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Seen and noted
One million cheers for Argentina Del Campo Nazca Saatchi & Saatchi, Buenos Aires capture one million cheers for Coca Cola.VIEW THE IDEA Guest judge: Steve Elrick, regional ECD, BBH Asia-Pacific This week's guest judge is Steve Elrick, regional ECD, BBH Asia-Pacific, based in Singapore.It's between two: P&G 'Best Job' and Bavaria Beer 'Charlie Sheen'. Coke-snorting tiger-blood drinking Charlie Sheen leaving rehab, to be tempted by pregnant beer swilling moms, prompting him to blurt out the full Fuck in WTF ...versus ...the crowd-pleasing emotive story of Mom's love spurring their kids on to Olympic glory in teary victory vignettes. READ MORE Sports drink Mizone creates the ZoneLab Sports drink Mizone has created the ZoneLab - a place where original music is tested to see what pushes an athlete into their zone quicker.VIEW THE AD Instant advertising agency Tribal DDB Israel launching a self promo Digital campaign that celebrates the interactive navigation of the mobile social site:Using Instagram #Hashtags, users can see Tribal DDB Israel clients, workers, office life, Etc.VIEW THE CONCEPT A voice like a mouse The Your Music School is a school for vocal education in Hamburg. To generate more applicants for the school's vocal coaching courses Red Rabbit Hamburg developed a new website. But what is so special about it? The website can be navigated without a mouse but by using one's own voice. The eight menu items on the navigation are arranged on a scale. By singing the appropriate notes one can directly hit the desired menu item. The result: the users can inform themselves about the school in a playfully way. The resulting fun led to an increase in notifications by almost 30 percent.VIEW THE CONCEPT Sauza's suavest salesman Let a fireman show you how to make a fresh, easy Sauza margarita in this online experience via Euro RSCG Chicago. VIEW THE CONCEPT Shining a light on the apocalypse Varta came out with a very strong proposal for their professional range of flashlights: an extremely resistant, virtually (or even practically) indestructible flashlight. Built from a special aeronautic aluminum, this flashlight can take a fall from 9 meters high, can be rolled over by a truck and is water resistant too. Publicis Bucharest dramatize the ultimate destruction, as there is only one thing to survive it Varta's indestructible flashlight. Apocalypse proof. VIEW OUTDOOR Want to make hit? Then don't you worry Make your own version of "Don't you worryâ¦" at Send-a-song Studios. Jump in a real music studio and lay down your vocals, mix the final song and share a personal dedication with a friend.Site created by Forsman & Bodenfors Stockholm VIEW THE CONCEPT  Wondros, Los Angeles, director Jesse Dylan helms another philanthropic campaign and taps persuasive celebrities to motivate prospective GED recipients in the comical new :60 PSA "GED Pep Talk Center" VIEW THE SPOT  Passion Pictures' director Russell Brooke has directed a new 30 second animated commercial for Kinder Chocolate, introducing viewers to the product which is an ideal treat for children, and which mums can feel happy giving to their kids. The commercial was devised and scripted by Nick Hastings and Jon Gledstone at Krow Communications. The spot was designed by the award-winning artist, author and illustrator Oliver Jeffers. VIEW THE SPOT  Sometimes, somebody can find in a restaurant much more than just food in a spot from TBWA Madrid VIEW THE SPOT  Ageisobar, Sao Paulo highly illustrated print for AvioTur TourismVIEW THE ALLEY AD VIEW THE MUSEUM AD Good enough for the national teamDanger under the page A CR-V was printed on a sheet of translucent paper. It looked like it was parked in a driveway. When you flipped the page, you saw that there was a little girl on a tricycle behind the car in the driveway, and then the pay off is revealed, "See what's behind you. Every 2012 CR-V comes with a rear view camera." Print from Dare, VancouverVIEW THE AD PLAY THE IN REVERSE RADIO SPOT PLAY THE LEAST EXPECTING RADIO SPOT PLAY THE YO MAN RADIO SPOT PLAY THE NEW PUPPY RADIO SPOT PLAY THE MEAT BUFFET RADIO SPOT PLAY THE HATE AUTO RADIO SPOT Texting while driving is a ditch In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police want to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking.Therefore, Publicis Bucharest created a "reader's" campaign. We've inserted the danger into a driver's text message, suggesting the sudden accident in typo as it happens on the road. VIEW THE DITCH AD VIEW THE TREE AD VIEW THE TRUCK AD Photos of the gods on earthHead them off at the gap To help stop children smoking 358 Helsinki devised a plan to convey a message through columnists VIEW OUTDOOR Things that go bump are a fright To highlight the IPA (Intelligent Park Assist) feature in the Lexus LS 460 DraftFCB, Johannesburgh tapped into the uncomfortable feeling you can get when you reverse your car. This anxiety comes from not being 100% sure of what's behind you. And if you've ever bumped into something you know it's a huge fright, as if it snuck up on you.VIEW THE AD Crisp and white is always right in UAE Persil Starch keeps clothes crisp and wrinkle free. And as a product it is unique to the region, especially the GCC. Out here men, women and even children pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. So in this print campaign from for Persil Starch DDB, Dubai have dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world. VIEW THE FATHER AD VIEW THE SON AD VIEW THE MOTHER AD Changing your destination You've reached your destination, Too bad.In order to stand out in the competitive travels market, ISRAIR, one of Israel's leading travels companies, had turned the GPS anchor himself into a new advertising platform by changing the familiar arrival message on the WAZE navigation app VIEW THE AD  Public service spot that brings book characters to life from Mother New York for Reading is FundamentalVIEW THE SPOT Time is in the clouds Nashua saves you time to have fun at the office again. Four radio spots from doJo115, South Africa PLAY THE BLINDFOLD SPOT PLAY THE ELEVATOR SPOT PLAY THE HOTTIE SPOT PLAY THE KETTLE SPOT Art on the street explains the world 8 artists. 