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Seen and noted
Snickers: Stanimal This month, SNICKERS has kicked off the 360 campaign on TV, digital and social tied to the launch of its newest product, SNICKERS Peanut Brownie now available nationally. The new SNICKERS Peanut Brownie features delicious peanut brownie squares, each covered in a luscious layer of caramel and coated in classic SNICKERS chocolate.At the center of the campaign lies the insight that adult life surprises us with all sorts of problems and pitfalls weâre not prepared for The work was created with longtime creative agency partner, BBDO NY VIEW THE SPOT  In order to fight Covid-19, the Peruvian NGO Perú Te Quiero ("Peru I love you") brought 3 local dead celebrities back to life using deepfake. One of the videos shows Grand Admiral Miguel Grau, the greatest Peruvian hero of all time, who invites people to question their values as a nation under the premise: "Don't join me yet, there will be time for that". Chabuca Granda, the most famous Peruvian singer and songwriter of all time, shares prevention tips against the virus and inspires the country to return to its place of greatness. Finally, Daniel Peredo, the most famous Peruvian sports announcer of all time, stands on top of the Lima's National Stadium Tower to ask Peruvians to leave the stands and take an active stance against the virus. Real pictures and original videos and sets were recreated, with the use of actors who performed exactly like the original characters in their ambients. The faces of these characters were "applied" over those actors faces with deepfake. The voices of the characters were performed by expert voice actors who perfectly imitated their timbres.VIEW THE DANIEL SPOT VIEW THE MIGUEL SPOT VIEW THE CHABUCA SPOT Crome: Old Electronics Damage the Environment This campaign was an initiative by Croma, the Electronics retail store and TOI to educate people about the hazards of Ewaste. Old electronics disposed carelessly can end up damaging the environment, So Croma decided to launch a public service initiative to pick up E-waste, Door to Door, from homes to prevent this. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Wild Secrets: Know Me Aussie women aren't reaching the same highs as men in the bedroom, orgasming 30% less often during sex. To tackle this issue, WildSecrets.com.au has launched the 'Know Me' campaign addressing Australiaâs lack of basic understanding about the clitoris the quintessential portal to female pleasure.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT VIEW OUTDOOR Uber Eats:I Tropical Whopper Tours The latest Uber Eats co-marketing campaign, created by Special Group Australia, features tour guides from the Cook Islands, who are missing their usual summer influx of visitors due to travel restrictions, instead giving viewers a guided tour of the limited-edition Tropical Whopper burger from Hungry Jacks and available exclusively on Uber Eats. Hosted across social media, 'Tropical Whopper Tours' are fronted by tour guides VIEW THE CHARLOTTE CONCEPT VIEW THE INA CONCEPT VIEW THE KURA CONCEPT Leica Camera: The World Deserves Witnesses Leica, the legendary German maker of photographic devices whose roots go back in time of more than 150 years, is celebrating the commitment of photographers who bear witness to the world in a new international advertising campaign whose claim is âThe World Deserves Witnessesâ. Through this campaign, the company pays homage to all those who use their Leica camera to document the beauty and poetry of the world. We celebrate those who capture pivotal moments of history, or the fragility of our human condition through their own sensitivity and unique view. Created by advertising agency TBWAPARIS,VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD  Inspired by the classic childrenâs bedtime story âGoodnight Moon,â Young Hero recently partnered with Wave Sleep to develop a contemporary interpretation of the narrative for the brandâs official launch film. Highlighting modern insomniac triggers, the nostalgic and melodic adult lullaby positions the Wave Sleep app as redefining adult bedtime via guided live sleep sessions, while set to a peaceful ambient soundtrack. VIEW THE SPOT Paicandu City Hall; Russian RouletteTecho Latam: Settlements Favelas Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to "launch the film" Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist and the seat was a contribution to Techo Latam, raising more than $100 K in just a month. VIEW THE CONCEPT Grand California: Mad Dog Mike The Volkswagen Kombi inspired a generation to get out on the road and experience peace, love and not showering for