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Seen and noted
 Pedigee launched the latest installment in its two-year-old, award-winning "Feed the Good"campaign, which serves to illustrate how dogs bring out the good in people. The film, created by BBDO New York, re-creates the true story of American revolutionary soldiers finding their sworn enemy British General William Howe's dog wandering in their camp after their crushing defeat at the battle of Germantown. VIEW THE SPOT  Hyundai and INNOCEAN recognized that America didn't need another hybrid, it needed a better hybrid for the country's million or so 'fence-sitters'people who are ready to make the switch to alternative fuel vehicles, but need a nudge to make the leap with confidence. VIEW THE BLUES SPOT VIEW THE ODE SPOT Deli: Abbey Road
April 25, 2017 09:40 (Edited: February 17, 2023 04:19)
 The radio spot describes in a very detailed way a famous photo to emphasize that with the Dell 5K monitor you can see every detail in high definition.PLAY THE ABBEY SPOT PLAY THE EMAIL SPOT PLAY THE MILLENNIALS SPOT PLAY THE KERNING SPOT ACBEU:Fast Food Challenge
INTERACTIVE & RADIO
April 25, 2017 09:10 (Edited: February 17, 2023 04:19)
 ACBEU is a English course with 75 years of history, known for its simple, quick and easy teaching method. To reinforce this concept, we created a campaign with a completely different argument from category communication.To show that avoid English words is harder than learn the language, we challenged young people to enter fast food stores with hidden cameras and make a request without speaking any english word. Agency: Propeg VIEW THE CONCEPT PLAY THE ROOSTER SPOT PLAY THE DOOR SPOT PLAY THE WITCH SPOT APADA: Donate Your Voice To help the Deaf and Hard of Hearing People We just need a donation:Your voice. APADA, the Parents and Friends Association for Deaf and Hard of Hearing People is a Brazilian NGO that inserts socially deaf and hard of hearing children and adults offering basic education, courses, psycho-pedagogical support and job-market insertion. The association, which depends entirely on donations from companies and individuals, had a problem: it was not known.Agency: Propeg VIEW THE CONCEPT Steve Waugh Foundation: The Riderless Bike CASE STUDY - Every year, the Steve Waugh Foundation conducts a 6-day cycle through NSW, Australia known as The Captain's Ride. It exists to raises money for the 400,000 Australian children affected by Rare Diseases. Steve Waugh and 60 fellow riders travel more than 700km, battling through the struggle those children with Rare Diseases face every day. The trouble is, the children with Rare Diseases were unable to take part in the ride. Until now. Introducing the world's first Riderless Bike A fully autonomous children's bicycle that followed the peloton of the Captain's Ride. Agency: HavasVIEW OUTDOOR Bank Of Montreal: Fountain Since 1817, BMO has been here to help. In celebration of this monumental milestone, we created just that a monument with the BMO200 fountain. At 17' tall, this massive interactive kinetic sculpture allows viewers to make a wish through their mobile devices and over the course of the year, a variety of wishes will be granted. This is how an idea, over 50,000 flip dots, and a team of highly skilled creatives and artists made it happen. Agency: MosaicVIEW OUTDOOR  IKEA's tongue in cheek response to Balenciaga's blue bag.It's not everyday you hear about a world-renowned fashion house copying the design of a blue plastic bag. So when Balenciaga did just that, IKEA put together a swift response giving customers some "tips"on how to know that their FRAKTA blue bag is the real deal. So if you by any chance happen to pick up a blue $2,145 designer bag instead of its rustling $0.99 source of inspiration by accident don't claim that you weren't informed.VIEW THE AD  From Argentina a print campaign from Mercado McCann for Fondo de las ArtesVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD King jouet: The Wrapping Paper Coupon As a retailer, we've often made discount sales promotion. And it normally dont look pretty. But at King jouet, as a toy retailer, we decided to put a little bit more of fun in it. Introducing The wrapping paper couponWeâve created an entier scene with more than 200 characters, that children have to explore to find the hidden discount : our logo, the Lion. The wrapping paper coupon has the same dimensions as a regular one.Weâve placed the Lion away from the cutting area. This wrapping paper was implemented in all our shops, giving our costumers a chance to join the