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Seen and noted
Isaac Silva / Casa Neon Cunha: Visible Mark Every hour, another LGBTQIA+ person becomes a victim of violence in Brazil, according to research based on information from the Brazilian public health system (SUS). What if the marks left by this violence on the skin, which are usually hidden under clothing, were to be represented on the clothes themselves? That is precisely the initiative taken by fashion designer Isaac Silvia, who wants to change the narrative of violence that happens behind closed doorsVIEW THE CONCEPT  As the baccalaureate exam takes place across Romania, DDB Romania in partnership with the Network to Prevent and Tackle Violence against Women (VIF) are raising the alarm on the existence of an abusive and traumatizing type of forensic testing to which young girls from Romania may be subjected: the virginity testing. By drawing a parallel between the exam through which teenagers step into adulthood (the baccalaureate exam) and the virginity testing which is still a practice in the forensic facilities across the country, the campaign #UnExaminable is aimed at removing these tests from the Romanian legislation, declared by the World Health Organization (WHO) as a violation of human rights. VIEW THE SPOT  A film that combines food photography and classic animation to tell the story of a special startup that collects agricultural data.VIEW THE SPOT  Harvey Beef takes pride in their country WA origins. So that is what's showcased in this spot country WA and nothing else. Well a little bit of voiceover!PLAY THE SPOT  adam&eveDDB has created a new campaign with National Lottery operator Camelot highlighting how a winning ticket can bring a whole community together. Breaking on Saturday 25th June, the campaign marks a new chapter for National Lottery advertising, focusing on the joy of winning and how it makes a difference to not just one person, but to many. Over the past few years, Camelot has been highlighting the 30 million a week that National Lottery players raise for Good Causes, including funding British athletes and helping communities through the pandemic. VIEW THE SPOT Guest Judge: Raquel Chavez, associate CD, The Community, NYC This week's Bestads judge is Raquel Chavez, associate creative director at The Community NY. Winner: Playstation 'Why be one thing, when you can be anything?'. You could almost feel the tension and the subtle terror of how nothing is what it seems. Good narrative, beautiful effects, and a good idea developed in a good story, feels like a science fiction, new series spot, right? Then again, nothing is what it seems. READ MORE Danes Cheese Slices: Chase Sony Interactive Entertainment has debuted its latest spot from adam&eveDDB, devoted to PlayStation Plus and acts as a metaphor for the journey that PlayStation can provide everyone. This new film takes the viewer into a mystifying and intriguing world, showcasing all the lives that a gamer can live. It tells the story of Mr. Malcolm, an older gentleman who at first glance is any normal, unassuming man you see in the street. But, as we follow him through the city and back to his home, we start to realise the many different lives he has lived. We travel through Mr. Malcolm's house, down into his secret basement, full of incredible objects collected from his many adventures PlayStation asks audiences: Why be one thing, when you can be anything?VIEW THE SPOT  The most important marketing tactic for a health-based brand is to convey the feeling you have when you drink their product. GT's Living Food first campaign 'Begin Within', created by creative agency Giant Spoon, highlights the transformative power of Synergy to first-time kombucha drinkers. VIEW THE SPOT  Creative agency 2050 and the NHS Thames Valley & Wessex (TV & W) and Kent Surrey Sussex (KSS) Southeast Neonatal Operational Delivery Network (ODN) are highlighting the incredible work of neonatal nurses in a new recruitment campaign for the NHS and for the specialty of neonatal (new born) care. The campaign is driven by an emotive 90' second film revealing from the unique perspective of nurses the multi-talented skills required to care for neonatal patients and their families. VIEW THE SPOT  More than a football success story, the prime video documentary about Paul Pogba, is about a mindset that brought a boy to the top, all through experiencing hard moments. "The Pogmentary" invites viewers to discover Paul Labile Pogba, the man off the pitch, as a father, son, brother, husband, showing he's much more than an icon and social media star. We discover a man that proves to us that we can have painful experiences but that if we keep working, we can use them to our advantage. Because Paul Pogba was "Born ready": ready to fall, ready to stand-up, ready to fight and ready to win. VIEW THE SPOT  Created in partnership with creative agency BMF and production company FINCH, the 'Reluctant Shanty' aims to honour the courage and resilience of refugees in Australia and across the world.The Reluctant Shanty song, was created and inspired by interviews with five refugees. VIEW THE SPOT Vegemite: Letter To The Queen Next year, VEGEMITE is having a big birthday. So, like any iconic Aussie, it feels only right that VEGEMITE should expect to hear from the Queen when it hits the hundo!But on the off chance Her Majesty didn't have us on her list, we wanted to get in early with a request for a 100th Birthday letter. VIEW OUTDOOR VIEW SECOND OUTDOOR Takeda Thailand: The Dengue Virtual Human Named “INGMA” ''CJ WORX teams up with Takeda Thailand, Department of Disease Control, and Bangkok Metropolitan Administration, to launch ''INGMA'' the virtual human generated from a million of real Dengue victims data.'' Dengue is one of the most widespread