 |
EXPERIENTAL
ASB Bank: ASB Sustainaball Taking a sustainable spin on one of the most iconic Kiwi summer props, and to celebrate its sponsorship of the ASB classic, ASB in conjunction with WiTH Collective linked by Isobar New Zealand have created 'Sustainaball' - a biodegradable tennis ball that can plant a New Zealand native tree. While a normal tennis ball can take several hundred years to break down, the ASB Sustainaball has been designed to break down in less than ten years. Whether you play tennis or not, as a Kiwi, the tennis ball will probably play a part in your summer. And if you're anything like most others, you've undoubtedly lost one, or two dozen, over the fence or - heaven forbid - deep in your Nan's agapanthus.VIEW OUTDOOR La Liga: 42 Passions In order to launch their new musical identity, LaLiga synchronised the hearts of football fans' while they sang it. All the participants were fans of different and most importantly, rival football clubs. The outcome, rivalries can be put aside, the love for football is the same and unites everybody. The experiment was inspired by a scientific study carried out by the University of Gothenburg, Sweden, which linked the synchronisation of heartbeat rates of different people due to the emotions felt during singing the same song. Agency: McCann, Madrid VIEW OUTDOOR Samsung Galaxy Tab S6: Anti-Bullying Skin Samsung in Brazil has just launched a new initiative in partnership with Fortnite to fight a new kind of cyberbullying, where kids without skins (a graphic asset that changes the appearance of characters in video-games without interfering in players abilities or impact) are treated poorly by other gamers because they don't have the means to acquire such skins. The players without skins even have a "nickname": The Defaults. So, we used the new skin launched globally by Samsung and Fortnite to help fight this toxic behaviour. Agency: Cheil, Brazil VIEW OUTDOOR Fotografiska: Entrance Socks In Sweden, one of the most popular gifts for Father's Day is socks. With that in mind, how could Fotografiska (The Swedish Museum of Photography) get more people to think of a visit to the museum as the perfect gift for dad? The solution was to launch entrance socks. Socks that keep dad's feet warm, but also gave him free entrance to Fotografiska on Father's Day (and the remaining of the year).Agency: ORD&BILD VIEW OUTDOOR Footlocker and Adidas Originals: UNheard Five up-and-coming European hip-hop artists collaborated on a set of new tracks launched on Monday, 4 November as part of UNheard; a campaign by Foot Locker and adidas Originals, via Hooton, to relaunch the iconic CHILE 20 tracksuit collection and promote cross-cultural understanding through music. Each artist - representing the UK, Netherlands, Germany, France and Italy - has contributed an original track and translated and re-interpreted another into their own language and style. The lyrical switch ups and interviews with each artist are available now on YouTube with Dark Pyrex (Milan), Ahzumjot (Berlin), Dinos (Paris) Yung Nnelg (Amsterdam) and Greentea Peng (London).VIEW OUTDOOR Vanish Multi Power: Vanishing Stories BETC Sao Paulo creates a washable book for Vanish that will change the stories at each wash. Imagine the pages of a book made with commonly-used fabrics that, just like clothes, can be washed and used over and over again. This is the new initiative of the Vanish bleach brand, created by BETC Sao Paulo: a campaign that encourages people to read, with the book "Vanishing Stories", conceived to hold stories written by hand that will be erased after a wash. Since the book is made blank after being washed, the idea is to stimulate the imagination of little readers by creating new narratives and by promoting more family moments.VIEW OUTDOOR Leffe: The National Debate In 2011, Belgium broke the world record for the longest period without a government. On May 26 2019, Belgium voted again. The result produced an even more fragmented political landscape between the political leaders from the North and South of the country. As a Belgian beer brand, Leffe wanted to give a strong signal - introducing 'Nationaal Debat National.' 100 days after the elections and in a total political status quo, Leffe did what had never been done before. They created the longest terrace ever, placing 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to reach 1000 compromises on 10 political questions put together by Professor and political scientist Dave Sinardet. The results - 95% of the participants reached a compromise on all 10 questions in on average only 17 minutes. Agency: BBDO Brussels.VIEW OUTDOOR SBVV: Say it With a Book SpeeddatingGöteborg Film Festival: 50/50 Vision Goteborg Film Festival to Challenge One-Eyed Film Industry by Launching 50/50 Vision and Promising Gender Parity in 2020 In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of films shown in Swedish cinemas so far this year have female directors. We think this leads to an imbalance that makes the film industry more one-eyed than it needs to be. A film industry with more gender equality would lead to more interesting films with more perspectives and much higher definition.Agency: Stendahls VIEW OUTDOOR Samsung: Art Portals In Romania, The Long Night of Museums can seem really