a week. 40 years later the Grand California is imbued with that same spirit. But fortunately, it comes with a few more creature comforts.PLAY THE MIKE SPOT PLAY THE JANIS SPOT PLAY THE ERIC SPOT Volkswagen: Kitty To launch the new category-defying T-Roc, Volkswagen is celebrating the spirit of defiance that lives within us all. Embodying this drive, are a group of unstoppable individuals who were born to break conventions. From South Africa's first black female combat pilot to a trailblazing ballerina who rewrote history. Every aspect of #TheDriveToDefy focusses on people who dare to take up space. Featuring Kitty Phetla, Major Mandisa Mfeka and the incredible artists whoâve worked behind the scenes to bring these stories to life. Together, they are our Defiant Ones.VIEW THE SPOT Quorn: Helping The Planet One Bite At A Time At this pivotal moment for our planet, Quorn is launching a new global communications strategy in response to a growing desire to adopt more flexitarian and eco-conscious diets. The strategy encourages consumers to lower their carbon footprint by reducing their meat intake through simply switching from a meat product to the tasty, healthy Quorn alternative. Quornâs ultimate goal is to be a net positive business by 2030 and, in that year, serve 8 billion meals VIEW THE SPOT  Leading British rice brand Tilda has unveiled a new advertising campaign for its steamed rice range the start of a seven-figure marketing investment into a range which will represent the brandâs focus across 2021. 'Elevate Your Plate' is the first major above-the-line campaign for the product range positions Tilda Steamed rice as an integral part to so many much-loved dishes from around the world not something made to merely sit on the side. Devised by creative agency Havas London, it highlights that the range available in more than 20 different flavours always delivers the right rice for the right dish, enabling people to explore a multitude of culinary cultures whenever and however they'd like. VIEW THE SPOT  Maine is the place that made Patrick Dempsey who he is. It's also the place that makes Poland Spring ORIGIN what it is 100% natural spring water filtered through a 10,000-year-old glacial aquifer with naturally occurring electrolytes for a crisp taste like no other. From the Earth, for the Better.VIEW THE SPOT Unicef: Don't Let The Vaccine Become A Luxury The richest countries have already secured almost half of all the Covid-19 vaccine doses for themselves. Join Unicef in the fight to make the vaccine accessable for everyone. Not just the rich! Agnecy: Tante Randi, Oslo.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  The Covid-19 pandemic has changed our lives, our perspectives, and our priorities, especially when it comes to our health. With access to same/next-day appointments, 24/7 virtual care, mental health advice, and more, One Medical can help you take care of your health so you can be the person you want to be. Agency: Goodby Silverstein & Partners.VIEW THE SPOT Molson Canadian: It's Complicated In time for Wednesday's puck drop and marking the start of the newly named North Division, Molson Canadian launches a new ad campaign shining light on the quintessentially Canadian 'complexities' faced by hockey fans coast-to-coast.VIEW THE PART ONE SPOT VIEW THE PART TWO SPOT VIEW OUTDOOR  Former democratic presidential candidate and entrepreneur, Andrew Yang, has announced his candidacy for New York City Mayor this week, with a campaign film directed by Darren Aronofsky. 'Why I'm Running' features Andrew wearing a 'Forward New York' face mask and walking through the transformed and multicultural streets of NYCVIEW THE SPOT Singapore: It's Not Crazy It's The Navy MullenLowe Singapore has released a new Republic of Singapore Navy recruitment campaign, launching this week aiming to accurately reflect the resilience and grit shown by Navy personnel in ensuring Singapore's safety, sovereignty, prosperity and reputation as a reliable partner. The campaign, "It's Not Crazy, It's the Navy" has been created to appeal to purpose-driven individuals who embody the spirit of Generation Z and value resilience, tenacity and collective purpose. VIEW THE SPOT  A series of films highlighting Chandler Macleod's psychology-based BestFit model to identify the best candidates.VIEW THE BAUXITE SPOT VIEW THE FIDUCIARYSPOT  The whole Film is a celebration of openness, Amaro Averna and its provenance.With this campaign, Averna reaffirms its roots with the authentic Sicily, to restore a more truthful and improved imaginary to the communitySicily, as a land, is too often associated with negative tropes. Sicilians have the fame of being closed off