search. Because with King jouet the gift is not only on the inside.Agency: Havas, Paris VIEW THE AD McCafe: Hunter McDonalds McCafe print from Y&R DubaiVIEW THE HUNTER AD VIEW THE PARKING AD VIEW THE FAMILY AD VIEW THE BULLYING AD Aprendamos Juntos:Uncomfortable Bus Print campaign from Y&R Lima for our client Aprendamos Juntos. An ONG dedicated to improve education in Peru. We found calculation fails around the city of Lima, to evidence the consequences of having a bad education on math.VIEW THE BUS AD VIEW THE POST AD VIEW THE GARAGE AD VIEW THE URINAL AD Alzheimers Society: United Against Dementia Channel 4 and ITV are uniting for the first time for a major brand campaign for Alzheimer's Society, created by McCann London.Launching "United Against Dementia"on Monday 24 April from 20:55, this is the first time either TV station has partnered with one another to simultaneously introduce a new advertising campaign with a bespoke co-branded introductory message.VIEW THE SPOT Ford: 100 Years In Ireland Reflecting on 100 years of Ford in Ireland and what the future may hold in a spot from Ogilvy & Mather, DublinVIEW THE SPOT PLAY THE SPOT Guest Judge: Malcolm Poynton, global CCO, Cheil Worldwide This week's guest judge is Malcolm Poynton, global chief creative officer, Cheil Worldwide, based in London. As the industry proudly displays it's peacock feathers in the hopes that jurors, clients and colleagues in Cannes will take note, the rest of the world continues with everyday life. So let's take a look at what ads everyday brands have running, well, every day. READ MORE  Change takes courage and these GNC users have plenty of it. They're committed to being better, stronger, smarter. They look into the face of adversity every day and beat it.Agency: Jack Worldwide/ Down & Dirty Pixels VIEW THE ANTHEM SPOT VIEW THE DONNITA SPOT VIEW THE JESSICA SPOT VIEW THE SKINNY SPOT VIEW THE JACK SPOT  Altoids tins have become part of pop culture because people don't throw them away. The uses of an empty tin are endless, and as a result, old Altoids tins seem to arouse our curiosity whenever we see one. Continuing on the Energy BBDO campaign of "Curiously Strong Mints,"we created the line "The Curious Afterlife of a Tin," which focuses on the tin itself, instead of the mints, and asks the world"What's in the tins of these curious characters?"VIEW THE ENRIQUES AD VIEW THE ESTHER AD VIEW THE NIKOLAS AD Carta Capital Magazine : Your Signature Can Silence Oppression According to the UN report, the world is facing the worst humanitarian crisis of the century. The number of refugees fleeing their countries due to internal conflicts, wars, political persecution and terrorism reaches 65.3 million people. When they find safety in another country, many of them are victims of prejudice or live in subhuman conditions.It was to combat this sad reality that thousands of Carta Capital magazine subscribers received their copies in a surprising way. In an unprecedented partnership, they are receiving their copies at home with the labels with their data covering the mouths of the world's greatest dictators, along with a strong message: "Your signature can silence oppression."The idea, created by agency PropegVIEW THE AD Libidium: He's Back In Portugal, Libidium Fast is not the most well-known erectile dysfunction drug on the market. That is why Y&R Lisbon decided to make a campaign that would create brand awareness in Portuguese women's magazines. The idea is simple: imagine that suddenly, your 30-year-old husband is back.VIEW THE FIRST AD VIEW THE SECOND AD VIEW OUTDOOR Gatsby: Cool back theme song After launching their new 'The Shop' campaign, Gatsby Moving Rubber, the number 1 men's hairstyling brand in Thailand, got a great response and feedback from their target market. The campaign shows that no matter the issue Gatsby Moving rubber strength gets your hair back to "cool". To extend the campaign and engage the target market Dentsu One Bangkok has created the "Cool back theme song" which can be downloaded via www.gatsbythemesong.com and itunes. VIEW THE CONCEPT  The Gate | New York launched a new TV campaign for Marcum LLP, one of the largest independent public accounting and advisory services firms in the US. "Ask Marcum", aimed at C-suite executives and entrepreneurs, consists of four 30-second spots, each depicting a decision-maker as they confront a complex business issue. Some make the right decision because they ask Marcum first. Others are not so lucky and pay the price.VIEW THE UNICORN SPOT VIEW THE JET SPOT VIEW THE AUDIT SPOT VIEW THE TAKEOVER SPOT