diseases in Thailand as data shows that the number of Dengue victims has accumulated to 1,237,467, and all the areas in Thailand are considered the high-risk of infection. However, most Thai people are not aware of this danger. VIEW THE SPOT Heinz Pasta Sauce: Ridiculously LateVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Ponto OOH: Someone is Feeling Cold Homelessness is a major problem in Brazil right now. With temperatures dropping, lack of shelter becomes an even bigger problem. This campaign aims at driving donations of clothing to bring some relief against the cold.Agency: Fire Marketing e Communicacao VIEW THE JACKETS AD VIEW THE JEANS AD VIEW THE SHOES AD Acko Car Insurance: Cardle Acko car insurance has no middlemen. Which means that you can save up to Rs.50,000 on your yearly premiums. Our problem was that nobody was interested in hearing about car insurance.Agency: DDB Mudra Group VIEW THE CONCEPT Cancer Council WA: Worried About You Cancer Council WAâs Make Smoking History Program has launched a new emotive campaign, in a bid to prompt people who smoke to quit. âWorried About Youâ is a narrative campaign produced by Gatecrasher Advertising that focuses on a daughterâs concern about her father becoming ill from smoking.VIEW THE 30s SPOT VIEW THE 15s SPOT Apple: Shot on iPhone - Official @apple Douyin TBWAMedia Arts Lab Shanghai has released their latest "Shot on iPhone" campaign inspiring everyday creators in China on the worldâs biggest short-video platform. Apple is bringing the established Shot on iPhone program to Douyin for the first time, with the launch of the @Apple handle on the popular social media platform. Shot on iPhone demonstrates the capabilities of the iPhone camera functions and the content anticipated on the new @Apple Douyin handle will highlight some of the core features of the camera, while also providing inspiration and educational tips and tricks to followers, enabling them to elevate their own creative outputs through iPhone. The initial launch campaign aims to introduce Shot on iPhone to the Chinese market and inspire the audience to take part. Make everything you look at look amazing, with Shot on iPhone. It presents a challenge to viewers to try it for themselves, captioning the video "It's your turn" and introducing the #ShotoniPhone hashtag to grow the international Shot on iPhone community within China. VIEW THE FILM VIEW THE ANTHEM  Mosh lift the rug on men's health via Sunday Gravy and RevolverMosh collaborated with Sunday Gravy and Revolver to create a new brand campaign to unify their offerings, directed by Matt Devine.NSays Josh Dorevitch, Mosh: 'We needed a way to get through to men. Knowing that most blokes can be guilty of sweeping their health under the rug, we wanted to highlight this behaviour in a memorable way that gets men to take action. Working with Matt and Sunday Gravy, we explored the universe that exists under that rug and made a film that we hope men will like and more importantly relate to.' VIEW THE SPOT  Despite being known for its creative menu offerings and eclectic store decor, Mellow Mushroom's social and digital presence was peppered with uninspired content. As a result, social media impressions were low and engagement was trending downward. Fridge identified a content theme that would highlight the fun and humorous spirit of the brand while still appealing to the audience's lifestyles. Our team designed, produced and edited all content in-house and delivered each concept in multiple formats to increase message longevity while stretching the budget. VIEW THE KITTEN SPOT VIEW THE IF I WERE YOU SPOT VIEW THE CATURDAY SPOT VIEW THE FUR REAL SPOT OnePlus: Introducing the Red Cable Club OnePlus welcomes you to the Red Cable Club, an exclusive loyalty program for OnePlus users to earn rewards, get limited-time deals, and win a wide variety of prizes. Members receive great benefits, such as an extended warranty on OnePlus devices, higher trade-in value for smartphones, free shipping, and Red Coins. Use them in the Red Coin store to claim prizes like cloud-based storage solutions, discounts on major food delivery platforms, exclusive website products, and much more.Agency: Transparent House VIEW THE SPOT Horse Racing Ireland: A Proper Day Out Horse Racing Ireland and Folk Wunderman Thompson have launched a new above the line campaign 'A Proper Day Out', repositioning the sport of horse racing amongst a younger cohort of racegoers (18-35yo), reinvigorating the entertainment experience that can be enjoyed through a day at the races. The campaign will run across TV, VOD, digital audio, radio, digital display and social. VIEW THE SPOT Pizza Hut: Pizza Hut x RightHear All Pizza Hut's branches in Israel are accessible with RightHear A technological solution that allows the blind and visually impaired to move independently inside the branches. 6/6/2022 Israeli blind day - Pizza Hut launched a web video to communicate the collaboration with RightHear. To illustrate the feeling of a blind person inside a noisy branch we used binary recording for a 360-surround sound effect.Agency: New Tel Aviv VIEW THE SPOT Plus500: Plus500 Brand Campaign with Kiefer Sutherland Plus500, one of the world leading platforms for trading CFD's and stocks, launched a new global campaign starring Kiefer Sutherland. The campaign, created by McCann Tech Tel Aviv, demonstrates with a variety of comic examples, how you would be much better off trading with Plus500 than you would without it. ''I am excited to be leading the new global campaign for Plus500, one of the world's top financial trading platforms'', said Sutherland. ''The team at Plus500 have been great partners to work with, and I had a lot of fun shooting the ad with McCann Tech''. VIEW THE SPOT  Nordic gas station St1 is going against