long because of endless lines, crowds and fatigue. How could Samsung, the supporter of #DoWhatYouCant, improve this experience? We created a new standard for art enthusiasts: Samsung Art Portals. We took over various galleries across town and set up connecting portals. Characters from paintings came to life and held Galaxy S10 phones that connected the galleries, allowing visitors to see the exhibits through each other's eyes. Agency: Cheil, Romania VIEW OUTDOOR Puma: Run My Way In an exemplary example and stamp of approval from Spikes Asia, of how technology enhances creativity, Puma's Interactive Shanghai experience 'Run My Way' bagged Silver in the Overall Aesthetic Design category at the revered Spikes Asia, celebrating PUMA's latest running campaign for the new Hybrid Astro, inviting consumers to test new shoes whilst running through a PUMA-inspired mythical world in the form of the customized PUMA avatar. The footwear giant teamed up with creative production partner MediaMonks to develop an interactive running experience cementing MediaMonks' marketplace reputation in digital craft. VIEW OUTDOOR Samsung Australia: Samsung Electric Playground Samsung wanted to make some noise about the new pro-grade camera on the new Galaxy S10, a next generation smartphone that boasts a full kit of lenses in your pocket. 5 to be specific. They also wanted to showcase two built-in features that would aid in better photos: The new Instagram Mode (built in without having to launch the app) and PowerShare (where you can charge your device with another device on the go) so your phone can last the night. Cheil, Australia, created a variety of activations suited to the cameras features where visitors could unleash their inner child and bring the illuminated playground to life through the lens of the Galaxy S10.VIEW OUTDOOR Land Rover Defender: Introducing the New Defender The Defender needs to be experienced to be truly understood. Therefore, Land Rover has engaged global experience agency and long-term partner, Imagination, to create an integrated launch to emotionally connect all consumers with the iconic product. Land Rover and Imagination's multifaceted experience campaign comprises of a global launch film and dramatic product reveal at Frankfurt Motor Show, as well as a cutting-edge VR experience and an AR app enabling customers to visualise the interior and exterior of the new Defender. VIEW OUTDOOR Ghost Recon Breakpoint: Test Your Breakpoint To support the Ghost Recon Breakpoint release, Ubisoft Canada launched the "Test Your Breakpoint" social media stunt in order to stir up excitement for the game among a niche target audience while celebrating the passion of Canadian players. Lg2, Montreal.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Tencent : Great Moments Can Last As the largest live streaming social media platform in China, Tencent Video is always looking to communicate with consumers with new ways.We noticed that these people may never see themselves when they are buried deeply into the plot displayed by one small screen. Surprised, indulging, wretched, scared, moved, heartbroken⦠all these touching moments never had a chance to be captured for eternity. Agency: The Nine, Shanghai VIEW OUTDOOR Yamaha: Dear Glenn Yamaha brings Glenn Gould back to life as an AI.The AI is able to play in the unique style of Glenn Gould as well as interact live with human musicians. Yamaha and Dentsu Tokyo first trained the AI by analyzing Gould's past recordings and then crafted by input from expert musicians who are true Gould enthusiasts. VIEW OUTDOOR Samsung Electronics Co. Ltd: Mabel Samsung Electronics has made history with the world's first vertical stage gig performed by Mabel at the grand opening of Samsung KX - London's new destination to experience the latest in culture and innovation, powered by Samsung technology. Celebrating 50 years of innovation by showcasing a glimpse into how we could live in the future, the new space offers guests a taste of a fully connected lifestyle with a range of experiences featuring cutting-edge technology. Agency: Iris, LondonVIEW OUTDOOR Orange / Google: AR Show Real Madrid vs. Celta de Vigo On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated soccer fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality.VIEW OUTDOOR Cadbury: Generosity Bar To show that there's a glass and a half of goodness in everyone, we invited people to sacrifice the extra milk of their favorite chocolate bar and donate it to malnourished kids. To do so, we created the Generosity Bar, a Cadbury Dairy Milk chocolate from which we removed the milk. Each time you buy it, a glass of milk is donated to Reach Out Feed Philippines (an NGO that fights against malnutrition). Agency: Ogilvy, Singapore VIEW OUTDOOR George at ASDA: The Power of Play As part of George at Asda's wider Back to School campaign, 'Built for their Imagination,' which raises awareness around the power of play with Children In Need, Be The Fox worked with creative agency MOFILM to design and produce a social experiment. Directed by Joe Large, the short film inspires and encourages parents to play with their children in a time where this is less frequent than previous generations. The filmed experiment, which will feature across Asda's digital, website