, depression, the loss of jobs and even suicidal thoughts among the victims. VIEW THE CONCEPT Voices Of Hope: Six Stories Of Hope The new campaign features six powerful lived experience stories that shine a light on personal journeys and mental health struggles. The stories amplify the voices of six courageous individuals who have shared their personal experiences with the goal of breaking down stigma, fostering understanding, and providing hope to those who may be in similar situations. Each story offers a profound glimpse into their paths to resilience, hope, and recovery, VIEW THE CONCEPT Change The Ref: The Final Exam Parents of Parkland victim Joaquin Oliver, who was tragically killed in the Stoneman Douglas High School shooting on Valentineâs Day 2016, have launched a new video game titled âThe Final Examâ, VIEW THE CONCEPT Australian Cancer Research: Time To Live A woman with a terminal cancer diagnosis has auctioned off pieces of her remaining time to the public, as part of an exhibition at Carriageworks, Sydney. Titled Time to Live, the exhibition saw members of the public pay for one-on-one interactions with Emily, a 31-year-old from Victoria, diagnosed with a rare, aggressive cancer with an average prognosis period of just six to nine months. VIEW THE CONCEPT Made By Dyslexia : Ant Commencement Speech Described by the World Health Organisation as a âlearning difficultyâ, dyslexia is often associated with poor performance in school, resulting in low self-esteem and creating a barrier to entering the workplace as an adult. However, the Intelligence 5.0 Report from Made By Dyslexia and the worldâs largest recruitment company Randstad, revealed that the skills most in-demand by businesses in todayâs AI-driven world are complex problem solving, communication and creative thinking. VIEW THE CONCEPT Helga's:Brat Sandwich Pop superstar Charlie XCX created controversy recently when she used an image of a suggestive baggy for her âBratâ tour poster. To appease the public, she updated the image by placing a sandwich in the bag - much more wholesome right?To capitalise on the media trend, we launched a partnership with cult sandwich shop Recess, to release the âBratâ sandwich, exclusively available after dark to the party girls of Sydney. The activation gained mainstream media coverage, garnered a host of social commentary and sold out of sandwiches each night. VIEW THE CONCEPT Knorr: The Boullion Room
INTERACTIVE
September 18, 2024 17:55  Knorr is taking listening to music while cooking to the next level. The bouillon brand is opening the doors to The Bouillon Room, taking over popular Toronto listening lounge Sounds Good for one night only on September 26. In collaboration with Canadian DJ duo Loud Luxury and head chef of Toronto restaurant R&D, Chef Eric Chong, guests will witness firsthand as the changing tempos and beats power a cooktop to create the first-ever meals made with music that guests will get to enjoy themselves. VIEW THE CONCEPT Mejuri: The Grocery Store Mejuri, renowned for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brandâs story as episodic content. In a series of compelling microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women - real people, not actors VIEW THE CONCEPT iPhone 16: Back Market Approved By A! During Apple's latest Keynote, held on the evening of September 9th, the brand unveiled several new products, including the iPhone 16. However, the most notable reveal was the introduction of its integrated artificial intelligence technology within the new iOS: Apple Intelligence. Back Market and Marcel decided to play with the version of Apple Intelligence released following the keynote by posing a simple yet revealing question: "What are the most sustainable ways to get a new phone?" VIEW THE CONCEPT Lipton: Tangy Sweet Fizzy Tongue Twister Lipton Za isnât just the average lemon tea; it's got that "Tangy, Sweet, and Fizzy" punch in every sip, refreshing you in one go. Just hearing "Tangy, Sweet, and Fizzy" should make you think of Lipton Za!So, Lipton Za wants to share this Tangy, Sweet, and Fizzy vibe beyond just drinking it. We're creating an online experience where "Tangy, Sweet, and Fizzy" is more than just wordsâit's a whole mood. VIEW THE CONCEPT Heinz Ketchup: Pickle Flavoured Ketchup In a sea of NPD in the supermarket aisle it takes a lot to cut through and stand out. We were tasked with launching the new Pickle Flavour variant of Heinz Ketchup to a fickle and fad driven Gen-Z audience.To launch Pickle Flavoured Ketchup in a memorable and unmissable way we sent a human pickle into the worldâs largest tomato festival â la Tomatina in Spain.VIEW THE CONCEPT Soap Me Up: From Oil To Soap The pills that creates soap from used cooking oil in less than a minuteA single liter of used cooking oil from our favorite meals can contaminate up to 1 million liters of water. Every year, approximately 25 billion liters of used cooking oil are discarded into the environment, resulting in the contamination of 25 trillion liters of water. This pollution has a devastating impact on aquatic ecosystems, harming flora and fauna and making clean drinking water harder to access. While some major fast-food brands have experimented with using their cooking oil for biodiesel, this solution is often impractical and costly for households. VIEW THE CONCEPT Fujifilm: Mindography âThis is literally cutting-edge, mind-reading research.â- Dr Paul Scotti, Research Scientist.Fujfilm INSTAX is proud to present [Mind]ography, the worldâs first memories printed straight from the mind.