the grain. In their latest campaign via Garbergs, they're letting the silence do the talking! At their unmanned gas stations we dramatize all their lack of benefits other than one, the price. Resulting in awkward silence. VIEW THE SPOT  To mark Father's Day, Edoko, an online retail platform, subtly uses the shape of genes as threads on jeans to celebrate fathers as the source of great genes. Agency: Zedi, Africa VIEW THE AD Klarna: Dream Cheese Klarna, the world's leading Retail Bank, announced its very first global shopping event, Dream Deal Days. To launch the campaign, Klarna created a pop-up Dream Shop in Sydney, stocked with everything to help shoppers remember what they truly dreamt of, so they could buy it the next morning. the Dream Shop also served Dream Cheese, a hard cheddar designed to help Aussies kick-start the dreaming process.Agency: Thinkerbell VIEW OUTDOOR VIEW THE AD  Asics campaign developed by Neil A Dawson & CompanyVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD I&M Bank Limited: Happy Father's DayFarmacias 911: Ancestral Translation Ecuador has more than 2 million Quichua speakers that die from common diseases every year. They rely on ancestral medicine because is the only medicine they understand due to a law that prohibits modern healthcare-related products from being in a language other than Spanish. That's why Farmacias 911 introduces: Ancestral Translation. An instant image-based translation for Quichua speakers in the packaging of our generic drugs. We paired the plants they use with the medicines that have the same but improved effect and printed them in our packaging for them to understand without breaking the law.Agency: Paradais DDB VIEW OUTDOOR Center for Valorization of Vitality: CVV_PLAYERS In 2022, World Health Organization (WHO) officially considered the vice in games as a mental illness. In South America, the situation is startling already. Children, young ones, and even adults stay uninterrupted hours in front of the computer or, in extreme situations, for days. This causes a deficit in their personal and professional lives like emotional damage, demotivation at work, and social phobias. Agency: Faculdade Satc VIEW OUTDOOR Chicken Treat: How To Catch a Human If you want to catch a human, you won't find better bait than the Xtreme Cheese from Chicken Treat.VIEW THE SPOT Banco de Bogata: Changing With You People who are experiencing a transformation in their lives on a different scale are the main characters of 'Changing with you', the new campaign by McCann Colombia for Banco de Bogota that connects with 50 stories as diverse as a teenager who decides to change their sex and tells it to his father or a person that leaves his old broom by a stunning robot vacuum cleaner. Big or small, trivial or transcendental, changes happen every day and Banco de Bogota, one of the largest in Colombia, tells its clients that it is here to help them from the financial side and also in matters as relevant as sustainability, development and the environment, key pillars of the organisation. VIEW THE SPOT  When Postmates Creative Studio conceptualised the campaign for a 'Bottom-Friendly Menu' in an app for Pride Month, Psyop To celebrate the LGBTQIA community and allies, Postmates created this campaign as a way to 'Eat with Pride' and enlisted Psyop to spearhead the visual storytelling aspects. VIEW THE SPOT Honda HR:Style In Motion When Honda Middle East wanted a stylish, memorable campaign for the launch of its newest model, the HR-V, it called in the services of a.k.a. Media, one of Dubai's most experienced full service media production and post-production agencies. Representing another chance for Dubai-headquartered a.k.a. Media's international team to showcase its capabilities, the Honda advert has wowed audiences with its imaginative approach to vehicle advertising, created by Dentsu. VIEW THE SPOT  Willed, the simplest place to write your Will online, has launched its 'Dead Easy' campaign via independent agency Hardhat and independent vampire Gregor. Recognising that writing a Will can feel daunting and dark, the 'Dead Easy' campaign leans into a lighter side of preparing for the inevitable. Fronting the campaign is Count Gregor, a vampire who's seen many come and go in his 700 years, and understands the importance of writing a Will better than anyone. VIEW THE SPOT Home Hotel: Try Before You Buy Overnight Experience Copenhagen-based advertising agency Uncle Grey has created a campaign for Danish real estate business Home which upends the property market by turning homes for sale into temporary hotels where prospective buyers can stay the night. Home has 180 estate agency offices across Denmark and is looking to boost its reputation as the most innovative and customer-centric business in the industry. Working with Uncle Grey, Home decided to shake up the way property viewing works. Most people buy a home on the basis of one or two 10 or 20 minute viewings. But research shows that 82% of buyers have at least one significant regret about their home purchase and many are rushed into buying. Home extended the open house into a try-before-you-buy overnight experienceVIEW OUTDOOR YSL Beauté: Step Into Web 3 Always committed to pioneering change, YSL Beaute opens a whole new way of exploring and connecting its communities around the world, all built on the latest web3 technologies. As a brand, YSL Beaute is always responsive to emerging cultural trends, thrilled to experiment and co-create a place where everyone can feel confident, audacious, empowered and most of all, free. VIEW THE CONCEPT « First « Previous Next » Last » 2 of 7 |
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Finch Australia new spot for 7/11 
A film to promote Danes Cheese Slices.
BBDOMediaedge have created this ad for I&M Bank