and social channels, encourages parents to embrace the joy of play by seeing it through the eyes and imagination of their children. VIEW OUTDOOR Burger King: Hotter is Cooler With no escape from Kuwait's scorching heat, when summer temperatures go beyond 50C (122F), the BURGER KING Brand introduced 'Hotter is Cooler', a first of its kind, innovative concept that makes fun in the Sun! The Burger King Brand created a dynamic algorithm that maps the prices of its cold items to real-time temperature data taken from a Weather API and creates an inverse relationship between the two. So, as the temperatures go up, customers see the prices of their favorite cold items melt away, cooling off the summer heat like never ever before! Agency: Memac Ogilvy, Kuwait. Agency: Memac Ogilvy, KuwaitVIEW OUTDOOR Grupo Exito / Magia Salvaje: Endangered Costumes In Colombia four species are in danger of extinction because their habitats are disappearing as not many people know, nobody it doing anything to help them. That's why Almacenes Ãxito decided to do something about this on Halloween. by creating costumes of these four species. These costumes were designed to raise funds and protect these animals. Agency: Sancho BBDO Bogota.VIEW OUTDOOR Rebra&Kotlety: Local Bar Against National Shame When the UEFA Champions League final came to Kyiv last year, Rebra&Kotlety, a local bar gave up money unlike the rest of the city to give fans free accommodation. Agency: Saatchi & Saatchi, Ukraine.VIEW OUTDOOR Hotel Honduras Maya: Hotelbnb Ogilvy Honduras has created 'Hotelbnb,' renovated rooms inside the Hotel Honduras Maya advertised as 'Airbnb' roooms. It occurred to Hotel Honduras Maya: if Airbnb's market wasn't coming to stay with them, why not go straight to them? That's why the Hotel Honduras Maya and Ogilvy Honduras created 'Hotelbnb,' our play to strike back at our most disruptive competitor. First we analyses the most popular Airbnb listings in our region to identify the common stylistic choices in photography, description and host profiles. Based on our findings, we redsigned and refurbished the rooms, in keeping with the trends that appeal to our target audience - millennials. VIEW OUTDOOR Beam Suntory: Legent x Masterclass Launch Tour World leader premium spirits brand Beam Suntory recently tasked experiential agency Gradient - a creative agency with experiential marketing at their core - with bringing the official launch of their newest spirit, Legent, to ten markets across the United States. A custom fabricated multi-room activation created a uniquely immersive experience that brought guests into the world of Legent and the creators of the bourbon. VIEW OUTDOOR Nissan Altima: Bio Color Find out how the color for your car can be as unique as your DNA. Brought to you by the all-new Nissan Altima 2019 â the most tech-advanced vehicle in its class. Agency: Nissan United (division of TBWARAAD, Dubai).VIEW OUTDOOR Busch Beer: Pop-Up Schop Whether walking down the street or scrolling through social media, pop up shops - with their long lines and extravagant merchandise - are now both inescapable and all exactly the same. As the beer that tastes best in the great outdoors though, this cut and paste formula does not work for Busch. So today, Busch announced the launch of its very own 'Pop Up Schop' not in a trendy warehouse, but in the only place it found suitable â hidden deep in a national forest and miles away from civilisation. Taking place for one-day-only on July 20, the location of Busch Pop Up Schop will be revealed via the Busch Twitter account in the week leading up to opening. Those who decipher the clues will be handsomely rewarded with prizes from Busch, including the ultimate gift for any Busch fan - beer for life! Agency: Lucky Generals.VIEW OUTDOOR Natwest: Freddie v Freddie One of the most iconic figures in cricket, Andrew "Freddie" Flintoff, faces one of his own most iconic overs as a bowler in a new film from NatWest. In a campaign created by M&C Saatchi and posted on the bank's cricket Twitter feed last night, some clever technology allows the former England captain to "face against the greatest over he's ever bowled" - in the 2005 Ashes series at Edgbaston. VIEW OUTDOOR Hellmann's Mayonnaise: The Restaurant With No Food Have you ever looked into a full fridge and thought "nothing to eat"? It's a common problem. Because of it, millions of perfectly good ingredients end up in the bin. How can Hellmann's tackle this? We created a unique dining experience: a gourmet restaurant with no food. Instead, we invited people to bring whatever's left in their fridge to our restaurant. Our celebrity chefs then transformed their forgotten ingredients into five-star meals, proving how Hellmann's can combine almost anything. Agency: OgilvyVIEW OUTDOOR Carriberrie In awe of the depth and diversity of Indigenous Australian culture, Isobar, created Carriberrie, an immersive virtual reality showcase that celebrates indigenous Australian song and dance. A powerful and intimate dialogue between the First Peoples, the viewer and the land. Narrated by David Gulpilil, Carriberrie is the biggest and most advanced 360 degree virtual reality documentary produced in Australia, using immersive technology to transcend cultural boundaries.VIEW OUTDOOR Japan Para Table