[Mind]ography is an experiment that sits at the intersection of science and art. Lead by a team of experts, the memory reconstruction process combined fMRI brain scans and cutting-edge machine learning to literally reconstruct memories from the mind.VIEW THE CONCEPT Barkov City: Welcome To Barkov City On Wednesday, August 31, 2024, Tampere, Finland was transformed into "Barkov City" as Aleksander Barkov celebrated the Florida Panthers' historic Stanley Cup victory with his hometown. Barkov, who became the first Finnish-born NHL captain to win the Stanley CupVIEW OUTDOOR FealGood Foundation: Walls of Honor Pizza places are an important and inextricable part of New York City's identity. And on the walls of many of these pizzerias, locals and tourists alike have become accustomed to seeing photos of notable celebrities, athletes, and cultural icons. As we approach the 23rd remembrance of 9/11, iconic pizzerias including Prince Street Pizza, Patsy's Pizzeria, Juliana's, Bleecker Street Pizza, John's of Bleecker, and Paulie Gee's Slice Shop are reimagining their iconic walls to showcase a different set of NYC heroes. For the week of 9/11, these pizzerias are dedicating their walls to 9/11 first responders. As many surviving first responders from 9/11 face ongoing medical complications due to their service at the World Trade Center, independent creative agency Rethink has partnered up with the non-profit FealGood Foundation to activate the Walls of Honor campaign, collaborating with NYC pizzerias to temporarily replace celebrity photos with photos of some of the many surviving 9/11 first responders who continue to be an integral part of NYC. This initiative will allow for customers passing through the shops to not only honour these men & women's heroic service by learning about their story, but also help donate to their ongoing medical care.VIEW THE CONCEPT Liquid Death Yeti: Life Sized Casket Cooler Introducing a life-sized casket for death-sized beverages: The Casket Cooler from Liquid Death x YETI. Featuring Triple Foam ColdCell technology, once you fill this one-of-a-kind giant casket with ice and Liquid Death, it will become the life of any party. But when we say "one-of-a-kind" we mean it. We only made one Casket Cooler for sale. So place your bid now. VIEW THE CONCEPT Cathay: Every Move Counts Cathay is paying tribute to Hong Kongâs Paralympians by making trailblazing historic moments visible again in a campaign called âEvery Move Countsâ.The achievements of Hong Kongâs Paralympians have long been neglected, and therefore barely recorded â in fact, broadcast networks in Hong Kong first aired the Paralympics only a few years ago in 2021.VIEW THE CONCEPT Amnesty International South Africa: ScanTheScar In 2022, over 105,000 girls aged 10Ââ19 gave birth. For Amnesty International South Africa, this is a âcrisis that cannot be ignoredâ. To this end, they, in partnership with Joe Public have launched their most recent campaign, #ScanTheScar. In collaboration with Woman and Home and Bona magazines, the print campaign was launched. Readers were encouraged to âscan the scarâ â an image of a caesarean scar on a young girl's stomach embedded with a Spotify code. VIEW THE CONCEPT Finish: Tradition To Finish Problem Daughters-in-law in Kazakhstan have to wash dishes by hand, as a tradition supported by their mothers-in-law, even despite the availability of modern dishwashers. VIEW THE CONCEPT Novotel: Best 000 Email Ever Whoâs never felt a twinge of jealousy and the desire to be âout of office,â too, when you get a vacation autoreply? With that in mind, Accor, the world leader in hospitality, and its ad agency, AlmapBBDO, put together an initiative to promote the Novotel brand and its concept of âbleisure.â The result is an unprecedented, lighthearted play on peopleâs âenvyâ of their vacationing colleagues, in the form of âThe Best OOO Email Ever.âVIEW THE CONCEPT Basic Fit: Samsung Galaxy Space Squat Basic-Fit and Samsung have created Galaxy Space Squat; an interactive fitness experience that turns gym-goers into human game controllers. Created by agency Cheil WW Benelux, Galaxy Space Squat uses Galaxy wearable devices to track the motion of gym-goers on Squat machines, using the data to control an Arcade game-style spacecraft on Samsung screens positioned in front of the gym machines. Designed to promote the launch of Galaxy Watch 7 and Ultra to Gen Z, the Galaxy Space Squat experience takes a leap beyond just gamifying individual work-outs; the experience connects Gen Z fitness fans across multiple Basic-fit gymsVIEW THE CONCEPT Indigenous Peoples Movement: #SavedFlags The natives of the Amazon are becoming less visible every day, despite everyone knowing this problem. Our insight was that Instagram's save button resembles a flag, and the algorithm gives more visibility to saved posts over liked ones. So, we started a movement called #SavedFlags on Instagram, where the more people save indigenous posts, the more visible their cause becomes. Native photographers took part, and even an indigenous Emmy-winner gave his support, leading other influencers to join. The movement included a beautiful series of authentic photographs of real natives with the flag tattooed on their bodies with body paint. VIEW THE CONCEPT Greenpeace: Play For the Future BACKGROUNDAccording to Forbes, Gen Z is highly conscious of pollution. That is why, according to The Guardian, the Gen Z is stopping from driving cars. However, a Deloitte study found that 27% of Gen Z teens report gaming as their favorite activity. Without knowing it, the time they spend gaming car videogames generates as much CO2 emissions as 17 million of cars in the real world. VIEW THE CONCEPT « First « Previous Next » Last » 3 of 128 |
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