8 cities. 8 directors. Defense d'afficher is an interactive documentary created by Camera Talk, Paris exploring what street art says about the world.VIEW THE CONCEPT Sounds silence safety concerns To improve road safety Domino's Pizza the Netherlands via Indie Amsterdam introduces a human engine sound on their silent electrical scooters.VIEW OUTDOOR  The pan-European campaign to launch the Adidas Originals Space Diver shoe (sold exclusively in Foot Locker) includes a TV spot that is running in the UK, Spain, France, Germany, Italy and the Netherlands. Aside to the TVC there is a Facebook campaign and a large print campaign.VIEW THE SPOT D&AD and Unilever launch The White Pencil D&AD, the world's leading body for the creative industries and Unilever, one of the world's largest consumer goods companies, have announced a major long term partnership.As a first embodiment of this new collaboration, Unilever has pledged to support The White Pencil, an award designed to celebrate an idea that will change the world for the better. This investment will help fund a programme of educational activities to get people talking, joining in and taking action to really make a difference. VIEW THE WHITE PENCIL ANNOUNCEMENT FROM D&AD CEO TIM LINDSAY READ MORE Bestads interviews the 50th anniversary D&AD jury foremen Bestads was one of only a handful of trade media invited to the 50th anniversary D&AD judging last week in London, which culminated in the D&AD Yellow Pencil ceremony on Thursday night. Bestads had access to the key D&AD jury foremen for these exclusive interviews:VIEW THE BOB GREENBERG INTERVIEW VIEW THE SIR JOHN HEGARTY INTERVIEW VIEW THE MARK TUTSSEL INTERVIEW VIEW THE GRAHAM FINK INTERVIEW VIEW THE SIMON DICKETTS INTERVIEW  In a lush garden, Los Angeles-based sound designer/composer/musician Diego Stocco makes "instruments" of the same natural ingredients as found in Burt's Bees products, specifically rice, coconut, honey, almonds, orange and orange tree, flowers, lemon tree, and bees. (Okay, bees are actually not an ingredient found in Burt's Bees products.) The only written words none are spoken are, "Diego Stocco Music from Nature" and "Happy Earth Day from Burt's Bees."The campaign is intended to sing the company anthem.Burt's Bees views Earth Day as its Hanukkah, Christmas, New Years Eve and Fourth of July. Agency Baldwin& North Carolina VIEW THE SPOT A fighting poster To help launch the new Kinect Star Wars video game in Musica entertainment stores across South Africa, a poster was created to generate awareness amongst shoppers. In its flat, A1 form, the poster advertised the Kinect Star Wars game. However, when the poster was rolled up to be handed out, it formed a life-size lightsaber. The interactive nature of the posters created so much excitement that they were all snapped up almost instantly and queues formed to play in-store demos of the game. VIEW THE IDEA  Many of us take nature for granted and go about our daily lives without really thinking about the damage we are doing to the earth. So DDB, Toronto wanted to creatively communicate how our actions will impact nature in the future, or rather, how our actions will lead to a tragic end.VIEW THE BIRD AD VIEW THE FISH AD VIEW THE TREE AD PLAY THE TREE SPOT PLAY THE FISH SPOT PLAY THE BIRD SPOT How hard is it to draw a beetle The Beetle is probably one of the only cars that everyone can draw the shape of. The site lets you draw your own car and turn that car into the lead role of an animated story. Site launched by Try/Apt, Oslo for the Norwegian market.VIEW THE CONCEPT Highlighting autism in ChinaSucked in A&A furnishers is a home appliance store stocking various appliances from fridges to stoves to vacuum cleaners. They have a wide range of Bosch vacuum cleaners, for which a promotional campaign was required. Canvas Cape Town decided to do a tongue-in-cheek poster campaign demonstrating the super suction power of these hoovers using a 'Missing Dog Poster' concept. VIEW TINKERBELLE OUTDOOR VIEW BLOSSOM OUTDOOR VIEW MILLY OUTDOOR There's never a time for shark fin soup Over 73 million sharks are killed for their fins every year, primarily for use in shark-fin soup.South Africa is a major centre for the shark fin trade. The Endangered Wildlife Trust and Sharklife Conservation Group joined forces to bring shark-finning front of mind for South Africans. A limited budget and the prevalence of other equally deserving conservation campaigns were seen as barriers.TBWAHuntLascaris, Johannesburg produced unconventional sundials, using a fin's shadow to count the number of sharks slaughtered every hour. These sundials were placed in busy public spaces across the country and an SMS mechanic allowed people to quickly and easily donate to the cause.VIEW OUTDOOR  Wild Advertising, Singapore put the former Presidents to work VIEW THE GARDNER AD VIEW THE CHAUFFEUR AD VIEW THE CADDY AD « First « Previous Next » Last » 2 of 8 |
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The Champion range of Old Spice from W K Portland.
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Lowe SSP3 Bogota spot for Pony Malta drink 
Young & Rubicam Lisbon print for newspaper Jornal i
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An illustrated print ad for MTV EXIT Foundation via Colman Rasic, Sydney.
Langland UK print for flu prevention 
Ambient installation from Leo Burnett Shanghai that highlights autistic children.