Dove: Image Hack Mindshare, Denmark and Dove have created"Image Hack" a interactive campaign changing the stereotypical way women are portrayed in media and marketing. By hacking stock sites, we can alter the search results, and then alter the media landscape. VIEW THE CONCEPT PornHub: Trick Pics Today Pornhub launched their first foray into the world of apps with TrickPics, an application designed to help you"clean up" your nude pics by adding humorous animated stickers, or "filters" to your most provocative images. After public outcry by many social media users who have had their accounts blocked or removed for uploading images that are deemed "too racy", the porn site decided to step in and offer an easy and fun solution. Agency: Officer&Gentleman, MadridVIEW THE CONCEPT STC: Ban The Emoji CigaretteRenault: Temporary Cinema JCDecaux Creative Solutions and Fanta are giving random pedestrians the chance to create "Fun Messages" for a free Jelly Fizz in this outdoor campaign. VIEW OUTDOOR  Saatchi & Saatchi Singapore highlights the endangered birdlife that is impacted upon with the forest burn offs and land clearing that happen daily in Indonesia.VIEW THE OWL AD VIEW THE KINGFISHER AD VIEW THE EAGLE AD VIEW THE COCKATOO AD VIEW THE HORNBILL AD  Y&R Paris has created this "Choose Life" campaign for ASPAS.VIEW THE GIRAFFE AD VIEW THE BEAR AD VIEW THE ELEPHANT AD Uber: UberSearch Uber used car art to find a missing child in Russia UberSearch campaign launched by Uber, Russian Ministry of Internal Affairs, Missing Children Organization and Proximity (BBDO Russia Group) helped to bring Yana home. In 2016, Uber and Proximity (BBDO Russia Group) launched UberSEARCH an experimental way to search for missing children in a big city by placing portraits of the missing ones on cars. The campaign resulted in finding Yana, one of the missing children.VIEW THE SPOT Huawei: Perfect In An Imperfect World The world is not perfect, very, very, very not perfect. But at least there are Huawei are working on it, creating perfect Smartphones. Agency: DDB&tribal Warsaw.VIEW THE SPOT  Every feeding journey is different and Happy Family is proud support them all because we've been there. Agency: Madwell, Brooklyn.VIEW THE SPOT Alzheimers League Flanders: Patrick The Flemish Alzheimer's League breaks the taboo about early-onset dementia in a captivating new radio documentary. Six people with dementia immortalized their finest memories in the documentaryVIEW THE PATRICK SPOT VIEW THE INGRID SPOT VIEW THE ANDRE SPOT  Let's face it, we all have a bit of a Klutz in us which isn't good for those people whose key fears for using bleach is splashing it on their clothes or surrounding surfaces. "Shine On, Klutzes," the new campaign from Clorox created by FCB West shows how Clorox Splash-Less Bleach can relieve those fears.VIEW THE SPOT  Igor Borghi through Publicis Italy shows us the soul of a car in this new film for Dacia.VIEW THE SPOT SA Health: Spot The DifferenceEarly detection is the best way to beat breast cancer, and the best way to do that is by having a regular breast screen. But with research suggesting that 'fear of the unknown' was a significant barrier to having a breast screen in the first place, Showpony, Adelaide needed to deliver the message without being scary.Our response was to create a radio spot that sugar coated, or more accurately, chocolate coated the issue.PLAY THE SPOT  Valenstein & Fatt (the creative agency formerly known as Grey London) has unveiled the latest film that builds on last yearâs launch of Lucozade Sport's new brand positioning called Made to Move. It features world championship boxer Anthony Joshua. The emotive 90-second short film highlights an attitude that has made Joshua the fighter he is today: Nobody moves forward by standing still. A chronicle of his life, it is a beautiful portrayal of how his innate desire to keep moving forward has put him at the top of his game, now competing in the hotly anticipated World Heavyweight unification blockbuster against Wladimir Klitschko.VIEW THE SPOT « First « Previous Next » Last » 3 of 8 |
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A real cartoon for the world tour of sports of PITCH ! By LES GROS MOTS agency.
Y&R Dubai created an undersigned to remove the cigarette emoji from the cell phone.
IGPDecaux, Italy has created the Renault "Temporary Cinema."
Ruska Bergman, USA has created this spot for Anastasia Vodka. 
Your Hair Says Everything About You. Put it in a Good Mood. Agency: AKQA, Paris.
California Lottery promotes their Big scratchers through Casanova/ McCann