Tennis Association: Para Ping Pong Table In Japan, only 1% of the population watch Para sports. One reason these sports struggle to reach mainstream audiences is that people don't understand the challenges faced by individual athletes and therefore don't fully appreciate the immense skill involved to compete. With the aim of helping people visualize and comprehend the challenges of Paralympians, JPTTA produced special ping pong tables designed based on interviews and sketches from members of the national team, exhibiting how these athletes experience the sport. The campaign also serves as an intuitive communication tool to help graphically profile players based on their perspective of the table - better informing viewers about each athlete's unique challenges, and adding greater depth for new spectators.VIEW THE CONCEPT DAIKI Dementia Care Home: Restaurant of Mistaken Orders The Restaurant of Mistaken Orders is a restaurant in which all the waiting staff have dementia - meaning there's a possibility that what you ordered, may not be what you get served. By putting customers in a frame of mind where a mistaken order can be accepted, or even appreciated, the restaurant provides a valuable lesson on how open-mindedness and acceptance can help us enjoy our differences. VIEW THE CONCEPT McDonald's / Spotify: FriesList McDonald's is characterized by offering its customers the best French fries in the world; and now it will also offer a unique digital experience. Each consumer can use their McFries to have access to music that is in accordance with their mood; this is an innovative action developed in partnership with Spotify. Created by the agency DPZ&T Brazil in partnership with Leo Burnett Colombia, the project focuses on diversifying the customer's experience when they go to the restaurants. VIEW OUTDOOR Citroën: #BornAndré Citroen, and their agency Traction (BETC), launches #BornAndre today, on the official 100th birthday of the Citroen brand, paying homage to founder Andre Citroen. VIEW OUTDOOR AACD: Empathy Objects AACD and Z+Havas launch campaign to bring awareness to the daily challenges of people with physical disabilities. "Empathy Objects" create uncomfortable situations to bring the public closer to the causeVIEW OUTDOOR Coca Cola: Ink Up. Drink Up The Commission of Elections' data showed millennials & Gen Z constituted MORE THAN HALF or 53.2% of all registered voters for the recent Philippines elections. This was a far cry from the youth of the past. Today, Filipino teens are increasingly "woke". This is seen in their social media posts - for the environment, social issues and most of all, political leadership. They want to be part of the electoral exercise that will determine the course of the country's future. Last May 13, on elections day, a special activation welcomed them as they voted: The "Coke Ink Up Drink Up" - A special vending machine that celebrated first time voters.VIEW CONCEPT National Institute of Young Deaf People: The D.E.A.F. Album In France, 9 out of 10 deaf children are equipped with hearing aids to improve communication. However, these devices only allow them to hear voices... not music. What a pity, in a digital world where music has never been so accessible. Damien Quintard, 27 years old, is a sound engineer and founder of The Mono Company and Sound X. Passionate about sound science and physics, he obtained an EMMY AWARD in 2015, at only 23, for the opening ceremony of the Baku Olympic Games. For a long time, he has been aware of disabilities and has always wanted to be able to put his skills at the service of people with disabilities. Agency: Marcel, Paris VIEW OUTDOOR Olla Condoms: Safe T-Shirt Olla and BETC/Havas have teamed up to promote safe sex in a creative and relaxed design. This is a merchandising action that aired on the 4th season first episode of the the reality show "Ex on the beach", that is making success in MTV. The action was recorded in the first party of the 4th season, and invited two participants to spend the night in the master suite. VIEW OUTDOOR Save Street Child Sidoarjo: Clever Cash Hakuhodo Indonesia has released Clever Cash for the organisation Save Street Child Sidoarjo. The objective of the campaign is to feed poor children and educate them at the same time. Each Clever Cash note is printed with questions based on textbooks. The note with completed answer can be used to buy food at school canteens, as good as using real money, but in a fun and educating way. Clever Cash is a nationwide project. Organisations and companies can pledge their support on the website, download and print the Clever Cash notes for their own project use.VIEW THE CONCEPT Pedigree: Donate With A Mate Every day, dogs die from a lack of canine blood. This critical shortage exists for a very simple reason - people don't know their dogs can donate blood. To change this, Pedigree and the Australian Animal Blood Bank created, Donate With a Mate, the world's first human and canine blood donation service. Here humans and their 4-legged friends can donate blood to save the lives of people and dogs.Agency: Clemenger BBDO, Sydney VIEW OUTDOOR « First « Previous Next » Last » 3 of 8 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
Serviceplan Suisse AG has created 'Say it With a Book Speeddating' for SBVV.