and staunched traditionalists. In truth, Sicily is very different. It's open, full of life and rich in art. Art that comes from the melting pot of cultures that have inhabited it.The entire Avernaâs campaign is an ode to openness, receptiveness and conviviality. VIEW THE SPOT Cancer Society Of Finland : Mask Smoking is a pandemic that has lasted for decades with no end in sight. According to the Centres for Disease Control and Prevention (CDC) smoking increases the risk of a severe illness from Covid-19. Smoking is a major cause of cancer, as well as many others, such as cardiovascular and lung diseases. Recently, the linkages between smoking and corona disease have raised concern. Campaign was planned and executed together with advertising agency TBWA Helsinki. Pictures were taken by Koski Syvari Agency and the post-production was handled at FLC Helsinki.VIEW OUTDOOR Black Lives Matter: Mural In Bedford Stuyvesant This past summer, a Black Lives Matter mural began to cover Fulton Street, the heart and soul of the Bedford-Stuyvesant neighbourhood in Brooklyn. It was a bold, vivid, sidewalk-to-sidewalk statement that no one in the community could ignore. As the mural became more and more defined, so did the energy and spirit surrounding it. It became a gathering space. A safe area for the people of Bed-Stuy to congregate dance, sing, talk, learn, and meditate a space to build community. VIEW OUTDOOR Goldfish Crackers : Feeding The Imagination Childhood creativity rarely gets seen beyond fridge doors and classroom walls. Goldfish inspires kids across Canada by taking their imaginations from fridge door to outdoor in a national OOH campaign.VIEW NOAH OUTDOOR VIEW KAYLA OUTDOOR VIEW KABIR OUTDOOR VIEW EUGENIA OUTDOOR VIEW ALEXIS OUTDOOR VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR  Following the birth of Indian cricket captain Virat Kohli's baby, Leo Burnett India released a Pampers campaign that sends Kohli friendly parenting tips from Dads around India. The 'Dads for Virat' film embraces all the times Virat's been there for the country on the cricketing field and says it's time we're there for him. Pampers believe that #ItTakes2 to raise a baby and here's some fun advice from dads across the country. Because every dad needs a little help in the beginning, even the greatest of the greats.VIEW THE SPOT Eastspring Investments: #MoneyParenting Eastspring Investments, the asset manager of Prudential plc, unveiled a brand campaign called #MoneyParenting. Developed in partnership with brand and PR agency antics@play, the campaign was inaugurated in Singapore, and is expected to roll out across various markets in Asia over the next two months. This digital-first effort aims to raise awareness among parents on the importance of instilling good financial habits and values in their children. #MoneyParenting continues Eastspringâs ongoing narrative of investing in the future of customers and communities across Asia.VIEW THE SPOT Guest Judge: Rob Lenois, global CCO, VaynerMedia, NYC This week's guest judge is Rob Lenois, global chief chief creative officer at VaynerMedia. Winner: Doritos 'The Greatest Gift'. I take zero shame in sharing with you all that I am a crier. This one slayed me. Yes, I was just crying. But this piece also did something else for me. It reminded me once again of the true power and scale of what we do every day. The power of advertising. Yes, our job is to help sell products to the world, but it can also make us see things differently and maybe just change the world itself. READ MORE Mini: Thaumatrope Angpao Due to Covid-19 the way we celebrate Chinese New Year in 2021 will no longer be the same. With social distancing measures and gathering limits still in force, the usual large family reunions are unlikely to take place in the coming festive season. Amidst this dispiriting outlook, Kinetic Singapore decided to spread cheer and hope by putting a spin on the traditional Angpaos or red packets given to MINI customers. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Liga Colombiana Contra el Cáncer: Nutshot Why do we check our balls when someone receives a nut-shot?Because preventing pain is much better than enduring it. Using this insight we created a campaign to alert men about the importance of practicing self-exam before it hurts so that they can detect testicular cancer on time. VIEW THE NUTSHOT SKATE AD VIEW THE NUTSHOT BIRTHDAY AD VIEW THE NUTSHOT BOXING AD VIEW THE NUTSHOT SLACKLINE AD  Based on a true story, Doritos released this touching video for the 2020 holiday season, with the tagline 'the best gift you can give this Christmas is to accept someone as they are'. It raked up over 14 million views on YouTube in the first two weeks. The (LGBT) press was raving. Attitude said: "Doritos' new ad shows a dad embracing his gay son's relationship and it's Oh So Emotional. Can we get a movie-length version?" There were many who said "I'm not crying, YOU'RE crying." The beautiful video depicts a father turning to Reddit for advice on how to address the subject of his son's same-sex relationship. It was created by Slap Buenos Aires and directed by Primo Mexico's Nico Perez Veiga.VIEW THE SPOT Dettol Sanitiser: Fecal Fashion We harnessed the power of mummy-influencers to launch a new kids label that hid a very dirty secret.VIEW THE SPOT Strong National Museum Of Play: Transformers The Strong National Museum of Play needed to promote their National Toy Hall of Fame. We leaned into the nostalgia of toy commercials to reach an adult audience.VIEW THE TRANSFORMERS AD VIEW THE OPERATION AD VIEW THE SLINKY AD  The 'Evidence' is mounting in this Cheetos Super Bowl LV teaser film starring Ashton Kutcher. VIEW THE SPOT Purely Inspired: Do What Makes You Feel Good Each new year brings resolution, renewal and new wellness trends. Often times that means being shamed into un-doable expectations that leave you feeling bad about yourself. As every other wellness brand under the sun is introducing their new 2021 trend, Purely Inspired - in its new campaign 'Do What Makes You Feel Good' - instead asks consumers to do nothing new, thus, the anti-trend. In new films made in partnership with creative agency 72andSunny New YorkVIEW THE FIRST SPOT VIEW THE SECOND SPOT Curry PC World: E Scooting Do's And Dont's 2021 will be the "Year of the E scooter", with an uplift in popularity nationwide as one in ten Brits were gifted one this Christmas. Additionally, Currys PC World, the UK's largest electrical retailer, reports a 230% increase in e-scooter orders over the festive period. While private e-scooters can only currently be legally used on private land, they are flying off the shelves. Despite this rise in popularity, a fifth (18%) of the UK population admit that they are scared to ride an e-scooter. As e-scooter trials continue to roll out across the UK and the popularity increases, are dangerous to others on the road,VIEW THE SPOT  Meji Alabi and George the Poet have today premiered Georgeâs political thought piece 'Black Yellow Red' to coincide with the 2021 Ugandan Election. As the country deals with an internet shutdown, the short film offers a diaspora perspective weighing up singer turned politician Bobi Wine and incumbent President Museveni, who is currently vying for his sixth consecutive term. George, who is of British Ugandan heritage, uses the film to discuss his passion for politics and his realisation that music and spoken word, not politics, can be his medium for speaking to and inspiring young Black people. Named for Ugandaâs flag, 'Black Yellow Red', the film was adapted from poetry from Episodes 6 and 7 of 'Have You Heard George's Podcast?'. It was filmed pre-lockdown in 2018 in London and Uganda, and completed with creative solutions during lockdown, including a cameo from Meji on Zoom.VIEW THE SPOT  The heart-breaking issue of child food poverty has seen a dramatic increase due to the Covid-19 pandemic and the problem is only expected to get worse. In order to raise further awareness of the issue and to encourage people to help tackle it, we have created an emotive 'Hunger Monster' animation that, for the first time personifies the concept of hunger to bring to life its devasting effects.VIEW THE SPOT  Animation studio ROOF Studio recently partnered with ad agency AREA 23 on a CG film called 'Unbreakable' for biopharmaceutical company Insmed. The two and a half minute piece aims to bring awareness about Nontuberculous Mycobacterial (NTM) lung disease, a condition which can be difficult to identify due to its similar symptoms with other lung conditions. The film was crafted to create a sense of urgency for doctors and specialists to recognise and diagnose NTM. 'Unbreakable' is a visual metaphor of the NTM experience. VIEW THE UNBREAKABLE SPOT VIEW THE MAKING OF COMPOSITION SPOT VIEW THE MAKING OF ANIMATION SPOT  LA-based production company JOJX has produced multicultural spots for the launch of the new Lexus IS, directed by Ace Norton. With a luxury sport sedan that personifies style and performance, the spots highlight the charisma of the car and the characters that drive it. The campaign features the celebrity talent of actor, singer and songwriter, Trevor Jackson VIEW THE PACKAGE SPOT VIEW THE STYLE SPOT VIEW THE FREESTYLE SPOT « First « Previous Next » Last » 3 of 5 |
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